This document provides examples of multiple streams of income for a fitness professional. It suggests exploring all potential ways to create income streams, including through a business. Specific income stream examples for a fitness coach include starting a blog to earn ad revenue, writing articles for directories, creating and selling products like DVDs or eBooks, affiliate marketing, teaching classes, and authoring books. The document emphasizes thinking beyond a single source of income and using one's strengths, skills, and talents to generate multiple revenue opportunities.
The document provides 10 steps for improving marketing by thinking about customers rather than oneself. It advises determining an ideal profitable customer profile and value proposition, creating a personalized marketing plan with goals and budget, consistently communicating your message through varied useful giveaways, getting creative, and using social media to promote customers. The overall message is that effective marketing requires understanding customers' perspectives and meeting their needs.
The document describes a coaching program to help small business owners improve their sales processes. It outlines common sales struggles such as not having a written sales plan, not knowing key metrics like cost per lead or referral needs, and disliking prospecting. The program provides tools, resources, checklists and templates to help participants develop a sales strategy, qualify prospects, handle objections, ask for sales and follow up on leads. It offers both standard and platinum packages with personalized coaching to execute a new documented sales plan.
This presentation will help you to understand what it's like to be an entrepreneur, the advantages and the disadvantages, and the skills you'll need to succeed. From BizLaunch.com
This document provides advice and guidance for running a small business as an owner of a Perfectly Posh kit. It discusses key concepts like developing a mission statement and big hairy audacious goal (BHAG) to guide the business. It also covers topics like marketing, setting goals, and evaluating strategies that are working versus those that need to stop or start. The overall message is that business owners should commit to their mission and vision, even on tough days, in order to build a successful enterprise.
1. how to build a million dollar businessrogerpierce
This document provides tips for building a million dollar business in 33 steps. It emphasizes the importance of developing excellent products and services, persevering, planning, researching the market, hiring great people, and building a strong brand. Key recommendations include creating business plans and systems, setting goals, getting good advisors, developing customer relationships, monitoring cash flow, and growing the business carefully. The overall message is that building a successful million dollar business takes hard work, perseverance, planning, and a commitment to continuous improvement.
This document provides an overview of how to set up and optimize a Facebook advertising campaign for eCommerce stores. It discusses setting up pixel tracking, choosing campaign goals, building target audiences through demographics, interests and website activity. It also covers creating ads that get attention, make promises and include calls to action. Interactive exercises guide attending setting up campaigns, audiences and ads to promote their eCommerce store on Facebook.
This document provides examples of multiple streams of income for a fitness professional. It suggests exploring all potential ways to create income streams, including through a business. Specific income stream examples for a fitness coach include starting a blog to earn ad revenue, writing articles for directories, creating and selling products like DVDs or eBooks, affiliate marketing, teaching classes, and authoring books. The document emphasizes thinking beyond a single source of income and using one's strengths, skills, and talents to generate multiple revenue opportunities.
The document provides 10 steps for improving marketing by thinking about customers rather than oneself. It advises determining an ideal profitable customer profile and value proposition, creating a personalized marketing plan with goals and budget, consistently communicating your message through varied useful giveaways, getting creative, and using social media to promote customers. The overall message is that effective marketing requires understanding customers' perspectives and meeting their needs.
The document describes a coaching program to help small business owners improve their sales processes. It outlines common sales struggles such as not having a written sales plan, not knowing key metrics like cost per lead or referral needs, and disliking prospecting. The program provides tools, resources, checklists and templates to help participants develop a sales strategy, qualify prospects, handle objections, ask for sales and follow up on leads. It offers both standard and platinum packages with personalized coaching to execute a new documented sales plan.
This presentation will help you to understand what it's like to be an entrepreneur, the advantages and the disadvantages, and the skills you'll need to succeed. From BizLaunch.com
This document provides advice and guidance for running a small business as an owner of a Perfectly Posh kit. It discusses key concepts like developing a mission statement and big hairy audacious goal (BHAG) to guide the business. It also covers topics like marketing, setting goals, and evaluating strategies that are working versus those that need to stop or start. The overall message is that business owners should commit to their mission and vision, even on tough days, in order to build a successful enterprise.
1. how to build a million dollar businessrogerpierce
This document provides tips for building a million dollar business in 33 steps. It emphasizes the importance of developing excellent products and services, persevering, planning, researching the market, hiring great people, and building a strong brand. Key recommendations include creating business plans and systems, setting goals, getting good advisors, developing customer relationships, monitoring cash flow, and growing the business carefully. The overall message is that building a successful million dollar business takes hard work, perseverance, planning, and a commitment to continuous improvement.
