This document discusses various social media platforms and provides tips for using social media. It introduces common social media sites like Facebook, LinkedIn, Twitter, YouTube and Flickr. It advises the reader to consider their goals, target audience, administrator and update frequency when deciding which social media sites to use. The document also provides tips for using social media like posting often, engaging with others, and having fun. It recommends experimenting before going live and offers help from the Data/Web Coordinator to determine the best social media options.
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
A beginners workshop exploring the use of social media in voluntary, community and faith based organisations.
Presented by Community and Voluntary Action Tameside, in conjunction with Voluntray Action Oldham, this workshop aims to dispel some myths of the use of social media and remove some of the barriers to engaging with the major platforms.
The Social Media Phenomenon: How to leverage it to best effectClayton Wehner
Presentation to Deakin University Alumni in Adelaide at the National Wine Centre, Monday 12 September 2010.
Presentation provides an overview of social media, discussion of the various social media tools, and 23 principles for social media success
2016 Social Media & Networking for University Students: Study Abroad & Intern...Renée Tentori
14 October 2016
Workshop I delivered to a PSAI class (Preparing for Study Abroad & Internship) at The Hague University of Applied Sciences to IBMS (International Business & Management Studies) Bachelor students who will be doing a 6 month internship in an International Company and a 6 month
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
A beginners workshop exploring the use of social media in voluntary, community and faith based organisations.
Presented by Community and Voluntary Action Tameside, in conjunction with Voluntray Action Oldham, this workshop aims to dispel some myths of the use of social media and remove some of the barriers to engaging with the major platforms.
The Social Media Phenomenon: How to leverage it to best effectClayton Wehner
Presentation to Deakin University Alumni in Adelaide at the National Wine Centre, Monday 12 September 2010.
Presentation provides an overview of social media, discussion of the various social media tools, and 23 principles for social media success
2016 Social Media & Networking for University Students: Study Abroad & Intern...Renée Tentori
14 October 2016
Workshop I delivered to a PSAI class (Preparing for Study Abroad & Internship) at The Hague University of Applied Sciences to IBMS (International Business & Management Studies) Bachelor students who will be doing a 6 month internship in an International Company and a 6 month
Ten ways for booksellers to leverage social mediaClayton Wehner
Presentation delivered by Clayton Wehner to the Australian Booksellers Association Conference in Melbourne, July 2011. Contains ten simple steps for booksellers to get involved in social media.
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooksClayton Wehner
Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
Workshop for Audit Commission staff who are leaving on social media. Covers introduction to social media, how it might be helpful for seeking employment and what you might need to think about as you develop your online profile.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
Ten ways for booksellers to leverage social mediaClayton Wehner
Presentation delivered by Clayton Wehner to the Australian Booksellers Association Conference in Melbourne, July 2011. Contains ten simple steps for booksellers to get involved in social media.
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooksClayton Wehner
Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
Workshop for Audit Commission staff who are leaving on social media. Covers introduction to social media, how it might be helpful for seeking employment and what you might need to think about as you develop your online profile.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
On Monday 26th October 2009 Jude Habib delivered a session on Social Media for charities, community groups and individuals at Peckham Library in south London. The training day was organised by the Media Trust as part of the Learning Revolution Festival.
In this ebook you'll learn how enhance your global presence and increase your customer base. Get direct information about the industry trends through competitor’s pages. Build a core network of loyal followers or supporters. learn the best way to pitch your products in a more direct and humane way. discover how conduct market surveys and research without investing a great deal of effort. additionally you'll learn how build your reputation among your customers. Guarantee better service to your clients and reach out to a much larger audience and connect with them. Adopt a more proactive and interactive branding process. Get more comprehensive feedback about your service.s
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. What are Social Media? Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Thanks, Wikipedia.com!
22. Broadcast Emails Find the Broadcast Email Request Form at: alumnae.mtholyoke.edu/volunteers/res/commres/blast_request.php A great way to share information!
