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1. Micromax Marketing Strategy
[pic] Marketing Project BM 2010–2012 Group 9 Product – Micromax Mobile CONTENTS a.
Objectives i. Corporate Objective.........................................................................................3 ii.
Marketing objective 1. Volumes & Profits...............................................................................4 2.
Time frame.........................................................................................4 3. Customer
Retention...........................................................................4 4. Intermediary
Retention......................................................................4 b. Situation Analysis ... Show more content
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Targeting.............................................................................................29 3.
Positioning........................................................................................30 c.
Strategy......................................................................................................................33 d. Market
Communication Strategy and Brand Building................................................35 e.
References..................................................................................................................38 Corporate
Objective Micromax is the leader amongst the Indian mobile handset manufacturing companies. It
has successfully generated innovative technologies that has revolutionised the telecom user space in
India. Micromax is on a mission to successfully overcome the technological barriers and constantly
engender "life enhancing solutions". Micromax has a lot of innovations for the Indian Market to its
credit on their versatile product portfolio. It was the first to introduce Handsets with 30 days battery
backup, with Dual SIM / Dual Standby, Handsets Switching Networks (GSM – CDMA) using
gravity sensors, Qwerty Keypad Handsets, Operator Branded 3G Handsets and OMH CDMA
Handsets among others.[1] To develop path–breaking technologies and efficient processes that
incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted
market leader amongst
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2. Methods Of Using Data Relationships And Computer Models
Analytics is the process of using data relationships and computer models to drive business value,
improve decision making and understand human relationships. If the Information Age began in the
1990s with the rise of digital technology, then we've now officially entered the Age of Big Data,
wherein companies like Google, Facebook, IBM, Teradata, Oracle, and SAS have the capacity to
gather a lifetime's worth of data about customers and their behavior. But that data is just an
incomprehensible pile of numbers until a skilled analyst turns those numbers into meaningful
information, useful for making intelligent business decisions. Today, companies are searching for
experts in data analytics who have high–formed business and technology backgrounds, and who
understand the importance of the latest data and Information Age trends. This requires more than
simple data analysis. Prescriptive analytics focuses on trends using simulation and optimization,
while predictive analytics uses statistical tools to predict the future, and descriptive analytics is
concerned with enabling smart decisions based on data. Data miners and data analytics experts who
are versatile in all three areas of analytics can help corporate executives translate their data into
intelligent information, which provides companies a competitive advantage and increases their
bottom lines. Analytics have made their presence felt in every industry, but they have a major role to
play in the sports industry and many teams
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3. Celebrity Branding and Product Branding: Similarities and...
Author's Name:
Designation: Working with:
KISHOLOY ROY Asst. Professor Instt. Of Business Management, Kolkata
Email:
krish301@gmail.com
Author's Biography in Brief: Kisholoy Roy is an Accredited Management Teacher (AMT) certified
by AIMA, New Delhi. He has over 10 years of professional experience including stints in the
industry, research and academics. His teaching and research domains include marketing, branding,
retail and advertising.
1
Celebrity Branding and Product Branding: Similarities and Differences
Abstract The term celebrity branding is often confused with a similar sounding and decipherable
term called celebrity endorsement. While in case of the later, celebrities from various professional
domains are ... Show more content on Helpwriting.net ...
Branding is a tool to manage a specific thought. We need to ensure that a 'name' when it is seen,
spoken, read, scented, felt evokes one 'thought' only." Just as corporate brands, celebrity brands
should make it a point to constantly be in news and maintain a consistent image. Any inconsistency
of image or lack of media exposure can often lead to a loss of recall value for a celebrity. A carefully
orchestrated creation of a celebrity brand ensures that the brand garners top of the mind recall
among the target audience and thus seek greater brand worth (Exhibit–II).
4
Exhibit–II The Recall Value Pyramid of a Brand
Source: http://www.esnips.com/doc/e7785ce5–759a–4336–a570–e4a593b61a4d/BrandManagement
Another similarity that has been observed between corporate brands and celebrity brands is that like

4. the former, the later go for brand extensions too. Thus when David Beckham or Jennifer Lopez lend
their names to fragrances, they extend their brand names to domains unrelated to their profession. In
Indian context, examples of Amitabh Bachchan and SRK's appearance on television as anchors of
the reality show Kaun Banega Crorepati or SRK's owning and endorsing Kolkata Knight Riders (an
IPL franchise) can be cited. This form of extending a celebrity brand name is often referred to as
"positioning by association". There are two distinct advantages of such celebrity brand extensions.
First of all, it opens up an additional revenue stream for
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5. Advertising and Reebok
Integrated Marketing
Communication
Assignment On
Submitted By:
Shivani Mehra
08bs0003152
KAOS Member
Table of Contents
1. Overview of The Sector 1 2. Introduction 3 3. Analysis of Reebok Taglines and Logos 6 4.
Market Segmentation and Positioning 10 5. Reebok Product Mix ... Show more content on
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The Indian footwear retail market is expected to grow at CAGR of over 20% for the periods
spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather
exports by 2011 from over 38% in 2006–2007. Presently, the Indian footwear market is dominated
by Men's footwear market that accounts for nearly 58% of the total Indian footwear retail market.
