Buying houses act as intermediary between the foreign buyer and local apparel manufacturer. Buying houses hunt buyers, approach them, send sample of apparel, negotiate price, receives confirmed order after buyer is satisfied with price and quality. Then the buying house contacts local suppliers for production of apparel strictly as per buyer’s specification in exchange of buying house commission.
Bangladesh is a developing country. In this country unemployment problem is slightly overcoming by our garments or apparel sector. A huge number of people are working in this sector. Initially, the situation of this sector is not so good but now a day this sector is earning a lot of foreign currency, around 75%-80% of our total economic growth which is making our economic sector very strong. And merchandisers are those people who are working here day to night in order to develop this sector. Merchandisers’ goal is to collect order, execute, develop the best & supply the best.
It was a great pleasure for me to work in merchandising sector of Waymart apparels ltd which provides me a wide range of scope to observe different function of buying house industry through the cordial assistance of the employees and seniors. All the employees of Waymart apparels ltd tried to give optimum service.
In the recent context of Bangladesh apparel merchandiser is the best way to build up career. Apparel Merchandising is one of the best profession now a days
Merchandising is the department which mediates marketing and production departments. It is the methods, practices, and operations used to promote and sustain certain categories of commercial activity
Objectives of Production Planning :
To determine capacity of all manufacturing departments and to plan systematically coordinated
To translate orders received from sales department into orders on the works department and to ensure steady plans of production activities.
To promote fuller utilization of plants.
To assist labor towards right and greater earnings.
To train staff in the effective performance of their duties
Apparel Merchandising and Lean Manufacturing SundasKhan23
How to use Lean Six Sigma in Apparel Merchandising to efficiently enhance the production performance with quality and reduce cost with greater customer satisfaction.
In the recent context of Bangladesh apparel merchandiser is the best way to build up career. Apparel Merchandising is one of the best profession now a days
Merchandising is the department which mediates marketing and production departments. It is the methods, practices, and operations used to promote and sustain certain categories of commercial activity
Objectives of Production Planning :
To determine capacity of all manufacturing departments and to plan systematically coordinated
To translate orders received from sales department into orders on the works department and to ensure steady plans of production activities.
To promote fuller utilization of plants.
To assist labor towards right and greater earnings.
To train staff in the effective performance of their duties
Apparel Merchandising and Lean Manufacturing SundasKhan23
How to use Lean Six Sigma in Apparel Merchandising to efficiently enhance the production performance with quality and reduce cost with greater customer satisfaction.
The finishing department is the last section in the garment production prior to packing and dispatch and it plays a significant role in the final garment appearance.
Garment manufacturing process: from fabric to finished apparel productsPrasanta Sarkar
This ebook includes all the steps followed in the process of garment manufacturing - stages from making fabrics from fiber to getting garment sampling to garment production in garment factories. A resource for newcomers to get a summary of the apparel prduction process.
Garment manufacturing process fabric to finished productPrasanta Sarkar
Garment manufacturing processes are shown from fabric development to finished garments (Fabric to Fashion workflow). A lot of articles are referred for your further reading and exploring garment manufacturing business.
Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
Course: Strategic Supply Chain Management
Course Code: SCM 6405
Prepared for
Lt Col Md. Tauhidul Islam (Retd.),
Associate Professor, Faculty of Business Studies
Bangladesh University of Professionals
Prepared by: Md. Adib Ibne Yousuf
MBA in Supply Chain Management
Bangladesh University of Professionals
The finishing department is the last section in the garment production prior to packing and dispatch and it plays a significant role in the final garment appearance.
Garment manufacturing process: from fabric to finished apparel productsPrasanta Sarkar
This ebook includes all the steps followed in the process of garment manufacturing - stages from making fabrics from fiber to getting garment sampling to garment production in garment factories. A resource for newcomers to get a summary of the apparel prduction process.
Garment manufacturing process fabric to finished productPrasanta Sarkar
Garment manufacturing processes are shown from fabric development to finished garments (Fabric to Fashion workflow). A lot of articles are referred for your further reading and exploring garment manufacturing business.
Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
Course: Strategic Supply Chain Management
Course Code: SCM 6405
Prepared for
Lt Col Md. Tauhidul Islam (Retd.),
Associate Professor, Faculty of Business Studies
Bangladesh University of Professionals
Prepared by: Md. Adib Ibne Yousuf
MBA in Supply Chain Management
Bangladesh University of Professionals
Merchandising definition. Role in apparel sector
Alphabetical meaning of MERCHANDISER, quality and job responsibility.
Merchandising process
Buyer, order, business procedure and legal requirements for apparel business.
A Brief discussion on Consumerism and Environmentalism.Rizwan Khan
Consumerism and Environmentalism are often viewed as mutually opposing constructs. While the former emphasizes the accumulation and consumption of material resources, the latter advocates resource conservation and long-term sustainability.
According to Kotler (2008) Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. While Verdant (2011) describing consumerism as: “Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions.” The critics of marketing and their long-term disadvantages are evidence that personally I think Verdant descriptions of consumerism shows clearly the effects of consumerism on society so that consumerism tries to replace “normal common-sense” with artificial senses that make people to demand their wants.
Inflation is defined as a sustained increase in the general level of prices for goods and services in a county, and is measured as an annual percentage change. Under conditions of inflation, the prices of things rise over time. Put differently, as inflation rises, every dollar you own buys a smaller percentage of a good or service. When prices rise, and alternatively when the value of money falls you have inflation
inflation is a sustained increase in the general price level of goods and services in an economy over a period of time.When the price level rises, each unit of currency buys fewer goods and services; consequently, inflation reflects a reduction in the purchasing power per unit of money – a loss of real value in the medium of exchange and unit of account within the economy.A chief measure of price inflation is the inflation rate, the annualized percentage change in a general price index, usually the consumer price index, over time. The opposite of inflation is deflation
an illegal act for which someone can be punished by the government; especially :a gross violation of law.
crime is an unlawful act punishable by a state or other authority.The term "crime" does not, in modern criminal law, have any simple and universally accepted definition, though statutory definitions have been provided for certain purposes.The most popular view is that crime is a category created by law; in other words, something is a crime if declared as such by the relevant and applicable law. One proposed definition is that a crime or offence (or criminal offence) is an act harmful not only to some individual but also to a community, society or the state ("a public wrong"). Such acts are forbidden and punishable by law.
A company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise. Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.
A company or association of persons can be created at law as legal person so that the company in itself can accept limited liability for civil responsibility and taxation incurred as members perform (or fail) to discharge their duty within the publicly declared "birth certificate" or published policy.
Sound that is unwanted or disrupts one’s quality of life is called as noise. So, Noise is basically any unwanted sound.
In this type of pollution contaminants are not physical particles, but waves which interfere with the naturally occurring waves of a similar type in the same environment.
When there is a lot of noise in the environment it is turned as noise pollution. Sound becomes undesirable when it disturb the normal activities such as working, sleeping etc.
A Brief Discussion on demographic transition theory.Rizwan Khan
Demographic transition (DT) refers to the transition from high birth and death rates to lower birth and death rates as a country or region develops from a pre-industrial to an industrialized economic system.
IT IS GIVEN BY: FrankW. Notestein. Frank Wallace Notestein (August 16, 1902 – February 19, 1983)
The demographic transition theory is a generalized description of the changing pattern of mortality, fertility and growth rates as societies move from one demographic regime to another.
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
At First cake is a very popular trend in food product in Bangladesh because not only as breakfast, cake is also taken by the people at different times for snacks.
That is why we have chosen this as our plan and make a taste fusion about cake and we are hopeful about the marketing plan.
Customer satisfaction Analysis on NCC bank limited.Rizwan Khan
The organization commence its functions in the financial sector of the country as an investment company as named “National Credit & Commercial Bank Limited (NCCBL)” in 1985. For the greater impingement in financial market it coverts as a schedule bank as “National Credit and Commerce Bank Limited” in 1993.
Major Finding
About maximum of the customer rates this services as not satisfactory because of its availability and small array of product range.
Employees are always try to provide service as fast as possible, because Customer is the first priority.
Most of the people from the sample size are quite happy with Bank location of NCC Bank but it is not total satisfaction.
Majority responder are not satisfied with the facilities like ATM or Debit/Credit card.
Most of the responder are satisfied on the NCC bank service. NCC bank employees are firstly think that to provide the customer surety the account.
