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© 2016 ||| ASOS Plc@aliostad @dav3green
Microservice Architecture
at ASOS
Ali Kheyrollahi ||| Dave Green
© 2016 ||| ASOS Plc@aliostad @dav3green
ASOS
*
Established at 2000
*
Global Fashion destination for
“20-something”.
*Hires +2500 staff & +250 in tech (700)*
Grown average of 35% YoY
*
39th biggest global online retailer
© 2016 ||| ASOS Plc@aliostad @dav3green
In Numbers
£1.5b
2016
Turnover
12M
Active
Customers
4k
New products
every week
123M
Unique visits/
month (June)
95M
PageViews
(non-peak day)
10K
RPS (Some
services @peak)
© 2016 ||| ASOS Plc@aliostad @dav3green
Nick Beighton - CEO
from “IT Cascade” slides - Oct 2014
ASOS - A Tech Company
© 2016 ||| ASOS Plc@aliostad @dav3green
ASOS Stock Price: 2009-2013
More than 2000% growth!
© 2016 ||| ASOS Plc@aliostad @dav3green
ASOS Stock Price: 2009-2014
Multiple IT project failures
Tech issues disrupting promotions
Overdue features
were not delivered
© 2016 ||| ASOS Plc@aliostad @dav3green
Just blame the IT? Quite the opposite…
© 2016 ||| ASOS Plc@aliostad @dav3green
Microservices…
why?
© 2016 ||| ASOS Plc@aliostad @dav3green
“Can I haz microservicez?”
“It is all a marketing hoax.”
“I dunno…” The sceptic…
© 2016 ||| ASOS Plc@aliostad @dav3green
Scaling People
not the solution
↓Complexity of each service at
the cost of ↑overall solution
Frequent and independent
Deployments
Decentralising
decision centres
Governance and
EA is different
Auftragstaktik Doctrine is the conceptual underpinning
of HOW to think and operate effectively;
teaching leaders WHAT to think is
dogma…
Auftragstaktik encourages commanders
to exhibit initiative, flexibility and
improvisation while in command…
In what may be seen as surprising to
some, Auftragstaktik empowers
commanders to disobey orders and
revise their effect as long as the intent of
the commander is maintained…
© 2016 ||| ASOS Plc@aliostad @dav3green
Domain Modelling
Operating
ModelPeople
Successful
Architecture
© 2016 ||| ASOS Plc@aliostad @dav3green
ASOS Journey
© 2016 ||| ASOS Plc@aliostad @dav3green
Two-speed IT
Enterprise Domain
Digital Domain
• Predominantly “Buy”
• Integrated at top tier
• Minimal Engineering
• Project-centric
• Predominantly “Build”
• Drives sales and customer 

touchpoint
• Product-centric
• Downtime unacceptable
© 2016 ||| ASOS Plc@aliostad @dav3green
Digital Domains & Platforms This is Domain
This is Platform
Logical Services
•“Domains” are ASOS’ organisational
structure for managing Platform Teams
• Platform Teams look after collections
of aligned services. They are
accountable for the full lifecycle
management
© 2016 ||| ASOS Plc@aliostad @dav3green
Operating Model
Indicative Team Numbers
6 Digital Domains
19 Platforms
35 Dev / Scrum teams
24 Solution Architects
700+ people in Technology
(2500 in Asos total)
Avg +20 people per month over last year
© 2016 ||| ASOS Plc@aliostad @dav3green
© 2016 ||| ASOS Plc@aliostad @dav3green
10K foot view of Application Architecture
© 2016 ||| ASOS Plc@aliostad @dav3green
Governance
Bottom-Up
Top-Down
© 2016 ||| ASOS Plc@aliostad @dav3green
Engineering
Practices
© 2016 ||| ASOS Plc@aliostad @dav3green
❤ASOS
© 2016 ||| ASOS Plc@aliostad @dav3green
ASOS Tech Stack
© 2016 ||| ASOS Plc@aliostad @dav3green
Principles
*
All queries and commands through HTTP API
(No ESB-like pseudo-Microservices!)
