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EMPOWERING PROGRESS
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Prelude
Tool Box
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OUR FOUNDATION STEMS FROM THE CLASSICS
Yoga Vashishta
The Vedas
The Gita
The Mahabharata
Plato
Voltaire
Socrates
Charles Jung
Marcel Proust
Vivekananda
Rabindranath
Tagore
Chanakya
David Ogilvy
Hegarty
Dieter Rams
Leonardo Da Vinci
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WHO WE ARE
An end-to-end digital agency
thriving at the intersection of
creativity, technology and business
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24/7
365
360˚
growth hacking
social media management
mobile app development
website development
software development
logo design
branding
online audience optimisation
cloud computing
artiﬁcial intelligence
robotics
digital media buying + placement
We
breathe
technology
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We are
Globally
Local
Kolkata
New Delhi
Pune
Mumbai
Amritsar
Madrid
Frankfurt
Austin
Chicago
Melbourne
London
Boston
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Life in the digital
age moves fast
So fast, sometimes we don’t
even notice the change.
The internet is a dynamic
machine of information, news,
entertainment, communication
and commerce.
The need to keep up with the digital
marketing revolution has never
Been more critical.
But it can be a challenge to keep up with the latest trends.
The second one has mastered the art of the 6 minute
video on Vine, Instagram introduces their 15 second
version, and Hyperlapse speeds it up to 3
seconds. To keep up in this
digital marketing arms race one
needs to be constantly
connected with digital marketing trends and keep their
eyes open to all sorts of technology.
That’s where we step in.
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Website Design and Development

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Zion Spaces
Stark Hospitality
Flamingobags
Bhuwalka Corporation
Softel Telecommunications
Pvt. Ltd
e3.co
Second Innings Sports and
Entertainment
Just Lateral Think Ink
Tejpal Hospitality
wowmela.com
The Image Shoppe

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Social Media Marketing

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Atlético de Kolkata
Cafe Infinito
Tiffinbox etc
BongBong
Vodafone
Softel Telecom
Rukmani Amar Aangan
Lytton Hotel
Audi Kolkata
Jhaal Farezi
Kolkata Kathi Rolls
Sarson Restaurants
Sarson 360
Kingdom of Love
Bakes of Joy
The Fifth Element
Kolkata Marathon
Studio AV
Hakkasan Mumbai
Yauatcha India
89 (movie)
The Edutainment Show
The Neotia University
The Leather Studio
(Peaubela)
Livewire Events
Wowmela.com

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Mobile Phone Applications
(Clients)

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Wedding Application Kolkata Film Festival 89 (Movie)

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Mobile Phone Applications
(Proprietary)

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Software Development

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Prepaid Taxi Booking Retail POS Invoicing Application

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Creative Design
Logo, Branding, Print, Digital

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Cafe Infinito
Tiffinbox etc
BongBong
Vodafone
Softel Telecom
Rukmani Amar Aangan
Lytton Hotel
Audi Kolkata
Jhaal Farezi
Kolkata Kathi Rolls
Sarson Restaurants
Sarson 360
Round Table India
Lions Clubs
Bolt Hammers
Shakomato Tea Estates
Purple Ties
Everythingsingh.com
Getextrasalary.com
Second Innings Sports and
Entertainment
Quite Easily Done (QED)
Ranganaa
Tejpal Hospitality
E3
Kingdom of Love
Bakes of Joy
The Fifth Element
Kolkata Marathon
Studio AV
Hakkasan Mumbai
Yauatcha India
89 (movie)
The Edutainment Show
The Neotia University
The Leather Studio (Peaubela)
Livewire Events
Wowmela.com

