Company Profile of Fireworks Solutions Sdn Bhd - Master Craftsmen of Digital Innovations Since 2003. Established in year 2003, Fireworks Solutions is an award winning digital agency and digital innovation firm that specialises in digital marketing, mobility and internet based business solutions. Fireworks Solutions is highly awarded, notably the Multimedia Super Corridor status & the ASEAN-BAC Malaysia Business Award 2013 for our technologies and creative innovations. Currently serves top notch clientele such as Mead Johnson, Amway, Toshiba, Open University Malaysia, Haier and Berjaya Group.

1. FIREWORKS SOLUTIONS SDN BHD
PROFILE 2014

2. Part 1 : Introduction

3. Established in year 2003, Fireworks Solutions is
an award winning digital agency and digital
innovation firm that specialises in digital
marketing, mobility and internet based business
solutions.
!
Fireworks Solutions is highly awarded, notably
the Multimedia Super Corridor status & the
ASEAN-BAC Malaysia Business Award 2013
for our technologies and creative innovations.
!
Currently serves top notch clientele such as Mead
Johnson, Amway, Toshiba, Open University
Malaysia, Haier and Berjaya Group.

4. Technology Director
With more than 10 years of industry experience, he had personally directed more than
600 digital innovations such as mobile applications, web portals, e-commerce, digital
marketing, interactive applications and more.
!
Yanzer Lee
Accounts Director
!
She specializes in Digital Marketing and Accounts Management. Amongst the Technical
Geeks and Creative Nerds, she is the "face" of this innovation company, where she
consults and manages the relationship of over a hundred accounts; such as Canon,
Toshiba, Nokia, Berjaya Group, Mead Johnson and Royal Selangor Pewter.
!
Peiszu Choo
Kenneth Tan
Branding & Communications Director
!
Kenneth is an established branding and communications strategist with more than 20
years leading creative groups and heading business accounts at international agencies;
JWT, BBDO, FCB, INTERFACE, USAD. A critical thinker, he has been ‘blue ocean’ even before
the terminology was published.

5. Fireworks Group
Branding &
Communications
Digital Marketing
Technology Focus Communication Focus
Web & Mobile
Development

6. •Web & Mobile Application Development
•Digital Marketing Agency
•Branding & Communications
Key Activities

7. Digital Applications Design & Development
!
From The Boom of The Internet, to the Rise of the insanely ubiquitous Smart Phones -
Fireworks was there, in the heart of technology.
!
Mobile Applications, Web Solutions, E-Commerce, Games Creations, Digital Signage
to Kiosk Solutions - Fireworks prides ourself with highest integrity of our solutions.

8. Integrated Marketing for the Digital Age
Fireworks is currently the digital agency for Mead Johnson Asia, Berjaya Loyalty & Toshiba
Malaysia.
!
In past years, we’ve executed more than 100 digital marketing projects for brands such
as Samsung, Canon, KFC, Gillette, BMW, Mini, Pepsi, Tourism Malaysia, Brands Chicken
Essence and many more.

9. Branding &
Communications !
For The Digital Age.
J&K is the branding arm of Fireworks.
!
A design-savvy branding & communications agency, for the Digital Age.
!
An amalgamation of Tsubaki Studio, an award-winning design outfit well respected
in the industry and Kensolusi Consulting, a branding & communications strategist
with a repertoire of notable clients.

10. Key Innovations
Implemented by many forward thinking
organisations such as :
Amway Malaysia, Amway Thailand, Amway
Vietnam, Open University Malaysia and more!
Mobile Application for Direct Selling / MLM Companies Mobile Learning Mobile Application & Integrated System
> View Product Video

11. !
• Over 100 Digital Advertising & Marketing Campaigns!
!
• 10 years of Branding & Communications experience!
!
• Pioneer and leader Smart Mobile Solutions!
!
• 10 Years of Web Solutions Experience!
!
• Over 50 Mobile Apps !!
!
• Over 500 High Standard Web Design & Solutions!
Experience

12. •Mead Johnson
•Amway
•Berjaya Loyalty
•Sunway University
•The Edge Publication
•Toshiba Malaysia
•Canon Malaysia
•SBC Group
•Garden International School
•Asia Aerospace City
Key Clienteles

13. Part 2: Featured Projects & Showcase

14. Web & Mobile Development

15. Amway | Malaysia, Thailand, Vietnam & Indonesia
Mobile Application for Direct Selling Companies
ASEAN-BAC Malaysia Business Awards 2013
Winner in Information Technology Category

16. THE OUM APP
New Generation Mobile Learning System
21st Century Prestigious Brands 2014
Winner in Mobility Solutions Category