*
Microservices can subscribe to events raised by
other Microservices
*
*
Each Microservice owns a business responsibility and defines
a clear boundary for communication (APIs and Events)
They own their data (all access to data through API only)
*
Each Microservice is realised in one (sometimes more) physical
components
© 2016 ||| ASOS Plc@aliostad @dav3green
LMA
Platform
© 2016 ||| ASOS Plc@aliostad @dav3green
Logging
*They get transferred to Table Storage by SLAB sink
*In addition, we store a CorrelationId and an optional EventCode
**
Azure Logging not been a strength of Azure (just a text and log level)
We use a strongly-typed Logging provided by ETW
*
Custom code to flow CorrelationId across async statements
*
Performance of All APIs and external IO calls gets measured
© 2016 ||| ASOS Plc@aliostad @dav3green
API
Application Logging
Microservice Component
cid
ETW
cid
Thread.CurrentThread.SetLogicalData(…)
[EventSource.ActivityId does not flow
over async methods]
SLAB
Azure Table
Storage Sink
Application Code
cid
To other APIs
cid
Raising Events
Listener
EC
cid
IIS Logs
© 2016 ||| ASOS Plc@aliostad @dav3green
API
Performance
Microservice Component
WAD
Windows Azure
Monitoring Agent
CPC
CPC: Custom Performance Counters
Inst: Instrumentation
Perfit Library
SLAB
Azure Table
Storage Sink
Application Code
Inst
Inst
Call to Data Stores or other services
CPC
© 2016 ||| ASOS Plc@aliostad @dav3green
Woodpecker
For `Pull` (rather than `Push`) metrics
Queue
Depth/Size
Azure SQL
Diagnostics
Canaries and
Health Endpoints
© 2016 ||| ASOS Plc@aliostad @dav3green
Logsink API
For Native and Web Clients
API
Logsink
/logchannels/<channel>
GET /logchannels/channelOne?a=b&c=d HTTP1.1
200 OK
Content-Type: image/gif
POST /logchannels/channelOne?a=b HTTP1.1
{
“c”: “d”
}
202 Accepted
POST /logchannels/_bulk HTTP1.1
[
{“channel”: “…”, “payload”: {...} }
]
202 Accepted
[
{“status”: 202}, ...
]
Channels
Config
EventHub
© 2016 ||| ASOS Plc@aliostad @dav3green
ConveyorBelt
Performance
Counters
ConveyorBelt
Azure
WAD logs
ETW Logs
Elasticsearch
Highly Available Headless Cluster shovelling data to ES
Instrumentation
Logs
IIS Logs
Woodpecker
Outputs (Pull Logs)
Sources Config
~100 GB/day
© 2016 ||| ASOS Plc@aliostad @dav3green
Monitoring (Demo)
© 2016 ||| ASOS Plc@aliostad @dav3green
Alerting
Elasticsearch
Platform Team LMA Support
Watch
OAT Spec
EC
1st-2nd line
Support
- xxx EC seen more than 10 times over
the last minute. Back-off for 15 minutes
- 90th percentile of API response > 100ms over
the last hour... Back-off for an hour
© 2016 ||| ASOS Plc@aliostad @dav3green
Lessons Learnt
* Using any cloud technology? Forget the hype and trust no one: test, measure,
adopt/drop, monitor, engage with your provider
*
In cloud? Design for failure… “Cloud is a Jungle”
*
At this scale, owning your LMA data and process very important
Distributed computing is hard, making it geo-distributed even harder
*
* Managing platform costs can be difficult
*
Network latency & failures add up: understand and optimise time from the user
to the data
*
Expect to roll your sleeves up: maturity in a lot of areas is can be low (platform,
tooling, skills, supporting technologies) but is changing rapidly
© 2016 ||| ASOS Plc@aliostad @dav3green
ASOS is Hiring!
If you are intrigued by what we do,
we would love to hear from you!
Just get in touch with us in twitter
@aliostad @dav3green
© 2016 ||| ASOS Plc@aliostad @dav3green
Q AThank You!
