The document discusses the music video for Jake Bugg's song "Messed Up Kids". It notes that the black and white video emphasizes Jake Bugg's organic qualities and background. Scenes show rundown areas and interviews with Jake discussing how he had to earn everything himself. The lyrics and visuals match each other, showing stereotypical "chav" clothing and boys running from the camera in poor areas. The video highlights that Jake Bugg's target audience is similar to the band discussed, attracting both teenagers and adults for his mature music. It also notes similarities between Jake Bugg's indie/folk rock style and the discussed band's planned indie rock sound.

1. Alex Harris

2.  Messes up kids is a video that on the whole
emphasises Jake Bugg’s organic qualities. It features
the conventions of a music video theories by Andrew
Goodwin. The genre of the song is indie and the video
features many shots of rundown areas and is in black
and white. The beginning of the video includes a
voice over interview with Jake where he talks about
his background and whether he was a ‘Messed Up Kid’
showing he is organic as he had nothing given to him
and he earned everything he got.

3.  The lyrics and music are both representative of
the visuals. The lyrics feature Jake singing “They
sell their time, they sell their drugs, they sell
their body” whilst showing different actors
dressed up in stereotypical ‘chav’ clothing and a
boy sitting on a scooter. The music matches the
visuals because when the chorus begins the pace
picks up and the video shows boys running away
from the camera highlighting Jake’s poor area.

4.  Not just this music video by Jake Bugg as an
artists attracts a very similar target audience to
one our band will be aiming their music at.
 Having been too two Jake Bugg concerts already,
I saw that he actually has a mixed target
audience. He had teenage fan girls as most do
but there were also adults there as he is quite a
mature artists in terms of the topics and music
he sings. This is further accentuated by the
mature lyrics and video of ‘Messed Up Kids’.
 This is quite similar
to the target
audience we will be
targeting as he
attracts mixed
genders but on the
whole, teenagers.

5.  Jake bugg sings a mix of indie rock and folk
rock. This is slightly similar to the band we
will be creating as our band will be an indie
rock band.
 In the video, the songs picks up pace and
uses a commonly used beat in rock music.
The song also contains a guitar solo which is
common with many rocks songs. The video
itself shows the genre because when the
pace picks up so does the video, whereas for
most of the video it’s slow motion.

6.  Jake Bugg’s star isn’t too similar to the band
we are trying to create. The first main
difference is obviously that we are creating a
band where Jake Bugg is alone. However the
way he conducts himself and portrays himself
is relatively similar to how we want out band
to represent themselves. It is very rare you
will see Jake Bugg perform live in a suit. He
normally wears a shirt and jeans.

7.  Jake Bugg is as organic as it gets in the music
industry. At his concerts he performs alone with
a bassist and drummer in the back. He always
plays lead guitar in his music and writes his own
music. Jake’s second album ‘Shangri La’ was
produced by rock legend Rick Rubin but written
by Jake. However, for Jake’s third album he is
writing and producing it alone as the record
label preferred his demos rather than the demos
the producer he was working with did.