OUR
VISION
EMPOWER
PROGRESS
through technology
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portals and websites
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Responsiveness is
KEY
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Add to that an intuitive
UX design.
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A good site reveals
information in stages
using suggestive UX
design.
This helps your audience
to stay with you
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keep it simple
and at the same time,
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recent clientele
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The Neotia University is not just one of
India’s youngest private universities; it is
also one of the most exciting. TNU wanted
a website which will have the essence of all
the elements which makes up their
foundation as well as give their future
students a crystal clear view of their
futuristic vision.
The domain has been designed to provide
an open and uncomplicated window to the
world of TNU and to ensure that the
students out there can go through the
website and the information it provides
without much trouble.
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The initial Biswa Bangla website, the
project undertaken by the Govt. Of WB
under Mamata Banerjee, had only minimal
amount of information and an uninteresting
layout. Once BB asked us to give a stylish
turn to this commercial website, which will
aid the artisans and craftsmen across the
state, we decided that the website must
have a stylish and modern interface yet an
extremely easy to understand mechanism
for every strata of the society to navigate.
Their recent website has multitudes of
information, served in the most basic yet
creative way and allows a visitor to buy
anything from muslin to bardhaman's
famous langcha online, by just clicking the
one they want.
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Dee Empresa is a first of its kind mid-
segment business hotel in Kolkata, which
exemplifies itself as a perfect preference
for a business trip, weekend getaway or an
extended vacation. Located in the Heart of
Kolkata, nothing is far away from here,
whether it is the central business district,
all the history Kolkata has to offer or all
your favourite shopping destinations.
The domain was designed keeping in mind
the actual feel of the hotel – ‘MAKE
YOURSELF AT HOME’. The website has an
aristocratic yet a subtle look, with all the
basic and intrinsic information available on
its interface. From the gastronomy section
to the pictures of the interiors, a person
can quite an intrinsic idea of every aspect
of the hotel, by just taking a tour of the
website.
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High art, edgy perfection is what comes to mind when we
think of a website for an image consulting firm.
So when we decided to take up the challenge of website
design for ’The Image Shoppe’, we had our work cut out.
‘The Image Shoppe’ guarantees complete
personality transformation, so we pulled out all the stops
and designed a website that is classy but at the same time
clearly lists all their services in detail.
The challenge was to build a website that reflects the
perfection that ‘The Image Shoppe’ stands for.
With a crisp red n white color palette and interesting
infographics, the website merged fashion and
functionality.
Detailed info-graphics were made to illustrate the training
procedure. Creating content silos systematically was
also essential to lend the website a hassle free, uncluttered
look and feel.
Laying out a content driven layout and consolidating it with
clever design cues was the way to go on this one.
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A rainbow of creativity spanning most domains, ranging from
graphic design to fashion shows, from brand campaigns to
experiential theatre. Photography being the primary aspect of the
client, attention to detail was as important as the wider spectacle. So
the design of their website was a sizable challenge. A uber co
just lateral think ink
design with an easy UI was the way to go on this one.
All colours mix together to form white. With the heady mixture of all
shades creative and out of the box, the stark white of the
background was the ideal choice. The logo mirrored the design
aesthetics of the website with a bold font and monochromatic
black n white set off by the bold red ‘i’ in the middle- all of it
encapsulated in a pop culture influenced quotation mark design
template.
The well planned layout pens the introduction and motive and
thgallery showcases snapshots from the plethora of ongoing/
completed projects. A dedicated career section updates willing
interviewees on several vacancies in the company- whether it is full
scale job for a professional or a turnkey project for an
undergrad. Building a website for an ever evolving company is
slightly tricky. But the website did its job perfectly and found favour
with our clients and their consumers
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Kolkata has many competitors in the bag
manufacturing sector. So, to be above the
competition, Flamingo bags needed to have a
website that stood out from the rest. The vibrant
range of designer bags created by Flamingo needed
to be showcased in a website that looked and felt
contemporary, vivacious and appealing. For that
purpose, we decided to go with flamingo colors for
the website that left a feminine yet fashionable charm
to the website, complete with an image gallery of
their popular products.
We built their brand and website flamingobags.co.in
that attracted several of their customers and visitors
from around the world, and was appreciated for the
design and aesthetics, all over.
Within weeks of being launched;
flamingo witnessed new site visits,
enquiries, subscriptions and online
booking…
“
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Rang de basanti dhaba was an innovative and
exiting restaurant that opened up in Kolkata. With
a touch of the highways of Punjab added to the
interiors and spices from the region, it was a
perfect blend for northern Indian food lovers in
kolkata. The moment they approached us to build
them a website, we knew exactly what to do.
From setting up an identity along the lines of the
theme to being informative and functional to their
clients, there was nothing we wanted to leave out.
The name is inspired from the free will and
independent spirit that personifies the youth of the
country today and we wanted to make their
domain as inclined to their motto as possible. The
domain created was assembled in a manner that
embraced the entire spirit of India, from its rustic
essence to a modern India that is colorful, joyous
and full of life. As a result, their website turned out
to be not only user-friendly but was also well
received by their target audience.
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Delhi based caterers, Stark Hospitality needed
a website that would truly engage their
audience, give an unconventional brand
experience, yet be informative and functional to