Financial Analysis of United Commercial Bank Limited(UCBL).Rizwan Khan
United Commercial Bank Limited is one of the traditional banks of Bangladesh. The scope of the study covers the organizational overview and objectives, and Financial analysis of the bank. However, the presentation of the five years at a glance, products and services, total asset position, total liability & shareholder equity and also different analysis & comparison are showed to evaluate the performance of the bank.
A product can be anything that can be offered to the market to satisfy a want or a need.
This article describes the Five Product Levels of Philip Kotler, including examples and a template. After reading you will understand the basics of this powerful product marketing tool. In this article you can also download a free Five Product Levels template.
Migration – the temporary or permanent movement of people from one place to another.
Migration impacts on population change. It is difficult to account for this population change as much migration is illegal and not accounted for. The government often underestimate the number of migrants to help boost support, while the press often overestimate the number of migrants to sell sensational news articles.
Migration is a common phenomenon.The world is shrinking. The world is becoming a global village.Country boundaries and barriers no longer restrict people movement.
Despite some progress in advancing the agenda on aid effectiveness for development results,
trade unions contend that much more needs to be done if the Paris Declaration/Accra agenda for action processes are to move significantly forward in terms of real development effectiveness.
Given the shortcomings of the neo-liberal paradigm that has dominated development policy-making and caused persistent poverty and a huge decent work deficit, trade unions call for a
more comprehensive development paradigm that shifts from aid to development effectiveness.
Development effectiveness is defined by trade unions as the generation of positive social
outcomes in terms of decent work, social protection, social dialogue, respect for human and
trade union rights, gender equality, environmental sustainability, and the enjoyment of decent livelihoods and well being by all. To achieve development effectiveness, trade unions call for the adoption by the Fourth High Level Forum of a Busan Declaration on Development
Effectiveness which should address three major goals:
I) Achieving development effectiveness,
II) Realizing the commitments made on aid effectiveness, and
III) Supporting trade union and CSO’s as development actors in their own right.
The Dove Shampoo Company is the world's leading manufacturer, marketer, and distributor of shampoo, with world headquarters of the Globe Dove Shampoo, the leading brand in the Shampoo segment in Bangladesh, is now being sold in Qatar and Dubai. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Dove Shampoo, the Company's flagship brand, and over 230 other Company Shampoo brands are manufactured and sold by the Dove Shampoo Company and its subsidiaries in nearly 200 countries around the world.
To refresh the world…
To inspire moments of optimism…
To create value & make a difference
A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity.
The ultimate objectives of the business strategy are to increase volume, expand company’s share of worldwide nonalcoholic ready-to-drink beverage sales, maximize company’s long-term cash flows and create economic-value-added by improving economic profit.
Carriage of goods, in law, the transportation of goods by land, sea, or air. The relevant law governs the rights, responsibilities, liabilities, and immunities of the carrier and of the persons employing the services of the carrier.
One of the greatest problems that the world is facing today is that of environmental pollution, increasing with every passing year and causing grave and irreparable damage to the earth. Environmental pollution consists of five basic types of pollution, namely, air, water, soil, noise and light.
Environmental pollution has existed for centuries but only started to be significant following the industrial revolution in the 19th century. Pollution occurs when the natural environment cannot destroy an element without creating harm or damage to itself. The elements involved are not produced by nature, and the destroying process can vary from a few days to thousands of years (that is, for instance, the case for radioactive pollutants). In other words, pollution takes place when nature does not know how to decompose an element that has been brought to it in an unnatural way.
Competition in Rural Markets-Fake or Real?Rizwan Khan
Daily Milk, Lifebody soap and Fair & Lonely. These are popular brands in the hinterlands of Bangladesh . Don’t they sound familiar to daily brands Dairy Milk, Life Buoy & Fair & Lovely? Well, they not only sound but also look similar to the original brands. These brands are created by manufacturers producing cheap versions of the original brands.
Report on supply chain management of coca cola.Rizwan Khan
A supply chain is a network of manufacturers, suppliers, di
stributors, transporters, storage facilities & retailers that perform functions like procurement & acquisition of material, processing &transformation of the material into intermediate & finished tangible goods, & finally, the physical
distribution of the finished goods to intermediate or final customers.
