1. The document provides an orientation for Mindful Innovation, which focuses on helping organizations maximize their human resource potential through creating cultures of innovation. 2. It introduces Natasha and Jackie, who lead Mindful Innovation and their respective roles, which include systems integration, knowledge integration, research, innovation, experiential process design, operations, marketing, and connecting clients to resources. 3. Mindful Innovation develops "FUNctional Frameworks" to bridge the gap from creativity to innovation through organizational alignment, innovation practices, and leadership. It determines if it is a good fit for organizations and looks for committed clients wanting to find something better.