Lazada was launched in 2012 to be the leading ecommerce platform in Southeast Asia, targeting over 500 million consumers across 5 countries. It has since become the number one player in all its markets. Lazada has rapidly grown its customer and seller base, with marketplace sales reaching over 40% of its GMV. It has also expanded beyond electronics to over 60% non-electronics sales, with strong growth in lifestyle and fashion categories. Lazada continues to invest in fulfillment infrastructure, mobile and payment solutions to strengthen its ecosystem and drive operational efficiencies across the region.
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Enterslice is a management consulting firm providing strategic, financial advisory, due diligence services, Advisory on International Taxation and Audit issues, Corporate governance, Financial Control Advisory and growth hacking services to early stage startup, Establish businesses and MNC.
Case Study: Shot On iPhone 6 - Matthew McConnell and Sarah MarkstallerMatthew McConnell
DOWNLOAD FULL PRESENTATION FOR BEST VIEWING EXPERIENCE
This is the final project for one of my Advertising classes at PSU. Sarah and I as a team chose to analyze the Shot on iPhone 6 campaign by TBWA\MLA. We received 98/100 on this assignment.
Unfortunately SlideShare doesn't support animations or GIFs so you're missing out on a lot of great design choices that makes this presentation much better. DOWNLOAD FULL PRESENTATION FOR BEST VIEWING EXPERIENCE.
This is content is for educational/portfolio purposes only. Do not copy any of the materials from this presentation. All images used are copyright to their respective owners. You will be caught for plagiarism.
Body Shop Entering Tier 2 city( India)Alisha Datta
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
Indian consumer
Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
Curious about our what it’s like to be part of our team? Get a glimpse into our values, culture and some of the things that make this office a Great Place to Work for our Melbournians. Consider a career at Publicis Sapient and start your journey to creating real impact for some of the world’s biggest brands.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Enterslice is a management consulting firm providing strategic, financial advisory, due diligence services, Advisory on International Taxation and Audit issues, Corporate governance, Financial Control Advisory and growth hacking services to early stage startup, Establish businesses and MNC.
Case Study: Shot On iPhone 6 - Matthew McConnell and Sarah MarkstallerMatthew McConnell
DOWNLOAD FULL PRESENTATION FOR BEST VIEWING EXPERIENCE
This is the final project for one of my Advertising classes at PSU. Sarah and I as a team chose to analyze the Shot on iPhone 6 campaign by TBWA\MLA. We received 98/100 on this assignment.
Unfortunately SlideShare doesn't support animations or GIFs so you're missing out on a lot of great design choices that makes this presentation much better. DOWNLOAD FULL PRESENTATION FOR BEST VIEWING EXPERIENCE.
This is content is for educational/portfolio purposes only. Do not copy any of the materials from this presentation. All images used are copyright to their respective owners. You will be caught for plagiarism.
Body Shop Entering Tier 2 city( India)Alisha Datta
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
Indian consumer
Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
Curious about our what it’s like to be part of our team? Get a glimpse into our values, culture and some of the things that make this office a Great Place to Work for our Melbournians. Consider a career at Publicis Sapient and start your journey to creating real impact for some of the world’s biggest brands.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.
Today’s consumers are hyper connected, better informed and more empowered than ever. And they expect brands to deliver personalized offers, information and service at every stage of the customer life cycle.
To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented one-size-fits-all mass advertising campaigns with data-driven one-to-one communications that are tailored to the needs, interests and location of the consumer. As a result, these companies are converting more shoppers to buyers, producing higher revenues and improving customer retention.
In this briefing, Joel Book of Salesforce Marketing Cloud will discuss the major trends that are driving the convergence of marketing, sales and customer service and share examples of companies using 1:1 omni-channel digital marketing strategies – powered by Email, Mobile, Social Media and Web Personalization – to acquire, onboard and retain customers.
Product Brochure: Malaysia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Malaysia B2C E-Commerce Market 2015" .
Find more here: https://www.ystats.com/product/malaysia-b2c-e-commerce-market-2015/
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Disclaimer
2
The information contained in this presentation is public information only, but it does not necessarily represent all information related to
the issues discussed or presented herein, or all views of the company. The information has been researched by the company with due care
and all and any evaluations or assessments stated herein represent the company’s opinions. We advise you that some of the available
information has been independently verified and may be based on statements by third persons, but no representation or warranty,
expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of this
information or opinions contained herein. Certain statements contained herein may be statements of future expectations and other
forward-looking statements that are based on our current personal views and assumptions and involve known and unknown risks and
uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such
statements. None of our team shall assume any liability whatsoever (in negligence or otherwise) for any loss or unrealized profit
whatsoever arising from any use of this presentation or the statements contained herein as regards unverified third person statements,
any statements of future expectations and other forward-looking statements, or the fairness, accuracy, completeness or correctness of
statements contained in the presentation, or otherwise made in connection with this presentation.
