The document discusses how PowerPivot running on PCs with Intel Core vPro processors and servers with Intel Xeon processors can provide a high-performance platform for self-service business intelligence. It recommends upgrading client PCs and servers to these Intel processors to optimize the PowerPivot experience and provide benefits like increased performance, security, manageability, and energy efficiency. The document also provides configuration recommendations and next steps for deploying PowerPivot with these hardware upgrades.

1. Hidden Slide Purpose of the deck: To help prospective IT Pros understand the benefits of PowerPivot running on: PCs with the 2010 Intel ® Core ™ vPro ™ processor family Microsoft SQL Server ® 2008 R2 and SharePoint Server ® 2010 deployed on Intel ® Xeon ® processor 7500 and 5600 series Call to action: Deploy PowerPivot to selected IW Producers and upgrade client and server hardware to Intel processors to optimize the experience Learn more at Intel, Microsoft, or OEM Websites Notes to Reviewer: The intended audience for this deck is IT Professionals

2. Intel Processors and Microsoft PowerPivot The Smart Choice for Self-Service Business Intelligence

3. Business Intelligence Challenges How do you drive business insight? Transform massive quantities of data into meaningful information rapidly Smoothly bridge different corporate systems and external data sources Share findings and collaborate Maintain integrity of the data and insights Enable self-service business intelligence (BI) efficiently with secure access

4. What is PowerPivot? Microsoft SQL Server ® PowerPivot is a free powerful data analysis tool set for Microsoft ® Excel ® 2010 and Microsoft ® SharePoint Server ® 2010: Create compelling self-service BI solutions using PowerPivot for Excel Facilitate collaboration in a SharePoint Server 2010 environment Increase operational efficiencies through Microsoft SQL Server ® 2008 R2-based management tools

5. Components of Self-Service BI Provide a high-performing, scalable, and cost-efficient end-to-end platform for PowerPivot IW Producer Excel 2010 2010 Intel ® Core ™ vPro ™ IW Consumer Web Browser 2010 Intel ® Core ™ vPro ™ Web Front End SharePoint Server ® 2010; Intel ® Xeon ® processor 5600 series Application Server SharePoint Server ® 2010; Intel ® Xeon ® processor 7500 and 5600 series Excel Services PowerPivot System Service Analysis Services Engine Database Server SQL Server ® 2008 R2; Intel ® Xeon ® processor 7500 and 5600 series PowerPivot Add-In

6. Who Uses PowerPivot? Information Worker Producers Create complex workbooks to improve business insight Synthesize large amounts of data from internal and external data sources Share results with peers, executives, and others in the organization Information Worker Consumers Access shared PowerPivot workbooks with their Web browser Utilize built-in filters to manipulate the workbook data Collaborate with colleagues using shared workbooks

7. 2010 Intel ® Core ™ vPro ™ Processor Run business productivity applications up to 80% faster 1 Two times faster multi-tasking performance 2 56% faster application launch and file loading 3 Encrypt sensitive data up to 3.5 times faster Automatically guard against viruses and malicious attacks Protect against tampering or disabling of security software 4 Up to 50% lower PC maintenance costs Easy to deploy and manage PowerPivot for Excel Push updates down the wire quickly and efficiently Intelligent Performance Client-Side Security Manageability

8. Intel ® Xeon ® Processor 5600 Series 15x faster performance per server for self-service BI analytics 1 Greater throughput and responsiveness for multi-threaded applications Provide an authoritative version of data Keep data and services secure Rich diagnostics and robust failure reporting Faster recovery times to further improve server availability Up to 15:1 server consolidation ratio Protection against software attacks at OS and VMM launch 2 Up to 95% lower energy costs 3 Intelligent Performance Client-Side Security Manageability

9. Intel ® Xeon ® Processor 7500 Series Up to 20 times the database performance of single-core servers 1 Larger volumes of events across multiple data streams in milliseconds Historical data mining and continuous insights Over 20 new reliability, availability, and serviceability features Dynamic reassignment of workloads across CPUs Interconnect error detection/recovery Centralized management and policy-based control Move running virtual machines with no perceptible downtime Minimize downtime caused by hardware or power failures or natural disasters Scalable Performance Advanced Reliability Flexible Virtualization

10. Why Upgrade PCs? Performance and security for PowerPivot users Programmable defense filters that automatically guard against viruses and malicious attacks Continuous checking for software agents to protect against malware and attacks Automatic protection against tampering or disabling of security software Intel ® Anti-Theft Technology (Intel ® AT) with PC disable According to Wipro Consulting Services “…a four-year-old PC has 53 percent more security incidents than a PC in its first year.”

