SlideShare a Scribd company logo
Neelam Asad
Roll # 0010
Message is the information that is
exchanged between sender and receiver. It is
theโ€ core ideaโ€ that you wish to
communicate. The first task is to decide
what you want to communicate and what
would be the content of your message. what
are the main points of your message and
what other information to include. While
writing the message, encoder should keep in
mind all aspects of context and the receiver
The central idea of the message must be
clear.
A message may be consist of verbal (written or
spoken)




or non-verbal (unspoken) symbols.
Each message has a specific purpose:
๏ƒ˜to convey important facts or information
๏ƒ˜to persuade the receiver to accept or reject
 certain conditions or actions
๏ƒ˜to motivate the receiver to act in a specific way
๏ƒ˜to stimulate discussion about a particular issue,
 or
๏ƒ˜to entertain the receiver
Messages can have many other purposes, like
instructing, warning, greeting, or requesting
                information.
Medium is the channel through which
encoder will communicate his message.
There are two different terms:
๏ƒ˜Medium
๏ƒ˜Channel
A Sender conveys the Message to the
Receiver By some medium (i.e. written, oral or
non-verbal), Over some channel (i.e. electronic
means, printed media, physical signs).

Hence, Medium is a broader term including
appropriate    channel     to     succeed
Communication.
The choice the right medium, depends upon
several factors:
0 importance of the message

0 Cost

0 Urgency

0 need for feedback
0 When communicating within an organization
 the written media can be
 memo, reports, posters, notes, employee
 manuals. oral communication can be in the
 form of face to face
 discussions, presentations, audio
 tapes, telephone chats etc.

0 While communicating outside your
 organization the written medium can be
 letters, reports, proposals, fax, press
 release, etc. oral medium can be telephone or
 teleconferencing.
Message & medium

More Related Content

What's hot

Defining communication powerpoint
Defining communication powerpointDefining communication powerpoint
Defining communication powerpoint
msaubrey
ย 
Communication skill or Interpersonal skill presentation
Communication skill or Interpersonal skill presentationCommunication skill or Interpersonal skill presentation
Communication skill or Interpersonal skill presentation
Qaisar Mehar
ย 
Communication process and elements of communication [Lab1]
Communication process and elements of communication [Lab1]Communication process and elements of communication [Lab1]
Communication process and elements of communication [Lab1]
GBPUA&T, Pantnagar
ย 
Facilitator,barriers and types of communication
Facilitator,barriers and types of communicationFacilitator,barriers and types of communication
Facilitator,barriers and types of communication
MMehran
ย 
Communication and it's process
Communication and it's processCommunication and it's process
Communication and it's process
Amity University , Jaipur ,Rajasthan
ย 
Jamshid
JamshidJamshid
Jamshid
JamshidAhmad2
ย 
Communication skills
Communication skills Communication skills
Communication skills
TejasKhandare1
ย 

What's hot (7)

Defining communication powerpoint
Defining communication powerpointDefining communication powerpoint
Defining communication powerpoint
ย 
Communication skill or Interpersonal skill presentation
Communication skill or Interpersonal skill presentationCommunication skill or Interpersonal skill presentation
Communication skill or Interpersonal skill presentation
ย 
Communication process and elements of communication [Lab1]
Communication process and elements of communication [Lab1]Communication process and elements of communication [Lab1]
Communication process and elements of communication [Lab1]
ย 
Facilitator,barriers and types of communication
Facilitator,barriers and types of communicationFacilitator,barriers and types of communication
Facilitator,barriers and types of communication
ย 
Communication and it's process
Communication and it's processCommunication and it's process
Communication and it's process
ย 
Jamshid
JamshidJamshid
Jamshid
ย 
Communication skills
Communication skills Communication skills
Communication skills
ย 

