SlideShare a Scribd company logo
Millionaire Marketing
Formula
How do you great
marketing?
HBA + DVG x ESP + HVS + SOS = CA$H
HBA =Hungry buying Audience
DVG = Deliver Value and Goodwill
ESP = Expert Story Positioning
HVS = High Value Solution
SOS = Strategic Offer Sequence
HUNGRY BUYING AUDIENCE
HBA + DVG x ESP + HVS + SOS = CA$H
The people that are
hungriest for my business …
What do they ...
What do they dream of
HBA + DVG x ESP + HVS + SOS = CA$H
What do they fear?
HBA + DVG x ESP + HVS + SOS = CA$H
What do they need?
HBA + DVG x ESP + HVS + SOS = CA$H
What do they google?
HBA + DVG x ESP + HVS + SOS = CA$H
Keywords, Topics
What are they spending
money on already
in their life
For Example
Weight Loss Industry
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
● tells you what products to create
● Helps you speak the language of your
customers becuase you feel their pain or at
least sound like you do
●
Reasons for the list above
HBA + DVG x ESP + HVS + SOS = CA$H
Deliver Value and Goodwill
HBA + DVGx ESP + HVS + SOS = CA$H
● What would they love me for?
● B4 selling them anything give them results in
advance.
○ Help them get a little closer to the ultimate outcome
they want to achieve
Ask yourself what do they want?
HBA + DVGx ESP + HVS + SOS = CA$H
start creating content pieces for that
What results are they trying
to get
What are the steps they
need to take to achieve they
desired outcome
Teach them how to get from step to step
This is Content pieces that you need to create
HBA + DVGx ESP + HVS + SOS = CA$H
For example
“selling a product online”
Steps
1. Create a product
(Teach them how to…)
2. Create a capture page
(Teach them how to…)
3. Get a shopping cart system
(Teach them how to…)
HBA + DVGx ESP + HVS + SOS = CA$H
what are the obstacles they’ll
face
HBA + DVGx ESP + HVS + SOS = CA$H
How will you deliver your
stuff differently?
HBA + DVGx ESP + HVS + SOS = CA$H
So think of what you are
going to give out.
The medium, the content
etc
HBA + DVGx ESP + HVS + SOS = CA$H
Expert Story Positioning
HBA + DVG x ESP+ HVS + SOS = CA$H
How do you create connect
with them?
● Whats your story of struggle
● What’s your solution search
story
● What have you done to figure out
the way out
● Your surprising Results
■ Share your Magic bullet
HBA + DVG x ESP+ HVS + SOS = CA$H
Your story of struggle
Lead with it
Keep repeating it thru
out your campaigns
Your solution search story
What are the results you got
that surprised you
High Value Solution
High Value Solution
HBA + DVG x ESP + HVS+ SOS = CA$H
■ Comprehensive
■ Powerful
■ Working
1. High value
2. Solution
Ask your self
● What would my audience pay me for
● Is it solving a problem in their life
● Is it
■
HBA + DVG x ESP + HVS+ SOS = CA$H
- DVD, Teleseminar, Webinar etc (the Features)
- Whats the system or process they’ll go through
- What’s the Outline of the Content
Think through the Features & the
Framework Of the content
HBA + DVG x ESP + HVS+ SOS = CA$H
Benefits of the HVS
● What are the benefits they are going to get
■ In their personal life, business, relationships
■ spiritually
■ financially
● Write 100 benefits they stand to gain
● if can’t get it, get out of the business
HBA + DVG x ESP + HVS+ SOS = CA$H
Benefits of the HVS
● Communicate The reason your program
works
● How it will double their business/happiness
● To pay my price point what do they need to
perceive or believe.