their clients.
We built identity and website for them in record
time, which was well received by their target
audience and made them grow by 175%
percent in one year.
Clients who visited starkhospitalityservices.com
experienced a regal feel to catering that they
had our Work. not experienced before.
We built an identity and website for
them in record time, which was well
received by their target audience and
made them grow by 175% percent in
one year.
“
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logo and branding
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Logo design is all around us.
To the general public, logos
serve as an instant reminder of
a company or a product; to the
client they're the point of
recognition on which their
branding hangs; and to us
designers they represent the
challenge of incorporating our
clients' ideologies into one
single graphic.
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Your corporate
stationery should be
consistent to ensure
your clients will
remember you.
There’s nothing worse than
being at an event, someone
asking for your business card
and you don’t have one!
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some of our recent logo designs
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creative design
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Our creativity has no limit
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So be it Packaging, Print or Social media,
we’ll let our creativity run wild on the canvas of your choice.
Visiting Cards
Logo
Design
Event Passes
Billboard Advertising
Brochure Design
Standee Design Banner Designs
Package Design
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mobile app development
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Indian Weddings are a gala affair,
with multiple events and activities
going on at any point in time. This
is the official smartphone
application for Arjoon and
Sayantani's Big Fat Indian
Wedding to be held in Calcutta,
India at From Jan 28th to Feb
1st.
The Official App for the Kolkata
International Film Festival. Use
this app to be updated about the
latest events, movie trivia, info
and other good stuff.
This mobile app is a first for a
Tollywood Movie - 89.
It has been built to enhance the
experience of fans by giving
access to premium content,
behind the scenes coverage,
videos and shorts of the stars in
the movie, downloads of branded
digital content and a platform for
hosting contests of different
kinds.
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digital marketing
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use the tools
build a base
make it fun
Three
Pillars
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So how do you
make sure you
are delivering
effective visuals?
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Putting the social
back in social
media
Your power house stems from
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Getting creative
in how we work with graphics
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We monitor and respond to what’s
being said about your brand online.
(our ninjas are all over the place)
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from content
Ideation &
Creation
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to creating awareness
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We’ll evaluate the impact of all social
media activity, measure success and
prepare weekly reports
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We’ll listen to your customer’s queries,
respond to them, and keep them
engaged.
(P.S. we speak their language)
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some of our DM clientele
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Staying true to its name, KKR seeks
out Kolkata’s deep seeded love of the
Kathi roll and rides that wave into a
new generation. It was the age old
tactic of making the old hip so as to
appeal to the youth. Social media
initiatives were undertaken by us in
earnest.
To create a brand that would
pleasantly surprise and leave a
lingering aftertaste just like Kolkata’s
celebrated kathi rolls, we took up a
youth centric mode of promotions via
facebook and twitter.
Posts depicting the wide variety of
rolls available there were created
along with special combo offer posts
to gain instant attention. Being a true
Kolkata talisman, acknowledgement
of several popular monuments, city
landmarks, famous personalities and
heroes of generations present and
past via posts seemed like the logical
way ahead.
The youth today worships pop
culture. Clever juxtapositions of kathi
rolls into various works of art like the
mona lisa was ideated to create
quirky posts that appeal to more than
just foodies. The social media
campaign pushed all the right buttons
and KKR’s footfall invariably rose.
#qsr
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Sarson has long been a revelation when it
comes to Indian cuisine in Kolkata. So
when they approached us to do their social
media marketing, we had our work cut out.
The basic idea was to highlight the fact that
Sarson is the place that you would want to
go to for the next Sunday lunch with your
family. So we came up with a super
interactive social media campaign
comprising of interactive quizzes, fun facts
about the food, quirky one liners...you name
it. We also highlighted how Sarson is
different from the rest by highlighting their
offers, trivia and quirky picture captions.
As a result, Sarson became a
unanimous favourite, and love started
pouring in the form of likes.
The quizzes get satisfactory response
and the fun facts get a lot of
appreciation. Today people are
crowding at Sarson for their buffet
offers and their business has never
looked better.
#fine Dining
#catering
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Located at Chowringhee, The Fifth
Element is a restaurant serving
Oriental and Chinese cuisine in the
city. Because of its central location
and the fact that most of the
corporate houses are located
nearby, we wanted to tap that
crowd and make it the place where
corporate would come, chill and
make their deals.
The social media campaign for
them had to be spot on,
implementing fresh ideas from our
tank and create an environment
that would draw these corporate
there.
Our campaign included
showcasing of their signature
dishes, their facilities, along with
some trivia about the cuisine and
the kind of food served there. We
also ran what we called a “know
your sauce” campaign where we
described a range of sauces used
in making Chinese and oriental
food. The campaign was
successful to say the least, and
The Fifth Element has been
ﬂourishing.
#fine Dining
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A bold move for a bold restaurant-Jhaal Farezi’s eclectic décor
and elaborate menu was a renaissance of sorts, an attempt at
reinventing themselves. Promotion via social media was the
logical way ahead for a restaurant looking to rediscover their
image. So when Jhaal Farezi approached us for overhauling their
online presence, we took the challenge in our stride. We devised