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent
Marketing important definition for student, fresher & Marketing Executive. Rizwan Khan
Working an entry level marketing job demands good judgment-making, advertising, and communication skills. Thus, in an interview context, expect to be tested on your technical marketing questions, your knowledge on the company, and how you hope to advance in your marketing career in the future.
"Come with a confident and positive attitude and display a strong work ethic."
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.Rizwan Khan
The purpose of this report is to analysis the marketing mix strategy of Bata Bangladesh. Bata business policy is the segmentation of retail outlets according to allover country. Bata offers a number of product lines to the prospective consumers in the existing market as depend on culture and customer. Bata Shoe Company is the market leader in the footwear industry since its operation in Bangladesh.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
3. Submitted To:
Md. Aslam Uddin
Assistant Professor
& Chairman (acting).
Department of Marketing
Bangladesh University of Business
and Technology (BUBT)
Submitted By:
Rizwan Mahbub Khan
ID: 12132101051
Intake: 30th, BBA program
Major in Marketing
Bangladesh University of
Business and Technology
(BUBT)
3
5. Background of the study
Buying houses act as intermediary between the foreign buyer and local apparel
manufacturer. Buying houses hunt buyers, approach them, send sample of apparel,
negotiate price, receives confirmed order after buyer is satisfied with price and
quality. Then the buying house contacts local suppliers for production of apparel
strictly as per buyer’s specification in exchange of buying house commission.
At the centre of all activities of a buying house is the merchandiser. He is in charge
of marketing, sample developing, costing, production planning. Ensuring quality
of the finished product is entirely his responsibility. For this reason he has to
closely monitor production process. To do all these in strict timeline he needs to be
the ultimate master of multi-tasking and must possess advanced communication
and negotiation skill.
5
6. Significance
The main motive of this project is to Merchandising Activities on
Waymart apparels ltd For any business student only curriculum activities
are not enough for handling the real business situation. Internship is a part
of the Bachelor of Business Administration (BBA) Degree that provides a
job experience for the students.
• The study will also help me to understand the merchandising activity in
garments sector.
•The study will give a clear idea about the merchandising activities.
•The guiding principle of the company is to develop and maintain strong,
secure relation with buyers and retailers and to support the customers.
6
7. Objectives of the study
Broad Objective
The main objective of this study is to analyze the merchandising activities of
Waymart apparels ltd.
Methodology of the study
The report is based on both primary and secondary data. But maximum data
used in this report are collected from secondary sources. Exact sources of the
secondary sources will be mentioned.
7
8. Research design
• It is a descriptive research by nature.
Sources of data
Primary data
• Interview with merchandisers.
• Group discussion with the company personnel and the clients.
Secondary Data
•Internet
•Newspaper
•Merchandising related books.
8
9. Sampling Plan
• Population: All the merchandisers of Waymart apparels ltd.
• Sample elements: : Individual merchandiser of Waymart apparels ltd.
• Sampling procedure: Non- probability convenience sampling procedure.
• Sample size : Sample size in this research is 10 merchandisers.
9
10. Limitations of the study
The limitations are-
• The people of Merchandising Incorporation are under tremendous
workload. Although, they wanted to cooperate with me in writing my
report, their busy schedules sometimes did not allow them to do so. On the
other hand, due to secrecy of official information, sometimes they showed
unwillingness to provide me information.
•There are many code names in garments industry that is very important
for production process, and I have memorized those codes.
•In garments factory most of the employee doesn’t have any educational
background they do their job only with experiences.
10
12. Profile of the Organization
Waymart apparels ltd is an export oriented Home Item manufacturer and exporters
in Bangladesh. It was established in 2008. Waymart apparels ltd is one of the
biggest readymade garment factories in Bangladesh.
The company is not use to promote any product in domestic market. The object of
the company is to produce various types of readymade garments Items.
The company has guaranteed uninterrupted production and timely supply of
Home Items as per the schedule and time frame of buyers.
The production unit has its own high powered generator that is being used as back-
up sources of electricity, which gives the manufacturing chain a lot more
dynamism and continuity. Wide array of indoor and outdoor facilities along with
safety measures is one of the prominent features. 12
13. Basic Information
Factory Name: Waymart Apparels Ltd. (ওয়েমার্ট এ্যাপায়েলস ললিঃ)
Authority Name: MD. Shohidul Islam.
