Enterprise 2.0Enterprise 2.0
Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist
© 2009 IBM Corporation
Web 2.0 Strategy
TechnologyTechnology
Web 2.0Web 2.0
SitesSites
TechniquesTechniques
““Services”Ser...
© 2009 IBM Corporation
50 Million User Adoption
© 2009 IBM Corporation
Facebook was its own Country
© 2009 IBM Corporation
It is growing… 500,000,000
© 2009 IBM Corporation
Boston College
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
Power of Social Media
Ashton Kutcher + Ellen DeGeneres have more followers
on Twitter than populati...
© 2009 IBM Corporation11
On a smarter planet, people are transforming the way
they interact
A social transformation is tak...
© 2009 IBM Corporation
“Regardless of your
business size, IBM’s
big move into Social
software should be a
clear indication...
© 2009 IBM Corporation
13
Collaboration Web 2.0 Principles
© 2009 IBM Corporation
Wisdom of the Crowds
http://www.flickr.com/photos/kewlio/102295714/
© 2009 IBM Corporation
How many people bought a electronic
device for Christmas?
© 2009 IBM Corporation
© 2009 IBM Corporation
IBM Lotus Software
© 2009 IBM Corporation
Sharing & Collaboration - Organically
http://www.flickr.com/photos/monas_fotoalbum/214995019/
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
End User Created Content
http://www.flickr.com/photos/bluemarla/229631339/
© 2009 IBM Corporation
Consumer driven content
vs.
vs.
© 2009 IBM Corporation
Folksonomy vs. Taxonomy
© 2009 IBM Corporation
Folksonomy vs Taxonomy
© 2009 IBM Corporation
Smarter Way to Collaborate
 Web 2.0 provides
a “Smarter” way to
work
 Competitive
Advantage vs MS...
© 2009 IBM Corporation
© 2009 IBM Corporation
Collaboration is Generational
© 2009 IBM Corporation
Cultural Shift – Self Help – Why do people share?
http://www.flickr.com/photos/jwlphotography/21863...
© 2009 IBM Corporation
© 2009 IBM Corporation
1. IBM supports open dialogue and the exchange of ideas.
2. Know the IBM Business Conduct Guideline...
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Social networking small 2010

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Power of Web 2.0

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  • Great web2.0 overview and positioning. Several direct examples of the impact of web2.0 and social transformation that happening.
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  • People (employees and customers) are looking for experiences that are:
    Meaningful
    Engaging
    Frictionless
  • These are “Collaboration Challenges” and Customer Pain
    "Increase Knowledge Sharing", "Find and Use Expertise", "Leverage a new Generation of Workers", "Increase Levels of Collaboration", "Make Teams More Effective", "Cope With Information Overload"
  • http://www.wikinomics.com/blog/index.php/2008/03/26/wiki-collaboration-leads-to-happiness
  • http://flickr.com/photo_zoom.gne?id=321875881&size=l Eliezer Borges
    http://flickr.com/photo_zoom.gne?id=455111587&size=o
  • Social networking small 2010

    1. 1. Enterprise 2.0Enterprise 2.0 Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist
    2. 2. © 2009 IBM Corporation Web 2.0 Strategy TechnologyTechnology Web 2.0Web 2.0 SitesSites TechniquesTechniques ““Services”Services” RSSRSS AJAXAJAX AtomAtom XMLXMLRESTREST PHPPHP FlexFlex MashupsMashups TaggingTagging Tag CloudsTag Clouds FolksonomyFolksonomy BloggingBlogging wikiswikis MicroformatsMicroformatsSemantic TaggingSemantic Tagging
    3. 3. © 2009 IBM Corporation 50 Million User Adoption
    4. 4. © 2009 IBM Corporation Facebook was its own Country
    5. 5. © 2009 IBM Corporation It is growing… 500,000,000
    6. 6. © 2009 IBM Corporation Boston College
    7. 7. © 2009 IBM Corporation
    8. 8. © 2009 IBM Corporation
    9. 9. © 2009 IBM Corporation
    10. 10. © 2009 IBM Corporation Power of Social Media Ashton Kutcher + Ellen DeGeneres have more followers on Twitter than population of Ireland + Norway + Panama 80% of Twitter is from mobile devices Youtube = 2nd largest search engine 25% of Search results for the World’s Top 20 largest Brands are links to “User Created Content”
    11. 11. © 2009 IBM Corporation11 On a smarter planet, people are transforming the way they interact A social transformation is taking place in how people interact and how relationships form and develop, and this is changing the way we work and the way we engage with our customers.
    12. 12. © 2009 IBM Corporation “Regardless of your business size, IBM’s big move into Social software should be a clear indication that every business needs a broad-reaching social strategy not just a Facebook Fan page.”
    13. 13. © 2009 IBM Corporation 13 Collaboration Web 2.0 Principles
    14. 14. © 2009 IBM Corporation Wisdom of the Crowds http://www.flickr.com/photos/kewlio/102295714/
    15. 15. © 2009 IBM Corporation How many people bought a electronic device for Christmas?
    16. 16. © 2009 IBM Corporation
    17. 17. © 2009 IBM Corporation IBM Lotus Software
    18. 18. © 2009 IBM Corporation Sharing & Collaboration - Organically http://www.flickr.com/photos/monas_fotoalbum/214995019/
    19. 19. © 2009 IBM Corporation
    20. 20. © 2009 IBM Corporation
    21. 21. © 2009 IBM Corporation End User Created Content http://www.flickr.com/photos/bluemarla/229631339/
    22. 22. © 2009 IBM Corporation Consumer driven content vs. vs.
    23. 23. © 2009 IBM Corporation Folksonomy vs. Taxonomy
    24. 24. © 2009 IBM Corporation Folksonomy vs Taxonomy
    25. 25. © 2009 IBM Corporation Smarter Way to Collaborate  Web 2.0 provides a “Smarter” way to work  Competitive Advantage vs MS Document centric model  Lotus Connections provides “Activities” and Social Collaboration tools Chris Rasmussen at US National Geospatial Intelligence Agency.
    26. 26. © 2009 IBM Corporation
    27. 27. © 2009 IBM Corporation Collaboration is Generational
    28. 28. © 2009 IBM Corporation Cultural Shift – Self Help – Why do people share? http://www.flickr.com/photos/jwlphotography/2186365129/ How to make a mess and blame it on your sister for Dummies Avoiding Blame for Dummies
    29. 29. © 2009 IBM Corporation
    30. 30. © 2009 IBM Corporation 1. IBM supports open dialogue and the exchange of ideas. 2. Know the IBM Business Conduct Guidelines 3. Be who you are. 4. Be thoughtful about how you present yourself in online social networks. 5. Speak in the first person. 6. Use a disclaimer. 7. Managers and executives take note 8. Respect copyright and fair use laws. 9. Protecting confidential and proprietary information 10. IBM's business performance. 11. Protect IBM's clients, business partners and suppliers. 12. Respect your audience and your coworkers. 13. Add value. 14. Don't pick fights. 15. Be the first to respond to your own mistakes. 16. Use your best judgment. 17. Don't forget your day job.

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