The document discusses Microsoft's smartphone market share in Vietnam, highlighting a growth from 16% in 2013 to 24% in 2014, supported by a strong developer community. It notes that Windows Phone 8.1 accounted for 65% of downloads as of November 2014, while revenue from paid apps decreased from 20% to 11% during the same period. Additionally, it mentions Microsoft's support initiatives for developers, including promotions and contests.

1. Windows app
&
Microsoft’s support
Ca Nguyen
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2. Vietnam
Microsoft’s smartphone in Vietnam: (source IDC 12 Mar 2015)
16% in 2013
24% in 2014
Solid Windows Phone share and
passionate developers
Strong developer community:
#5 apps country WW
Local app parity (Top 200 Android
apps are on Windows Phone)
Contributes 50%+ of APAC apps
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3. Downloads by Market
Windows Store is available in 242 markets, and Windows Phone Store in 191 markets.
Index of average number of downloads per app – Worldwide, Nov. 2014
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4. Windows and Windows Phone 8.1
Windows Phone 8.1 now represents 65% of Windows Phone downloads
while downloads from Windows Phone devices running 7.x account for
less than 5%.
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5. Revenue analysis
In August 2014, paid apps
generated roughly 20% of
developer revenue, dropping
to 11% as of November 2014.
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6. Support from Microsoft
BIZSPARK
App Promotion
Contests Feature Collections Discount
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7. Tra Câu Việt - Anh
Top BOOKS + REFERENCE
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10. Operating System Total Market Share
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https://www.facebook.com/groups/viet.nok.dev
https://www.facebook.com/groups/MSVN.DEV
https://www.facebook.com/MicrosoftDeveloper.Vietnam

12. Phone OS
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