The New Music Business Model- Stjames

Michael St. James New Music Business Model

1 WHAT YOU NEED TO KNOW WHAT YOU NEED TO DO HOW YOU SHOULD DO IT Q&A DISCUSSION Three Big Chunks 2 3 4

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Music Is Important! This model is dependent on Music- we need great music

78% 90% Watched online Music Video Downloaded a digital song from iTunes Chose a YouTube link over MP3 There is a Trend here ,[object Object],[object Object],[object Object],[object Object],What You Need to Know Sources: MIDEM/Nielsen: Global consumers Jan 2011 for previous month Trendpoint: US Consumers, Music Supervisors dgroup- Performer Mag. Songs w/Video licensed at $10k+ 57% 50%

Big Label Stats CD Sales Plummeting! Digital is not making up for it! Piracy is rampant! The peak of albums released was in 2009 - 106,000. In 2010- only 75,000 releases about same as 2006 Number of albums selling more than 10,000- 1,219 And none of these numbers include or matter to you.

Estimated Combined New Album Releases: CD Baby, Oasis, Discmakers, Aggregates The Other Half Example artist driving growth 2010 2009 2008 2007 Extreme Growth in Independent releases Estimate by Troy van Veen Pres. CdBaby 1 2 3 4 175,000 est 125,000 90,000 NA

Ronald Jenkees Independent Artist Independent Record Company Sold 10’s of Thousands of CDs Independently No Major Label made a Dime Worked with Papa Roach Total Views on YouTube: 50 mil + Soundcloud: 1 track in 4 mos. 67,000 Countless Music Licenses.

The New Experience of Music? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why are We Haters? Independent Artist Independent Record Company Songwriter/Producer like most Solo No Major Label made a Dime Laugh but she’s been Covered, licensed, played on Network and more. Glee Top 5 iTunes ASCAP Royalty 1Mil hits = $25 YouTube Ad Partner, 1 Mil hits = $2500 ($350,000 roughly) Sales? iTunes 100k+ est. double that ($100-$200k) + Ringtones $100k Covers: Glee “Friday” is #5

[object Object],[object Object],[object Object],[object Object],Congratulations On Your 360 Deal

Create a Split Sheet- detailing Writers/Publishers, and dates Create a Lyric/Chord Sheet file Register it with your PRO /Copyright ,[object Object],[object Object],[object Object],[object Object],[object Object],What You Must Do… Every Time You Write A Song Song Security Demo a rough of it by any means

Create a Split Sheet detailing Writers and Producers, any samples used and musicians signing off on recording-non writer interest Make a .Wav file from Master, MP3 320k and Full Metadata contact info in Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],What You Must Do… Every Time You Record Song Longevity Flexibility Agree on price for delivered mix mastered + Instrumental mix, Vox only, and your DAW Archive Session Files- BEFORE you record Create personal Video (s) of the upcoming song(s) and post it immediately. Then post all songs for stream on YouTube Channel-even with the cover

Re-Format your music from disc to Wav to MP3 320k v1 and v2 in your iTunes Tonight Upload every song you have to YouTube Tomorrow Gather Split sheets, make songfiles This Week Setup your Stores and sites Create an LLC for Publishing and Recording payments This Month 1 2 3 4 Current Finished Songs Prepare for Your Next Songs Write More Songs! What You Need To Do… Now 5 This Year Gather all songs and do a compilation copyright for 1 price

[object Object],[object Object],[object Object],[object Object],[object Object],The Best Things Are Free 5 sites you must be on:

Lead with your best 2-3 Singles 1 2 3 4 A cover or Public domain song even it is just video 2- 3 Singles Record an X-Mas or holiday Track before September 2-3 Singles 2-3 Singles A cover or Public domain song even it is just video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Core Model

Video the Process Get a Video Director Use Stock Footage Do a photo album Video Shoot Your own. Shoot Live Shows. Use Free: animoto, Xtranorml Treatment Video Stream rehearsals-Livestream Interview members Go do pranks as a band Show us your bus Show Gear, Backstage Encourage Fans to shoot and share Let People in. Shoot the Band Updates Fan Song Ideas Vote on Covers What studio you’re going to Songwriting Process Get on the webcam pimp songs and process. Create a connection

[object Object],[object Object],[object Object],[object Object],How You Should Do It

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Key To This Model

Digital Twin Single Alt or Acoustic 1 Alt or Acoustic 2 Main Song 2 Treatment Video Sell as package Bandcamp for $10 Main Song 1

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Debt/Don’t Wait

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Never Record An Album Again!*

CD in Jacket Accept Credit Cards Should You Ever Print CDs? Couple with Merch Price at $20 With Hat, Tshirt, DVD, Panties,etc . Square, Phone reader 5 Song EP + video $1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Q&A- Discussions

Michael St. James Thank you! New Music Business Model

The New Music Business Model- Stjames

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