Seven in 10 of the estimated 64 million fathers in the US say they are “hands-on” and want to keep their families first on their list of priorities<br />69% consider Father’s evolving to meet the needs of today’s world.<br />More than two-thirds (70%) of married Dads in America consider themselves equal parenting partners with their wives.<br />Purchasing though the Dad Lens<br />As a result of being more involved in family matters than ever before, Dads now make purchasing decisions through a “Dad lens”, choosing products benefitting the family as a whole instead of more immediate, personal needs. <br />Today’s More Involved Dads<br />
Rising Persuasion ofDad Influencers<br />Recent Research Shows:<br /><ul><li>Men account for 53% of all blog activity in the US – with the dad blog gaining steam. More dads than ever turn to the Internet for advice, and to stay connected with current trends.
Almost all dad bloggers use social media sites—with Facebook and Twitter being most popular—creating a ripple effect through online connections.
Dads read online consumer reviews before making even small purchasing decisions.
Dads rely on trusted networks for advice, and they act on that advice.
Dads seek out user-generated content on the Internet to make thoughtful and well-informed purchasing decisions based on their peers’ recommendations.
Nearly three-fourths of US fathers are open to dad-focused marketing programs. Some 40% say marketing efforts to dads should be designed so kids get something out of them, 20% believe a dad-focused marketing program is overdue.</li></li></ul><li>Sphere of Influence(SOI)<br />Engaging the Persuasion Power of Dads<br />Ignite Enthusiasts<br />Negate Detractors<br />Change Perception<br />Drive to Retail<br />
Family-friendly</li></li></ul><li>John PorcaroManaging Director<br />Former Director, Xbox Global Marketing Member Engagement, Online Community PR<br />
Dad Central Consulting (DCC) Offers<br />Blogger Outreach<br />Twitter Campaigns<br />Ambassador and Test Drive Programs<br />Geo-targeted events<br />Mobile campaigns<br />Sports, games, auto, and tech online marketing<br />Social Media Strategy Consulting<br />Dad Market Research<br />
1,175 Followers<br />10,000 Visitors<br />48,000 Visitors<br />Featured Blogger<br />Featured Blogger<br />Featured Blogger<br />Featured Dad Blog<br />617 Friends<br />Featured Blogger<br />One Dad Influencer In Action<br />
Select DCC/MCC Clients<br />Mom Central Consulting, the parent company of DCC, has worked with over 200 national brands on robust campaigns activating influential bloggers. DCC was created to continue the success of MCC and satisfy a growing vertical as many agencies and brands desire to engage in powerful relationships with influential Dads. <br />
DAD CENTRAL CONSULTING<br />77 Chapel Street<br />Newton, MA 02458<br />617.244.3002<br />www.DadCentralConsulting.com<br />John Porcaro<br />JPorcaro@momcentral.com<br />Matt Moretti<br />Mmoretti@momcentral.com<br />Jill Notkin<br />email@example.com<br />