● If I want to do a seminar for $2000. Then what would they
have to believe for them to think it worth $2000
HBA + DVG x ESP + HVS+ SOS = CA$H
Strategic Offer Sequence
HBA + DVG x ESP + HVS + SOS = CA$H
How Should I build to the sale
1. Every message you send out should have
i. Core message
ii. Persona Morsel
iii. Emotional Trigger
iv. Embedded CTA
HBA + DVG x ESP + HVS + SOS = CA$H
Core Message
Your main message should be a part of all your
messages you send out. Whether it is video,
webinar etc let your message be consistent
HBA + DVG x ESP + HVS + SOS = CA$H
Persona Morsel
● Display your personality.
● Let them know, like and trust you
● Talk about
○ what you stand for,
○ things you care about etc
HBA + DVG x ESP + HVS + SOS = CA$H
Emotional Trigger
Always stir the emotions of your audience
● Energy & Excitement
● Commitment & strength
● Heartfelt and centered
■ Be purposeful about it(deliberate)
HBA + DVG x ESP + HVS + SOS = CA$H
Embedded CTA
● Every message you send out should have a
■ Call to Action
■ examples
HBA + DVG x ESP + HVS + SOS = CA$H
CA$$$$$H
HBA + DVG x ESP + HVS + SOS = CA$$$$H
Monetise
Offer extra ordinary price check positions
HBA + DVG x ESP + HVS + SOS = CA$$$$H
Offer awesome bonuses
worth 5 to 10 times the value you are offering
HBA + DVG x ESP + HVS + SOS = CA$$$$H
An unbelievable guarantee
HBA + DVG x ESP + HVS + SOS = CA$$$$H
An unbelievable CTA
HBA + DVG x ESP + HVS + SOS = CA$$$$H
A clear Urgency
Always think How do I
make it more valuable for
them
HBA + DVG x ESP + HVS + SOS = CA$$$$H
Millionaire Online Marketing Formular

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Millionaire Online Marketing Formular

  • 2. How do you great marketing?
  • 3. HBA + DVG x ESP + HVS + SOS = CA$H HBA =Hungry buying Audience DVG = Deliver Value and Goodwill ESP = Expert Story Positioning HVS = High Value Solution SOS = Strategic Offer Sequence
  • 4. HUNGRY BUYING AUDIENCE HBA + DVG x ESP + HVS + SOS = CA$H
  • 5. The people that are hungriest for my business … What do they ...
  • 6. What do they dream of HBA + DVG x ESP + HVS + SOS = CA$H
  • 7. What do they fear? HBA + DVG x ESP + HVS + SOS = CA$H
  • 8. What do they need? HBA + DVG x ESP + HVS + SOS = CA$H
  • 9. What do they google? HBA + DVG x ESP + HVS + SOS = CA$H Keywords, Topics
  • 10. What are they spending money on already in their life
  • 11. For Example Weight Loss Industry HBA + DVG x ESP + HVS + SOS = CA$H
  • 12. HBA + DVG x ESP + HVS + SOS = CA$H
  • 13. HBA + DVG x ESP + HVS + SOS = CA$H
  • 14. HBA + DVG x ESP + HVS + SOS = CA$H
  • 15. HBA + DVG x ESP + HVS + SOS = CA$H
  • 16. HBA + DVG x ESP + HVS + SOS = CA$H
  • 17. HBA + DVG x ESP + HVS + SOS = CA$H
  • 18. ● tells you what products to create ● Helps you speak the language of your customers becuase you feel their pain or at least sound like you do ● Reasons for the list above HBA + DVG x ESP + HVS + SOS = CA$H
  • 19. Deliver Value and Goodwill HBA + DVGx ESP + HVS + SOS = CA$H
  • 20. ● What would they love me for? ● B4 selling them anything give them results in advance. ○ Help them get a little closer to the ultimate outcome they want to achieve Ask yourself what do they want? HBA + DVGx ESP + HVS + SOS = CA$H
  • 21. start creating content pieces for that What results are they trying to get
  • 22. What are the steps they need to take to achieve they desired outcome Teach them how to get from step to step This is Content pieces that you need to create HBA + DVGx ESP + HVS + SOS = CA$H
  • 23. For example “selling a product online” Steps 1. Create a product (Teach them how to…) 2. Create a capture page (Teach them how to…) 3. Get a shopping cart system (Teach them how to…) HBA + DVGx ESP + HVS + SOS = CA$H
  • 24. what are the obstacles they’ll face HBA + DVGx ESP + HVS + SOS = CA$H
  • 25. How will you deliver your stuff differently? HBA + DVGx ESP + HVS + SOS = CA$H
  • 26. So think of what you are going to give out. The medium, the content etc HBA + DVGx ESP + HVS + SOS = CA$H
  • 27. Expert Story Positioning HBA + DVG x ESP+ HVS + SOS = CA$H
  • 28. How do you create connect with them?
