At First cake is a very popular trend in food product in Bangladesh because not only as breakfast, cake is also taken by the people at different times for snacks. That is why we have chosen this as our plan and make a taste fusion about cake and we are hopeful about the marketing plan.

1. Welcome
To
our
PresenTaTion

2. markeTing Plan
on
JssPnk cake PoP

3. Group Name: Definite
NAME ID
Rizwan Mahbub Khan 12132101051
Asa Ali 12142105213
Samantha Rahman 12131401234

4. JSSPNK Cake Pop
cake is a very popular trend in food product
in Bangladesh because not only as
breakfast, cake is also taken by the people
at different times for snacks.
That is why we have chosen this as our
plan and make a taste fusion about cake
and we are hopeful about the marketing
plan

5. Our product
JSSPNK Cake Pop

6. Our Tagline

7. Supply Channel
Supply network and reach are vital factors for
success of the brands in the cake market.
To co-ordinate the things properly with the
distributors, companies keep their own field
force.
The figure shows the many ways the companies
in this industry are seen to be operating

8. Supply Channel
Company’s Manufacturing FacilitiesCompany’s Manufacturing Facilities
FranchisesFranchises StockiestStockiest AgentAgent
RetailerRetailer
End UserEnd User
DistributorDistributor

9. Situational Analysis
JSSPNK Cakes Pops’s owner-directors
analyzed the situational using the 4C
framework. 4C stands for customer,
competitor, company, and context.
1. Customers:
 Cake pops are made of mainly cakes. So
we have mainly targeted the customers
who love cakes and chocolates

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Target Markets
The teenagers
Restaurants
Coffee shops
Ice-cream parlors
Children
The women of the house
In-home consumption
Out of home consumption

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2. Competitor :
 The competitors of JSSPNK Cakes
pops are:
1. Pran- All time Custard
cake,Chocolate cake
2. Akize group- Atlas-BD Custard
Cake
3. Prince- Doracake , Custard
Chocolate

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3. Company:
JSSPNK is a new company which we want
to open as a partnership business.
We are 6 friends have decided to open the
company to achieve the market with our new
and innovative product.
4. context:
The raw material of JSSPNK is available in
Bangladesh but we imports some flavoring
flours from Australia.

13. Market Opportunity and Issues
The daily production cost of our company
is 1300000.
To produce 1000 pounds of cake, the cost
of raw material is 4,50,000.
The key success factors in the market is
the provision of quality products at
reasonable prices.

14. Objective
Realize a 5% increase in the gross profit
margins through efficiency gains every
year.
Maintain positive and steady growth each
month.
​ We have to ensure that our products have
a high trial rate which will help us to turn
these new customers into long term
customers.
Generate brand equity at the markets we
are catering to as well as within the
supplier and distribution networks.

15. Market Strategy
1. Segmentation
 JSSPNK focuses on the middle- and
upper-income markets.
 These market segments consume the
majority of cakes.
2. Target
 JSSPNK cake pop’s target is to provide the
highest quality of cake pops. We exist to
attract and maintain customers

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3. Positioning
 JSSPNK cake pop will be distributed to all
the target markets efficiently so that people
can find those anytime they want.
 The distribution pattern will be changed
according to the market demands.

17. Marketing Mix
 Product:
 JSSPNK made from a mixture of flour,
sugar, and other ingredients (such as eggs,
milk and water)
chocolate and vanilla flavors Cone Cake pops

18. Price:
As initially we want to provide one
package product, JSSPNK cake pop
will be priced tk. 45/= each.

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5. Place:
Initially JSSPNK will supply to institutional
may direct. In the second year of operation,
the product will launched in a few major
areas like Uttara, Mirpur, Shahabagh at
select outlets through wholesale channels.

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6. Promotion:
Advertising will be exercised with a media
mix, which will consist of:
 Print Media:
Print Media will be used in the form of
news-papers of various languages.
Print media will be mainly used with a
purpose of communicating and
complimenting our sales promotion.

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 Audiovisuals:
 Television as a media will be used to inform the
qualities and benefits of JSSPNK. and give us
visibility and build the brand image with the
customers.
 Audio:
 Radio will be a key element in our media
mix as it is cost effective.
This will help us reach out to our target
audience and the influencers.

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 Posters:
Posters will be created by the company
during the events and will be carrying the
company logo, brand name and the picture
and the tag line

23. Review and Control
JSSPNK will have simple, decision friendly,
weekly, monthly, quarterly, and annual
reports focusing on
Revenue and unit sales
Expenses
Customer feedback
Market log (self and competitive major
activities)

24. Marketing Organization
In our business, three partners will head
the marketing function.
These partner will able to handle the
marketing sector of the business. They are
highly experienced in marketing and able
to convince the customers to buy our
product.
And these partner will supports by our
senior manager.

25. Contingency Plan
If we are not success in our current
marketing plan then we take alternative
product idea and its marketing plan.
We have a dedicated group of partners and
sufficient amount of capital.
We have sufficient working capital to
manage any kinds of business.
 In future, for expanding our business we
will start to produce chocolate and sweet
items.

26. THANK
YOU
ALL