Presentation with background, insight and step by step for the implementation of "Trace", an app for Stella McCartney focused on tracing the supply chain of the brand's products. The project was a finalist for Kering Awards in 2015, as part of a collaboration with London College of Fashion.

2. A lot of focus in sustainability and traceability across Europe;
Stella McCartney has taken steps to have a sustainable supply
chain: viscose, yarn, Patagonia wool, Oeko-Tex;
App for Stella McCartney that can be expanded to the whole
group;
BACKGROUND

3. An app that allows the consumer to trace the origin of the
garments;
Also builds a story behind the outfit and how it was produced,
trying to humanize the process;
Mobile – website version;
IDEA

4. 1) DOWNLOAD THE APP AND
LOGIN / ACCESS THE WEBSITE.

5. 2) GO TO A STELLA MCCARTNEY
STORE.

6. 3) FIND THE PRODUCT YOU
WANT TO “TRACE”.

7. 4) START THE APP.

8. 4) START THE APP.

9. 5) SCAN THE PRODUCT.

10. The app will tell you the origin of
the product: where the fabrics
come from, where it was
produced, where it was dyed,
which chemicals were used in
the process, how it was
transported, etc.
ANIMAL FALABELLA
SMALL FAUX PHYTON
SHOULDER BAG

12. When the outfit is bought by the
client he receives a push notification
in the app / SMS / e-mail with a link
unlocking a feature in the app;
This feature can be a video,
photographs or any visual content
about how the outfit was created,
how it positively impacted a certain
community, etc.
ADDED CONTENT

13. Light green;
Clean, minimalistic.
LAYOUT

14. Visual recognition technology: ASAP54 and findSimilar;
Push notifications, e-mail, SMS: Usablenet and Xtify;
TECHNOLOGY

15. Design, information architecture: 60h x €50 = €4,000
Programmer: 300h x €50 = €15,000
BUDGET

16. ACTION PLAN
JUL/15
–
SEP/15
Op.miza.on,
refining
of
the
project;
Budge.ng,
suppliers;
SEP/15
–
MAR/16
Collec.on
of
data;
Choice
of
styles
to
feature
stories,
produc.on
of
visual
content;
Design
and
programming
of
the
app;
Strategic
planning;
Implementa.on
of
technology
in
stores;
MAR/16
Test
run:
(buzz?);
Feedback
evalua.on
and
final
touches;
Training
of
staff;
MAR/16
–
SEP/16
Launch:
PR,
segmented
adver.sing

17. THANK YOU!