Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Maersk Social - Webdagarna March 2013

815 views

Published on

Turning Tankers into Aircraft Carriers - How Maersk transformed their brand into one of the leading B2B social brands.

  • Be the first to comment

  • Be the first to like this

Maersk Social - Webdagarna March 2013

  1. 1. TURNING TANKERSINTO AIRCRAFTCARRIERS#Maersksocial
  2. 2. WHO WE ARE
  3. 3. 4
  4. 4. THE CHALLENGE
  5. 5. THE STORY…
  6. 6. 10
  7. 7. 1.1MilllionFans
  8. 8. 560,000Fans
  9. 9. 311,000Fans
  10. 10. HOW DO YOUSOCIALLY ACTIVATEA BRAND?
  11. 11. VALUE NOT NOISE
  12. 12. 16
  13. 13. GREATCONTENT
  14. 14. 18
  15. 15. 19
  16. 16. 20
  17. 17. 21
  18. 18. 22
  19. 19. OWN THENEWSFEED
  20. 20. 24
  21. 21. 25
  22. 22. 26
  23. 23. MEASURE WHATMATTERS
  24. 24. KPI framework 28
  25. 25. Maersk Group Social Executive Dashboard Summary description   Top level numbers   TotalCras mattis consectetur purus sit ametfermentum. Cras justo odio, dapibus acfacilisis in, egestas eget quam. Nulla Cum sociis natoque penatibus et magnis dis montes, elit libero, a pharetra augue. Vestibulum id ligula porta felis euismod semper aenean lacini.   331,119vitae elit libero, a pharetra augue.Donec ullamcorper nulla non metus Growth Mentions Reach Impressions Engagementauctor fringilla. Fusce dapibus, tellus ac 40,000 1,000 90,000,000 100,000 10,000cursus commo.   +15% +15% +5% -5% +15% 80 1 Cras justo odio, dapibus ac facilisis in, egestas eget quam. Key events past month   70 2 Vestibulum id ligula porta felis euismod semper. Cum sociis natoque penatibus et magnis dis parturient montes. Lorem ipsum 60 3 Inceptos consectetur cras justo odio, dapibus ac facilisis in, Dolor sit amnet egestas eget quam. 50 4 Cras justo odio, dapibus ac facilisis in, egestas eget quam. 40 30 2 Keywords used with Maersk   1 3 # Container # Container # Container 20 # Shipping   # Shipping   # Shipping   # Tanker   # Tanker   # Tanker   10 # Transport   # Transport   # Transport   4 # Loremipsumdolorsit   # Lomdolorsit   # Lomdolorsit   0 # Container   # Container   # Container   # Container   # Container   # Container  
  26. 26. Maersk Group Demographics Top 10 engaged countries by number of mentions   Germany 1850 Russia Uk Denmark 42,808 1850 28 Italy 428 China Mexico 42,808 428 Kenya 8 Brazil 1123 South Afreca 428
  27. 27. IN SUMMARY
  28. 28. SEESOCIAL AS A SERVICE
  29. 29. FOCUS ONWHAT’SIMPORTANT
  30. 30. DEAR BRANDS, BE BRAVE! SIGNED YOUR EMPLOYEES
  31. 31. THANK YOUQ&Aspeakerscore.com/TJ3P  FIND ME ON THE INTERWEB @ideasoutloud linkedin.com/in/gusmurray gus.murray@lbi.com

×