company presentation > ETHICAL - Corporate Social Responsability Projects

1. Disclaimer: This presentation is copyright of Ethical. It may not be copied, used or reproduced in whole
or in part, for any purpose, without Ethical’ specific prior written permission.

2. 01.
Who we are
and our Business
Proposition

3. Who we are
Ethical is a new type of consultancy expert in Corporate Social
Responsability (CSR). We create corporate value for organizations and all
it’s stakeholders. Social Value + Environmental Value + Economic Value.
Ethical’s Innovation area was born out of the desire to combine our
expertise in management, entrepreneurship and creativity to deliver
corporate growth and social impact through innovation.
As we usually say:
Doing well by doing good.

4. Our Business Proposition
Use our expertise to create SUSTAINABLE DEVELOPMENT
CSR and Social Innovation
projects that deliver corporate
value to our clients through
Sustainable Development. CSR SOCIAL INNOVATION
PROJECT PROJECT SUSTAINABILITY INNOVATION STRATEGIC CONSUMER BRAND
CREATIVITY DESIGN
IDEATION MANAGEMENT CONSULTING MANAGEMENT VISION INSIGHTS STRATEGY

5. In short...
Social
CSR Innovation
SUSTAINABLE
DEVELOPMENT

6. 02.
How we see
Corporate Social
Responsibility

7. Corporate Social Responsability
Corporate Social Responsibility (CSR) is a vital strategic key
for any organization that has in its sustainable success a
primordial goal. We do believe in an everyday’s business
and personal behaviour with a 360º vision of sustainability
as a main tool for all organization’s departments, people
and projects.
With value creation possibilities that go wild behond
reputation and brand value, CSR strategies and projects
offer you various benefits and can be measured for the
tangible and intangible values that it generates.

8. In the global world we live in the factors intervening in the
organization’s management are growing in scale and complexity.
It’s unavoidable to have ethical models hand in hand with
management models in a borderless sphere where organizations
must manage their interactions with numerous stakeholders that
have different importance levels for value creation either by its
social or environmental weight as for the political, legal or social
frames of the communities where they operate.
Corporate sustainable and ethical performance can be seen on all the
actions companies develop to maintain its legitimacy and to
support the rise of its economic value .

9. Sustainable Development
SOCIEty WAntS ENVIRONMENTAL IMPACT
BEIng PARt Of tHE PROCESS
Of SUStAInABlE DEvElOPmEnt
COmPAnIES tO BRIngS A SEt Of BEnEfItS tO
COmPAnIES tHAt gO mUCH
RAISE tHEIR SOCIAl BEyOnD tHE gEnERAtD BUzz
SOCIAL CONSEQUENCES
EnvIROnmEntAl AnD REPUtAtIOn gAInS.
AnD EtHICAl tHIS WAy Of DOIng BUSInESS
COnCERnS AnD ECONOMIC VALUE AllOWS ORgAnIzAtIOnS tO
mAIntAIn tHEIR StRAtEgICAl
ACtIOnS: POSItIOn AnD tO CREAtE
COmPEtItIvE ADvAntAgES
GOVERNANCE MODEL tHAt WIll lASt In tImE.

10. CSR Working model
MACRO ANALISYS ECONOMIC, SOCIAL AND ENVIRONMENTAL CONTExT
StAgE PEER GROUP VISION
1.0
wORLDwIDE BEST PRACTICES
INSIDE LOOk INTERNAL ANALYSIS > MANAGEMENT MODELS > GOVERNANCE > RH
STAkEHOLDER APPROACH STAkEHOLDER DIALOGUE > ExPECTATION AND NECESSITIES ASSESSMENT
DEFINITION OF INTERVENTION AREAS
2.0 PRESENTATION OF STRATEGIC PLAN
OPERATIONAL PLAN
ACTIONS > ExECUTION CALENDAR >
MEASUREMENT MODEL > RESULT ASSESSMENT
3.0 OPERATIONS AND
PRESENTATION OF RESULTS

11. 03.
How we see
Social Innovation

12. Innovation plays an
increasingly important
role in today’s society...

13. wELL PLANNED
INNOVATION PROGRAMS
HAVE THE ABILITY TO
TRANSFORM ENTIRE
COUNTRIES AND THEIR
ECONOMIES.