Designation: Owner
Registration Number: 14174
Member of BKMEA (Bangladesh Knitwear Manufacturers and Exporters
Association)
Product type: Denim Shirts, Ladies Shirts, Trousers, Denim Pant, Light
Jackets, Denim Jackets.
Address: Ka-96/1, Kazi Shopping Center, Kuril, Vatara, Dhaka-1229,
Bangladesh.
District: Dhaka
Thana: Badda.
Employees: 500
Buyers Name: H&M, New look, Carrefour, Decathlon, Springfield & V.F
ASIA
Origin of Machineries: Greece, Germany, Japan, Taiwan, USA, UK, South
Korea
13
14. Vision of the Organization
• Clear communication with vendors.
• Clear instructions for production.
• Strict compliance with quality control system.
Mission of the Organization
Waymart Apparels Ltd is committed to maintain discipline, punctuality and
quality products at reasonable price and ensure quality service.
Objective of the Organization
• A truly international outlook for exporting.
• A long term commitment for exporting.
• A strategic approach to the development of new export market.
Goal of the Organization.
Its goal is to provide its clients with a high quality product that meets their
quality expectation. Waymart Apparels Ltd maintains quality assurance staff to
assist in the selection and development of manufacturers who manufacture
products according to Standards and who meet Waymart’s policy, principles
and guidelines. 14
15. 15
SWOT Analysis of Waymart Apparels Ltd
Strength of Waymart Apparels Ltd
• Skilled workforce
• Market Reputation
• Collaboration with suppliers
• Collaboration with backward linkage industry
16. Weaknesses of Waymart Apparels Ltd
• Fail to attract big Buyers
• Web site
• Lack of warehousing
• Communication Gap
Opportunities of Waymart Apparels Ltd
• Cheap labor
• Motivating the employees
• Waymart Apparels Ltd own Shops
• Advertising
Threats of Waymart Apparels Ltd
• Shortage of electricity
• The threat of new entrant
• The threat of substitute products
• Local competitors
16
18. Merchandising
Merchandising is any practice which contributes to the sale of products to a retail
consumer. At a retail in-store level, merchandising refers to the variety of
products available for sale and the display of those products in such a way that it
stimulates interest and encourage customers to make a purchase.
Merchandising department
• Searching buyers
• Introduce letter
• CM
• Price negotiation
• Select suppliers
Functions of the merchandiser
• Costing of the job order.
• Main task is “production monitoring”
• Collect “inventory report” from store
• Swatch making & getting approval from buyer
18
19. Merchandising Process of Waymart Apparels
Ltd
• Sample Development
• Receive L/C document from buyer
• Transfer Master L/C on the name of selected suppler
• Sheet
• Place order to suppliers for production
• Quality Control
•Final Inspection
• Liaison with the shipping lines
Merchandising activities on goods delivery to
buyers destination
• Booking to forwarder
• Export Documentation
Shipping bill of entry.
Export L/C.
Packing List.
Export Permission form (EXP).
• Bill of Landing (B/L) 19
20. The Daily Routine
I worked in the merchandizing section of Waymart Apparels Ltd I worked there
6 days in a week. My office hour was 9 am to 5 pm. But sometime I had to stay
more than 8 hour for work. At the beginning of my internship they tell me about
my duties and then they introduce me about the whole system of merchandising
department of Waymart Apparels Ltd They give me primary data about the
function of the different section of the buying house sector.
20
The Internship Program
I did my internship at Waymart Apparels Ltd .I got the opportunity to work as
an internee in the merchandising Department of Waymart Apparels Ltd.
The Job Description
• Typing mail for foreign clients.
• Follow up different types of accessories.
• Check the mail and give the answer Position of the production.
21. Learning
Merchandising section done some specific work. They are given below
• Communicate with buyer and receive the order.
• Meet the buyer and approve the sample.
• Collection raw materials and all accessories.
• Monitoring the production progress.
• Help the buyer for inspection of product.
21
23. 23
Q-1: For which of the following reason, you are not satisfied with your buyers
(you can choose several options)
1) High bargaining tendency in exchange.
2) Uncompressing attitude in exchange towards contingencies situations (like
hartal).
3) Tendency of undesirable rejection.
4) Fleeting tendency in business relation.
