This document discusses social marketing strategies for communicating the Sustainable Livelihood Program (SLP) to external stakeholders. It defines social marketing as using commercial marketing concepts to bring about social change. The marketing mix of Product, Price, Place, and Promotion is explained in the context of the SLP. Potential external stakeholders are identified, including beneficiaries, local governments, NGOs, and businesses. The document provides examples of existing social marketing strategies used by organizations like TOMS shoes. It emphasizes remembering the marketing basics and using tools like success stories, presentations, and IEC materials when engaging partners.