Similar to Message & medium

BCSF19E002 #khubaib
BCSF19E002 #khubaibBCSF19E002 #khubaib
BCSF19E002 #khubaib
KHUBAIBAHMED17
ย 
Bms3
Bms3Bms3
Bms3
shashank02
ย 
Communication
CommunicationCommunication
Communication
ASAD ALI
ย 
Concept and Nature of Communication
Concept and Nature of Communication Concept and Nature of Communication
Concept and Nature of Communication
manjarerahul
ย 
Unit 1
Unit 1Unit 1
Unit 1
manjarerahul
ย 
Process of advertising (Communication Process)
Process of advertising (Communication Process)Process of advertising (Communication Process)
Process of advertising (Communication Process)
Mariel Joy Francisco
ย 
Unit 1 Communication Skills.pptx
Unit 1 Communication Skills.pptxUnit 1 Communication Skills.pptx
Unit 1 Communication Skills.pptx
ShahJehan40
ย 
Design and process of communication.
Design and process of communication.Design and process of communication.
Design and process of communication.
Ammad Javed
ย 
Communication Process & Tools
Communication Process & ToolsCommunication Process & Tools
Communication Process & Tools
Dipanshu Singhal
ย 
Lecture 3. Communication Process and its application.pptx
Lecture 3. Communication Process and its application.pptxLecture 3. Communication Process and its application.pptx
Lecture 3. Communication Process and its application.pptx
ALPINESCHOOL2
ย 
Process of Communication
Process of CommunicationProcess of Communication
Process of Communication
Sharad Dubey
ย 
My presentation in communication
My presentation in communicationMy presentation in communication
My presentation in communication
PrernaKhera3
ย 
Communication at workplace
Communication at workplaceCommunication at workplace
Communication at workplace
ikcmclicks
ย 
Improve your communication skill
Improve your communication skillImprove your communication skill
Improve your communication skill
Jothilingam Durai
ย 
Sorce of communication
Sorce of communicationSorce of communication
Sorce of communication
sohaildanish
ย 
Communication definition and Process of Communication.pptx
Communication definition and Process of Communication.pptxCommunication definition and Process of Communication.pptx
Communication definition and Process of Communication.pptx
Jamakala Obaiah
ย 
The Process and types of Communication.pptx
The Process and types of Communication.pptxThe Process and types of Communication.pptx
The Process and types of Communication.pptx
Jamakala Obaiah
ย 
Communication of Principles.pptx
Communication of Principles.pptxCommunication of Principles.pptx
Communication of Principles.pptx
SupapoLorenzeE
ย 
PROCESS OF COMMUNICATION IN FILIPINO MAJOR
PROCESS OF COMMUNICATION IN FILIPINO MAJORPROCESS OF COMMUNICATION IN FILIPINO MAJOR
PROCESS OF COMMUNICATION IN FILIPINO MAJOR
lenecalimpusan
ย 
ESSENTIALS OF BUSINESS COMMUNICATION
ESSENTIALS OF BUSINESS COMMUNICATIONESSENTIALS OF BUSINESS COMMUNICATION
ESSENTIALS OF BUSINESS COMMUNICATION
GEETHA SUNISH
ย 

Similar to Message & medium (20)

BCSF19E002 #khubaib
BCSF19E002 #khubaibBCSF19E002 #khubaib
BCSF19E002 #khubaib
ย 
Bms3
Bms3Bms3
Bms3
ย 
Communication
CommunicationCommunication
Communication
ย 
Concept and Nature of Communication
Concept and Nature of Communication Concept and Nature of Communication
Concept and Nature of Communication
ย 
Unit 1
Unit 1Unit 1
Unit 1
ย 
Process of advertising (Communication Process)
Process of advertising (Communication Process)Process of advertising (Communication Process)
Process of advertising (Communication Process)
ย 
Unit 1 Communication Skills.pptx
Unit 1 Communication Skills.pptxUnit 1 Communication Skills.pptx
Unit 1 Communication Skills.pptx
ย 
Design and process of communication.
Design and process of communication.Design and process of communication.
Design and process of communication.
ย 
Communication Process & Tools
Communication Process & ToolsCommunication Process & Tools
Communication Process & Tools
ย 
Lecture 3. Communication Process and its application.pptx
Lecture 3. Communication Process and its application.pptxLecture 3. Communication Process and its application.pptx
Lecture 3. Communication Process and its application.pptx
ย 
Process of Communication
Process of CommunicationProcess of Communication
Process of Communication
ย 
My presentation in communication
My presentation in communicationMy presentation in communication
My presentation in communication
ย 
Communication at workplace
Communication at workplaceCommunication at workplace
Communication at workplace
ย 
Improve your communication skill
Improve your communication skillImprove your communication skill
Improve your communication skill
ย 
Sorce of communication
Sorce of communicationSorce of communication
Sorce of communication
ย 
Communication definition and Process of Communication.pptx
Communication definition and Process of Communication.pptxCommunication definition and Process of Communication.pptx
Communication definition and Process of Communication.pptx
ย 
The Process and types of Communication.pptx
The Process and types of Communication.pptxThe Process and types of Communication.pptx
The Process and types of Communication.pptx
ย 
Communication of Principles.pptx
Communication of Principles.pptxCommunication of Principles.pptx
Communication of Principles.pptx
ย 
PROCESS OF COMMUNICATION IN FILIPINO MAJOR
PROCESS OF COMMUNICATION IN FILIPINO MAJORPROCESS OF COMMUNICATION IN FILIPINO MAJOR
PROCESS OF COMMUNICATION IN FILIPINO MAJOR
ย 
ESSENTIALS OF BUSINESS COMMUNICATION
ESSENTIALS OF BUSINESS COMMUNICATIONESSENTIALS OF BUSINESS COMMUNICATION
ESSENTIALS OF BUSINESS COMMUNICATION
ย 