5) Cultural ethnocentrism
This question is selected to find out the reasons dissatisfactions with buyers, as the
satisfaction of buyers is important to survive in the industry.
0%
20%
40%
60%
80%
100%
120%
1 2 3 4 5
alternatives
percentage
Among the criteria’s, high bargaining tendency in exchange is one of the most selected
criteria’s that chosen by all the respondents. This criteria is chosen to investigate
whether foreign show the bargaining tendency and how much this exists in this
industry.
24. 24
Q-2: For which of the following reason, you are not satisfied with your suppliers
(means the garments factories) (you can choose several options)?
1) Failure to manage according to the desired way or based on the situation
2) Failure to maintain delivery on schedule
3) Inconvenient location
4) Fleeting tendency in business relation
5) High bargaining tendency
The reason of dissatisfaction towards the suppliers is asked to investigate the criteria that
may hamper the smooth function between the buying house and its suppliers.
0%
20%
40%
60%
80%
100%
120%
1 2 3 4 5
alternatives
percentage
The first criterion is chosen to find out the importance of suppliers product quality.
98% respondent select this one that means the buying houses is often disturbed for
poor quality product of suppliers.
25. 25
Q-3: Which of the following obstacles to export garments products through
buying houses can be treated as major? (You can choose several options)?
1) Casualties such as natural calamities or political crises
2) Failure to delivery on time
3) Unskilled garments workers
4) Fraudulence in trading
This question was asked to find out the severity off major obstacles to RMG export
process as this problem of export process makes the job of buying houses more
difficult to convince buyers.
0%
20%
40%
60%
80%
100%
120%
1 2 3 4
alternatives
percentage
The first major problem that is natural calamities and political crisis is ranked first. This
reveals that the activities of buying houses are very much vulnerable to these types of
obstacles.
Failure to delivery on time got the second rank as major obstacles as it is another
suffering matter to the smooth function of exporting products.
26. 26
Q-4: Which of the following problems of buying houses can be treated as
major? (You can choose several options)?
•Suppliers poor product quality
•Short shipment
•Stock lot or total LC unutilized
•Document delay
•Improper documents
This question was asked to know some of the major problems faced by the buying
houses. The major problems cause a serious hamper to the buying houses.
0%
20%
40%
60%
80%
100%
120%
1 2 3 4 5
alternatives
percentage
The most major problem is the suppliers’ poor product quality and respondents
marked it and ranked it as number one problem. For this problem, buyers become
dissatisfied and avoid further contract with that firm.
27. 27
Q-5: Rank the following problems regarding backward linkage industry of
garments export?
Insufficient number of such industry to meet the total demand (………)
Poor product quality (……….)
Lack of consciousness to understand the consequences of later or poor
product delivery (………)
Poor accessories product quality has been ranked 1 as 6 people ticked it as 1. As a
result the smooth production of RMG products is hampered.
Insufficient number of such industry to meet the total demand has been marked 2nd
by 3 people. So these people opinion is that still there is shortage of delivering
supporting accessories.
28. 28
Q-6: What are the problems you face in your supplier selection process?
•Tendency to stay with existing suppliers ignoring the necessity to find out more
efficient one
•Employee personal relationship with suppliers
•Failure to choose desired suppliers during seasonal excess demand
•Difficulty in choosing committed suppliers
This question was asked to investigate the problems in selecting the effective and
efficient suppliers. The selection of effective and efficient suppliers is must for the
effectiveness of export marketing process of RMG products.
0%
20%
40%
60%
80%
1 2 3 4
alternatives
percentage
70% respondents select the first one. This is a traditional tendency of business people
to depend on their existing stakeholders.
29. 29
Q-7: According to your opinion, what percentages of total order of R.M.G.
products bring through buying houses in Bangladesh?
• Above 70%
• Between 50%-70%
• Below 50%
This question is asked to know the effectiveness and efficiency of buying
houses in bringing RMG orders for the country.
53%
31%
16%
<70%
50%-70%
>50%
Majority of the respondent believe that buying houses brings the most RMG
products order in Bangladesh (53%), however 31% believe that only 50%-70%
order are brought by buying houses and only 16% believe that it can bring less
than 50% of RMG product orders.
30. 30
Q-08: Approximately, what percentage of your total order per year is rejected by
the foreign buyers after final inspection?