This document provides an overview of how to set up and optimize a Facebook advertising campaign for eCommerce stores. It discusses setting up pixel tracking, choosing campaign goals, building target audiences through demographics, interests and website activity. It also covers creating ads that get attention, make promises and include calls to action. Interactive exercises guide attending setting up campaigns, audiences and ads to promote their eCommerce store on Facebook.
This document provides tips for how to increase one's income through creative and diligent work. It recommends sowing more than one reaps to get more in return. It also advises going above and beyond what is paid to do extra work, treating others with the same quality of service you desire yourself, and continuously improving the quality of one's work daily. The document emphasizes that our minds are like gold mines of ideas if we challenge conventions and use creative thinking to find new solutions and ways to add more value through our work.
Agenda Eventi Cividale del Friuli - Gennaio 2016Comunicatecivi
Appuntamenti e incontri da non perdere a Cividale del Friuli e nei dintorni della cittadina ducale nel mese di Gennaio.
Da leggere, scaricare e/o stampare!
#civi | #cividale | #turismofvg | #fvglive | #unesco | #live
The document discusses conclusions from a previous study or analysis. In 3 sentences or less, it summarizes the key findings and outcomes of the research without providing unnecessary details. The summary captures the most important essence and implications of the conclusions.
This project aims to demonstrate ways for wheat cropping systems in Western Australia to adapt to climate uncertainty through increased flexibility. Potential strategies discussed include:
1) Growing varieties with desirable stability/plasticity of yield components under varying conditions.
2) Strategically structuring plant populations using varietal mixtures to maximize buffering against stress.
3) Controlling populations by killing part of the crop later in the season if weather forecasts indicate dry and warm conditions to reduce yield loss.
The document discusses how yield prophet and precision agriculture tools can help farmers in the North Agricultural Region of Western Australia better manage risk and increase productivity by accounting for significant seasonal production volatility and soil variability within fields. It provides examples of how yield prophet has accurately predicted yields when soils are well characterized and highlights the need for experienced operators and thorough soil testing to set up accurate soil zones and variable rate crop management.
This document discusses agricultural adaptation to climate change. It notes that adaptation involves finding ways to deal with issues like less water and higher temperatures. Crop adaptation is the basis of agriculture and involves the relationship between environmental factors and plant growth. Climate risks go beyond individual farms and are linked through markets. Increasing uncertainty due to climate change affects available options and outcomes. The document examines factors like declining terms of trade and total factor productivity in Australian agriculture over time. It discusses challenges like path dependence and separating climate change from natural variability when making adaptation decisions.
This document summarizes research on the potential for land use change in the Border Rivers-Gwydir Catchment region of Australia to mitigate greenhouse gas emissions through carbon sequestration. The research analyzed the carbon sequestration potential and costs of converting land to different uses like forests and environmental plantings. It found that mixed-species environmental plantings and Pinus radiata plantations have the highest carbon sequestration potential. However, targeting only regions with the highest sequestration may not be the lowest-cost strategy. The results are sensitive to the discount rate used in the analysis.
Managing crop production uncertainties and climate variability though a map-based system. The document discusses how Bungulla Farming, which operates 7,200 hectares of cropping land in Australia, uses a map-based system to manage risks and increase productivity in the face of increasing input costs, volatile grain prices, and climate change impacts like decreasing rainfall. Key data layers like soil nutrients, climate records, water availability, and machinery operations are integrated into interactive farm maps to help make strategic decisions at critical points and increase nitrogen use efficiency and targeted weed control.
The document summarizes research into the commercial viability of using dicyandiamide (DCD) on dairy farms in southwestern Victoria to reduce nitrous oxide emissions and increase pasture growth. Based on the results, using DCD is not currently economically feasible as the potential benefits of reduced emissions and increased dry matter production are not large enough to offset the costs of DCD application. For DCD use to be viable would require showing larger increases in pasture growth, higher fertilizer prices, lower DCD prices, or an emissions trading scheme with higher carbon prices. Further research is still needed.
The document summarizes a study examining how elevated carbon dioxide levels will impact grain production across different soil types. The study exposed wheat and field pea crops grown in three different Australian soil types to ambient and elevated (550 ppm) carbon dioxide levels. In the first year, there was no effect of elevated carbon dioxide on dry matter, nitrogen uptake, or grain yield. Soil type had a large impact on these variables. In the second year, elevated carbon dioxide and soil type interacted to impact plant growth and nitrogen uptake in field peas. The study also found elevated carbon dioxide and soil phosphorus levels interacted to influence root growth, nutrient uptake and distribution in pulses. The results indicate the effect of elevated carbon dioxide on nutrient
Improving Policy Coherence and Accessibility through Semantic Web Technologie...Edward Curry
The complexity, volume and diversity of government policies and regulations raises significant burden on both the complying parties and government itself. On the one hand, businesses, civil organizations and other societal entities are required to simultaneously comply with and interpret different and possibly conflicting or inconsistent regulations. On the other hand, government as a whole must ensure policy and regulatory coherence across its various policy domains. While the recent wave of open government initiatives have led to significantly more public access to these documents, features allowing cross-referencing related documents and linking to less formal documents or comments on other media more understandable and accessible to the public are not common if at all available today. As a solution to this challenge, we propose an Open Government-wide Policy and Regulation Information Space consisting of documents that are “semantically” annotated and cross-linked to other documents in the information space as well as to external resources such as interpretations, comments and blogs on the social web.