11. Recommended BI Configuration for IW Producer PC Laptop or Desktop Processor 2010 Intel Core i5 vPro or Core i7 vPro processors RAM 4 GB or more Disk NTFS file system-formatted partition with 40 GB free space Display 1024 x 768 or higher resolution monitor Operating system Windows 7 (64-bit) Business or Ultimate Edition Software Microsoft Office 2010; Microsoft .NET Framework 4.0

12. BI Capable PCs Elite 8100 Business PC OptiPlex 980 Desktop EliteBook Mobile Workstation T400-Series

13. Why Upgrade Servers? Performance and security for BI Services Optimized to work with SQL Server 2008 R2 Improve operating system hardware error recovery with Windows Hardware Error Architecture (WHEA) Decrease energy usage with the latest processors Proactively predict memory failure and move data to another DIMM with Memory Sparing Enable continuous server operation with Memory Mirroring and enhanced Memory ECC Achieve payback on your server investment in less than one year. 1

14. Recommended BI Configuration for Servers Server Configuration for PowerPivot Processor Intel Xeon Processor 5600 series or Intel Xeon Processor 7500 series RAM 64 GB Disk NTFS file system-formatted partition with 80 GB or more of free space on dedicated DAS-based or SAN-based drives Operating system Windows Server 2008 SP2 (64-bit) Database Engine SQL Server 2008 R2 Software SQL Server 2008 R2 Enterprise Edition SharePoint 2010 with Excel Services (64-bit)

15. BI Capable Server Platforms ProLiant G6 Servers PowerEdge R910 and PowerEdge R810

16. IT Benefits Discover mission-critical self-service BI applications Decrease spreadmarts by increasing access to shared workbooks Store security profiles with workbooks Centralize control of user access rights Implement virtualization to optimize utilization, availability and ROI Use System Center Configuration Manager SP2 to enable network traffic to authenticate itself Lower energy costs and reduced floor space requirements

17. Next Steps Identify IW Producers Review hardware requirements of IW Producers’ machines Install Microsoft Office 2010 Install PowerPivot for Excel 2010 Provision PowerPivot for SharePoint 2010 on a new server Review recommended hardware requirements Configure new or existing SQL Server 2008 R2 database Ensure data center processes include PowerPivot servers

18. Learn More Microsoft-Intel Alliance: www.intelalliance.com/microsoft Intel Xeon processors: www.intel.com/xeon Intel Xeon processor 5600 series: http://www.intel.com/itcenter/products/xeon/5600 Intel Xeon processor 7500 series: http://www.intel.com/itcenter/products/xeon/7500 Intel microarchitecture: www.intel.com/technology/architecture-silicon/next-gen 2010 Intel Core vPro processor: www.intel.com/vpro Microsoft PowerPivot: www.powerpivot.com SQL Server 2008 R2: www.microsoft.com/sqlserver SharePoint Server 2010: http://sharepoint2010.microsoft.com Microsoft virtualization: www.microsoft.com/virtualization