More from Neelam Asad

FDI/FPI patterns in Paksitan
FDI/FPI patterns in PaksitanFDI/FPI patterns in Paksitan
FDI/FPI patterns in Paksitan
Neelam Asad
ย 
Usman Carpet House
Usman Carpet HouseUsman Carpet House
Usman Carpet House
Neelam Asad
ย 
Nishat Mills
Nishat MillsNishat Mills
Nishat Mills
Neelam Asad
ย 
Country analysis for expatriates Poland
Country analysis for expatriates Poland Country analysis for expatriates Poland
Country analysis for expatriates Poland
Neelam Asad
ย 
Financial system in Australia
Financial system in Australia Financial system in Australia
Financial system in Australia
Neelam Asad
ย 
Cultural Determinants of Nestle
Cultural Determinants of Nestle Cultural Determinants of Nestle
Cultural Determinants of Nestle
Neelam Asad
ย 
Porter's Diamond Analysis
Porter's Diamond AnalysisPorter's Diamond Analysis
Porter's Diamond Analysis
Neelam Asad
ย 
Conveyancing
ConveyancingConveyancing
Conveyancing
Neelam Asad
ย 
JOB ANALYSIS OF MIS MANAGER
JOB ANALYSIS OF MIS MANAGERJOB ANALYSIS OF MIS MANAGER
JOB ANALYSIS OF MIS MANAGER
Neelam Asad
ย 
RECRUITMENT AND SELECTION
RECRUITMENT AND SELECTIONRECRUITMENT AND SELECTION
RECRUITMENT AND SELECTION
Neelam Asad
ย 
Introduction to derivatives
Introduction to derivativesIntroduction to derivatives
Introduction to derivatives
Neelam Asad
ย 
TRADE POLICY OF PAKISTAN
TRADE POLICY OF PAKISTANTRADE POLICY OF PAKISTAN
TRADE POLICY OF PAKISTAN
Neelam Asad
ย 
TIS
TISTIS
TIS
Neelam Asad
ย 
ICI VINIL
ICI VINILICI VINIL
ICI VINIL
Neelam Asad
ย 
Noice
NoiceNoice
Noice
Neelam Asad
ย 
External communication
External communicationExternal communication
External communication
Neelam Asad
ย 
Management Information System of PCIT
Management Information System of PCITManagement Information System of PCIT
Management Information System of PCIT
Neelam Asad
ย 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
Neelam Asad
ย 
ICI VINIL-Principles of marketing
ICI VINIL-Principles of marketingICI VINIL-Principles of marketing
ICI VINIL-Principles of marketing
Neelam Asad
ย 

More from Neelam Asad (19)