This presentation does not constitute an offer or invitation to purchase or subscribe for any investment and neither this presentation nor
any part of it shall form the basis of or be relied upon in connection with the entering into any commitment or contract whatsoever, and is
solely intended to communicate information regarding the company, its business track-records and team members. No one should base
their investment decisions on this presentation but should form their personal opinions on the basis of further available information and
evaluations and assumptions. In addition, any prospective investor should consult its own attorney and business advisor as to the legal,
business, and tax and related matters concerning any investment decision.
3. Marketplace
C2C
Payment
B2C
Lazada Group is aiming to control the Southeast Asian
eCommerce ecosystem as Alibaba does in China
Operating Model Similar Players
Fulfilment
3
Launched Benefits
Spring
2013
Control supply chain
Build strong customer satisfaction,
reputation and trust
May
2013
Expand assortment and reduce inventory
risk
Improve economics
August
2013
Bring smaller sellers online
Seller split between MP / C2C
Sell refurbished and second-hand products
Spring
2014
Offer customers trustworthy and reliable
payment options
Reduce costs for sellers
Spring
2014
Offer marketplace / C2C merchants and 3rd
parties eCommerce logistic services
Further drive operational efficiency
4. Adaption of online department store model
(Amazon and Tmall) in Southeast Asia
Project launch in February 2012 with all sites
live during March
Targeting more than 500m consumers across 5
fast growing economies
HQ in Singapore with independently operating
country offices
Singapore operations ready to be launched in
May 2014
More than 1,700 FTEs across the region
Backed by leading sector specialists and investors:
Lazada was launched early 2012 to target >500m
consumers…
Lazada Thailand
Bangkok
Pop: 68m
March 28, 2012
Lazada Philippines
Manila
Pop: 108m
March 31, 2012
Lazada Indonesia
Jakarta
Pop: 254m
March 26, 2012
Lazada Malaysia
Kuala Lumpur
Pop: 30m
March 27, 2012
Lazada Vietnam
HCMC
Pop: 93m
March 28, 2012
4
Lazada Singapore
Singapore
Pop: 6m
Launching soon
Source: CIA World Factbook, July 2014 estimates
HK/Shenzhen
Sourcing hub
Jan 1, 2013
5. …aiming at monetizing several converging mega trends
▪ Strong GDP growth with ASEAN-10 GDP expected to grow at ~5% p.a. in the coming 4 years
▪ Over 145m people expected to achieve a disposable income greater than 3k USD by 2015
▪ Young and growing population – 60% of the world’s ‘youth population’ in Asia Pacific
▪ eCommerce sales currently at ~1% of total retail sales but will rapidly catch up with China, were
online shopping represented 7.9% of total consumption in 2013
▪ Internet savvy population with over 145m Facebook users
▪ Rapid adoption of low-cost mobile phones and tablets is accelerating shift to online
▪ Mobile as online access point is driving faster adoption of mCommerce where ‘always connected’
customers typically are more loyal and valuable
5
Booming macro
environment
Mobile to
leapfrog
infrastructure
barriers
Rising adoption
of online
shopping
Lack of offline
alternatives
outside big cities
▪ Lack of shopping malls in rural areas and tier 3/4 cities positions online as the only real alternative
▪ Studies on China demonstrate how the average online shopper outside big cities has a higher share of
wallet directed to online spending
Souce: Industry research, Lazada Group estimates
6. 56
79
Q1 '13 Q1 '14
1 2
Already the #1 eCommerce player in all 5 markets…
0.50.71.0
1.3
1.8
2.6
3.3
3.8
4.1
4.64.84.95.15.45.65.86.0
6.76.9
Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14
3.8%
0.5%
6
Wide reach with rapid growth in visits (m)
Brand popularity1 outgrowing competition Highly engaged2 interactions with targeted customers
Growth in Facebook fans (m) a testament of popularity
Source: Company Data, Facebook, Google Trends; Note: All numbers exclude Lamido
1 Volume of Google brand searches in Indonesia, indexed; 2 Facebook engagement ratio in Apr. 2014 = Number of engagements / Number of fans
+41%
Apr-12 Aug-12 Dec-12 Apr-13 Aug-13 Dec-13 Apr-14
lazada
blibli
bhinneka
rakuten
tokopedia
7. 252
387
527
723
967
121 144
176
246
333
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Active Customers (k) New Customers (k)
…with a rapidly growing base of active customers
7
Rapidly growing new and active1 customers
Growing unique visitors base (m) Expanding share of mobile traffic2
Accelerating growth in ordersdelivered (m)
Source: Company Data; Note: All numbers exclude Lamido
1 Number of customers placing at least one transaction (pre-return) within 12 months before period end; 2 Includes visits from Mobile, Mobile Apps and Tablets
11%
14%
22%
27%
35%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
26
33
30
37
41
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
0.2
0.3
0.3
0.5
0.7
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
8. 89% 86%
78%
73%
65%
57%
50%
6%
6%
6%
6%
7%
7%
9%
3%
4%
8%
11%
14%
5% 8% 13%
16% 20% 24% 27%
Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Apr-14 Apr-14
WE
Desktop Tablet App Mobile
8
Evolution of traffic mix
Market leading mobile platform a key driver of growth
Source: Company Data; Note: All numbers exclude Lamido
Overview
▪ Android app with >1m downloads launched in
June 2013
- Ranked among Top4 shopping applications in
Google Play across all markets
▪ iOS app with >1/2m downloads launched in
January 2014
- Featured as “Best New App” by Apple
▪ Dedicated mobile site for optimized user
experience
▪ Official eCommerce partner with key mobile
players such as LINE, WeChat, etc.
