CONTENT: Intermediate Join Founder of TravelMedia.ie Michael Collins, and Unravel Travel TV’s Producer/Director Leslie Graham at TBEX North America 2016 Minnesota. In this session, you’ll learn how to manage and build a successful YouTube channel — how to SEO, upload and share, tag, monetize, build audience and get social traffic.

1. MICHAEL COLLINS TravelMedia.ie
@TravelMedia_ie
LESLIE GRAHAM Unravel Travel TV
@UnravelTravelTV
Presentation on SlideShare

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60,000 - 200

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13K – 13m

5. We publish video every day of the week.
• Cisco forecast video will represent 69% of all
consumer-based Internet traffic by 2017.
• This is expected to rise to 80% by 2019.
(moz.com)

6. 1.YouTube v native.
2.Social.
3.Page setup.
4.SEO for YouTube.
5.Playlists and view-times.
6.Money
7.Language
8.Apps.

7. Native v YouTube
• 2015 native video on social
• Has the pendulum swung too far?
• Facebook video is ephemeral. Timeline, then gone.
Not paid. Zero reach.
• Facebook does not appear in search results.
• More control in YouTube. Playlists, trailor videos etc.
• Different plays, not one v the other.

8. SOCIAL

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11. Do Not
Dump and
Run on
YouTube

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50%

16. PAGE SETUP
AFFECTS SEO

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Advanced Setting
Seed new videos with budget

19. SEO for
YouTube

20. SEO 101
1. Biggest search engine in the world?

21. SEO 101
1. Biggest search engine in the world?
2. Who owns YouTube?

22. SEO 101
1. Biggest search engine in the world?
2. Who owns YouTube?
3. 2nd biggest search engine?
4. Facebook video in Google search results?
5. Google prioritize YouTube video results?

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25. SEO for YouTube
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27. SEO for YouTube

28. SEO for YouTube
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29. https://www.youtube.com/edit?o=U&video_id=4Xy59-mz-Kc
TBEX North America 2016

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1. List people in video/at event.
2. Transcript.

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33. SEO for YouTube
1. start with keyword research
2. then record video
3. keyword/phrase spoken in the first minute.
4. check captions / transcript
5. name raw file as per keyword/phrase
6. upload thumbnail as per keyword/phrase
7. keyword in title, first three words
8. keyword/phrase in first line of description.

34. PLAYLISTS

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Top 7
8 of first 12
TravelMedia.ie / UnravelTravelTV

39. SHOW ME THE
MONEY

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43. LANGUAGES

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45. https://www.youtube.com/watch?v=V66H-oO-1fU
Charlie Lee, ChinaTravel Daily at Phocuswright Conference

46. https://www.youtube.com/watch?v=Hr6zgFKiAOE
UnravelTravelTV Rancho Wildcatter

47. https://www.youtube.com/watch?v=-x3mGs3TpYc
1 minute. How too/explainer videos do very well. Often the most simple.

49. Thank you
@travelmedia_ie
@unraveltraveltv
presentation on SlideShare