FDI/FPI patterns in Paksitan
FDI/FPI patterns in PaksitanFDI/FPI patterns in Paksitan
FDI/FPI patterns in Paksitan
ย 
Usman Carpet House
Usman Carpet HouseUsman Carpet House
Usman Carpet House
ย 
Nishat Mills
Nishat MillsNishat Mills
Nishat Mills
ย 
Country analysis for expatriates Poland
Country analysis for expatriates Poland Country analysis for expatriates Poland
Country analysis for expatriates Poland
ย 
Financial system in Australia
Financial system in Australia Financial system in Australia
Financial system in Australia
ย 
Cultural Determinants of Nestle
Cultural Determinants of Nestle Cultural Determinants of Nestle
Cultural Determinants of Nestle
ย 
Porter's Diamond Analysis
Porter's Diamond AnalysisPorter's Diamond Analysis
Porter's Diamond Analysis
ย 
Conveyancing
ConveyancingConveyancing
Conveyancing
ย 
JOB ANALYSIS OF MIS MANAGER
JOB ANALYSIS OF MIS MANAGERJOB ANALYSIS OF MIS MANAGER
JOB ANALYSIS OF MIS MANAGER
ย 
RECRUITMENT AND SELECTION
RECRUITMENT AND SELECTIONRECRUITMENT AND SELECTION
RECRUITMENT AND SELECTION
ย 
Introduction to derivatives
Introduction to derivativesIntroduction to derivatives
Introduction to derivatives
ย 
TRADE POLICY OF PAKISTAN
TRADE POLICY OF PAKISTANTRADE POLICY OF PAKISTAN
TRADE POLICY OF PAKISTAN
ย 
TIS
TISTIS
TIS
ย 
ICI VINIL
ICI VINILICI VINIL
ICI VINIL
ย 
Noice
NoiceNoice
Noice
ย 
External communication
External communicationExternal communication
External communication
ย 
Management Information System of PCIT
Management Information System of PCITManagement Information System of PCIT
Management Information System of PCIT
ย 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
ย 
ICI VINIL-Principles of marketing
ICI VINIL-Principles of marketingICI VINIL-Principles of marketing
ICI VINIL-Principles of marketing
ย 

Recently uploaded

Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
ย 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
TechSoup
ย 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
ย 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
nitinpv4ai
ย 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
ย 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
ย 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
Mohammad Al-Dhahabi
ย 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
ย 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
deepaannamalai16
ย 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
ย 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
ย 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
ย 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
ย 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
ย 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
ย 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
ย 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
ย 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
ย 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
ย 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
ย 

Recently uploaded (20)

Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
ย 
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
ย 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
ย 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
ย 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
ย 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
ย 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
ย 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
ย 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
ย 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
ย 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
ย 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
ย 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
ย 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
ย 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
ย 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
ย 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
ย 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
ย 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
ย 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
ย 

Message & medium

  • 2.
  • 3. Message is the information that is exchanged between sender and receiver. It is theโ€ core ideaโ€ that you wish to communicate. The first task is to decide what you want to communicate and what would be the content of your message. what are the main points of your message and what other information to include. While writing the message, encoder should keep in mind all aspects of context and the receiver The central idea of the message must be clear.
  • 4. A message may be consist of verbal (written or spoken) or non-verbal (unspoken) symbols.
  • 5. Each message has a specific purpose: ๏ƒ˜to convey important facts or information ๏ƒ˜to persuade the receiver to accept or reject certain conditions or actions ๏ƒ˜to motivate the receiver to act in a specific way ๏ƒ˜to stimulate discussion about a particular issue, or ๏ƒ˜to entertain the receiver
  • 6. Messages can have many other purposes, like instructing, warning, greeting, or requesting information.
  • 7.
  • 8. Medium is the channel through which encoder will communicate his message. There are two different terms: ๏ƒ˜Medium ๏ƒ˜Channel
  • 9. A Sender conveys the Message to the Receiver By some medium (i.e. written, oral or non-verbal), Over some channel (i.e. electronic means, printed media, physical signs). Hence, Medium is a broader term including appropriate channel to succeed Communication.
  • 10. The choice the right medium, depends upon several factors: 0 importance of the message 0 Cost 0 Urgency 0 need for feedback
  • 11. 0 When communicating within an organization the written media can be memo, reports, posters, notes, employee manuals. oral communication can be in the form of face to face discussions, presentations, audio tapes, telephone chats etc. 0 While communicating outside your organization the written medium can be letters, reports, proposals, fax, press release, etc. oral medium can be telephone or teleconferencing.