New Business Models in Travel and How Modern Architectures Support Them

New Business Models in Travel and How
Modern Architectures Support Them
DO1T40T
DEVOPS: APIS & MICROSERVICES
Joan Barceló,
IT Dev. Manager
Avoris – Reinventing Travel
@joan_barcelo

2 COPYRIGHT © 2017 CA. ALL RIGHTS RESERVED#CAWORLD #NOBARRIERS
Abstract
During the last 3 years the Travel Agencies and Tourism industry has radically changed
and transformed to compete in the new economy, the digitalization is pushing the legacy
IT systems and architecture.
In these presentation we will learn how Ávoris, with more than 700 travel agencies, 2.2
million passengers and even an airline, has transformed the way IT supports the
business by the adoption of Agile Mindset, continuous integration, cloud and
microservices, using CA API Management to pave the way and push the digital
transformation
Joan
Barceló
Ávoris
IT. Dev. Manager

Table of Contents
ÁVORIS – REINVENTING TRAVEL
EVOLUTION OF THE COMPANY
QUESTIONS
IMPACT ON IT SYSTEMS
TRANSFORMATION PROPOSAL
ACHIEVEMENTS
1
2
3
4
5
6

ÁVORIS – REINVENTING TRAVEL

§ 85 years of experience
§ Leaders in the Spanish market
§ +230 hotels and +50.000 rooms in 21 countries
§ +700 travel agencies in 4 continents
2016 GRUPO BARCELÓ
25,231 employees
2,816 Million Euros turnover
Net Sales: 1,975 Million Euros
Net Worth: 125 Million Euros
EBITDA : 332 Million Euros

DISTRIBUTION
PRODUCT
AIR TRAVEL
DESTINATION
SERVICES
GIFT BOXES
Our
Brands

+633 stores
3 Flagship Stores: Madrid, Barcelona and Palma
6 Specialized concept stores: Catai Premium Store and Wäy Store
Our
Brands.
Leisure
Travel

DMC for European Champions League. Incoming Services for teams like:
Real Madrid, Benfica, PSV, Ajax, Olympique, Arsenal....
We support major International Congresses such as Mobile World and
several in the Pharma Industry (Pfizer, GSK, Sanofi, Aventis, Novartis, Roche...)
Corporate
&
Business
Travel

Sep’17
Madrid
22,000 attendees
Aug’14
Barcelona
30,000 attendees
Aug’17
Barcelona
32,000 attendees
Sep’13
Barcelona
20,000 attendees
Congresses
+1,000 Congresses

3 long-haul airplanes: 2 Airbus A330-300 and 1 Airbus A330-200
2 mid-range Airbus A320.
Air
Travel

EVOLUTION OF THE COMPANY

Our
Journey
1931 -
2017 2012
2014
2016 2017
2013
2015
1931

Our
Journey
2012 -
2017
Turnover Agencies Employees

IMPACT ON THE IT SYSTEMS

AS - IS
2015

APP1
APP3 APP4
APP5
Pantallas
APP6
Logic
Settings
Data Data
Content 1
APP2
Data
WebB2B / B2C
Content 2
Logic
Settings
Logic
Settings
SAP BICRM
Data DataData
TTOO BackOffice
AS - IS
2015

APP1
APP3 APP4
APP5
Pantallas
APP6
Logic
Settings
Data Data
Content 1
APP2
Data
WebB2B / B2C
Content 2
Logic
Settings
Logic
Settings
SAP BICRM
Data DataData
TTOO BackOffice
APP6Applications that stand alone
with their own front-end
AS - IS
2015
Extend

APP1
APP3 APP4
APP5
Pantallas
APP6
Logic
Settings
Data Data
Content 1
APP2
Data
WebB2B / B2C
Content 2
Logic
Settings
Logic
Settings
SAP BICRM
Data DataData
TTOO BackOffice
APP6
AS - IS
2015
Extend
With their own logic, mixing up
business logic and decisions
Applications that stand alone

APP1
APP3 APP4
APP5
Pantallas
APP6
Logic
Settings
Data Data
Content 1
APP2
Data
WebB2B / B2C
Content 2
Logic
Settings
Logic
Settings
SAP BICRM
Data DataData
TTOO BackOffice
APP6
AS - IS
2015
With their own copy of data
Data

APP1
APP3 APP4
APP5
Pantallas
APP6
Logic
Settings
Data Data
Content 1
APP2
Data
WebB2B / B2C
Content 2
Logic
Settings
Logic
Settings
SAP BICRM
Data DataData
TTOO BackOffice
APP6
AS - IS
2015
Applications with dependencies
and a lot of processes that
interchange a large amount of
information
With their own copy of data
with their own front end

APP1
APP3 APP4
APP5
Pantallas
APP6
Logic
Settings
Data Data
Content 1
APP2
Data
WebB2B / B2C
Content 2
Logic
Settings
Logic
Settings
SAP BICRM
Data DataData
TTOO BackOffice
AS - IS
2015
New requirements:
• Where to change?
• Every change is different
• Dependencies