Our approach is three-fold. First, we identify the requirements for the infrastructure. Second, we eloborate a Reference Architecture identifying the various elements needed within the infrastructure. Third, we show how such infrastructure may be realised as a linked data portal where policies and regulations are published as linked open data. Finally, we present a case study involving environmental policy and regulations; discuss the potential impact of such infrastructure on coherency and accessibility of policies and regulations and concludes with challenges associated with provisioning a linked open policy and regulatory information infrastructure.
- The document discusses a climate change adaptation project in Southern NSW that engaged local farmers through case studies and surveys to understand their attitudes towards and preparation for climate change.
- Preliminary survey results found that farmers were uncertain about the impacts of climate change but many agreed that droughts would increase and temperatures would rise.
- While many farmers intended to stay committed to farming, they were open to adapting their practices like using more drought-tolerant crops or increasing water conservation.
Building Optimisation using Scenario Modeling and Linked DataEdward Curry
As buildings become more complex, it becomes more difficult to manage and operate them effectively. The holistic management and maintenance of facilities is a multi-domain problem encompassing financial accounting, building maintenance, human resources, asset management and code compliance, affecting different stakeholders in different ways. One technique, called scenario modelling, customises data-driven decision support for building managers during building operation. However, current implementations of scenario modeling have been limited to data from Building Management Systems with little interaction with other relevant data sources due to interoperability issues. Linked data helps to overcome interoperability challenges to enable data from multiple domains to be merged into holistic scenario models for different stakeholders of the building. The approach is demonstrated using an owner-occupied office building.
Towards Unified and Native Enrichment in Event Processing SystemsEdward Curry
Events are encapsulated pieces of information that flow from one event agent to another. In order to process an event, additional information that is external to the event is often needed. This is achieved using a process called event enrichment. Current approaches to event enrichment are external to event processing engines and are handled by specialized agents. Within large-scale environments with high heterogeneity among events, the enrichment process may become difficult to maintain. This paper examines event enrichment in terms of information completeness and presents a unified model for event enrichment that takes place natively within the event processing engine. The paper describes the requirements of event enrichment and highlights its challenges such as finding enrichment sources, retrieval of information items, finding complementary information and its fusion with events. It then details an instantiation of the model using Semantic Web and Linked Data technologies. Enrichment is realised by dynamically guiding a spreading activation algorithm in a Linked Data graph. Multiple spreading activation strategies have been evaluated on a set of Wikipedia events and experimentation shows the viability of the approach.
Introduction to Message-Oriented MiddlewareEdward Curry
The document provides an introduction to message-oriented middleware (MOM). It discusses interaction models like synchronous and asynchronous communication. It compares MOM to remote procedure call (RPC), noting MOM's advantages in loose coupling, reliability, scalability, and availability. Key concepts of MOM covered include message queues, point-to-point and publish/subscribe messaging models. The role of MOM in service-oriented architectures using XML, web services, and SOAP is also summarized.
Enterprise Energy Management using a Linked Dataspace for Energy IntelligenceEdward Curry
Energy Intelligence platforms can help organizations manage power consumption more efficiently by providing a functional view of the entire organization so that the energy consumption of business activities can be understood, changed, and reinvented to better support sustainable practices. Significant technical challenges exist in terms of information management, cross-domain data integration, leveraging real-time data, and assisting users to interpret the information to optimize energy usage. This paper presents an architectural approach to overcome these challenges using a Dataspace, Linked Data, and Complex Event Processing. The paper describes the fundamentals of the approach and demonstrates it within an Enterprise Energy Observatory.
E. Curry, S. Hasan, and S. O’Riáin, “Enterprise Energy Management using a Linked Dataspace for Energy Intelligence,” in The Second IFIP Conference on Sustainable Internet and ICT for Sustainability (SustainIT 2012), 2012.