14. INNOVATIVE COMPANIES
CREATE ENTIRELY NEw
MARkETS wHILE REMAINING
TRUTHFUL TO THEIR
BRAND ESSENCE.

15. INNOVATION IN BUSINESS
MODELS TRANSFORMS
BUSINESSES AND CREATES
NEw OPPORTUNITIES
FOR GROwTH.
IMAGES FROM GOOGLE IMAGES ©

16. AN INNOVATIVE
MINDSET HELPS US TO
QUESTION THE STATUS QUO
AND CHALLENGES US TO
DREAM AND SURPASS
OUR LIMITS.
IMAGE FROM GOOGLE IMAGES ©

17. INNOVATION CAN
EMPOwER AN ENTIRE
COMMUNITY AND DRIVE
ECONOMIC GROwTH
wHERE THERE ONCE
wAS POVERTY.
IMAGE FROM GOOGLE IMAGES ©

18. INNOVATION HELPS
US TO CREATE A BETTER
REALITY FOR US AND THE
UPCOMING GENERATIONS.
IMAGE FROM GETTYIMAGES.COM ©

19. We’re proud to be
part of the process
of trying to create
a better tomorrow,
through Social
Innovation.
IMAGE FROM GETTYIMAGES.COM ©

20. A nossa área de Inovação
Our key Innovation areas allow us to offer our clients a unique consulting
service, aligned with our value proposition of delivering value trough sustainable
development. typically, our projects touch one or more of these topics:
SOCIAL BRAND DRIVEN BUS. MODEL
INNOVATION INNOVATION INNOVATION
> Field Research > Brand and Innovation alignment > Business Consulting
> Business Alliances and Partnerships > Brand Strategy > Business Model Development
> Investment advice > Brand DNA > Business Creativity and Idea Generation
> Project Development > Customer Experience Design > In-house projects and Workshops
> Implementation and management > Service Design > Business ventures
> Brand Design > Trends Analysis and Insights
> Trends Analysis and Insights > Implementation Support

21. Social Innovation
Perhaps our strongest area, Social Innovation is a very significant
part of our company’s mission. We’re deeply committed to the
creation of meaningful impact in/for society in areas such as:
ENVIRON. RESPONSIBLE SOCIAL
ENERGY EDUCATION ENTREPRE- HEALTHCARE
RESOURCES CONSUMERISM
NEURSHIP

22. Our goal is to drive social change through
ILI TO
the creation of ecosystems that shift from
TY
the traditional top-down charity approach
AB Y
IN RIT
in favor of bottom-up sustainability, where
the entire system evolves and grows in its
TA A
own auto-sufficient way.
US CH
P S WN
-U DO
OM P-
TT TO
BO OM
FR

23. Brand Driven Innovation
In today’s world, emotional factors are the AN ORGANIzATION
NEEDS TO INNOVATE
driving forces of most of our consumer IN ORDER TO FULFILL
behaviors. What makes us regularly walk into ITS BRAND PROMISE
a certain café and not the one next door?
INNOVATION AND
BRANDING GO wELL
We can help you articulate your brand TOGETHER.
strategy, understand the latest trends and
design irresistible and more sustainable A COMPANY’S INNOVATION
consumer experiences. DEPARTMENT NEEDS
A STRONG AND CLEAR
BRAND VISION TO GUIDE
ITS EFFORTS.

24. Would you rather have
a regular cup of coffee
or the Starbucks Product
(RED) Coffee that helps
the global fund to save
lives in Africa?
your brand can also
became Admi(RED)!

25. Business model Innovation
In part thanks to the digital revolution, most of the innovation
we see nowadays takes place around the business models.
It’s all about finding your unique space in the market.
We’ll help you to explore consumer insights and transform
them into business opportunities, creating new and sustainable
avenues of growth. We use the dynamics of Design thinking
to uncover business opportunities, because of it’s human
centered approach and divergent nature.