The only thing I note on this page is how surprised I felt when I learned that “social media” is a plural while putting together this presentation. Sometimes I make a comment about how it just goes to show there are always new things to learn.
These are some “definitions” of social media that I pulled off of wikipedia. Sometimes I start to read one, but end up saying “blah blah blah” and then try to make a point about how hard it is to define social media because it is constantly growing and changing and means a lot of things in different contexts. I name off some of the most popular social media sites: Facebook, Twitter, MySpace, etc… then I cite some examples of typical social media usage, like connecting with family and friends, chatting online, sharing news and photos, and planning events together. Folks are always coming up with new ways to use social media, and there are no established rules as to what is a “right” or “wrong” use of social media (within reason—cyberbullying is generally looked down upon). This freedom allows users to be as creative as they want to be.
This is my favorite slide. This is how a lot of people feel when they get started with social media because there are approximately a bajillion social media options, and new ones constantly being created. I recommend people start with the big one: Facebook. Twitter is another good place to start. The reason to begin with these big sites is that most people already use them, so you don’t have to go nuts trying to recruit everyone to join the site for the sake of your project.
The point of this map is to illustrate the “go where the people are” advice.This is a “map” of social media communities from 2010, drawn to scale if they were countries/continents (artist is from xkcd.com, a nerdy scientific webcomic). I point out how large Facebook is in comparison to the other “countries”, and then like to point out Twitter and Youtube as well. It’s not hard to make a joke about “Farmville” and “Happy Farm” being larger than “Spoken Word”. QQ is widely used in China (which is why it is so big). MMO Isle is basically gaming (MMO = massive multiplayer online). It’s fun to point out some of the smaller islands too… especially if they’re sites that folks tend to think are a bigger deal than they actually are, or sites that came and went: Myspace, AIM, Friendster, Livejournal, etc. At this point, it’s probably good to point out that it has been over a year since this map was built/drawn, so things have probably changed again (i.e. Google+ exists now and Facebook is probably even bigger)…
I just added this slide because I remembered the artist drew an older online communities map in 2007. Isn’t it amazing how much (1) the social media world expanded in three years, and (2) how much each site’s influence changed in that time? Social media is constantly changing—it’s very progressive and keeps getting better and better (good to say this for the folks who get nervous about things that change a lot).
Picking a social media site to work on isn’t hard… neither is setting up the page. These are misconceptions. The really hard part is developing content and establishing an ongoing dynamic that keeps the ball rolling. That’s why it’s important to think about goals before creating the site. I usually just go down the list of questions on this slide—What are your goals? What types of info will you share? Who is your audience? Who will be in charge of making sure your social media are kept up to date and maintained? How often do you plan to update it?Emphasize that getting started is a lot of work, but that hard work pays off once you realize how much it improves the ability for their population to communicate and share information/pictures/whatever with each other, and how much easier it is to pull uninvolved folks in.
This is my intro slide to MHConnect.
This slide just points out where the “Find an Alum” link is on our website. On the front page, and most pages on our site, this link actually drops down to give the user several options for searching for other alumnae, including Search Directory, Advance Search, Global Search, and a few other options. Some pages will only have the one link, which will take you to Global Search (which is the most broad search using keywords). “Find an Alum” is part of the Online Directory, which is part of MHConnect, which is our password-protected, secure online community for alumnae only.
Another part of MHConnect is Class Notes. The benefits of class notes are: your note is posted immediately (no need for it to go through a scribe!), your note can be much longer than it would be in the Quarterly, and you can add a picture to your class note. Class notes on MHConnect are divided into categories (career, births & adoptions, marriages & commitments, catching up, educational news, and general). Online class notes are a great resource for scribes too, because they can just log in and see what classmates have posted when they’re compiling they’re submission for the Quarterly.I do point out that notes posted on our site are secure in the sense that we do not post them publicly on our website, but there is an RSS feed for them, which means technically they could be made public if someone posted the RSS feed publicly—so don’t post any personal information (i.e. SSN, street address, etc), or any sensitive information that you would absolutely not want to be made public ever. This shouldn’t dissuade anyone from using the Class Notes feature, and if anyone has questions or wants to talk more about class notes, they can contact me (be careful what you say, for some reason this section of the presentation has sometimes degraded into a battle over identity-theft and online security—sometimes it’s better just to let them know the class notes are available and assume they’ll read the disclaimer when they check them out on the site).
