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Why Food Retail Will Accelerate E-Commerce

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Food Retail is going online as we speak, and this promises to accelerate e-commerce in general. The complexity of fresh food logistics and the high "on-demand" nature, will create a "new normal" that will influence the service level consumers expect from all e-commerce.

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Why Food Retail Will Accelerate E-Commerce

  1. 1. Why Food Retail Will Accelerate E-commerce April 2016
  2. 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting. We are business consultants for a transforming world
  3. 3. @jcaudron • we are a digital and innovative marketing consulting company • founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs Long term strategy Short term strategy Fixing the basics
  4. 4. @jcaudron Co-autor of… A story about Transformation Sold in 40 countries!
  5. 5. @jcaudron Waves of Digital Disruption 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel Real-Estate HR … 2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
  6. 6. Evolution in digital retail First generation Low logistics complexity
  7. 7. First generation Low value Low complexity Low logistic complexity High value Low complexity
  8. 8. First generation Low logistic complexity
  9. 9. Evolution in digital retail First generation Low logistic complexity Second generation Solving more complex user problems
  10. 10. Second generation Solving more complex user problems: making decisions
  11. 11. Second generation Solving more complex user problems: return policy as marketing
  12. 12. Second generation Solving more complex user problems: fitting at home
  13. 13. Second generation Cleaner logistics to handle delicate products like clothing
  14. 14. Second generation Optimization of logistics
  15. 15. Evolution in digital retail First generation Low logistic complexity Second generation Solving user problems Third generation High logistic complexity
  16. 16. Will food retail accelerate the rest of the commerce landscape?
  17. 17. Food logistics = High logistic complexity Cold chain
  18. 18. Complex value chainFood logistics = High logistic complexity
  19. 19. Speed
  20. 20. “sorry, your order has been delayed. We expect delivery in 2-3 weeks” Reliability
  21. 21. When things go wrong with food it’s very bad!
  22. 22. New business models
  23. 23. New Players
  24. 24. New way of 
 last mile delivery to make this happen
  25. 25. New way of 
 last mile delivery to make this happen
  26. 26. IS IT REALLY HAPPENING?
  27. 27. Amazon = online store Builds the best online infrastructure “invents” the commercial cloud disrupts the entire storage and server industry We know this > > >
  28. 28. Amazon = online fresh food Builds the best distribution infrastructure “invents” the commercial “fresh cloud” disrupts the entire distribution and food retail Now, imagine this… > > >
  29. 29. It is happening as we speak
  30. 30. When your favorite fresh food can be delivered in 30 minutes, exactly when you want it customers will expect the same from Torfs Makro Vanden Borre Coolblue Gamma Bol.com … you?
  31. 31. Stop talking, start doing!
  32. 32. IMPACT ANALYSIS NORTH STAR VISION OF YOUR FUTURE TRANSFORMATION STRATEGY ROADMAP DIGITAL LEADERSHIP & CAPABILITIES ASSESS TEAMS TRAIN & COACH ROLL-OUT DIGITAL OFFICE SET-UP AND ROLL-OUT CHANNEL STRATEGY POLICY & GOVERNANCE RUN RUN DIGITAL OFFICE CUSTOMER ENGAGEMENT CHANNELS REQUIREMENTS PARTNER SELECTION PLATFORM DESIGN RFP CREATION LAUNCHDEVELOPMENT BUSINESS/SERVICE/ PRODUCT DESIGN TRADITIONAL BUSINESS MODEL PROJECT KICK-OFF RUN PROGRAM/ DEVISION/… START-UP BUSINESS START-UP BUSINESS MODEL START-UP KICK- OFF (FUNDING, INCUBATION) RUN START-UP (COACHING, ADVICE) TRADITIONAL BUSINESS TRANSFORMATION STRATEGY SCAN MARKET TRENDS & INTERNAL DIGITAL READINESS
  33. 33. Why Food Retail Will Accelerate E-commerce April 2016

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