26. Business model Innovation map
ROADMAP DISCOVERY IDEATION ELABORATION DEPLOYMENT
Definition of Field Research Innovation Lab From Ideas to
Objectives and Analysis Workshops Value Propositions
EXPERIMENTATION PLAN
PROTOTYPING AND
BUSINESS MODEL
DEVELOPMENT
Using a Divergent to Convergent Approach
> DIAGNOSIS TRENDS, COOLHUNTING
AND MEGATRENDS
NEw IDEAS
> AUDIT GENERATED
> CONTExT EVALUATION CONSUMER INSIGHTS
FROM THE
“CRASHING” OF
> CORE COMPETENCIES kEY ELEMENTS
> TEAM PREPARATION DISCONTINUITIES exploration
VALUE PROPOSITION
SETTING UP THE
CHALLENGE ORTHODOxIES > CONTExT
Brainstorming and > OPPORTUNITY
> BUSINESS OPORTUNITY
> SOCIAL NEED/PROBLEM wEAk SIGNALS “Crashing” of key elements > IDEA
> MONETIzE
for idea generation.
Preparing the team for the Building a different point of The ideas generated are far Organization of ideas into Development of the Business
Innovation Journey. Defining view about the future and more powerful because they’re clusters and development of Model around the selected
the challenge. exploring different built on trends, consumer value propositions around the value propositions. Envolving
perspectives. Uncover hidden insights and other key most powerful ideas, in terms all the necessary business units
truths about the market. elements. of business opportunities. for prototyping and testing.

27. 04.
Working with us

28. Unique Expertise
At Ethical we have an entire team
focused on sustainable development.
All elements of the Ethical group have academic and
professional expertise in the fields of CSR, Ethics and
Innovation, with a curriculum of over 7 years of experience
in projects of different formats, scales and customers.

29. the World is Our Playground
We’re based in lisbon and are in the process of intenationalization
and aside from that, we maintain a large network of external
consultants in Africa and South America.
So, we may take on a project in São Paulo, manage it from nyC,
develop the work in Portugal and bring in local consultants. this
approach in an economical way of using talent and experiences
from different markets.

30. Ethical’s World
NYC, USA
LISBON, PORTUGAL SPAIN
MEXICO CITY, MEXICO
CARACAS, VENEZUELA GOA, INDIA
BOGOTA, COLOMBIA
LIMA, PERU
LUANDA, ANGOLA MAPUTO, MOZAMBIQUE
SÃO PAULO, BRAZIL MADAGASCAR
FLORIANOPOLIS, BRAZIL
SANTIAGO, CHILE
Main Office
In the process of opening Office
Network of External Consultants

31. flexible Business model
We’re so strongly confident about our approach and
capabilities that we designed a very flexible business
model. We can work in any of these terms:
> Fee-based consultancy and project development;
> Objectives-based, where we align our commercial
interests with yours by putting up a predetermined per-
centage of our fees subject to achieving key objectives;
> Venture-based, where we both invest and become
partners in a particular project.
There’s lots
of ways to
At Ethical we have a result driven approach divide a pie!!!
to sustainability.

32. In a nutshell:
01 > We’re experts in sustainable development
and social innovation;
02 > We have a 360º service in CSR;
03 > We have a deep understanding of latin and
portuguese speaking markets;
04 > We have a network of external consultants in
some of South America and Africa’s major markets;
05 > We’re very informal and have a very flexible
way of working.

33. Our clients are action-oriented like us and share a common desire to do things
differently, grow and make the world a better place along the way. Our drive is
to help them achieve their potential.
We’ve had the opportunity to work with organizations of great reputation both
on a national and international levels. We look forward to hearing from you!

34. Doing well
by doing good.
Corporate Social
Responsibility Projects
Rua Cidade de Rabat, nº7
1500-158 Lisboa - Portugal
geral@ethical.pt | www.ethical.pt
Tel.: (+351) 217 706 040