© 2016 ||| ASOS Plc@aliostad @dav3green
References and external artwork used
Adrian Cockcroft talk: Simplifying the future
Work in progress: Picture
Rusty Rolls Royce: Picture
Tesla S Blueprint: Picture
Two-Speed (Slow Lane, Fast Lane): Picture
Copyright of the artworks listed here belong the owners specified in the links below

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Microservice architecture at ASOS

  • 1. © 2016 ||| ASOS Plc@aliostad @dav3green Microservice Architecture at ASOS Ali Kheyrollahi ||| Dave Green
  • 2. © 2016 ||| ASOS Plc@aliostad @dav3green ASOS * Established at 2000 * Global Fashion destination for “20-something”. *Hires +2500 staff & +250 in tech (700)* Grown average of 35% YoY * 39th biggest global online retailer
  • 3. © 2016 ||| ASOS Plc@aliostad @dav3green In Numbers £1.5b 2016 Turnover 12M Active Customers 4k New products every week 123M Unique visits/ month (June) 95M PageViews (non-peak day) 10K RPS (Some services @peak)
  • 4. © 2016 ||| ASOS Plc@aliostad @dav3green Nick Beighton - CEO from “IT Cascade” slides - Oct 2014 ASOS - A Tech Company
  • 5. © 2016 ||| ASOS Plc@aliostad @dav3green ASOS Stock Price: 2009-2013 More than 2000% growth!
  • 6. © 2016 ||| ASOS Plc@aliostad @dav3green ASOS Stock Price: 2009-2014 Multiple IT project failures Tech issues disrupting promotions Overdue features were not delivered
  • 7. © 2016 ||| ASOS Plc@aliostad @dav3green Just blame the IT? Quite the opposite…
  • 8. © 2016 ||| ASOS Plc@aliostad @dav3green Microservices… why?
  • 9. © 2016 ||| ASOS Plc@aliostad @dav3green “Can I haz microservicez?” “It is all a marketing hoax.” “I dunno…” The sceptic…
  • 10. © 2016 ||| ASOS Plc@aliostad @dav3green Scaling People not the solution ↓Complexity of each service at the cost of ↑overall solution Frequent and independent Deployments Decentralising decision centres Governance and EA is different Auftragstaktik Doctrine is the conceptual underpinning of HOW to think and operate effectively; teaching leaders WHAT to think is dogma… Auftragstaktik encourages commanders to exhibit initiative, flexibility and improvisation while in command… In what may be seen as surprising to some, Auftragstaktik empowers commanders to disobey orders and revise their effect as long as the intent of the commander is maintained…
  • 11. © 2016 ||| ASOS Plc@aliostad @dav3green Domain Modelling Operating ModelPeople Successful Architecture
  • 12. © 2016 ||| ASOS Plc@aliostad @dav3green ASOS Journey
  • 13. © 2016 ||| ASOS Plc@aliostad @dav3green Two-speed IT Enterprise Domain Digital Domain • Predominantly “Buy” • Integrated at top tier • Minimal Engineering • Project-centric • Predominantly “Build” • Drives sales and customer 
 touchpoint • Product-centric • Downtime unacceptable
  • 14. © 2016 ||| ASOS Plc@aliostad @dav3green Digital Domains & Platforms This is Domain This is Platform Logical Services •“Domains” are ASOS’ organisational structure for managing Platform Teams • Platform Teams look after collections of aligned services. They are accountable for the full lifecycle management
  • 15. © 2016 ||| ASOS Plc@aliostad @dav3green Operating Model Indicative Team Numbers 6 Digital Domains 19 Platforms 35 Dev / Scrum teams 24 Solution Architects 700+ people in Technology (2500 in Asos total) Avg +20 people per month over last year
  • 16. © 2016 ||| ASOS Plc@aliostad @dav3green
  • 17. © 2016 ||| ASOS Plc@aliostad @dav3green 10K foot view of Application Architecture
  • 18. © 2016 ||| ASOS Plc@aliostad @dav3green Governance Bottom-Up Top-Down
  • 19. © 2016 ||| ASOS Plc@aliostad @dav3green Engineering Practices
  • 20. © 2016 ||| ASOS Plc@aliostad @dav3green ❤ASOS
  • 21. © 2016 ||| ASOS Plc@aliostad @dav3green ASOS Tech Stack