By products, the Indian footwear market is dominated by casual footwear market that makes up for
nearly two–third of the total footwear retail market. The Indian footwear market scores over other
footwear markets as it gives benefits like low cost of production, abundant raw material, and has
huge consumption market.
The annual domestic consumption of shoes in India is 1.1 billion pairs and it is estimated that the
footwear market is around Rs 10, 000 crore and will grow at 10% pa, this offers great opportunities
for a company like Bata to expand. MNC Brands Sold in India are sold Adidas, Aldo, Bally, Clarks,
Ecco, Florshiem, Ferragammo, Hush Puppies, Lee cooper, Lloyd, Marks & Spencer, Nike,
Nine West, New Balance, Reebok, Rockport, Stacy Adams, Levi Strauss , Lee Cooper, Puma, Bata.
Indian Brands sold in India are Red Tape, Liberty, Khadims, Lakhani, Metro, Action, Provogue, ID,
M&B Footwear, Firangi
Reebok: Reebok India commands a 51% market share in the premium
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6. Marketing Strategy of Coca Cola
EXECUTIVE SUMMARY
According to the Mckinsey report Coca–Cola Company is the world's leading manufacturer,
marketer and distributor of non–alcoholic beverage concentrates and syrups, and it produces nearly
400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators,
distributors, fountain retailers and fountain wholesalers. Coca–Cola was first introduced by John
Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel–
colored syrup in a three–legged brass kettle in his backyard. Carbonated water was teamed with the
new syrup, whether by accident or otherwise, producing a drink that was proclaimed "delicious and
refreshing", a theme that continues to echo today ... Show more content on Helpwriting.net ...
More than anything, that system is dedicated to people working long and hard to sell the products
manufactured by the Company. This unique worldwide system has made The Coca–Cola Company
the world's premier soft–drink enterprise. From Boston to Beijing, from Montreal to Moscow,
Coca–Cola, more than any other consumer product, has brought pleasure to thirsty consumers
around the globe. For more than 115 years, Coca–Cola has created a special moment of pleasure for
hundreds of millions of people every day.
The Company aims at increasing shareowner value over time. It accomplishes this by working with
its business partners to deliver satisfaction and value to consumers through a worldwide system of
superior brands and services, thus increasing brand equity on a global basis. They aim at managing
their business well with people who are strongly committed to the Company values and culture and
providing an appropriately controlled environment, to meet business goals and objectives.
A BRIEF INSIGHT– THE FMCG INDUSTRY IN INDIA
Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG) is
products that have a quick turnover and relatively low cost. Consumers generally put less thought
into the purchase of FMCG than they do for other products.
The Indian FMCG industry
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7. Srk N His Life
Shahrukh Khan
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"Shahrukh" redirects here. For the Timurid dynasty ruler, see Shah Rukh (Timurid dynasty).
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Shahrukh Khan
Born 2 November 1965 (1965–11–02) (age 44)
New Delhi, India
Other name(s) Shah Rukh Khan, King Khan, SRK, King of Bollywood[1]
Occupation Actor, producer, television presenter
Years active 1988–present
Spouse(s) Gauri Khan (1991–present)
Shahrukh Khan (Hindi: शाहरुख़ ख़ान, Urdu: ‫خان‬ ‫خ‬‫ُر‬ ‫;شاہ‬ born 2 November 1965), sometimes credited
as Shah Rukh Khan, is an Indian actor and a prominent Bollywood figure, as well as a film producer
and television host.
Khan began his career appearing in ... Show more content on Helpwriting.net ...
The book Still Reading Khan, which details his family life, was released in 2006. Another book by
Anupama Chopra, "King of Bollywood: Shahrukh Khan and the seductive world of Indian cinema",
was released in 2007. This book described the world of Bollywood through Khan's life.[15][16]
Khan has been awarded several honours which includes the Padma Shri, India's fourth highest
civilian award from the Government of India in 2005. In April 2007, a life–size wax statue of Khan
was installed at the Madame Tussauds Wax Museum, London. Another statue was installed at the
Musée Grévin in Paris, the same year.[17] During the same year, he was accorded the Ordre des
Arts et des Lettres (Order of the Arts and Literature) award by the French government for his
"exceptional career".[18]
In October 2008, Khan was conferred the Darjah Mulia Seri Melaka which carries the honorific
Datuk (in similar fashion to "Sir" in British knighthood), by the Yang di–Pertua Negeri Tun Mohd
Khalil Yaakob, the head of state of Malacca in Malaysia. Khan was honoured for "promoting
tourism in Malacca" by filming One Two Ka Four there in 2001. Some were critical of this decision.
[19] He was also honoured with an honorary doctorate in arts and culture from Britain's University
of Bedfordshire in 2009.[20]

8. Film career
Background
Khan studied acting under celebrated Theatre Director Barry John at Delhi's
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