a fool proof social media strategy customized to their
requirements. Posts covering items from their menu, their
inviting ambience and their special offers-we had it all covered. A
restaurant of Jhaal Farezi’s magnitude is also the hub of several
social events, often involving the crème de la crème of the city of
Kolkata and featuring all those events on the social media was a
sure-fire way to increase the traffic, amplify the likes and grow
their customer base exponentially. Pivotal events like the
Women’s day celebration for Jhaal Farezi’s first anniversary,
launch of their brand new Lounge and most recently Jhaal Farezi’
s Durga Puja spectacle-Thakurdaalan by the flyover were all
covered by us and put onto social media in a manner truly
befitting Jhaal Farezi’s flair. We annealed our thought process to
the Jhaal Farezi theme and enabled them to reach their objective
in a small span of time.
#food
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A local sensation in Orissa is definitely its
epic Rathyatra, and associating with it was
an obvious way ahead for Vodafone. The
Social Media buzz surrounding this event had
to be created and a novel concept was the
‘sand art’ on the beach.
People were asked to take selfies on their
smart phones and post them on the specially
created page for Vodafone Rathyatra. The
ones with the best selfies were given an
award.
This campaign attempted to bridge the gap
between on site and on line and did so in the
most grass root method. Several other
quizzes and trivia contests were also
conducted on facebook which were a part
and parcel of this campaign.
Latching on to the festive frenzy, this social
media campaign was a hit.
#telecom
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Leather Studio’s chic bags needed a shout out to
set them apart from the sea of competition it was
facing. So to establish pole position a social media
campaign was launched on facebook.
A month long promotional campaign was chalked
out to promote the brand in a holistic fashion. A
large number of posts were created showcasing
360 degree views of the products coupled with
suggestions of what to pair the bags with.
Stylized posts regarding several insights like
‘handbag essentials of a diva’ or ‘carrying the world
in your bag’ ensured that the page never saw a dull
day. These coupled with quotes about bags,
accessories and fashion in general came together
to lend a fashionista ﬂavor to the facebook page for
Leather Studio. The image stuck with them and
fortiﬁed their brand
#fashion
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Studio AV: Fashion design duet Gaurav and Nitesh’s brainchild, Studio AV
is also really close to their hearts. Fashion is much more than commerce
to them; it is art, it is an extension of their personality. So setting up a
digital marketing campaign for them on social media had strict design
guidelines. The facebook page was revamped completely with a modern,
minimalist design philosophy. Items from their elaborate collections were
showcased in artfully indulgent posts that garnered likes and generated
traffic onto the page. Important information such as collection launches
and exhibitions at several venues was communicated in a clear and
aesthetic fashion on the page which increased footfalls and the overall
success of the events. The page covered everything fashion including the
calendar and several trends in accessories and styling. The likes and
engagement shot up and the page is a huge success.
#fashion
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The perfection of German
engineering, the benchmark of
performance and luxury, the four
rings everyone craves-Audi needs
no introduction. So when Audi’s
campaign was upon us, quality
standards needed to be lofty.
A social media page for Audi
Kolkata was set up solely to
strengthen the brand connect
between Audi and existent owners
and potential buyers. Whether it
was announcing the latest model
from Audi that was coming out or
engine specs of several cars our
page covered it all. Popular
culture being the flavor of the
season, we drew out several
references connecting to Audi like
posts of Jason Statham’s A6 in
the cult movie series- The
Transporter.
Queries regarding sales,
maintenance and upkeep were
promptly responded to on the
page itself ensuring a quick
solution to anyone with a burning
question. Vorsprung durch
technik- quintessential teutonic
efficiency that has been the
cornerstone of Audi’s success
over the decades was reflected
effectively on the facebook page.
#automobiles
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Catering to corporate events like meets and
conferences, Stark Hospitality, a F&B startup
needed a facebook page to reach out to a larger
client base and form a better defined corporate
identity.
Quality is their strong suit, and emphasising on
the fact was of paramount importance. So we
mentioned that all their ingredients were branded
and procured from special vendors. Also the
detail of the food being closely monitored for
quality in their microbiological lab had to be
mentioned.
To create a niche for them, we stressed on how
Stark hospitality services were different from
other companies that provided similar services.
Posts about food hygiene and several Indian
festivities adorned the page-lending a wholesome
feel to the page.
Our collective efforts bore fruit they landed their
first 3 corporate orders because of targeted
social media marketing via facebook and linked in.
#corporatecatering
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Live is what livewire breathes by. Dynamic event
management firm from Pune deserved to reach out to
a wide base.
And we just played our cards right and worked the
magic for them on Facebook. One of the few agencies
with a complete 360 degree exposure to Events,
Activations and Live Experiences, Livewire believes in
delivering brand messages magnificently.
So their facebook page needed obvious showcasing
of their several successful past events which included
events for telecom giants like Vodafone and Idea.
With a strong inclination towards campus events,
social media was the premier platform to strut their
stuff. We propagated their page and increased it to
their current following in a matter of weeks.More than quirky events, concerts or exhibitions- E3 sell
experiences. And a loud shout out for a brand that promotes
such experiences is crucial. For an idea driven brand like E3
the facebook page was an ideal solution to reach out to a wide
client base. We created the page and ensured a steady traffic into
it via several quirky posts pertaining to everyday struggles like a
happier workplace and tips and tricks to grow a business from
scratch.
Inspirational real world quotes aside the page featured snippets
and videos from several national and international events that
were in vogue. The page fell in favor with our clients and their
customers in general.
#eventManagement
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89 The Movie
# Mobile Phone Application
# Digital Marketing
e Info Solutions Pvt. Ltd.

