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Blockchain and the Return of Creativity

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In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.

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Blockchain and the Return of Creativity

  1. 1. Blockchain and the Return of Creativity SAMUEL SCOTT COLUMNIST – THE DRUM GLOBAL MARKETING SPEAKER @samueljscott
  2. 2. IBM’s Watson Failure
  3. 3. IBM’s Watson Failure
  4. 4. Here’s the Hype
  5. 5. Here’s the Hype
  6. 6. Here’s the Hype
  7. 7. An Introduction
  8. 8. Here’s the Hype
  9. 9. Here’s the Hype
  10. 10. Here’s the Hype
  11. 11. What is Blockchain?
  12. 12. What is Blockchain?
  13. 13. What is Blockchain?
  14. 14. Blockchain Martech Companies
  15. 15. Blockchain Martech Companies
  16. 16. Blockchain in Marketing Courtesy: Sara Simeone / Digital Oracles
  17. 17. Blockchain in Marketing Courtesy: Sara Simeone / Digital Oracles
  18. 18. Blockchain in Marketing
  19. 19. Blockchain in Marketing
  20. 20. Blockchain in Marketing
  21. 21. Blockchain in Marketing
  22. 22. Blockchain in Marketing
  23. 23. Blockchain in Marketing
  24. 24. Blockchain in Marketing
  25. 25. Blockchain in Marketing
  26. 26. Blockchain in Marketing
  27. 27. Blockchain in Marketing
  28. 28. Blockchain in Marketing
  29. 29. Blockchain in Marketing
  30. 30. The Return of Creativity Direct MarketingAdvertising
  31. 31. The Return of Creativity Gets an immediate, trackable response (from a targeted set of people)
  32. 32. The Return of Creativity
  33. 33. The Return of Creativity
  34. 34. The Return of Creativity
  35. 35. The Return of Creativity
  36. 36. - The IPA (PDF) The Benefits of Advertising
  37. 37. The Benefits of Advertising - The IPA (PDF)
  38. 38. Ad Fraud is Easy and Profitable Source: WFA
  39. 39. Ad Fraud is Easy and Profitable
  40. 40. Only 30% went to the publisher Knowing Where Ad Tech Money Goes
  41. 41. Knowing Where Ad Tech Money Goes - The Drum
  42. 42. The Cons of Blockchain
  43. 43. The Cons of Blockchain
  44. 44. The Cons of Blockchain
  45. 45. The Cons of Blockchain
  46. 46. Where We Stand
  47. 47. Dank Je! Samuel Scott Keynote Marketing Speaker Columnist at The Drum sjscott80@gmail.com @samueljscott LinkedIn, RSS and e-mail list @samueljscott

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