The 45-second advertisement promotes the new Mercedes CLA class. It features a male owner showing off the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, and active parking assist to an interested female passerby. The male boasts that all of these features cost only £28,000 for the car and hints that women find the car attractive. He then offers the female a ride home, and she excitedly accepts. The advertisement concludes by stating that the new Mercedes CLA class is "out now" and encourages viewers to "have the best or nothing."

1. Script: Megan Hughes – Mercedes CLA class advert
Company – Mercedes Benz
Date – 05/11/15
Duration – 45 seconds
SFX: *Car engine revs*
SFX: *Car window opening*
Female: Ooooh nice car, I love those heated leather seats and
that fancy navigation touch screen system.
Male (car owner): Yeah and it has internet access and MP3
compatibility so I can connect my music from my phone which I
got free with my deal. (Smug tone)
Female: Aw wow get you and your little boy toy! Does it have
cruise control and active parking assist too?
Male: Yeah… Obviously. What doesn’t it have? And all for
£28,000! (*Whispers* – and all the ladies love it!)
Female: Omg that’s amazing tehehe! *bubbly and flirty*
Male: Need a ride home?
Female: Oh yes please (excited)
SFX: *TING*
Male: (whispers) still go it!
Male 2: The new Mercedes CLA class out now; have the best or
nothing.
SFX: *Car engine revs*