The document describes the evolution of the KPO industry from KPO 1.0 focused on single processes and price to KPO 2.0 focused on quality and efficiency through multiple processes and software to current KPO 3.0 focused on innovation, value-add, integrated end-to-end solutions, best in class technology, and a consultative approach to innovating for clients' businesses. It then discusses a new operating system called ctOS that facilitates mobile reporting, interactive dashboards, workflow automation, data warehousing, and deep analytics to create efficiencies through innovation on enterprise tools. Finally, it outlines blueocean's 360 approach to market intelligence that focuses on information synthesis to deliver a more authentic and complete picture of customers,

1. Innovation at work

2. Evolution of the KPO Industry
KPO 3.0
Today
Innovation and Value-Add
• Integrated end to end
• Best in class technology
• Consultative approach
• Innovating for the business
KPO 2.0  How do I stay on top of
the latest trends and be
KPO 1.0 2006-2011 best in class
2000 - 2005 Quality and Efficiency
Price and Value • Multiple processes  How do I enable my
• Multiple software
• Single process
• Client’s own platform
• Rule/ SOP based customers to gain market
• Supporting the business
•
•
Instruction driven
Reacting to the business
share

3. Next frontier of innovation

4. Reporting
Innovation Factory Reporting Data Management Survey Scripting
Mobile platform Data Warehousing Coding Project Management
ctOS, The New Age Operating System For Market Research
Innovates on Creates Offers cutting Facilitates Builds data Runs deep
top of interactive edge reporting workflow repository analytics
existing tools dashboards solutions automation with easy
retrieval

5. Creating Efficiencies Through Innovation On Enterprise
Level Tools
25-30% reduction in effort and TAT
Operational transparency
Improved quality of output
Customizable to client SOP
Tool Agnostic
Self improvement mechanism

6. Data at your finger tip
Seamless connectivity with
standard platforms
Respondent level filtering
Longitudinal comparisons
Real time results
Custom visualization
One click export to PPT,
Excel, PDF

8. blueocean’s 360° approach
True intelligence and actionable insights
can only come from well-grounded,
thoughtful and triangulated views of
information. We call this “360
Discovery™” and live by it in everything
Intelligence we do and deliver to our clients.
We concentrate on information synthesis
so we can deliver a more authentic,
broad and complete picture of your
customers, competitors and markets.

9. Our market intelligence
offerings are based on
the 360° approach
Market Opportunity Analysis
Intelligence Competitive Intelligence
Usage & Attitudes
Consumer Habits & Practices
Brand Tracking
Customer Satisfaction Tracking

10. Our success stories
A top 10 global computer hardware vendor is able to design
and deliver more impactful brand marketing campaigns from
a brand health tracking system based on our 360° approach
A top 10 global technology vendor has a team of 50+
researchers and analysts at blueocean, who bring together
the vast research resources of the client and deliver
actionable insights leveraging the 360° approach
A leading global consumer products brand was able to bring
to the market the right product mix, leading to incremental
top line and bottom line growth, based on an in-depth
consumer study done by blueocean leveraging the 360°
approach
…. These are just a few of the many examples that we have…
our teams are constantly refining this approach so that we can
deliver even higher value and RORI to our clients