Mike Cooper, Global President & CEO, Rapport Worldwide presented 'Digital Out-of-Home Explained: The Unblockable Ad Format'

1. THE UNBLOCKABLE
AD FORMAT
HOW TECH IS OPENING BRAND & CONSUMER BENEFITS
@RapportWWMichael.Cooper@rapportww.com

4. INNOVATION OR CREATIVITY?
STRATEGY FIRST, NOT TECH FIRST

6. INNOVATION OR CREATIVITY?
STRATEGY FIRST, NOT TECH FIRST

8. “WE WANT TO DO
SOMETHING…

9. “WE WANT TO DO
SOMETHING…
THAT’S NEVER BEEN
DONE BEFORE!

10. “PERHAPS IT’S NEVER
BEEN DONE BEFORE…

11. BECAUSE IT’S A
SHIT IDEA!
“PERHAPS IT’S NEVER
BEEN DONE BEFORE…

12. agitate, muddle, spoil, disorder,
mess-up, rattle, unsettle, confuse

15. 15

25. CREATIVE EVOLUTION
LAMARCK’S GIRAFFE
Original short-
necked ancestor
Keeps stretching
neck to reach
leaves higher
up on tree
and
stretching
and stretching until
neck becomes
progressively longer
Driven by inner “need’

33.
Q&A
OOH - THE UNBLOCKABLE AD FORMAT
@RapportWWMichael.Cooper@rapportww.com