Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Seo for Travel and Tourism Content Marketing - April 2018 - Cross Border Tourism Conference

281 views

Published on

At the 2018 Cross Border Tourism Conference, Michael Collins (TravelMedia.ie / TTR) discussed SEO for Travel, and, Tourism Content Marketing.

Published in: Marketing
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Seo for Travel and Tourism Content Marketing - April 2018 - Cross Border Tourism Conference

  1. 1. SEO for Travel & Tourism Content Marketing. Wednesday 11th April 2018, Cross Board Tourism Conference 2018 @dundalkchamber @travelmedia_ie #cttc2018
  2. 2. Michael Collins michael@travelmedia.ie @travelmedia_ie
  3. 3. SlideShare www.slideshare.net search for Michael Collins TravelMedia.ie
  4. 4. 2017 – mobile 1st 2018 – SEO 1st
  5. 5. The best place to hide a dead body? ……….........… the 2nd page of Google search ******* If you are on page 2 of Google search you might as well shut up shop *******
  6. 6. Position 1 and 2 33% and 17% = 50%
  7. 7. SEO/SEM v PPC SEO / organic first – CAPITAL SPEND AdWords / PPC second – ONCE OFF SPEND AdWords is your safety net, SEO and Content Marketing is where you need to be investing, not PPC.
  8. 8. SEO Have you ever asked yourself, what keywords and phrases you want to rank your homepage for and each page on your site for?
  9. 9. TMB – Tropical Medical Bureau
  10. 10. Position 1 and 2 33% and 17% = 50%
  11. 11. 204/11/2018
  12. 12. 214/11/2018 published social sharing no social, moved to search 1. sharing 2. tagging 3. editing, updating the blog 4. re-publishing the blog 5. adding SEO friendly content, i.e. video
  13. 13. 224/11/2018
  14. 14. 234/11/2018 Post TBEX Tagged 60 50 Engaged
  15. 15. 244/11/2018 STS example - insert video jump to 02.00 https://youtu.be/W3oyXFF_oDQ
  16. 16. 254/11/2018
  17. 17. 264/11/2018
  18. 18. 274/11/2018
  19. 19. 284/11/2018 TUI example - insert video start at the beginning https://youtu.be/9wWOYP74kKQ (stop at 01.08)
  20. 20. Custom Audience e.g. training with travel agents, benefits of TUI 1100 views, save as a CA
  21. 21. 324/11/2018 insert screengrab of YT channel
  22. 22. 334/11/2018 insert screengrab of YT channel
  23. 23. 344/11/2018 insert screengrab of YT channel Keyword research
  24. 24. 2017 – mobile 1st 2018 – SEO 1st
  25. 25. 364/11/2018 THANK YOU 
  26. 26. Michael Collins michael@travelmedia.ie

×