•Above 15%
•Between 10%-15%
•Below 10%
In this question, the efficiencies of buying houses are implies. The most efficient
buying houses incur less rejection where as less efficient buying houses incur more.
The 10 respondents’ response was like this:
31. 31
Q-09: Do you take any promotional strategy in order to attract buyers; if yes,
which are the strategies?
•No
•Yes (You can choose several options)
On line advertising
Personal selling
Promotional display
Trade fair exhibition
This question is asked to know about the promotional attempt taken the buying
houses to attract the foreign buyers. The low emphasize on promotion attempt has
revealed the apathy or the little knowledge of buying houses about their future.
20%
80%
no
yes
32. 32
Q-10: What steps you usually take to confirm the product quality? (You can
choose several options)?
•Selection of quality suppliers
•Schedule supervision
•Selection of efficient quality controller
•Prioritizing quality to cost
•Periodical report on quality
0%
20%
40%
60%
80%
100%
120%
1 2 3 4 5
alternatives
percentage
The first criterion is very much important to all the buying houses and that’s why
all of them marked this one. They remain anxious in selecting their suppliers.
The second one is chosen to look into the emphasis of buying houses own
activities to maintain the quality of their ordered product. 100% respondents
select this one. So ensuring the quality product they remain busy to supervise the
production process.
34. Major Findings
The following findings are perceived from the answer of the questionnaire.
Through these findings I tried to present the existing scenario of buying house
industry of Bangladesh under two classifications.
•According to the survey most of the buying houses are not efficient in
supplier selection process because of their tendency of long time inefficient
trade, harmful employee bias and lack of discretion to certify the efficient
suppliers for the first time as the soar of the system.
•The study also shows that a large part of RMG orders are brought annually
by the buying houses which determines their effectiveness in bringing order of
RMG products but efficiency remains unknown.
•While looking into the efficiency of backward linkage industry it is discovered
that this industry is afflicted with poor product quality, inadequate capacity and
the lack of consciousness to committed delivery.
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35. .
35
• It has found that the foreign buyers reject small portions of goods shipped.
It is a good sign for buying house although indicating the lenient view of
foreign buyers towards the buying house.
• Their inefficiency once again has proved when I found that they are very
much reluctant in taking any promotional step to convince buyers.
• Buying houses attempt their heart contents to maintain the product quality.
• For the blessing of quota system the buying house, industry can be
mentioned as effective but not efficient one.
• Findings regarding the present and future problems of buying house
• The dissatisfaction of buying houses toward their buyers mainly based on
the buyers' uncompromising attitude toward the failure of commitment due to
contingencies.
• The dissatisfaction of buying houses toward their suppliers because of
their inefficiency to supply product in right quality and quantity.
37. Recommendations
Waymart apparels ltd is a new textiles industry in Bangladesh. It has
outstanding reputation in the global market. It will be a composite factory,
now woven sector is running.
However, this organization is not facing profit due to many of reasons what I
have observed from the internship period-
• Supply chain or procurement department is not very strong in this company
which causes that the merchandisers procure all the raw materials of garments
that’s why they feel more pressure to complete shipment and some time also
over the shipment date then company should pay the extra money for air
shipment. So when supply chain department procure all the raw material ls
then merchandiser can easily shipment the goods within lead time.
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38. • Quality assurance system should be modernized because quality is the top
priority of all international buyers.
• Working environment should be increased
• Pay scale is very poor which is needed to be increased because company
will lose potential employees due to their policy
•Distribution of power should be well managed and transparency among the
workers and the management should be followed
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39. Conclusions
Bangladesh is a developing country. In this country unemployment problem is
slightly overcoming by our garments or apparel sector. A huge number of
people are working in this sector. Initially, the situation of this sector is not so
good but now a day this sector is earning a lot of foreign currency, around
75%-80% of our total economic growth which is making our economic sector
very strong. And merchandisers are those people who are working here day to
night in order to develop this sector. Merchandisers’ goal is to collect order,
execute, develop the best & supply the best.
It was a great pleasure for me to work in merchandising sector of Waymart
apparels ltd which provides me a wide range of scope to observe different
function of buying house industry through the cordial assistance of the
employees and seniors. All the employees of Waymart apparels ltd tried to give
optimum service.
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