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Motivate Design Presents the What If Technique

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Motivate Design presents 
THE WHAT I F TECHNIQUE™ 
(Working on it) 
THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN

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WHY “what if ” ? 
We are so glad you asked! 
goal = innovate, then. . . 
THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN

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WHY “what if ” ? 
We are so glad you asked! 
goal = innovate, then. . . 
incremental change = incremental growth 
disrupti...

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Motivate Design Presents the What If Technique

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Why "what if"...?

The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.

Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.

The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.

Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us

Why "what if"...?

The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.

Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.

The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.

Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us

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Motivate Design Presents the What If Technique

  1. 1. Motivate Design presents THE WHAT I F TECHNIQUE™ (Working on it) THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  2. 2. WHY “what if ” ? We are so glad you asked! goal = innovate, then. . . THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  3. 3. WHY “what if ” ? We are so glad you asked! goal = innovate, then. . . incremental change = incremental growth disruptive thinking = a big difference THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  4. 4. warning: thi s is hard THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  5. 5. THI S I S HARD Thinking disruptively is a disruptive thing to do. “why?” you ask. . . THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  6. 6. Successful companies often have an aversion to risk THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  7. 7. Employees are rewarded to not be disruptive THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  8. 8. Business leaders often lack the training to think disruptively THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  9. 9. BUT , IT iS POSSIBLE THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  10. 10. SO , WHERE DO YOU START ?
  11. 11. step one Sta rt with a broad view THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  12. 12. step one Sta rt with a broad view Locate an area in which everyone seems to be stuck and nothing has changed in a very long time THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  13. 13. step one Sta rt with a broad view Locate an area in which everyone seems to be stuck and nothing has changed in a very long time . . .an area where profit performance is average. it really should be more successful, more lucrative. THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  14. 14. Look for clichés identi fy the Status Quo Or any overused attributes that lack original thinking THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  15. 15. ex. laundromats THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  16. 16. THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  17. 17. CLICHé: LAUNDR omATS ARE DEPRESSING ! CLICHé: LAUNDR oMATS ARE DIRTY ! CLICHé: THERE are BAD , FLUORESCENT LIGHTS CLICHé: THEY ARE OUT -DATED & WEIRD THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  18. 18. define your sit uation THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN ste p tw o “I want to disrupt the competitive landscape of [insert your situati on] by delivering an unexpected solution.”
  19. 19. THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN step three as k “what if ? ”
  20. 20. ready to try it out ? THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  21. 21. step one Grab a Post-It pack and a marker THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  22. 22. ste p tw o For three minutes, write as many “what ifs” as you can! this step is about quantity–not quality! write, write, write! THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  23. 23. step three Share all of them, one by one–popcorn style! THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  24. 24. step three Share all of them, one by one–popcorn style! THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN step four: repeat
  25. 25. step three Share all of them, one by one–popcorn style! THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN step four: repeat step five: repeat again
  26. 26. ste p si x One last time! Three minutes of total “what if” madness! THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  27. 27. here are some of ours ! THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  28. 28. laundromats were fun? relaxing? cool? what if they were luxurious & exciting? THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN WHAT IF. . . (Just a few of our ideas!)
  29. 29. laundromats were fun? relaxing? cool? what if they were luxurious & exciting? they were places to be productive? or social? THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN WHAT IF. . . (Just a few of our ideas!)
  30. 30. WHAT IF. . . laundry mats were fun? relaxing? cool? what if they were luxurious & exciting? they were places to be productive? or social? they were places to take YOUR KIDS ? OR YOUR PETS ? THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN (Just a few of our ideas!)
  31. 31. Have you made observations? THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  32. 32. Have you made observations? Have you located some insights? THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  33. 33. Have you made observations? Have you located some insights? Do you have your “what if” hypothesis? THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  34. 34. ARE YOU READY FOR MORE ? THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  35. 35. OPPO RTUN ITy Discuss different parts of an opportunity: audience, advantage, & gap. fill in the blanks! “There’s an opportunity to provide [who] with [what advantage] that [fills A gap.]” THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  36. 36. OPPO RTUN ITy Frame your opportunity in a super concise way. EXAMPLE : “There’s an opportunity to provide URBAN DWELLERS with AN AWESO ME LA UNDR Y EXPERIEN CE that IS VER Y ECO-FRIENDL Y.” THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  37. 37. DEVELOPM ENT Incorporate your “what ifs” and your opportunity... what if. . . the laundromat also had a hair salon? THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  38. 38. DEVELOPM ENT ...This will result in more developed, discernable ideas what if. . . the laundromat also had a hair salon? the laundromat offered local, eco-friendly products? THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  39. 39. DEVELOPM ENT Keep developing and pushing your ideas what if. . . the laundromat also had a hair salon? the laundromat offered local, eco-friendly products? there was a bar in back, speak-easy style? THE “WHAT I F ” M E THOD @MOT IVATE _ DE S IGN
  40. 40. ARE YOU FOR REAL ? THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  41. 41. THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN Copyright: Spin Laundry Lounge
  42. 42. THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN Copyright: Spin Laundry Lounge
  43. 43. THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN Copyright: Spin Laundry Lounge
  44. 44. “Morgan Gary’s primary mission in creating Spin Laundry Lounge was to reimagine the entire laundromat experience.” THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN Copyright: Spin Laundry Lounge
  45. 45. STAY CURIOUS THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN
  46. 46. ALWAYS ASK THE WHAT IF’S! What If every Uber car was a Tesla? What if laundromats served wine? What if fish was the most popular breakfast food? What if we helped you unleash the What If Technique on your problem spaces and goals? Learn more about us at www.motivatedesign.com We’d love to hear from you and help you discover #WhatIf for your company, team, product, and more. You can reach us at (646) 400-5108 and hello@motivatedesign.com THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN Tweet your #WhatIf to @Motivate_Design
  47. 47. PHOTO CREDITS Page 4: “warning sign” by Robert Couse-Baker via Flickr (BY ) Page 15: “Laundry Mat” by Carsten Schertzer via Flickr (BY ) Page 16: Untitled by Samantha Jade Royds via Flickr (BY ) “secadoras” by David Cohen via Flickr (BY-NC-ND) “Sustainable Broadband Access at Laundry Mat in the Western Suburbs of a Large City” by Daniel X. O’Neil via Flickr (BY ) “ I ’m here for the Million Dollar Giveaway” by Terrell Woods via Flickr (BY-NC-ND) Page 23-25: “Popcorn” by cyclonebill via Flickr (BY-SA) Page 28-30: “overWash” by Rubin Starset via Flickr (BY-NC-SA) Page 36: “Laundry Day” by Araceli Arroyo via Flickr (BY-NC-ND) Page 37-39: “Spin Cycle-9/365” by Andreanna Moya via Flickr (BY ) Page 41-44: Copyright Spin Laundry Lounge via spinlaundrylounge.com THE “WHAT IF” TECHNIQUE @MOT IVATE _ DE S IGN

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