SLUA: Towards Semantic Linking of Users with Actions in CrowdsourcingEdward Curry
Recent advances in web technologies allow people to help solve complex problems by performing online tasks in return for money, learning, or fun. At present, human contribution is limited to the tasks defined on individual crowdsourcing platforms. Furthermore, there is a lack of tools and technologies that support matching of tasks with appropriate users, across multiple systems. A more explicit capture of the semantics of crowdsourcing tasks could enable the design and development of matchmaking services between users and tasks. The paper presents the SLUA ontology that aims to model users and tasks in crowdsourcing systems in terms of the relevant actions, capabilities, and rewards. This model describes different types of human tasks that help in solving complex problems using crowds. The paper provides examples of describing users and tasks in some real world systems, with SLUA ontology.
System of Systems Information Interoperability using a Linked DataspaceEdward Curry
System of Systems pose significant technical challenges in terms of information interoperability that require overcoming conceptual barriers (both syntax and semantic) and technological barriers. This paper presents an approach to System of Systems information interoperability based on the Dataspace data management abstraction and the Linked Data approach to sharing information on the web. The paper describes the fundamentals of the approach and demonstrates the concept with a System of Systems for enterprise energy management.
Curry E. System of Systems Information Interoperability using a Linked Dataspace. In: IEEE 7th International Conference on System of Systems Engineering (SOSE 2012)
Further Reading:
http://www.edwardcurry.org/publications/Curry_LinkedDataspaceForSOS_SOSE.pdf
Approximate Semantic Matching of Heterogeneous EventsEdward Curry
Event-based systems have loose coupling within space, time and synchronization, providing a scalable infrastructure for information exchange and distributed workflows. However, event-based systems are tightly coupled, via event subscriptions and patterns, to the semantics of the underlying event schema and values. The high degree of semantic heterogeneity of events in large and open deployments such as smart cities and the sensor web makes it difficult to develop and maintain event-based systems. In order to address semantic coupling within event-based systems, we propose vocabulary free subscriptions together with the use of approximate semantic matching of events. This paper examines the requirement of event semantic decoupling and discusses approximate semantic event matching and the consequences it implies for event processing systems. We introduce a semantic event matcher and evaluate the suitability of an approximate hybrid matcher based on both thesauri-based and distributional semantics-based similarity and relatedness measures. The matcher is evaluated over show that the approach matches a representation of Wikipedia and Freebase events. Initial evaluations events structured with maximal combined precision-recall F1 score of 75.89% on average in all experiments with a subscription set of 7 subscriptions. The evaluation shows how a hybrid approach to semantic event matching outperforms a single similarity measure approach.
Hasan S, O'Riain S, Curry E. Approximate Semantic Matching of Heterogeneous Events. In: 6th ACM International Conference on Distributed Event-Based Systems (DEBS 2012).
Surprise! How You Should Be Planning to Triple Holiday Sales NowJenni McKinnon
With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday.
She will also provide lasting industry advice that can help you keep the sales flowing year round.
Growth Hacking In Practice, Working on Growth PlansUnited & Co
Growth Hacking process making sure companies can win with almost no advertising, virality is embedded at the core of their product, customers will recognize them and talk about their brand.
Growth Teams are set up weekly objectives for businesses, and manage their team, both idea generation and execution process to create impactful growth hacks, that are underpriced in the digital reality.
Get in touch if you are interested, or want to work with us!
This document provides tips for how to increase one's income through creative and diligent work. It recommends sowing more than one reaps to get more in return. It also advises going above and beyond what is paid to do extra work, treating others with the same quality of service you desire yourself, and continuously improving the quality of one's work daily. The document emphasizes that our minds are like gold mines of ideas if we challenge conventions and use creative thinking to find new solutions and ways to add more value through our work.
Agenda Eventi Cividale del Friuli - Gennaio 2016Comunicatecivi
Appuntamenti e incontri da non perdere a Cividale del Friuli e nei dintorni della cittadina ducale nel mese di Gennaio.
Da leggere, scaricare e/o stampare!
#civi | #cividale | #turismofvg | #fvglive | #unesco | #live
The document discusses conclusions from a previous study or analysis. In 3 sentences or less, it summarizes the key findings and outcomes of the research without providing unnecessary details. The summary captures the most important essence and implications of the conclusions.
This project aims to demonstrate ways for wheat cropping systems in Western Australia to adapt to climate uncertainty through increased flexibility. Potential strategies discussed include:
1) Growing varieties with desirable stability/plasticity of yield components under varying conditions.
2) Strategically structuring plant populations using varietal mixtures to maximize buffering against stress.
3) Controlling populations by killing part of the crop later in the season if weather forecasts indicate dry and warm conditions to reduce yield loss.
The document discusses how yield prophet and precision agriculture tools can help farmers in the North Agricultural Region of Western Australia better manage risk and increase productivity by accounting for significant seasonal production volatility and soil variability within fields. It provides examples of how yield prophet has accurately predicted yields when soils are well characterized and highlights the need for experienced operators and thorough soil testing to set up accurate soil zones and variable rate crop management.
