Dad Central Consulting: Igniting Dad Influencers


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Dad Central Consulting: Igniting Dad Influencers

  1. 1. Dad Central Consulting<br /><br />Igniting Dad InfluencersCapabilities Highlights<br />A division of Mom Central Consulting<br />
  2. 2. <ul><li>A division of Mom Central Consulting, specializing in marketing to Moms and Dads
  3. 3. Help companies develop meaningful conversations, connections, and communities with Dads
  4. 4. Reach Dads and engage them in powerful word-of-mouth Programs: Ambassador, viral marketing across SM platforms, geo-targeted events
  5. 5. Dads take action and recommend your brand, fueling brand awareness, engagement, product trial,</li></ul> and sales<br /><ul><li>Work with over 200 national brands
  6. 6. Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands
  7. 7. Offices in US and Canada</li></ul>Dad Central Consulting<br />
  8. 8. Traditional<br />Sporting Events<br />Automobiles<br />Technology<br />Videogames<br />Household Maint<br />Outdoor Products<br />Financial Services<br />Emerging<br />Kids Sporting Goods<br />Family Auto<br />Tech for Family<br />Online Gaming<br />Appliances<br />Groceries<br />Family Activities<br />Dads Emerging Household Purchases<br />
  9. 9. Seven in 10 of the estimated 64 million fathers in the US say they are “hands-on” and want to keep their families first on their list of priorities<br />69% consider Father’s evolving to meet the needs of today’s world.<br />More than two-thirds (70%) of married Dads in America consider themselves equal parenting partners with their wives.<br />Purchasing though the Dad Lens<br />As a result of being more involved in family matters than ever before, Dads now make purchasing decisions through a “Dad lens”, choosing products benefitting the family as a whole instead of more immediate, personal needs. <br />Today’s More Involved Dads<br />
  10. 10. Rising Persuasion ofDad Influencers<br />Recent Research Shows:<br /><ul><li>Men account for 53% of all blog activity in the US – with the dad blog gaining steam. More dads than ever turn to the Internet for advice, and to stay connected with current trends.
  11. 11. Almost all dad bloggers use social media sites—with Facebook and Twitter being most popular—creating a ripple effect through online connections.
  12. 12. Dads read online consumer reviews before making even small purchasing decisions.
  13. 13. Dads rely on trusted networks for advice, and they act on that advice.
  14. 14. Dads seek out user-generated content on the Internet to make thoughtful and well-informed purchasing decisions based on their peers’ recommendations.
  15. 15. Nearly three-fourths of US fathers are open to dad-focused marketing programs. Some 40% say marketing efforts to dads should be designed so kids get something out of them, 20% believe a dad-focused marketing program is overdue.</li></li></ul><li>Sphere of Influence(SOI)<br />Engaging the Persuasion Power of Dads<br />Ignite Enthusiasts<br />Negate Detractors<br />Change Perception<br />Drive to Retail<br />
  16. 16. Engaging the Persuasion Power of Dads<br />
  17. 17. Who are Our Dad Bloggers?<br />95 Dad Blogroll, and growing:<br /><ul><li>Stay-at-home Dads
  18. 18. Published authors
  19. 19. Sports fans
  20. 20. Technology enthusiasts
  21. 21. Car buffs
  22. 22. Finance and money gurus
  23. 23. Education professionals
  24. 24. And the list goes on…</li></ul>Carefully screened for:<br /><ul><li>Active influence on Blogs, Twitter, Facebook, and Community
  25. 25. Writing tone and style
  26. 26. Expertise
  27. 27. Brand-friendly
  28. 28. Family-friendly</li></li></ul><li>John PorcaroManaging Director<br />Former Director, Xbox Global Marketing Member Engagement, Online Community PR<br />
  29. 29. Dad Central Consulting (DCC) Offers<br />Blogger Outreach<br />Twitter Campaigns<br />Ambassador and Test Drive Programs<br />Geo-targeted events<br />Mobile campaigns<br />Sports, games, auto, and tech online marketing<br />Social Media Strategy Consulting<br />Dad Market Research<br />
  30. 30. 1,175 Followers<br />10,000 Visitors<br />48,000 Visitors<br />Featured Blogger<br />Featured Blogger<br />Featured Blogger<br />Featured Dad Blog<br />617 Friends<br />Featured Blogger<br />One Dad Influencer In Action<br />
  31. 31. Select DCC/MCC Clients<br />Mom Central Consulting, the parent company of DCC, has worked with over 200 national brands on robust campaigns activating influential bloggers. DCC was created to continue the success of MCC and satisfy a growing vertical as many agencies and brands desire to engage in powerful relationships with influential Dads. <br />
  32. 32. DAD CENTRAL CONSULTING<br />77 Chapel Street<br />Newton, MA 02458<br />617.244.3002<br /><br />John Porcaro<br /><br />Matt Moretti<br /><br />Jill Notkin<br /><br />