The document discusses designing a fashion garment for a young female client that reflects the emerging trend of Japanese street style. It provides research on dresses currently sold in high street shops to identify popular features like lace, bold patterns, and large bows. The designer aims to incorporate these elements along with bright colors and funky prints inspired by manga comics to create a dress that will appeal to the target audience and be successful. Environmental considerations for the garment's design and lifespan are also outlined.

1. Context: Client profile
Design brief:
Many young people choose to express •Female aged between 18-24.
Current trend forecast show that the
their individuality through the clothes
Japanese street style is set to influence Japanese street style lovers.
they wear and the accessories they
fashion in the near future. This trend
use. Alternative, off beat, unusual, out
lends itself to the creation of garments People who love colures and patterns.
of the ordinary, crazy style fashion, the
which make use of recycled textiles
“in thing”, the rage, a new trend and
products, materials and components. People who read manga comics
hip are all words that inspire our
You have been commissioned by a
nations up and coming fashion People who love comics and cartoons.
popular High Street store to design a
designers.
fashion garment which reflects this.
People who take pride in their fashion.
People who like mix-match fashion.
People who have been to Japan.
People who like Japanese films.
Strengths:
Environmental-consider:
Sewing in a straight line.
Use recycled materials.
Meeting deadlines.
Hand down the garment to others when
you’ve finished or grown out of it. Catching up on work missed.
Give to a charity shop when finished with it. Mood boards.
Reuse the materials after you’ve finished to Colouring.
make another garments/accessories.
Realising what I have done wrong.
Send the product to a less economically
developed country. Applying zips.
Use fair trade materials.
Use organic materials so it’s environmental
friendly.
Difficulties and weaknesses:
Drawing my garment.
Product life cycle: Gathering all the recycled materials.
I really don’t want my garment to be Working with different fabrics and
thrown away after I have made and I have making them look good when sewn
used it so I would like to give it to a charity together.
shop or a younger cousin so they can enjoy
and bring it back to life and so it doesn’t Applying buttons.
get wasted and ends up in the bin causing
pollution to the environment. Working with machines I have not used
before.
Adding embellishment and hard
decoration.
Learning new skills.

2. Aim:
To identify current fashion trends on sale in High Street shops
used by my target market
Introduction: My research:
Punky Fish dress Top shop
The main markets a fashion In my research I have discovered in
designer will design for are High London high street shops such as This Punky fish dress is £35.00 This top shop dress is £65.00
Street shops for example Top Topshop there is not really a lot for and its style features are pockets and it is black and white with a
Shop, Punky Fish , River Island , I’m Japanese street style so I had to pick with black buttons also no sleeves massive bow on the top half. It
hoping to find out about different dresses to make a garment that more like a vest top half. The only is a slim fit and has detachable
patterns and colours to inspire my would be perfect for my target colour on this dress is white and straps. It’s very simple but the
design for my final product.im audience. You can combine features black. The pattern on this dress is big bow is very effective.
hoping to find out what is current from all the dresses I have lacy all the way round.
selling in these high street shops so I researched and have the perfect
can make a product that will be parts from each dress such as lace
fashionable and will be a successful with a cartoon character at the
garment. bottom with polka dots on the
sleeves. Japanese street style dresses
are very outstanding. There normally
big and puffy with bright colours and
funky patterns such as animals..and
big bold bows
Yumi dress Yumi dress
This dress is from the london shop This dress is also from the London
yumi.Its style features are buttons shop yumi.Its style features is lace
and some frill near the bust.the on the top quarter of the dress. The
main colours on this garment is pink only colours on this dress are white
and white .The pattern on this and black. The pattern on this dress
garment is polka dots with russian is a cartoon cat at the bottom and
dolls at the bottom of the dress.this stripes at the cuffs and the bottom.
yumi dress costs £30.00 This dress is also £30.00
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4. Theme:
-Funky
-Bright
Why my theme inspires me?
-Bold
My theme inspires me
because it has many different -Neon
types of Japanese street styles
on but it also has shops that I -Cute
can find dresses with parts -Different
that I would like to use for my
manga own dress. I intend to use this -Mix match
information on this page to
help me decide what features
I would like to choose and
what colours and features go Colours:
well together on the dress also
help me to pick suitable •Pink
colours and features for my
Red
target audience and be able to
use them in the right way and Black
in the best way.
White
Blue
Cream
Grey
Purple
Green
Yellow
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