This document discusses agricultural adaptation to climate change. It notes that adaptation involves finding ways to deal with issues like less water and higher temperatures. Crop adaptation is the basis of agriculture and involves the relationship between environmental factors and plant growth. Climate risks go beyond individual farms and are linked through markets. Increasing uncertainty due to climate change affects available options and outcomes. The document examines factors like declining terms of trade and total factor productivity in Australian agriculture over time. It discusses challenges like path dependence and separating climate change from natural variability when making adaptation decisions.
This document summarizes research on the potential for land use change in the Border Rivers-Gwydir Catchment region of Australia to mitigate greenhouse gas emissions through carbon sequestration. The research analyzed the carbon sequestration potential and costs of converting land to different uses like forests and environmental plantings. It found that mixed-species environmental plantings and Pinus radiata plantations have the highest carbon sequestration potential. However, targeting only regions with the highest sequestration may not be the lowest-cost strategy. The results are sensitive to the discount rate used in the analysis.
Managing crop production uncertainties and climate variability though a map-based system. The document discusses how Bungulla Farming, which operates 7,200 hectares of cropping land in Australia, uses a map-based system to manage risks and increase productivity in the face of increasing input costs, volatile grain prices, and climate change impacts like decreasing rainfall. Key data layers like soil nutrients, climate records, water availability, and machinery operations are integrated into interactive farm maps to help make strategic decisions at critical points and increase nitrogen use efficiency and targeted weed control.
The document summarizes research into the commercial viability of using dicyandiamide (DCD) on dairy farms in southwestern Victoria to reduce nitrous oxide emissions and increase pasture growth. Based on the results, using DCD is not currently economically feasible as the potential benefits of reduced emissions and increased dry matter production are not large enough to offset the costs of DCD application. For DCD use to be viable would require showing larger increases in pasture growth, higher fertilizer prices, lower DCD prices, or an emissions trading scheme with higher carbon prices. Further research is still needed.
The document summarizes a study examining how elevated carbon dioxide levels will impact grain production across different soil types. The study exposed wheat and field pea crops grown in three different Australian soil types to ambient and elevated (550 ppm) carbon dioxide levels. In the first year, there was no effect of elevated carbon dioxide on dry matter, nitrogen uptake, or grain yield. Soil type had a large impact on these variables. In the second year, elevated carbon dioxide and soil type interacted to impact plant growth and nitrogen uptake in field peas. The study also found elevated carbon dioxide and soil phosphorus levels interacted to influence root growth, nutrient uptake and distribution in pulses. The results indicate the effect of elevated carbon dioxide on nutrient
Improving Policy Coherence and Accessibility through Semantic Web Technologie...Edward Curry
The complexity, volume and diversity of government policies and regulations raises significant burden on both the complying parties and government itself. On the one hand, businesses, civil organizations and other societal entities are required to simultaneously comply with and interpret different and possibly conflicting or inconsistent regulations. On the other hand, government as a whole must ensure policy and regulatory coherence across its various policy domains. While the recent wave of open government initiatives have led to significantly more public access to these documents, features allowing cross-referencing related documents and linking to less formal documents or comments on other media more understandable and accessible to the public are not common if at all available today. As a solution to this challenge, we propose an Open Government-wide Policy and Regulation Information Space consisting of documents that are “semantically” annotated and cross-linked to other documents in the information space as well as to external resources such as interpretations, comments and blogs on the social web.
Our approach is three-fold. First, we identify the requirements for the infrastructure. Second, we eloborate a Reference Architecture identifying the various elements needed within the infrastructure. Third, we show how such infrastructure may be realised as a linked data portal where policies and regulations are published as linked open data. Finally, we present a case study involving environmental policy and regulations; discuss the potential impact of such infrastructure on coherency and accessibility of policies and regulations and concludes with challenges associated with provisioning a linked open policy and regulatory information infrastructure.
- The document discusses a climate change adaptation project in Southern NSW that engaged local farmers through case studies and surveys to understand their attitudes towards and preparation for climate change.
- Preliminary survey results found that farmers were uncertain about the impacts of climate change but many agreed that droughts would increase and temperatures would rise.
- While many farmers intended to stay committed to farming, they were open to adapting their practices like using more drought-tolerant crops or increasing water conservation.
Building Optimisation using Scenario Modeling and Linked DataEdward Curry
As buildings become more complex, it becomes more difficult to manage and operate them effectively. The holistic management and maintenance of facilities is a multi-domain problem encompassing financial accounting, building maintenance, human resources, asset management and code compliance, affecting different stakeholders in different ways. One technique, called scenario modelling, customises data-driven decision support for building managers during building operation. However, current implementations of scenario modeling have been limited to data from Building Management Systems with little interaction with other relevant data sources due to interoperability issues. Linked data helps to overcome interoperability challenges to enable data from multiple domains to be merged into holistic scenario models for different stakeholders of the building. The approach is demonstrated using an owner-occupied office building.