9. 9
Marketplace is ~40% of NMV
Marketplace reaching more than 40% of NMV
Source: Company Data for 1-20 May 2014; Note: All numbers exclude Lamido
Overview
More than 2,000 active sellers driving strong
assortment growth and enabling multi-source
price competition
Launch of cross-border marketplace out of
Hong Kong
- Expansion of global market place model to
China, Japan, Korea and RoW
Shop-in-shop for major brands across all
categories
Multiple additional revenue streams
- Payments, delivery, warehousing, etc.
- Onsite advertising and other marketing
services
- BI and analytics
Marketplace
~40%
Retail
~60%
10. 10
Non-electronics already representing >60% of sales
Overview Share of items sold by category
Electronics
38%
Lifestyle
39%
Health &
Beauty
14%
Fashion
7%
Other
2%
1
2
3 4
Source: Company Data as of April 2014; Note: All numbers exclude Lamido
1 Includes Cameras, Computers & Laptops, Consumer Electronics, and Mobiles & Tablets; 2 Includes Home Appliances, Home & Living, Toys, Kids & Babies, Sports & Outdoors, and Travel & Luggage;
3 Includes Fashion and Watches; 4 Includes Automotive & Gadgets and Media, Games & Music
Lifestyle outgrowing other categories driven
by assortment growth, partnerships and
merchandising
Continued growth of Electronics fuelled by
price competitiveness and brand partnerships
- Leveraging dynamics of marketplace to
achieve price leadership without harming
economics
Fashion share expected to grow rapidly in Q3
2014 following official launch
- Development of private label “LZD” and
central purchasing of fast fashion brands
Strong Health & Beauty footprint thanks to
assortment expansion and close partnership
with key brands
11. Thailand
11Main WH Fleet hub 2014Fleet hub today
Vietnam
Indonesia
Philippines
5k sqm 2nd generation
WH in Bangkok
~100% COD coverage5k sqm 2nd generation
WH in Jakarta
~70% COD coverage
Share of customers
~55%
Rural
~45%
Urban
Wide reach supporting a large and diversified group of
loyal customers especially in rural areas
Malaysia
Source: Company Data as of April 2014
8k sqm 2nd generation
WH in Manila
Inhouse fleet covers full
Metro Manila today
~95% COD coverage
5k sqm 2nd generation
WH in Klang Valley
Inhouse fleet covers Klang
Valley, Johor Bahru,
Penang today
~80% COD coverage
3k sqm 2nd generation WH
in HCMC
Inhouse fleet covers Hanoi,
Danang & HCMC today
~90% COD coverage
12. Highly diverse and experienced management team
Maximilian Bittner
Group CEO
Responsible for Buying
Sohil Gilani
CPO
Responsible for Product and Onsite
Experience
Tim Rath
CMP
Responsible for Marketplace
Stein Jakob Oeie
CMO & CFO
Responsible for Marketing, Finance
and BI/Data Management
Name Title Previous Experience
▪ Consulting
▪ Private Equity
▪ Investment Banking
▪ MBA
▪ Consulting
▪ Corporate Law
▪ Investment Banking
▪ Online Marketing
▪ MSc
▪ Internet Veteran
▪ eCommerce
▪ Usability
12
Eugene Chistyakov
CTO
Responsible for Web Services and
Infrastructure
▪ Web development
▪ eCommerce
Igor Pezzilli
Head of Business Development
Responsible for Malaysia, Lamido and
Payments
▪ PE
▪ Consumer, retail, luxury goods
Pierre Poignant
COO
Responsible for Operations ▪ Consulting
▪ MSc
Platform/
Ecosystem
Operational
excellence
World-class
IT