17. MomsApp , Mead Johnson
Mobile app for Mead Johnson Malaysia & Singapore, available on iOS, Android, Symbian & Java

18. Enfagrow.com.my | Mead Johnson Asia
Web Portal Development & Maintenance, for Malaysia, Singapore & Brunei

19. FZ.com , The Edge Holdings
News Portal Solutions for The Edge Newspaper Malaysia

20. Dejouer.com | Malaysia, UK, Indonesia
Lingerie E-Commerce Store & Digital Solutions

21. BCard , Berjaya Loyalty
Lifestyle Loyalty System Mobile Application
Marketing Excellence Award 2013 ( Double Award )
Bronze in Mobile Loyalty App & Bronze in Mobile Marketing,
for Bcard Mobile App

22. Toshiba Malaysia
Web Portal & Product Catalogue For Toshiba Malaysia

23. Royal Selangor Pewter Visitor Centre
Web Portal Development & Maintenance

24. PopMyCase.com
E-Commerce Portal with Interactive D-I-Y System, for PopMyCase
Samsung App of The Year, Digi WWWow Awards 2012,
2012 Top 5 for PopMyCase.com

25. Canon Malaysia
Mobile Application on Android, Apple, Nokia & Java

26. Sunsuria.com
Creating a desirable Brand. Excellent Customer Experience. Accessible Everywhere.

27. Digital Marketing

28. Mead Johnson Asia
Official Digital Agency for MJN Asia. Digital Marketing Strategy, Web & Mobile
Development, Creative Works, Content Writing and etc.

29. B-Card | Berjaya Loyalty
Digital Agency for Bcard. Digital Marketing, Web Development, Mobile Applications,
Communication Identity, Maintenance & Support
Marketing Excellence Award 2013 ( Double Award )
Bronze in Mobile Loyalty App & Bronze in Mobile Marketing,
for Bcard Mobile App

30. Haier Malaysia
Digital Marketing, Web Development, Social Marketing Service, support and
maintenance.

31. Toshiba Malaysia
Official Web Agency for Toshiba Malaysia

32. Canon Malaysia
Digital Agency & Service Provider for Social Media, Mobile Application
Development, Web Applications, Photobank Solutions and Various Digital
Marketing Services

33. Samsung Malaysia
Digital Agency ( 2007 - 2009 ) & Service Provider for Social Media, Online
Advertising, Mobile Application Development, Web Applications and Various Digital
Marketing Services

34. Various Digital Marketing Projects
Fireworks had executed more than 100 digital marketing project for brands such as
KFC, Gillette, BMW, Mini, Pepsi, Tourism Malaysia, Brands and many more.

35. Branding & Communications

36. JESSELTON QUAY , Kota Kinabalu
Property Branding

37. JESSELTON QUAY
LIFESTYLE & ENTERTAINMENT AT KK’S WATERFRONT

38. ASIA AEROSPACE CITY
MALAYSIA AEROSPACE HUB / TECH INDUSTRY

39. GARDEN INTERNATIONAL SCHOOL
ART PROJECT COLLATION

40. CUTOUT MAGAZINE
YOUTH PUBLICATION / MARKETING

41. PJ EXCHANGE
Product Development, Brand Development, Launch, Web

42. KIARA EAST
Product Development, Brand Development, Launch,
Events, Social Media, Ambient Graphics

43. Angelo Moda
Retail promotions

44. CELCOM EASY ACCESS
THE TOTAL WRAP PROJECT
*Created for BBDO by Kenneth - 2005

45. direct selling

46. Mobimax for Direct Selling / MLM
A Full-Ready, Highly Customisable Mobile Publishing
Solution for Direct Selling Companies. Publish Marketing,
Communication and Training materials for Members as
well as other handy features to optimise Direct Selling
experience."
!
!
Implemented To :"
Amway Malaysia, Amway Thailand, Amway Vietnam, Amway
Indonesia & More.
Highlights :"
• Product Catalogue : All your products within the phone!!
• Paperless : Publish all your existing Newsletters,
Brochures, Reports,!
• Info-kits into this eLibrary.!
• Wow : Create Interactive Magazines for Smart Phones!
• Multimedia : Put Videos, Audio, Powerpoints!
• Send Instant Message to your members!
• Multi-Device : Support all Apple & Android Devices.