Towards Unified and Native Enrichment in Event Processing SystemsEdward Curry
Events are encapsulated pieces of information that flow from one event agent to another. In order to process an event, additional information that is external to the event is often needed. This is achieved using a process called event enrichment. Current approaches to event enrichment are external to event processing engines and are handled by specialized agents. Within large-scale environments with high heterogeneity among events, the enrichment process may become difficult to maintain. This paper examines event enrichment in terms of information completeness and presents a unified model for event enrichment that takes place natively within the event processing engine. The paper describes the requirements of event enrichment and highlights its challenges such as finding enrichment sources, retrieval of information items, finding complementary information and its fusion with events. It then details an instantiation of the model using Semantic Web and Linked Data technologies. Enrichment is realised by dynamically guiding a spreading activation algorithm in a Linked Data graph. Multiple spreading activation strategies have been evaluated on a set of Wikipedia events and experimentation shows the viability of the approach.
Introduction to Message-Oriented MiddlewareEdward Curry
The document provides an introduction to message-oriented middleware (MOM). It discusses interaction models like synchronous and asynchronous communication. It compares MOM to remote procedure call (RPC), noting MOM's advantages in loose coupling, reliability, scalability, and availability. Key concepts of MOM covered include message queues, point-to-point and publish/subscribe messaging models. The role of MOM in service-oriented architectures using XML, web services, and SOAP is also summarized.
Enterprise Energy Management using a Linked Dataspace for Energy IntelligenceEdward Curry
Energy Intelligence platforms can help organizations manage power consumption more efficiently by providing a functional view of the entire organization so that the energy consumption of business activities can be understood, changed, and reinvented to better support sustainable practices. Significant technical challenges exist in terms of information management, cross-domain data integration, leveraging real-time data, and assisting users to interpret the information to optimize energy usage. This paper presents an architectural approach to overcome these challenges using a Dataspace, Linked Data, and Complex Event Processing. The paper describes the fundamentals of the approach and demonstrates it within an Enterprise Energy Observatory.
E. Curry, S. Hasan, and S. O’Riáin, “Enterprise Energy Management using a Linked Dataspace for Energy Intelligence,” in The Second IFIP Conference on Sustainable Internet and ICT for Sustainability (SustainIT 2012), 2012.
SLUA: Towards Semantic Linking of Users with Actions in CrowdsourcingEdward Curry
Recent advances in web technologies allow people to help solve complex problems by performing online tasks in return for money, learning, or fun. At present, human contribution is limited to the tasks defined on individual crowdsourcing platforms. Furthermore, there is a lack of tools and technologies that support matching of tasks with appropriate users, across multiple systems. A more explicit capture of the semantics of crowdsourcing tasks could enable the design and development of matchmaking services between users and tasks. The paper presents the SLUA ontology that aims to model users and tasks in crowdsourcing systems in terms of the relevant actions, capabilities, and rewards. This model describes different types of human tasks that help in solving complex problems using crowds. The paper provides examples of describing users and tasks in some real world systems, with SLUA ontology.
System of Systems Information Interoperability using a Linked DataspaceEdward Curry
System of Systems pose significant technical challenges in terms of information interoperability that require overcoming conceptual barriers (both syntax and semantic) and technological barriers. This paper presents an approach to System of Systems information interoperability based on the Dataspace data management abstraction and the Linked Data approach to sharing information on the web. The paper describes the fundamentals of the approach and demonstrates the concept with a System of Systems for enterprise energy management.
Curry E. System of Systems Information Interoperability using a Linked Dataspace. In: IEEE 7th International Conference on System of Systems Engineering (SOSE 2012)
Further Reading:
http://www.edwardcurry.org/publications/Curry_LinkedDataspaceForSOS_SOSE.pdf
Approximate Semantic Matching of Heterogeneous EventsEdward Curry
Event-based systems have loose coupling within space, time and synchronization, providing a scalable infrastructure for information exchange and distributed workflows. However, event-based systems are tightly coupled, via event subscriptions and patterns, to the semantics of the underlying event schema and values. The high degree of semantic heterogeneity of events in large and open deployments such as smart cities and the sensor web makes it difficult to develop and maintain event-based systems. In order to address semantic coupling within event-based systems, we propose vocabulary free subscriptions together with the use of approximate semantic matching of events. This paper examines the requirement of event semantic decoupling and discusses approximate semantic event matching and the consequences it implies for event processing systems. We introduce a semantic event matcher and evaluate the suitability of an approximate hybrid matcher based on both thesauri-based and distributional semantics-based similarity and relatedness measures. The matcher is evaluated over show that the approach matches a representation of Wikipedia and Freebase events. Initial evaluations events structured with maximal combined precision-recall F1 score of 75.89% on average in all experiments with a subscription set of 7 subscriptions. The evaluation shows how a hybrid approach to semantic event matching outperforms a single similarity measure approach.
