The document discusses the key elements of creating a memorable retail experience, emphasizing the importance of storytelling, emotions, and community engagement. It suggests that technology should enhance rather than replace customer experiences and that building trust is crucial in e-commerce conversion. Ultimately, it invites the reader to rethink and design their own unique definition of customer experience.

2. Nadia Sko
Everlane AKQA / Apple

4. UX Language
Sound
Motion
Culture
Touch
Space
UI
Performance
Accessibility

5. UX Language
Sound
Motion
Culture
Touch
Space
UI
Performance
Accessibility
Experience is a combination of different
elements coming together.

6. Retail Experience

8. Make it seamless.
Retail Experience

11. Technology is never a substitute for
customer experience.

12. Seamless retail
experience
Connect customer profile
Create contextual moments
Use technology as a pain killer
not a band-aid

13. Looking beyond transaction.
Retail Experience

15. Great retail experience is about capturing
the essence of what you’re selling.

16. Tell a story
Everlane Denim Pop Up

17. Evoke
emotions
The Dreamery by Casper

18. Build a
community
Apple Store

19. Storytelling, emotion and community are
the key ingredients to memorable retail experience.

20. Memorable retail
experience
Tell a story, evoke emotions,
build a community
Capture the essence
Offer unique services

21. E-commerce Experience

22. Instagram Pinterest

23. Conversion is not a final destination but
a moment in a customer’s journey.

25. Trust is the first principle of conversion.

26. Inspire the customer
Build trust
Design beyond
conversion
E-commerce
experience

27. What if you could design your own
definition of experience?