For the first time ever in Indian history, a
mobile app was made to promote an
Indian film. As history was being created,
we made sure the app for the movie 89
was made available, both for Android and
iOS devices.
The holistic app gave detailed information
about the movie and its star cast and even
streamed videos and behind-the-scene
images from the movie. Anyone could
easily access the social media pages of
the movie from this app or play contests
related to the movie.
You could even book tickets for the movie
and do a whole of other engaging stuff.
The app was officially unveiled in front of
the media and received lot of accolades for
being so informative, engaging and user-
friendly
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When acclaimed director Manoj
Michigan approached us for the digital
media promotion of his new film 89, we
jumped upon the opportunity, as this
was something completely new for us.
We came up with contest ideas to
promote the teaser and helped garner
a lot of interest for the movie. We
covered live events, posted audio-
visual content from the star cast and
took bites from audiences throughout
the premiere and screenings.
The result: 89 was a hit even though
the Bengali film industry was going
through a rough patch throughout the
year.
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Joontini
# Mobile Phone Wedding Application

The couple Arjoon & Sayantani were
a match made in heaven. To honour
them, we created a mobile app that
told their beautiful story.
The app, made with love, introduced
users to the couple’s family, and
displayed pictures from the couple’s
fun-filled journey through the
continents. The app also served as a
location guide to their ceremonial
event and also as a calendar that
reminded people not to forget the
occasion. It further gave travel tips
and site-seeing tips to users. The
huge list of invitees loved the entire
feel and concept of the app.