  • 29. ● Whats your story of struggle ● What’s your solution search story ● What have you done to figure out the way out ● Your surprising Results ■ Share your Magic bullet HBA + DVG x ESP+ HVS + SOS = CA$H
  • 30. Your story of struggle Lead with it Keep repeating it thru out your campaigns
  • 32. What are the results you got that surprised you
  • 33.
  • 34. High Value Solution High Value Solution HBA + DVG x ESP + HVS+ SOS = CA$H
  • 35. ■ Comprehensive ■ Powerful ■ Working 1. High value 2. Solution
  • 36. Ask your self ● What would my audience pay me for ● Is it solving a problem in their life ● Is it ■ HBA + DVG x ESP + HVS+ SOS = CA$H
  • 37. - DVD, Teleseminar, Webinar etc (the Features) - Whats the system or process they’ll go through - What’s the Outline of the Content Think through the Features & the Framework Of the content HBA + DVG x ESP + HVS+ SOS = CA$H
  • 38. Benefits of the HVS ● What are the benefits they are going to get ■ In their personal life, business, relationships ■ spiritually ■ financially ● Write 100 benefits they stand to gain ● if can’t get it, get out of the business HBA + DVG x ESP + HVS+ SOS = CA$H
  • 39. Benefits of the HVS ● Communicate The reason your program works ● How it will double their business/happiness ● To pay my price point what do they need to perceive or believe. ● If I want to do a seminar for $2000. Then what would they have to believe for them to think it worth $2000 HBA + DVG x ESP + HVS+ SOS = CA$H
  • 40. Strategic Offer Sequence HBA + DVG x ESP + HVS + SOS = CA$H
  • 41. How Should I build to the sale 1. Every message you send out should have i. Core message ii. Persona Morsel iii. Emotional Trigger iv. Embedded CTA HBA + DVG x ESP + HVS + SOS = CA$H
  • 42. Core Message Your main message should be a part of all your messages you send out. Whether it is video, webinar etc let your message be consistent HBA + DVG x ESP + HVS + SOS = CA$H
  • 43. Persona Morsel ● Display your personality. ● Let them know, like and trust you ● Talk about ○ what you stand for, ○ things you care about etc HBA + DVG x ESP + HVS + SOS = CA$H
  • 44. Emotional Trigger Always stir the emotions of your audience ● Energy & Excitement ● Commitment & strength ● Heartfelt and centered ■ Be purposeful about it(deliberate) HBA + DVG x ESP + HVS + SOS = CA$H
  • 45. Embedded CTA ● Every message you send out should have a ■ Call to Action ■ examples HBA + DVG x ESP + HVS + SOS = CA$H
  • 46. CA$$$$$H HBA + DVG x ESP + HVS + SOS = CA$$$$H
  • 47. Monetise Offer extra ordinary price check positions HBA + DVG x ESP + HVS + SOS = CA$$$$H
  • 48. Offer awesome bonuses worth 5 to 10 times the value you are offering HBA + DVG x ESP + HVS + SOS = CA$$$$H
  • 49. An unbelievable guarantee HBA + DVG x ESP + HVS + SOS = CA$$$$H
  • 50. An unbelievable CTA HBA + DVG x ESP + HVS + SOS = CA$$$$H
  • 52. Always think How do I make it more valuable for them HBA + DVG x ESP + HVS + SOS = CA$$$$H