19. Disclaimers Slide 6: Cross client claim based on lowest performance data number when comparing desktop and mobile benchmarks. Configurations and performance test as follows: (Mobile) Comparing pre-production Intel ® Core™ i5-520M processor-based laptops to theoretical installed base of Intel ® Core™2 Duo processor T5500. Laptop system configurations: Intel Core i5-520M (3 MB Cache, 2.4 GHz), with Intel ® Turbo Boost Technology and Intel ® Hyper-Threading Technology on pre-production Intel ® Ibex Peak HM55, Dual-channel Micron* 4 GB (2x2 GB) DDR3-1066 7-7-7-20 with Intel ® Graphics Media Accelerator HD graphics, Hitachi 320 GB HDD, Intel ® Matrix Storage Manager 8.9.0.1023 (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft Windows* 7 Ultimate 64-bit RTM. Intel Core 2 Duo processor T5500 (2 MB Cache, 1.66 GHz, 667 MHz FSB) in Lenovo Thinkpad* T60 laptop, Mobile Intel ® 945GM Express Chipset, Micron PC5300 DDR2 667 2x1 GB 5-5-5-15 memory, Intel ® GMA 950 graphics 224 MB Dynamic video memory technology, Hitachi Travelstar* HTS721010G9SA00 SATA 100 GB 7200RPM HDD, BIOS Lenovo 79ETD7WW 2.17* with default settings, Microsoft Windows* Vista Ultimate. Business productivity claims based on SYSmark* 2007 preview is BAPCo’s latest version of the mainstream office productivity and Internet content creation benchmark tool used to characterize the performance of the business client. SYSmark 2007 preview features user-driven workloads and usage models developed by application experts. Multitasking claims based on financial calculations workload consisting of advanced spreadsheet calculation measured using Microsoft Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists of Winzip*12 decompressing an encrypted archive containing 200 photos, 125 of which are 10MP photos and 75 which are 6MP photos. The photos are in jpeg format. The total size of all the photos is about 830 MB. (Desktop) Comparing pre-production Intel ® Core™ i5-650 processor-based desktops to theoretical installed base of Intel® Core™2 Duo Processor E6400 with comparable frequency. Desktop configurations: pre-production Intel Core i5-650 processor (4 MB Cache, 3.20 GHz) on pre-production Intel ® Ibex Peak P55, Dual-channel DS Micron 4 GB (2x2 GB) DDR3-1333 9-9-9-24 with Intel ® Graphics Media Accelerator HD graphics @ 900 MHz, Seagate 1TB HDD, Intel ® Matrix Storage Manager 8.9.1023 (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft Windows* 7 Ultimate 64-bit RTM Intel Core 2 Duo Processor E6400 (2 MB Cache, 2.13 GHz, 1066 MHz FSB) on Intel ® DQ45CB, Dual channel DS Micron 2 GB (2x1 GB) DDR2-800 5-5-5-18 with Integrated Intel ® GMA 3000 onboard graphics subsystem, Seagate 320 GB HDD, (BIOS:0059, Intel ® Chipset INF: 8.4.0.1016, Graphics: 7.14.10.1329), Microsoft Windows* 7 Ultimate 64-bit RTM, Microsoft Windows* Vista Ultimate 32-bit. Business productivity and energy claims based on SYSmark* 2007 preview is BAPCo’s latest version of the mainstream office productivity and Internet content creation benchmark tool used to characterize the performance of the business client. SYSmark 2007 preview features user-driven workloads and usage models developed by application experts.

20. Disclaimers Slide 6, cont. Multitasking claims based on financial calculations workload consists of advanced spreadsheet calculation measured using Microsoft Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists of Winzip*14 decompressing an encrypted archive containing 200 photos, 125 of which are 10 MP photos and 75 which are 6 MP photos. The photos are in jpeg format. The total size of all the photos is about 830 MB. As measured by PCMark* Vantage*. Performance tests and ratings measured using a Toshiba* A305-S6916 laptop with 80 GB 2.5" Intel ® X25-M SATA Solid-State Disk and 320GB Hitachi* SATA Hard Disk Drive. Tests reflect approximate performance of Intel ® products as measured by those tests. Any difference in system hardware, software, or configuration may affect actual performance. Buyers should consult other sources of information to evaluate performance of systems or components they are considering purchasing. For more information on performance tests and performance of Intel products, visit http://www.intel.com/performance. Based on lowest performance data number when comparing desktop and mobile benchmarks. Configurations and performance test as follows: ) Comparing pre-production Intel ® Core™ i5-650 processor based desktops to theoretical installed base of Intel ® Core™2 Duo Processor E6400 with comparable frequency. Desktop configurations: pre-production Intel ® Core™ i5-650 processor (4MB Cache, 3.20 GHz) on pre-production Intel ® Ibex Peak P55, Dual-channel DS Micron* 4GB (2x2GB) DDR3-1333 9-9-9-24 with Intel ® Graphics Media Accelerator HD graphics @ 900 MHz, Seagate* 1TB HDD, Intel ® Matrix Storage Manager 8.9.1023 (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM Intel ® Core™2 Duo Processor E6400 (2M Cache, 2.13 GHz, 1066 MHz FSB) on Intel ® DQ45CB, Dual channel DS Micron* 2GB (2x1GB) DDR2-800 5-5-5-18 with Integrated Intel ® GMA 3000 onboard graphics subsystem, Seagate* 320GB HDD, (BIOS:0059, Intel ® Chipset INF: 8.4.0.1016, Graphics: 7.14.10.1329), Microsoft* Windows* 7 Ultimate 64-bit RTM, Microsoft* Windows* Vista Ultimate 32-bit. Security workload consists of Winzip*14 decompressing an encrypted archive containing 200 photos, 125 of which are 10MP photos and 75 which are 6MP photos. The photos are in jpeg format. The total size of all the photos is about 830MB. For more information go to http://www.intel.com/performance .