# Digital Marketing

A new wave of insanity has the country in its
stranglehold- the Indian Soccer League. And Kolkata
being one of the two traditional epicentres of Indian
football, social media presence for Kolkata’s ISL team
was a must. In addition there was the question of the
prestigious tie up with the defending la liga champions
Atletico Madrid.
Atletico de Kolkata’s social media presence was cross
platform ranging from Facebook and Twitter to Instagram
and YouTube. Every available information concerning the
players- bio data, professional pedigree, trivia and
factoids all were laid out in posts in a creative and
attractive manner.
Bytes and interview videos of the players, coaches and
owners were posted to let the fans catch a glimpse of the
inner and outer workings of ATK. Fan involvement was
taken to a whole new level by organizing several
interactive contests and posting photos of winners on
Facebook.
Cover photos mirrored the connective tissue between
football and Kolkata’s crux and this was made possible
using several quirky combinations. Tapping on to the pre
season craze, the cross platform social media presence
for ATK was crucial in heightening its impact on the fans.
#sports

Hakkasan
# Digital Marketing

Hakkasan was founded in London in 2001. A signature
global restaurant brand with award winning food, lounge
and nightlife sections, Hakkasan has since established
itself as an international presence, with restaurants in
Mumbai, Bengaluru, New Delhi, Abu Dhabi, Dubai, Doha,
Miami, New York, San Francisco, Las Vegas, Beverly Hills
and Shanghai- with many Michelin stars between them.
Hakkasan’s social media plan required the same level of
efficient, classic and exquisite treatment that gives its food
the awards. The social media plan is cross platform
between Facebook, Twitter and Instagram. “Show, Don’t
Tell” is the policy followed for the plan where posts are
designed to showcase the food with minimalist design and
the connoisseurs are left to emote the exquisite
experience without being told to do so.
Their large mailing list and internet listings on reviewed
websites-like Zomato and TripAdvisor are also monitored
to maintain a responsive and attentive online presence. As
a result, the brand value has dependability and
attentiveness added to its qualities.
The whole plan is in collaboration with the offline PR team
and as such a strong, prestigious media presence has
been designed.#Restaurant

Yauatcha
# Digital Marketing

Yauatcha is a Michelin star Chinese Tea Dimsum house
from London where signature Cantonese cuisine and
designer desserts come together to form a unique, one-of-
a-kind dining and tea experience. With restaurants open in
London, Delhi, Mumbai, Bangalore and Kolkata.
Yauatcha’s designer menu and unique experience
demands a social media plan that can reflect this
aesthetic. The social media plan is cross platform between
Facebook, Twitter and Instagram. The eclectic dishes are
highlighted and the breathtaking experience awaiting them
is focussed upon with minimalist design and
straightforward presentation of what can be expected from
the restaurant.
A mailing list is also managed and the same aesthetic is
followed for the targetted audience of information, modesty
and quiet excellence. Additionally, the internet listings on
review websites-like Zomato and TripAdvisor are also
monitored to maintain a responsive and attentive online
presence. As a result, the brand value has dependability,
attentiveness and stateliness added to its quality..
and as such a strong and arresting media presence has
been designed.#Restaurant