Class and club websites are a great way to get information out and available on the web. The Alumnae Association adopted WordPress sites in 2010, and we’re having a great time converting classes from the old CMSimple sites to WordPress sites (if anyone asks—we’ll continue to support the CMSimple sites until they stop working, but we’d like to everyone to convert to WordPress). If I were giving the presentation, I’d probably talk about some of my experiences working with the different class years (most notably ‘81 and ’65, who I have worked the most closely with), but you could just mention that we have alumnae from all decades working on their class sites, so they’re user-friendly and very versatile. Class of 1965 even added a form to their site to collect registrations and payments for their mini-reunion!Anyone interested in creating, upgrading, or reviving their class/club site can contact me (Kat) or Ed to get started.(If anyone asks—YES, they can be password-protected, but we recommend against that because it defeats the purpose of having an easily accessible website… although they can password-protect sections of their site if it’s important to them).
Broadcast emails are a great way to spread the word to a population. They are private because they are sent to each user’s email address and are not posted anywhere on the web. Broadcast emails can be used to notify alumnae about upcoming events, important class/club information, request news for scribes, introduce a new website… the possibilities are tremendous. One of my favorite creative uses is by the class of 1965—their scribe emails an extended version of the class notes to all classmates each quarter! (She also posts the extended version on the Class Notes in MHConnect—totally amazing).
Introductory plate for Facebook.
Folks are always asking if they should create a page or a group. Groups are a little more complicated to set up, but more private. Pages are easier to use, but completely public. It really depends on what the user(s) are looking for, and they can google around for more information if they’re really undecided. Ok, and I suppose they can contact me too if they really need to… ;)
LinkedIn introductory slide.
Since LinkedIn is primarily business/career-focused, it suits special interest groups and population segments well (i.e. “lawyers”, “medical”, etc). Clubs and classes might be better off sticking to Facebook.
Twitter introductory slide.
Here’s an example of the class of 1994 using Twitter.
YouTube and Flickr introductory slide.
Here is the Alumnae Association’s YouTube page, where we have videos from Reunion and other AAMHC events. YouTube makes it easy to quickly share videos of ten minutes or less with the world.
Here is the Alumnae Association’s Flickr page. We recommend Flickr for photo management, because there are so many options for sorting, organizing, and displaying photo sets. Flickr also has great embed options for adding to websites, and there are plug-ins for the class/club WordPress sites that easily integrate Flickr photos into the site.
These are the basic “rules” of social media, according to me. Post or update your page often (to keep it alive). Don’t be afraid of posting “too much” information… you’ll get a feel for how often you’ll want to post once you get started (if you don’t already have an idea), but I don’t think I’ve ever heard anyone complain that someone “updates too often” or “posts too many photos”. Be attentive to your online community—this sort of ties in with that last point in that you will eventually develop a feel for your page… make sure to also keep an eye on the responses you get to your postings. A little goes a long way if you respond to posts because it makes users feel like they are being included and encourages everyone to come back to the page again and again to interact. “Beg, borrow, and ‘steal”” – I have been criticized on this wording, but all I mean by it is that social media is SOCIAL, which means if you find something cool or relevant—post it! (*caveat: don’t post things that you know will upset other people, or that you truly don’t have the right to post, i.e. don’t download someone else’s photoset and post it as your own, although you can link to another person’s photoset and give them credit). It’s all common sense, folks. Have fun!
This is pretty much verbatim. Definitely emphasize the fact that there is a lot of information available on the internet—just google for answers. If anyone needs help, they can contact me.