1. Michael St. James New Music Business Model

2. 1 WHAT YOU NEED TO KNOW WHAT YOU NEED TO DO HOW YOU SHOULD DO IT Q&A DISCUSSION Three Big Chunks 2 3 4

5. Big Label Stats CD Sales Plummeting! Digital is not making up for it! Piracy is rampant! The peak of albums released was in 2009 - 106,000. In 2010- only 75,000 releases about same as 2006 Number of albums selling more than 10,000- 1,219 And none of these numbers include or matter to you.

6. Estimated Combined New Album Releases: CD Baby, Oasis, Discmakers, Aggregates The Other Half Example artist driving growth 2010 2009 2008 2007 Extreme Growth in Independent releases Estimate by Troy van Veen Pres. CdBaby 1 2 3 4 175,000 est 125,000 90,000 NA

7. The New Face of Music?

8. Ronald Jenkees Independent Artist Independent Record Company Sold 10’s of Thousands of CDs Independently No Major Label made a Dime Worked with Papa Roach Total Views on YouTube: 50 mil + Soundcloud: 1 track in 4 mos. 67,000 Countless Music Licenses.

10. Why are We Haters? Independent Artist Independent Record Company Songwriter/Producer like most Solo No Major Label made a Dime Laugh but she’s been Covered, licensed, played on Network and more. Glee Top 5 iTunes ASCAP Royalty 1Mil hits = $25 YouTube Ad Partner, 1 Mil hits = $2500 ($350,000 roughly) Sales? iTunes 100k+ est. double that ($100-$200k) + Ringtones $100k Covers: Glee “Friday” is #5

14. Re-Format your music from disc to Wav to MP3 320k v1 and v2 in your iTunes Tonight Upload every song you have to YouTube Tomorrow Gather Split sheets, make songfiles This Week Setup your Stores and sites Create an LLC for Publishing and Recording payments This Month 1 2 3 4 Current Finished Songs Prepare for Your Next Songs Write More Songs! What You Need To Do… Now 5 This Year Gather all songs and do a compilation copyright for 1 price

17. Video the Process Get a Video Director Use Stock Footage Do a photo album Video Shoot Your own. Shoot Live Shows. Use Free: animoto, Xtranorml Treatment Video Stream rehearsals-Livestream Interview members Go do pranks as a band Show us your bus Show Gear, Backstage Encourage Fans to shoot and share Let People in. Shoot the Band Updates Fan Song Ideas Vote on Covers What studio you’re going to Songwriting Process Get on the webcam pimp songs and process. Create a connection

20. Digital Twin Single Alt or Acoustic 1 Alt or Acoustic 2 Main Song 2 Treatment Video Sell as package Bandcamp for $10 Main Song 1

25. Michael St. James Thank you! New Music Business Model