Cafe Infinito
# Digital Marketing

Cafe Infinito is a casual dining place and lounge where
self-expression is given free reign. With great music, live
and otherwise, it has established itself as the preferred
place for young people to meet, collaborate and relax. It is
currently located in Mumbai and Bengaluru and its live
music evenings have been established as events to look
out for by the city.
Cafe Infinito’s importance for fertilising self-expression has
required a digital marketing plan which conveys the same
ideal. Posts about weekly events and food offered are
designed to appeal to the young target audience and have
resulted in proved increased footfall since we have taken
over. We have created a dedicated following on Facebook,
Twitter and Instagram.
Additionally, their mailing list is also regularly handled with
a very high response rate. Thier internet listings on review
websites-like Zomato and TripAdvisor are also monitored
to maintain a responsive and fun online presence. As a
result, an arresting brand value with a young vibe has
been created through this.
and restaurant management and as such a strong and
responsive media presence has been facilitated.#Restaurant

Tiffinbox etc.
# Digital Marketing

Tiffinbox etc. is a fast paced restaurant offering regional
food reminiscent of home kitchens throughout the country-
with menus tailored from the metro cities of Mumbai, Delhi,
Bengaluru and Kolkata with other “regional” classics from
the Indian homes from the shores of Birmingham.
Consciously priced, Tiffinbox etc. is a destination for
repetitive, wholesome dining.
Tiffinbox etc.’s casual and homely aesthetic is carried
forward in the social media plan. Posts are specially
tailored to appeal to the nostalgic, exploratory and
humourous aspects of the audience’s psyche.We have
created a dedicated following on Facebook, Twitter and
Instagram with relatable and informative creatives.
Their mailing list is additionally kept in the loop of all
events and promotions with an attractive click through
rate. Thier internet review websites-like Zomato and
TripAdvisor are also monitored to maintain a responsive,
fun and consistent online presence. As a result, not only
their on-site food but their home-delivery and take-away
orders have had a noticeable increase.
The whole plan is in collaboration with their offline PR
team and restaurant management and as such a strong,
responsive and approachable media presence has been
facilitated.
#Restaurant

Bong Bong
# Digital Marketing

Bong Bong is a Bengali restaurant
based in Mumbai that boasts of
authentic, classic Bengali dishes. For a
restaurant which is so in tune with
Kolkata, a strategic plan had to be
made that connects the essence of‘
Bangaliana’ to the sumptuous food
being served at Bong Bong.
We created three unique characters,
namely, Sharmila di, Biplab da and
William sahib who speak of sumptuous
Bengali cuisine for specific occasions
as way of promoting the dishes on
offer, and also to educate visitors
about delicious Bengali cuisine.
The page witnessed more traffic within
no time, more interest was generated
for Bong Bong and more footfalls were
registered.

Lytton Hotel
# Digital Marketing

Lytton hotel can be best described as a
historical figure around the periphery of New
Market, right in the heartland of Kolkata.
Popular with tourist from around the world,
Lytton hotel is one of the best and preferred
hotels for travellers. So when they
approached us to handle their social media,
not only did we have our task cut out but we
had to take it up to their set standards.
With a new design philosophy on the
Facebook page, the aim was to make Lytton
relatable from a modern perspective while
maintaining its status of a heritage hotel.
Posts highlighting the menu and ambience
from all three restaurants were highlighted on
the page. Call to action was rapid and the
interaction with the guests was one of the
key priorities. Hence social media was the
ideal platform to share the passion for their
destination with travelers from around the
world.

Rukmani Amar Aangan
# Digital Marketing

Rukmani Amar Aangan’s aim has been in
providing home comfort and peace of mind to
seniors seeking peace and calm. Since they
approached us to do their social media, we had
to create strategies according their high aim and
standards. Populating the page with
inspirational stories and comforting quotes
enabled us to reach out to the masses and
project Rukmani Amar Aangan as the safe haven
for the elderly.
Growing old is inevitable and Rukmani Amar
Aangan aims to facilitate the smooth transition
to assisted living. The stringent health, hygiene
and safety standards were also highlighted
coupled with personalized attention to senior
citizens which gave Rukmani Amar Aangan the
much needed visibility to people with busy
hectic schedules who despite their best efforts
are unable to constantly take care of their aging
parents. The social media strategy for Rukmani
helped their cause and the page was a success.

“Today’s “best practices” lead
to dead ends; the best paths
are new and untried.”
-Peter Thiel

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