Hasan S, O'Riain S, Curry E. Approximate Semantic Matching of Heterogeneous Events. In: 6th ACM International Conference on Distributed Event-Based Systems (DEBS 2012).
Surprise! How You Should Be Planning to Triple Holiday Sales NowJenni McKinnon
With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday.
She will also provide lasting industry advice that can help you keep the sales flowing year round.
Growth Hacking In Practice, Working on Growth PlansUnited & Co
Growth Hacking process making sure companies can win with almost no advertising, virality is embedded at the core of their product, customers will recognize them and talk about their brand.
Growth Teams are set up weekly objectives for businesses, and manage their team, both idea generation and execution process to create impactful growth hacks, that are underpriced in the digital reality.
Get in touch if you are interested, or want to work with us!
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
This document outlines ideas for building an effective growth funnel for startups. It discusses testing many paid traffic campaigns across different channels to acquire users at scale. These include search, display, YouTube, Gmail, and social ads targeting keywords, interests, and retargeting. The document emphasizes testing funnels with multiple touchpoints to increase conversion rates and optimize for gross margin rather than spend percentage. It also stresses the importance of tracking metrics to identify high and low performing campaigns and elements of the funnel.
- Tony Hsieh is the CEO of Zappos, an online shoe and clothing retailer founded in 1999 that emphasizes outstanding customer service.
- Zappos has grown rapidly, now employing over 1,300 people and ranking highly on "best places to work" lists. They focus on delivering happiness to both customers and employees through their core values and culture.
- Hsieh discusses how Zappos' culture and commitment to customer service has led to high repeat customer rates, and how companies can build a strong brand by focusing on transparency, vision, relationships and long-term thinking over quick profits.
Relying on one campaign type to your selling? You're missing out on the true power of FB Ads, friend! Learn what funnels are, how to build them, and how to start driving results for cheaper.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
The document discusses metrics and monetization strategies for software startups. It recommends focusing on metrics that improve customer retention and lifetime value over the long run, such as increasing retention rates from 80% to 90%, rather than one-time gains. High leverage opportunities provide ongoing revenue through evangelism and happy customers who continue using the product. The document also provides tips for optimizing different parts of the customer funnel from acquisition to purchase.
The document provides an overview of building a successful online business using the CTPM process. It discusses understanding the big picture, mastering the basics in Day 1, and the importance of having brains and motivation. It also covers dangers to avoid like sites that don't work, outlines what works like quality content and targeted traffic, and emphasizes that the content is the key to success. Finally, it discusses the homework of completing the course registration, reading the intro and Days 1-2 of the action guide, and identifying 3 potential site concepts.
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually led Zappos. It then summarizes key aspects of Zappos' corporate background, culture of customer service, and strategies for building a brand focused on long-term sustainability and happiness. The presentation emphasizes Zappos' core values and culture as the foundation for its success.
Zappos - Vegas Young Professionals - 5-12-09zappos
Tony Hsieh, CEO of Zappos, discusses the company's background and culture. Zappos started as an online shoe retailer in 1999 and has since expanded to offer clothing, handbags, and other products. The company emphasizes outstanding customer service through fast shipping, easy returns, and friendly customer support. Zappos has experienced strong growth in sales and customer base due to its focus on customer satisfaction and building a positive workplace culture defined by its ten core values. Hsieh believes focusing on culture and customer happiness will lead to long term business success.
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually became the CEO of Zappos. It then summarizes key details about Zappos, including its growth, recognition, focus on customer service and culture. The presentation emphasizes Zappos' core values and culture, and how focusing on these areas has contributed to its success in delivering customer happiness and building a strong brand.
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually became the CEO of Zappos. It then summarizes key details about Zappos, including its growth, focus on customer service, core values and culture. The document advocates focusing on developing a strong culture and purpose beyond just profits in order to build a sustainable brand that creates happiness for both customers and employees.
The document provides an overview of Tony Hsieh and Zappos, including:
1) Tony's background and involvement in founding Zappos. Zappos is focused on delivering exceptional customer service and building a strong company culture.
2) Key details about Zappos' business like rapid growth, focus on customer satisfaction, and high rankings as a top company to work for.
3) Tony discusses the importance of culture, values, transparency, and thinking long-term to building a strong brand that customers love.
The document provides an overview of Tony Hsieh and Zappos, including:
1) Tony's background and involvement in founding Zappos. Zappos is focused on delivering exceptional customer service and building a strong company culture.