47. Mobimax Direct Selling Case Study
The E-Library App is a mobile app that is dedicated to
Amway Malaysia’s distributors. This app allows it’s
members to download latest E-Amagram ( Interactive
Magazines ), training materials, newsletters and more.
This solution is Integrated with Amway’s membership
system, multi-language and multi-country. Currently
being implemented by Amway in other countries.
Case Study:"
The Amway E-Library Mobile App
Digital support for Amway’s Members on
Apple iOS & Android devices.
View The Video Demo :
http://www.youtube.com/watch?
v=YM4H5HmyK3U
• Multi-Lingual : English, Mandarin & Bahasa Malaysia
• Multiple countries : Malaysia, Singapore & Brunei
• Single-Sign-On : Integrated with Amway Membership
• Multi-Level Membership : Distributors, Diamonds & etc
• Interactive Magazines : Video, Audio, Touch Interaction
• Support Native Documents : PDF, Words, Powerpoint
• Push Notification : Mobile App based Notification
• Bandwidth Management, Powerful Digital Security
Rich
Interaction
Multi language,
Country and
Categories
Integrated to
Amway’s
Membership

48. Mobimax Direct Selling Case Study

49. Mobimax Direct Selling Case Study

50. Mobimax Direct Selling Case Study

51. Mobimax Direct Selling Case Study

52. Mobimax Direct Selling Case Study

53. Mobimax Direct Selling Case Study

54. Mobimax Direct Selling Case Study

55. education

56. Mobimax for Education
Mobimax by Fireworks Solutions enables students to
consume learning materials such as Video Lectures,
Audio book, E-books and more; via their personal mobile
devices anywhere anytime. "
!
!
Implemented To :"
Open University Malaysia
Benefits for Learning Institutes :"
• Branding : Be the pioneer in Mobile Learning!
• Fast to Deploy : 6 months !
• Sell your Content : Create New Revenue
Streams by selling content on the phone!
• Powerful Content : Video Lectures, Audio book,
E-books and more!
• Friendly : Plug-In to your existing e-Learning &
Membership Database!
• Proven : This system has been implemented to
existing learning institutions.

57. Mobimax Education Case Study
A New Generation of Education System that
enable Students to purchase and consume
educational materials from their Smart Mobile
Devices. Educational Materials are designed to
be interactive, multimedia and viewable
anywhere and anytime.!
!
The System is scalable and very flexible that it
can be integrated to co-exist with current
learning systems in Schools & Universities.
Case Study:
The Open University Malaysia
Mobile App
• Podcast for listening
• Video Recording of Lectures
• PDF Reference Books
• Interactive HTML Workbook, Quiz,
• Bookmarking & Dictionary
• Interactive Table of Content
• Social Sharing
• Links, Glossaries and much more
Full Education In A Device.
Rich, Interactive Content.
View The Video Demo :
http://youtu.be/2s-ORmnI6vc

58. Part 3: Awards & Recognitions

59. Awards & Recognition

60. ASEAN-BAC Malaysia
Business Awards 2013
Winner in Information Technology
Category
21st Century Prestigious
Brands 2014
Winner in Mobility Solutions
Category
Marketing Excellence Award
2013 ( Double Award )
Bronze in Mobile Loyalty App &
Bronze in Mobile Marketing,
for Bcard Mobile App
Accolades

61. The Kancil Award
( Advertising Award )
!
Multimedia Category (Silver) for
WhatInTheHercules.com
!
Multimedia Category (Bronze)
MiniTicketPreventilizer.com
!
Samsung App of The Year,
Digi WWWow Awards 2012,
2012 Top 5 for PopMyCase.com
United Nations’ Cyberstar
Award 2006
Web Portal Development &
Management System
Accolades

62. 8th NOVEMBER 2013, KUALA LUMPUR — Fireworks Solutions wins the prestigious Malaysian Business
Awards (MBA) Award 2013 in the ICT (Information and Communications Technology) Sector, for their
cutting edge product, ‘MobiMax’, and its CEO Mr. Yanzer Lee, the Industry Excellence Award.
The awards ceremony was held at Renaissance Hotel on the 8th of November 2013. Distinguished guests of the evening
include YB Dato’ Sri Mustapha bin Mohamad, Minister of International Trade and Industry.
The Malaysian Business Awards, supported by ASEAN, is a programme designed to promote excellence, innovation and
best practices in business entities and is widely regarded as the ultimate showcase of outstanding businesses and personalities
in Malaysia. Since its inception in 2009, The MBA Gala Dinner is an annually much anticipated event, acknowledging
exemplary leadership in business.
This award puts Fireworks, in the same limelight with other winners like Malaysia Airlines, Limkokwing University, RHB
Bank and other giants on the industry.
Previous winners of the ICT category are industry leaders, which is Multimedia Development Corp Bhd, Sarawak
Information Systems and Mesiniaga Berhad.
MobiMax, Fireworks Solutions’ award-winning product, is a multi-platform mobile application that offers organizations an
enterprise-ready, content publishing oftware that can be used on both iPad and Android device platforms.
Brimming with powerful and intelligent features such as e-commerce, product catalogs, multimedia tools
and customer relationship management (CRM), this software empowers a wide range of businesses from
sectors of education, direct selling, pharmaceutical, publishing, media and much more.
Fireworks MobiMax, has already been deployed to forward thinking organizations such as Open
University Malaysia, Amway Malaysia, Amway Thailand, M-Mode Berhad and Marketing Magazine.
Founder and Director of Creative Technology at Fireworks Solutions Sdn Bhd, Mr Yanzer Lee said,
“MobiMax makes sense, because it provides a fast to deploy mobile publishing solution with powerful
features, yet completely tailor-made for each organization”.
Apart from MobiMax, Yanzer Lee had personally directed more than 600 digital innovations. With more
than 10 years of industry experience, he has proudly brought Fireworks Solutions to its pinnacle today
due to its strong believe in providing exceptional quality innovations and services
Specializing in mobile apps development, mobile publishing and business online solutions, the company
was established in 2003 and currently deals with various local and multinational clients, namely Open
University, Amway Malaysia, Mead Johnson Asia and Canon.
THE WINNER OF THE
ASEAN-BAC MALAYSIA
BUSINESS AWARD,
ICT CATEGORY