  • 22. © 2016 ||| ASOS Plc@aliostad @dav3green Principles * All queries and commands through HTTP API (No ESB-like pseudo-Microservices!) * Microservices can subscribe to events raised by other Microservices * * Each Microservice owns a business responsibility and defines a clear boundary for communication (APIs and Events) They own their data (all access to data through API only) * Each Microservice is realised in one (sometimes more) physical components
  • 23. © 2016 ||| ASOS Plc@aliostad @dav3green LMA Platform
  • 24. © 2016 ||| ASOS Plc@aliostad @dav3green Logging *They get transferred to Table Storage by SLAB sink *In addition, we store a CorrelationId and an optional EventCode ** Azure Logging not been a strength of Azure (just a text and log level) We use a strongly-typed Logging provided by ETW * Custom code to flow CorrelationId across async statements * Performance of All APIs and external IO calls gets measured
  • 25. © 2016 ||| ASOS Plc@aliostad @dav3green API Application Logging Microservice Component cid ETW cid Thread.CurrentThread.SetLogicalData(…) [EventSource.ActivityId does not flow over async methods] SLAB Azure Table Storage Sink Application Code cid To other APIs cid Raising Events Listener EC cid IIS Logs
  • 26. © 2016 ||| ASOS Plc@aliostad @dav3green API Performance Microservice Component WAD Windows Azure Monitoring Agent CPC CPC: Custom Performance Counters Inst: Instrumentation Perfit Library SLAB Azure Table Storage Sink Application Code Inst Inst Call to Data Stores or other services CPC
  • 27. © 2016 ||| ASOS Plc@aliostad @dav3green Woodpecker For `Pull` (rather than `Push`) metrics Queue Depth/Size Azure SQL Diagnostics Canaries and Health Endpoints
  • 28. © 2016 ||| ASOS Plc@aliostad @dav3green Logsink API For Native and Web Clients API Logsink /logchannels/<channel> GET /logchannels/channelOne?a=b&c=d HTTP1.1 200 OK Content-Type: image/gif POST /logchannels/channelOne?a=b HTTP1.1 { “c”: “d” } 202 Accepted POST /logchannels/_bulk HTTP1.1 [ {“channel”: “…”, “payload”: {...} } ] 202 Accepted [ {“status”: 202}, ... ] Channels Config EventHub
  • 29. © 2016 ||| ASOS Plc@aliostad @dav3green ConveyorBelt Performance Counters ConveyorBelt Azure WAD logs ETW Logs Elasticsearch Highly Available Headless Cluster shovelling data to ES Instrumentation Logs IIS Logs Woodpecker Outputs (Pull Logs) Sources Config ~100 GB/day
  • 30. © 2016 ||| ASOS Plc@aliostad @dav3green Monitoring (Demo)
  • 31. © 2016 ||| ASOS Plc@aliostad @dav3green Alerting Elasticsearch Platform Team LMA Support Watch OAT Spec EC 1st-2nd line Support - xxx EC seen more than 10 times over the last minute. Back-off for 15 minutes - 90th percentile of API response > 100ms over the last hour... Back-off for an hour
  • 32. © 2016 ||| ASOS Plc@aliostad @dav3green Lessons Learnt * Using any cloud technology? Forget the hype and trust no one: test, measure, adopt/drop, monitor, engage with your provider * In cloud? Design for failure… “Cloud is a Jungle” * At this scale, owning your LMA data and process very important Distributed computing is hard, making it geo-distributed even harder * * Managing platform costs can be difficult * Network latency & failures add up: understand and optimise time from the user to the data * Expect to roll your sleeves up: maturity in a lot of areas is can be low (platform, tooling, skills, supporting technologies) but is changing rapidly
  • 33. © 2016 ||| ASOS Plc@aliostad @dav3green ASOS is Hiring! If you are intrigued by what we do, we would love to hear from you! Just get in touch with us in twitter @aliostad @dav3green
  • 34. © 2016 ||| ASOS Plc@aliostad @dav3green Q AThank You!
  • 35. © 2016 ||| ASOS Plc@aliostad @dav3green References and external artwork used Adrian Cockcroft talk: Simplifying the future Work in progress: Picture Rusty Rolls Royce: Picture Tesla S Blueprint: Picture Two-Speed (Slow Lane, Fast Lane): Picture Copyright of the artworks listed here belong the owners specified in the links below