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Seo for Travel and Tourism Content Marketing - April 2018 - Cross Border Tourism Conference
The document discusses SEO strategies for travel and tourism content marketing, emphasizing the importance of ranking on the first page of Google for visibility. It highlights the need to invest in SEO and content marketing over PPC, and provides insights on keyword research and social media engagement. The presentation is part of the Cross Border Tourism Conference 2018 and includes various examples and recommendations for effective SEO practices.
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Seo for Travel and Tourism Content Marketing - April 2018 - Cross Border Tourism Conference
- 1. SEO for Travel &Tourism Content Marketing. Wednesday 11th April 2018, Cross Board Tourism Conference 2018 @dundalkchamber @travelmedia_ie #cttc2018
- 2.
- 3. SlideShare www.slideshare.net search for MichaelCollins TravelMedia.ie
- 4. 2017 – mobile1st 2018 – SEO 1st
- 5. The best placeto hide a dead body? ……….........… the 2nd page of Google search ******* If you are on page 2 of Google search you might as well shut up shop *******
- 11. Position 1 and2 33% and 17% = 50%
- 12. SEO/SEM v PPC SEO/ organic first – CAPITAL SPEND AdWords / PPC second – ONCE OFF SPEND AdWords is your safety net, SEO and Content Marketing is where you need to be investing, not PPC.
- 13. SEO Have you everasked yourself, what keywords and phrases you want to rank your homepage for and each page on your site for?
- 15. TMB – TropicalMedical Bureau
- 17. Position 1 and2 33% and 17% = 50%
- 20.
- 21. 214/11/2018 published social sharing nosocial, moved to search 1. sharing 2. tagging 3. editing, updating the blog 4. re-publishing the blog 5. adding SEO friendly content, i.e. video
- 22.
- 23.
- 24. 244/11/2018 STS example -insert video jump to 02.00 https://youtu.be/W3oyXFF_oDQ
- 25.
- 26.
- 27.
- 28. 284/11/2018 TUI example -insert video start at the beginning https://youtu.be/9wWOYP74kKQ (stop at 01.08)
- 30. Custom Audience e.g. training withtravel agents, benefits of TUI 1100 views, save as a CA
- 32. 324/11/2018 insert screengrab ofYT channel
- 33. 334/11/2018 insert screengrab ofYT channel
- 34. 344/11/2018 insert screengrab ofYT channel Keyword research
- 35. 2017 – mobile1st 2018 – SEO 1st
- 36.
- 37.
Editor's Notes
- #2 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #3 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #4 -------------------------- Company Information Slide This Slide use “About Us” Layout on Master Slide View. Slide tittles is editable, you can change text, color or rotate easily. Fill your company information in the text area an replace the lorem ipsum feed. -------------------------- Navigation Button Navigation Button help you to move slide to next or previous slides The Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide -------------------------- Insert and Edit Footer If you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc) -------------------------- Animations Most of animation using “peek in” effect.
- #5 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #6 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #9 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #10 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #13 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #14 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #16 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #19 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #20 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #36 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- #37 -------------------------- Closing Slide Put the closing statement here. This Slide use “Section Heade” Layout on Master Slide View.
- #38 Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file… HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/