promotional music campaign

1. Promotional Music Campaign
Isabella Barty-King

2. Synergy
Synergy- When two or more companies work together to produce a
product that will have a bigger effect than if they worked separately.

3. Album Covers
Cardi B is a fairly new artist.
She came to fame with her hit
‘Bodak Yellow’ released in
2017. Her genre is Rap- more
specifically dirty rap which is
rap that mostly consists of
topics surrounding Sex and
sexually explicit content. She is
signed with both Atlantic
Records and Quality Control
Music.
I think her target audience stretches
far. A lot of women are fans due to
her empowerment and life story
from being a stripper to becoming a
world famous rapper. She is married
to rapper Offset from Migos, so
anyone who listens to them may be
more inclined to listen to Cardi. I
also think she is more relatable to
younger people.

4. Artist Collaborations
• “Girls Like You” – Maroon 5 & Cardi B
• “Finesse (Remix)” – Bruno Mars & Cardi B
• “I Like It” – Cardi B, Bad Bunny & J Balvin
• “Bartier Cardi” – Cardi B & 21 Savage
• “Taki Taki” – DJ Snake, Selena Gomez, Ozuna, & Cardi B
• “No limit” REMIX- G eazy, ASAP Rocky, Cardi B, French Montana, Jucy J, Belly
• “Motor Sport” -Cardi B, Migos and Nicki Minaj
• “Clout”- Offset and Cardi B
• “I Do” – Cardi B & SZA
• “Girls” – Rita Ora, Cardi B, Bebe Rexha, & Charli XCX
Cardi B’s infamous collaborations are some of her
most famous and successful songs. It also spreads
her music, gains her fame and attracts a wider
audience.

5. Website: https://www.cardibofficial.com Her website allows us to see her new
songs, read lyrics, watch videos, buy
her merchandise, check tour dates
and get tickets, see her social and see
news photographs and read her bio.

6. “Press"
• https://www.youtube.com/watch?v=cJc7xWJbwJw

7. Social Media
A way we can interact with the Artist, and stay up to
date with their lives.

8. Fashion collabs- Example of Synergy
• Cardi B X Steve Madden
• Cardi B X Fashion Nova
Brands collaborating with Cardi B will attract
many of her fans and will mean the items are
much more likely to do well. This is an example
of synergy as two come together to create a
greater product. Cardi B’s fashion nova line sold
out in a few hours.

9. Links
• https://www.soundfund.com/en/blog/best-cardi-b-collaborations/
• https://www.cardibofficial.com/
• https://www.vibe.com/2018/11/cardi-b-fashion-nova-line-sold-out
• https://www.youtube.com/watch?v=cJc7xWJbwJw