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Dan Monheit's presentation at Mumbrella MSIX
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Dan Monheit presented 'How Brands Can Win, According To My Therapist'
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Dan Monheit's presentation at Mumbrella MSIX
1.
ACCORDING TO MY
THERAPIST HOW BRANDS CAN WIN @DANMONHEITDAN MONHEIT
2.
3.
4.
5.
CREATING AN OUTSTANDING,
END TO END EXPERIENCE IS A COMPLETE WASTE OF TIME 01 LESSON
6.
WE WANT MEMORIES
7.
DANIEL KAHNEMAN
8.
10 08 06 04 02 00 Start End
9.
PEAK ENDRULE 10 08 06 04 02 00 Start End
10.
9—ERS ALTER & HERSHFIELD
IN 2014
11.
25 20 15 10 5 0 45 46 47
48 49 50 51 52 53 54 Numberoffirst-timemarathoners per500runners Age If you’re a runner, ends matter
12.
13.
FIND YOUR LOLLYBAG
14.
TAKE AWAY OPTIONS 02 LESSON
15.
2k 20k 2m
16.
17.
RULES RULES RULES
18.
IYENGAR & LEPPER 2000
19.
6 OPTIONS 40%STOPPED 30%BOUGHT
20.
6 OPTIONS 40%STOPPED 30%BOUGHT 24 OPTIONS 60%STOPPED 3%BOUGHT
21.
CHOICEPARADOX
22.
TAKE AWAY SOME
JAMS
23.
IGNORE THE FUTURE 03 LESSON
24.
SMALLER AND SOONER
25.
ON A SCALE
OF 1 TO 10, WITH 1 BEING NOT AT ALL SATISFIED AND 10 BEING COMPLETELY SATISFIED, HOW SATISFIED ARE YOU WITH LIFE AS A WHOLE?
26.
2001 2002 2003
2004 2005 2006 2007 2008 2009 2010 2012 2013 2014
27.
2001 2002 2003
2004 2005 2006 2007 2008 2009 2010 2012 2013 2014 7.7 7.6 7.5 7.4 7.3 7.2 7.67 7.39
28.
TEMPORALDISCOUNT ING
29.
30.
LARGER AND LATER
31.
32.
33.
MINT ADD A LITTLE JAMS TAKE
AWAY SOME LOLLYBAG FIND YOUR
34.
BRANDS, BUILT ON BEHAVIOUR
35.
FOR MORE ABOUT
HOW YOUR BRAND CAN WIN, OR TO BOOK A (FREE) BEHAVIOURAL WORKSHOP dan@hardhat.com.au
Download now