TECHNICAL drawbacks
• Monolithic applications with a lot
of internal dependencies
• Separated applications
• Applications and duplicated logic
• Dispersed, unrelated and
duplicated data
• Different appearance of every front-
end
• Maintenance very complex and
expensive
• Difficulty in localizing and tracking
issues
BUSINESS Drawbacks
• Difficulty in business adaptation
• Long time-to-market
• Difficulty in applying common rules
and policies
• The vision of the clients is partial
and ununified
• Difficulty in customer tracking
• Complexity to understand the
behavior in every channel
Economic IMPACT on opportunity and effort made!
Technology LIMITS the development of new business oportunities
AS - IS
2015

TRANSFORMATION PROPOSAL

Pricing&BusinessRules
Hotel Engine
Transport Engine
Package Engine
Cruise Engine
D.Package Engine
CHANNELS
BACK OFFICE CMS & DAM
Simplified
Business
Model
Transfer Engine
BI
B2B
B2C
OFFLINE
Car Engine
CRM
Contracts
Suppliers
On-line
Suppliers
Product
…
Inventory&Catalogue
S
U
P
P
L
I
E
R
S
C
U
S
T
O
M
E
R
S

TECHNOLOGY
Transform IT
Architecture
MODEL TRANSFORMATION
• From monolithic applications to microservices
• From syncronizations to unique data
• From linked web pages to Single Page Application (SPA)
• From Static Content to Content Management System (CMS) and
Digital Asset Management (DAM)
TECHNOLOGY
l SPA Angular4
l Microservices SpringBoot
l CA API Management
l Monitoring with ELK (Elasticsearch, Logstash, Kibana) + Grafana
l Infrastructure Redhat Openshift (Docker + Kubernetes)

D
C
B
A
BUSINESS
SERVICES
TRANSACTIONS
CHANNEL
(PRESENTATION)
STRUCTURAL
SERVICES
NEW PRODUCTS LEGACY
INFORMATION
SOLUTIONS: BI, SAP,
CRM, …
Infrastructure: VM, OpenShift
API
NEW PRODUCTS
CMS
DAM
Simplified IT
Architecture
API
API

Transform IT
Infrastructure
MODEL TRANSFORMATION
• From on premise to cloud on Amazon Web Services (aws)
• From virtual servers to containers (docker) with autoscaling
• From software installation to create & deliver the
applications with continuous deployment
MODELS APPLIED:
l PaaS (Platform as a service): Red Hat Openshift Container
Platform
l IaaS (Infrastructure as a service): AWS
l SaaS (Software as a service): AWS

Transform IT
Infrastructure

PROJECT
(PMBOK)
SERVICE
(ITIL)
SPRINT
(AGILE)
PRODUCT
(AGILE)
GradeofDefinition
Continuity
Project
vs
Agility

App
Teams
vs
Product
Teams
FRONT-END & SPA
ARCHITECTURE & BUSINESS CORE
INFRASTRUCTURE & OPERATIONS &
COMMUNICATIONS

INFRASTRUCTURE
• Vertical & horizontal autoscaling
• Global & restricted Software
versioning
• Hardware independence
• Supplier independence
• Tailor made environments
• Complete disaster recovery
• Reduction of mantenaince windows
• Complete monitoring
ARCHITECTURE
• Reactive manifesto
• Domain driven design
• Event sourcing
• Unique data
• Internationalization
Principles

Devops
Landscape Cloud / IaaS / PaaS
Orchestration
Monitoring
Artifact
Deployment
Config. & Registry
ALM
Communication
Knowledge Sharing
Testing
CI
SCM/VCS
Build
DB Management
API Management

ACHIEVEMENTS 2017

PRODUCT
TEAMS
UNIFIED
DEMAND
MANAGEMENT
INFRASTRUCTURE &
ARCHITECTURE
UP & RUNNING
CORE
SOFTWARE
RELEASED
AS – IS
2017
OpenShift
API Management
BRMS / BPM
Archetypes
Tech Talks
Log-in
Monitoring & Tracing
Cache
Apps Config.
Audit
Digital Transf. Director
IT Business Partner
IT Committee
PPM
Product Manager
Architect
Technical Leads
Developers
Quality Assurance

D
C
B
A
BUSINESS
SERVICES
TRANSACTIONS
CHANNEL
(PRESENTATION)
STRUCTURAL
SERVICESINFORMATION
SOLUTIONS: BI, SAP,
CRM, …
Infrastructure: VM, OpenShift
API
NEW
PRODUCTS
CMS
DAM
Architecture
2017
API
LEGACY
CA API GATEWAY
NEW PRODUCTS LEGACY

AS - IS
2017
NEW PRODUCTS
UP & RUNNING

IT
AWARDS
2017 NEW PRODUCTS
RELEASED
Best Strategy of
Digital
Transformation
SAP Migration to AWS
Innovation
Migration to
Cloud & PaaS

Questions?

Stay connected at communities.ca.com
Thank you.

New Business Models in Travel and How Modern Architectures Support Them

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to New Business Models in Travel and How Modern Architectures Support Them

Similar to New Business Models in Travel and How Modern Architectures Support Them (20)

More from CA Technologies

More from CA Technologies (20)

Recently uploaded

Recently uploaded (20)

New Business Models in Travel and How Modern Architectures Support Them