The document discusses the role of merchandising in the apparel industry, highlighting that a merchandiser serves as a crucial link between buyers and exporters, managing processes from order analysis to shipment. Key responsibilities include internal and external communication, sampling, order preparation, advising production and quality departments, and overseeing shipment logistics. Additionally, the document notes that an export house focuses on exporting goods produced by other manufacturers.

1. MERCHANDISING IN
APPAREL INDUSTRY
BY
M.MUHUNDHAN
PSG COLLEGE OF
TECHNOLOGY,
COIMBATORE.

2. merchandising is any practice which
contributes to the sale of products to a retail
consumer.
Merchandiser is the interface between Buyer
& Exporter.
He is the responsible from order analysis to
shipment. So Merchandising is the very
valuable department in the Apparel Industry.
Merchandising is the department which
mediates marketing and production
departments. Some times, merchandising
department will have to do costing and
pricing also.
In any case, the merchandiser is the person
whose responsibility is to execute the orders
perfectly as per the costing and pricing.

5. Merchandising
Following are the main responsibilities of merchandisers.
Internal & external communication,
Sampling,
Labdips,
Accessories & trims,
Preparing internal order sheets,
Preparing purchase orders,
Advising and assisting production,
Advising quality department about quality level,
Mediating production and quality departments,
Giving shipping instructions and following shipping,
Helping documentation department,
Taking responsibility for inspections and
Following shipment.

6. EXPORT HOUSE
A company which specializes in the exportof goods made
by other manufacturers.