21. Disclaimers Slide 7 Claim: “Up to 15x performance per server” Disclaimer: Intel performance comparison using SPECjbb2005* business operations per second between four-year-old single-core Intel® Xeon® processor 3.8 GHz with 2M cache based servers and one new Intel Xeon processor X5670 based server. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information, visit www.intel.com/performance/server . Baseline platform: Intel server platform with two 64-bit Intel Xeon Processor 3.80Ghz with 2M L2 Cache, 800 FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P27.4.0-windows-x86_64 run with 2 JVM instances – New platform: Intel server platform with two six-core Intel® Xeon® processor X5670, 2.93 GHz, 12MB L3 cache, 6.4QPI, 12 GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 64 bit SP2, Oracle* JRockit* build P28.0.0-29 run with 2 JVM instances Claim: “Up to 15:1 server consolidation” Disclaimer: Intel consolidation based on replacing 15 four-year-old single-core Intel® Xeon® processor 3.8 GHz with 2M cache based servers with one new Intel Xeon processor X5670 based server while maintaining performance as measured by SPECjbb2005* business operations per second. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information, visit www.intel.com/performance/server . Baseline platform: Intel server platform with two 64-bit Intel Xeon Processor 3.80Ghz with 2M L2 Cache, 800 FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P27.4.0-windows-x86_64 run with 2 JVM instances – New platform: Intel server platform with two six-core Intel ® Xeon ® processor X5670, 2.93 GHz, 12MB L3 cache, 6.4QPI, 12 GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 64 bit SP2, Oracle* JRockit* build P28.0.0-29 run with 2 JVM instances

22. Disclaimers Slide 7, cont. Claim: “Up to 95% lower energy costs” Disclaimer: Intel comparison replacing 15 four-year-old single-core Intel ® Xeon ® processor 3.8 GHz with 2M cache based servers with one new Intel Xeon processor X5670 based server. Costs have been estimated based on internal Intel analysis and are provided for informational purposes only. Baseline platform: Intel server platform with two 64-bit Intel Xeon Processor 3.80Ghz with 2M L2 Cache, 800 FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P27.4.0-windows-x86_64 run with 2 JVM instances – New platform: Intel server platform with two six-core Intel ® Xeon ® processor X5670, 2.93 GHz, 12MB L3 cache, 6.4QPI, 12 GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 64 bit SP2, Oracle* JRockit* build P28.0.0-29 run with 2 JVM instances.

23. Footnotes Slide 7 Cross client claim based on lowest performance data number when comparing desktop and mobile benchmarks PCs powered by Intel Core i5 vPro processors also deliver up to two times faster multi-tasking performance than a three-year-old PC As measured by PCMark* Vantage* Based on lowest performance data number when comparing desktop and mobile benchmarks. Slide 8 Disclaimer: Intel performance comparison using SPECjbb2005* business operations per second between four-year-old single-core Intel ® Xeon ® processor 3.8 GHz with 2M cache based servers and one new Intel Xeon processor X5670 based server. Disclaimer: Intel consolidation based on replacing 15 four-year-old single-core Intel® Xeon® processor 3.8 GHz with 2M cache based servers with one new Intel Xeon processor X5670 based server while maintaining performance as measured by SPECjbb2005* business operations per second. Disclaimer: Intel comparison replacing 15 four-year-old single-core Intel ® Xeon ® processor 3.8 GHz with 2M cache based servers with one new Intel Xeon processor X5670 based server. Slide 9 Comparisons with single core Intel ® Xeon ® based on pre-production measurements of Intel ® Xeon ® 7500 compared to single core Xeon from 2005. Slide 10 http://www.intel.com/au/directions/assets/13449_Intel_ignite_Flo.pdf Slide 13 Less than 1 year ROI claim estimated based on comparison between 4-socket (4S) Single-Core Intel ® Xeon ® 3.33GHz and 4S Nehalem-EX 2.26GHz based servers.