Bài chia sẻ của ông Havene Liew đến từ Mediasoft Entertainment về chủ đề "Phát triển tài sản trí tuệ/sở hữu trí tuệ (IP)" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.

1. Mobile Game Asia 2015

2. 13 years of creative industry
experience
Malaysia’s award winning film director
Creator of multi-million installs mobile
game Badminton Jump Smash™
One of the founder of WonderBucks
Berhad, SE Asia’s Top50 new startup
mobile app company
Advisor of YCA Malaysia youth
leadership camp
VC to GameCraf & TeddyVille
Museum Malaysia
HAVENE LIEW
Founder & Managing Director
Mediasoft™ Entertainment

6. WHO WE ARE?
MALAYSIA’s LARGEST GAME DEVELOPER
Technology Partners
Jump Smash™ Brand Partner (Global) Publishing Partner (MY)
Government Endorsement & Accreditation

7. WHAT WE DO?
Core Business
IP Creation & Game Development
Other business
Animation, Game Publishing,
IP Licensing & APP Development

8. THE ROADMAP OF MEDIASOFT TO
DEVELOP OWN IP SINCE DAY ONE
Mobile Game Asia 2015

9. THE ROADMAP OF IP CREATION
Mobile Game Asia 2015

10. CULTURE
Creating an effective culture for IP creation
MARKET
Know the market for your IP
VALUE
Increase your market value through IP
THE MEDIASOFT’s LITTLE TIPS

11. Core Values
IMAGINATION, ACTION, PEOPLE
# CULTURE

12. COMMON GOALS
# CULTURE
• To be a platform for local talents
• To create a work-life balance working environment
• To spread the good message to the society

13. An ecosystem that is self-driven
# CULTURE

14. Owning IP is the key to success
# MARKET

15. Cater to Market Demand
# MARKET

16. Play with Marketing Budget
# MARKET

17. Exchange value with partners
# VALUE
Microsoft provides the latest technology for R&D
Autodesk Authorised Training Centre
Intel Seamless Technology

18. Design an IP with Potential Partner
# VALUE

19. Add Value through Partnerships
# VALUE
Granting Mediasoft™ access to the top badminton players
and world class tournaments.

20. Enter different markets through licensing
# VALUE

22. MEDIASOFT™ ENTERTAINMENT SDN. BHD
No 25, Jalan Puteri 7/15, The Cube, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
P: +60 3 8051 6333 F: +60 3 8051 6332
E: findus@vmediasoft.com
Presented by:
HAVENE LIEW
MANAGING DIRECTOR
E: haveneliew@vmediasoft.com
M: +6 012 398 0702
THANK YOU