IBM Director Discusses Web 2.0 Business Benefits

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The document discusses Web 2.0 and how businesses can leverage it. It outlines Tim O'Reilly's definition of Web 2.0 as the business revolution caused by using the internet as a platform and how applications should harness network effects to improve as more people use them. The document also mentions engaging with users, using mashups, and key takeaways for businesses regarding Web 2.0.

Business Technology

®

IBM Software Group

Web 2.0: Let’s Talk About Business

Michael Karasick, PhD
Director, Lotus Development
IBM China Software Development Laboratory
Beijing, China

© IBM Corporation

IBM Corporation

Outline
 Web 2.0 According to Tim O'Reilly
 Engaging with Your Users
 Mashups
 Take Away's

2

IBM Director Discusses Web 2.0 Business Benefits

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