63. Industry Recognitions &
Certifications

64. Multimedia Super Corridor
Malaysia Certified
Industry Recognitions
Ministry of Finance Certified Certified Google Digital
Advertising Agent

65. Industry Recognitions
Samsung Apps Selected Partner"
Awarded to Agencies who is competence in Samsung’s Hardware & Software
Technology, and fulfill all criteria of being a certified Samsung Apps Publisher.
Fireworks had published more than 35 apps on Samsung App Store
Bada Developers Selected Partner "
Awarded only to top few developer of the BADA, Samsung’s own Mobile Operating
System. Fireworks are one of the Pioneers and Expert within the South East Asia
Region.
Google Engage Agency Member"
A Member of a selected Digital Agencies to be trained and assisted under the
Google Engage For Agencies Program
Magento Commerce Expert"
Fireworks is the expert in Magento commerce and had deployed some award
winning e-Commerces Portal. Magento is the top tier e-commerce platform.
Drupal CMS Expert"
Fireworks had deployed numerous industry strength Portals. Drupal is an open
source content management platform powering millions of websites and
applications. It’s built, used, and supported by an active and diverse community of
people around the world.

66. Industry Recognitions
Wordpress Specialist"
Fireworks had deployed more than 50 Websites with the Wordpress platform and
created powerful applications with it. Wordpress an Open source Content
Management System, which powers millions of websites.
Joomla Expert"
Joomla is one of the world’s most popular open source content management
systems. Fireworks is an expert in the Joomla Platform.
Liferay Enterprise Solutions Expert"
Liferay delivers open source Enterprise Solutions for portals, publishing, content,
and collaboration. Fireworks had deployed numerous powerful Enterprise Solutions
using this platform.
Authorized Apple App Store Developer"
Fireworks is an authorized Apple iOS Developer as well as Authorized Publisher on
the Apple App Store.
Authorized Android Market Developer"
Fireworks is an authorized Google Android Developer as well as Authorized
Publisher on the Android App Store.

67. Industry Recognitions
Nokia Technology Pioneer & Certified Nokia Publisher"
Nokia had selected Fireworks to Pioneer Nokia Technologies that is not yet
Available to Public. Fireworks is an authorized Nokia Apps Developer as well as
Authorized Publisher on the Nokia Ovi Store.
JAVA Apps Developer & Selected Pioneer"
Full competency on JAVA Mobile Platforms, specifically on Samsung Mobile &
Nokia Mobile. Selected Partner to pioneer in the latest Nokia JAVA SDK, which is
not yet available to public.

68. Fireworks in the Press

69. Mobimax Making Waves
• CEO on Capital TV, being interviewed about
Fireworks & Mobimax

70. Mobimax Making Waves
• Mobimax on BFM Radio :
http://youtu.be/08r6SjcVQPI
• Mobimax on The Sun Daily E Newspaper

71. Mobimax Making Waves
• CEO on Focus Newspaper • Mobimax on The Sun Daily Newspaper
• Fireworks on Marketing
Magazine Portal
• CEO on Malaysia Tatler Website

72. Mobimax Making Waves
• Mobimax’s Education Successful implementation in News Papers

73. Fireworks in the news
• Various features in newspapers on winning the MBA Award 2013

74. 21st Century Prestigious
Brands 2014
Winner in Mobility Solutions
Category
25th APRIL 2013, KUALA LUMPUR — Fireworks Solutions
wins the 21st Century Prestigious Brands 2014 in the Mobility
Solutions Category.

75. Thanks | Terima Kasih | 谢谢 | நன்றி