This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/ Growing sales organisations regularly comes top of the issues for successful entrepreneurs. If you’re not a sales professional, it’s a forbidding, but crucial, area to master. Stephen is not a sales professional but has built substantial global organisations doing digital sales, subscription sales, inside sales and direct enterprise sales. How do you scale a sales team effectively? SaaS has changed the way the sales function operates. Subscription sales of SaaS products have different dynamics to enterprise sales and the mix of digital, inside and direct sales have changed. Stephen will highlight the key success factors for SaaS sales, the tools that effective sales professionals use and how to use them to maximum effect.