Brent Hill, Executive Director of Marketing, South Australian Tourism Commission presented 'Think Quick: The Inside Story on SATC’s Reaction to the Bushfire Crisis'.

1. OLD MATE

2. South Australian Tourism Commission

3. BRENT HILL
Executive Director of Marketing, South Australian Tourism Commission

4. OUR PURPOSE
SATC
Driving tourism expenditure
in South Australia
3 MARKETS
International, domestic, local
(International: 12 – China,
UK, NZ, US, Germany, Singapore,
France, Italy, Hong Kong,
Japan, India)
KPIs
The Visitor Economy:
driving awareness
that leads to conversion

5. IN 3 YEARS
$5.3B to $7.8B
TOURISM HAS GROWN FROM

7. HOW WE DEVELOPED

8. THE SCALE OF IT

9. HOW WE HANDLED IT

11. HOW SOON WERE WE THERE?

13. THE CAMPAIGN

14. BRENT HILL | Executive Director of Marketing, SATC

15. SOCIALS

16. MEDIA

17. PARTNERSHIPS

18. CELEBRITIES

19. COMMUNITY SUPPORT

20. CHARITIES

21. SOCIAL MEDIA

22. …AND MORE

23. RECOVERY

24. WHAT WE LEARNT
BE A SOURCE OF TRUTH
Trust then buys credit with
subsequent messages
ACT WITH EMPATHY
Listen to those affected, and
gain their permission
USE ALL AVAILABLE TOOLS
Tapped into offered support,
events, government, recovery
efforts, media, galas etc..
BE OBJECTIVE
Tell people (tourists) what you
want them to do. Clearly.
BE DECISIVE
Use available authorities first. Tell
tourists what they need to know
SHARE
Allow it to be shared. Give permission
to the public to be involved

25. @SOUTHAUSTRALIA | SOUTHAUSTRALIA.COM