Jonathan Williams, Marketing Director, Australia & New Zealand, Klook presented 'How Technology Can Diversify Tours and Activities'

1. How Technology
Can Diversify
Tours and Activities
Jonathan Williams
12th March 2019
Marketing Director, ANZ

2. 2
Overtourism
“the impact of tourism on a destination,
or parts thereof, that excessively
influences perceived quality of life of
citizens and/or quality of visitors
experiences in a negative way”

3. Crowds at local
landmarks and
attractions
3

4. The tours and activities
market is expected to
reach USD 183 BILLION
by 2020, including
events, tours and
activities and attractions
Degradation of natural
environments
4

5. The tours and activities
market is expected to
reach USD 183 BILLION
by 2020, including
events, tours and
activities and attractions
Holiday homes pushing
up the price of local
rents
5

6. The tours and activities
market is expected to
reach USD 183 BILLION
by 2020, including
events, tours and
activities and attractions
Increasing traveller
numbers, higher
foreign expenditure
targets, and social
sharing are all factors
contributing to
overtourism
6

7. 7
How can technology help?

8. 8
One-stop Platform for
Travellers to Book
In-destination Services
30 Million+
monthly visitors
14
languages on the
platform
100,000+
products from 350+
destinations with 24-
hour customer service
5 Million+
post-booking
user reviews

9. 9
Diversify
Supply
Popularity
Activities
1

10. 10
Diversify
Supply1

11. 11
Diversify
Supply1

12. 12
Diversify
Supply1

13. 13
Curating
Tours1

14. 14
Importance of diverse supply during times of crisis
#EmptyEsky Bushfire Relief TourEurail as a flexible alternative for those
that love rail travel

15. 15
Digitise
Supply
Source: Phocuswright 2017
Average Online Penetration Rate2

16. 16
Digitise
Supply
Enabler:
Enables suppliers to digitise
Connector:
Connects suppliers with
a network of distribution
partners
Facilitator:
Facilitates users’
hassle-free experiences
2

17. 17
Live
Availability
SUPPLY DEMAND

18. 18
On-the-go
Bookings
75%+
of Klook
purchases were
made on mobile
85%
Klook’s bookings
instantly confirmed
Travellers booking on same day of activity
2016 2018
Source: Klook’s booking data, as of Dec 2018

19. 19
Connect to the
Modern Traveller3
Who are they?
➔ Digital natives
➔ Heavy consumption of online content
➔ Prioritise convenience
➔ Deal hunters
➔ Crave experiences & diversity

20. 20
Educating and
Informing

21. 21
Simplify
Complexities

22. 22
Going
Offline / Face-
to-Face

23. 23
Working with
Key Opinion
Leaders

24. 24
Partnering with
Experts

25. 25
Shine a light on the
hidden gems
Klook & JNTO
Kyushu, Japan

26. Summary
Diversify
Supply
Digitise
Supply
Connect it to the
Modern Traveller321

27. Download the Klook app
Thank you!