2) Key details about Zappos' business like reaching over $1 billion in sales and being recognized for excellent customer service. A large percentage of purchases are from repeat customers.
3) Zappos' core values that guide their culture, which aims to "Deliver Happiness" for both customers and employees. The company believes culture and relationships are crucial to long term success.
1) The document provides background information on Tony Hsieh and Zappos, including that Tony was an early investor in Zappos and is now its CEO.
2) It summarizes Zappos' business model of fast and free shipping, free returns, and excellent customer service. Zappos prioritizes customer satisfaction and employee culture.
3) Tony discusses the importance of company culture and values, and how focusing on culture, customers, and clothing has led to Zappos' success in delivering happiness to both customers and employees.
Tony Hsieh, CEO of Zappos, discusses the company's core values of delivering happiness to both customers and employees. He emphasizes building a strong company culture based on transparency, commitment to relationships, and pursuing a long-term vision of happiness rather than short-term profits. Hsieh recommends other companies spend time studying the science of happiness and finding their higher purpose to help guide business decisions.
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3. HBA + DVG x ESP + HVS + SOS = CA$H
HBA =Hungry buying Audience
DVG = Deliver Value and Goodwill
ESP = Expert Story Positioning
HVS = High Value Solution
SOS = Strategic Offer Sequence
18. ● tells you what products to create
● Helps you speak the language of your
customers becuase you feel their pain or at
least sound like you do
●
Reasons for the list above
HBA + DVG x ESP + HVS + SOS = CA$H
20. ● What would they love me for?
● B4 selling them anything give them results in
advance.
○ Help them get a little closer to the ultimate outcome
they want to achieve
Ask yourself what do they want?
HBA + DVGx ESP + HVS + SOS = CA$H
22. What are the steps they
need to take to achieve they
desired outcome
Teach them how to get from step to step
This is Content pieces that you need to create
HBA + DVGx ESP + HVS + SOS = CA$H
23. For example
“selling a product online”
Steps
1. Create a product
(Teach them how to…)
2. Create a capture page
(Teach them how to…)
3. Get a shopping cart system
(Teach them how to…)
HBA + DVGx ESP + HVS + SOS = CA$H
24. what are the obstacles they’ll
face
HBA + DVGx ESP + HVS + SOS = CA$H
25. How will you deliver your
stuff differently?
HBA + DVGx ESP + HVS + SOS = CA$H
26. So think of what you are
going to give out.
The medium, the content
etc
HBA + DVGx ESP + HVS + SOS = CA$H
29. ● Whats your story of struggle
● What’s your solution search
story
● What have you done to figure out
the way out
● Your surprising Results
■ Share your Magic bullet
HBA + DVG x ESP+ HVS + SOS = CA$H
30. Your story of struggle
Lead with it
Keep repeating it thru
out your campaigns
36. Ask your self
● What would my audience pay me for
● Is it solving a problem in their life
● Is it
■
HBA + DVG x ESP + HVS+ SOS = CA$H
37. - DVD, Teleseminar, Webinar etc (the Features)
- Whats the system or process they’ll go through
- What’s the Outline of the Content
Think through the Features & the
Framework Of the content
HBA + DVG x ESP + HVS+ SOS = CA$H
38. Benefits of the HVS
● What are the benefits they are going to get
■ In their personal life, business, relationships
■ spiritually
■ financially
● Write 100 benefits they stand to gain
● if can’t get it, get out of the business
HBA + DVG x ESP + HVS+ SOS = CA$H
39. Benefits of the HVS
● Communicate The reason your program
works
● How it will double their business/happiness
● To pay my price point what do they need to
perceive or believe.
● If I want to do a seminar for $2000. Then what would they
have to believe for them to think it worth $2000
HBA + DVG x ESP + HVS+ SOS = CA$H
41. How Should I build to the sale
1. Every message you send out should have
i. Core message
ii. Persona Morsel
iii. Emotional Trigger
iv. Embedded CTA
HBA + DVG x ESP + HVS + SOS = CA$H
42. Core Message
Your main message should be a part of all your
messages you send out. Whether it is video,
webinar etc let your message be consistent
HBA + DVG x ESP + HVS + SOS = CA$H
43. Persona Morsel
● Display your personality.
● Let them know, like and trust you
● Talk about
○ what you stand for,
○ things you care about etc
HBA + DVG x ESP + HVS + SOS = CA$H
44. Emotional Trigger
Always stir the emotions of your audience
● Energy & Excitement
● Commitment & strength
● Heartfelt and centered
■ Be purposeful about it(deliberate)
HBA + DVG x ESP + HVS + SOS = CA$H
45. Embedded CTA
● Every message you send out should have a
■ Call to Action
■ examples
HBA + DVG x ESP + HVS + SOS = CA$H