This document describes a mobile app that allows users to order clothing directly from retailers and try items at home before purchasing. The app aims to save users' time by eliminating physical shopping trips. It plans to partner with local and global retailers to provide a wide selection of clothing models at customers' doors with an emphasis on good delivery and service. The app hopes to target busy people and women customers. It will generate revenue through monthly subscription fees and delivery charges.

1. DRESS

2. WHAT THE…….?????

3. IT’S AN
APP

4. • This is the first question which every person needs the answer.
• This app helps to save your time in your busy life
• With increasing traffic it became more difficult to go for shopping
• We provide you the solution for this
• Shop with us we provide your want at your door

6. 1.EXECUTIVE SUMMARY
2.SITUATION ANALYSIS
3.GOAL
4.STRATEGY
5.TACTICS
6.IMPLEMENTATION
7.CONTROL
8.EXHIBITS

8. • Every one has a desire to wear new clothes.
• For this they need to go out to shop or order online.
• With increasing traffic in cities and towns shopping time is greatly
reduced.
• This is the reason why I came up with this app which helps you to
order dress from our app and have a try at home.
• Pay for the dress which you like.

10. • All the available models at your door.
• Extraordinary service.
• First app that provides this kind of service.

11. • New to the market.
• Lack of awareness for the app.

12. • Globally available.
• Huge scope for reaching semi urban and rural places.

13. • Competition from online stores.
• Competition from other retailers who are not with us.

16. • Making healthy relationship with local retailers.
• Collaborating with the local and global brands.
• Relation with delivery
departments.

18. • Testing in small area and recording the number of orders and sales
• Improving the app user interface.
• Reaching out for as many places as possible later for the
development.

19. • Busy people
• Old people
• Women customers

22. • Free Delivery
• Number of models available
• Good delivery

23. • Try at home feature.
• Reaching out for rural places.
• Opportunity to select retailer.
• Design your wears and get them delivered.

24. • Popular Retail stores.
• Advertising companies.
• Brand stores.
• Delivery companies.
• Maps and Network Recognisation.

30. • Can order from only selected retailers.
• Only three global brands are included.
• Can select only 10 products per an order.
• Only six free orders are permitted monthly.
• All models are included except wedding wear and occasional wear.
• Delivery is collected if they go past the limit.

31. •
• FEATURES

32. Pay less Get MORE>>>
• You can select the retailer you want.
• All the global brands are included.
• No delivery charge for Fifteen orders in a month.
• All models are included.
• New feature:
• You can design your own dress and get it prepared.
• Dresses are provided for rent( charged separately)

33. • Premium version costs you $10/month or $90 an year.
• This is far less than your travel expenses.
• Delivery charges are as per the delivery company.

34. • These are provided for regular customers.
• Retailers may provide more if they want.

35. COMMUNICATION
• Mouth to mouth communication.
• Social media.
• Newspaper Ads

36. • Initially discounts are provided for purchase made through app.
• Premium users are provided with Super deals.
• Referring to friends gives the coupons that can be claimed at the
respective stores.

38. TAKEN FOR EVERY ORDER

40. • Hiring the best designers for occasional wears.
• Hiring Delivery boys.
• Asking the retailers for collaboration.
• Asking the global brands for financial aid.
• Prepare the newspaper advertisements.
• Launching the app with popular personality.