1. Tata Motors
From Wikipedia, the free encyclopedia
For the Czech motor company, see Tatra (company).
Tata Motors Limited
Type
Public
Traded as
BSE: 500570 (BSE SENSEX Constituent)
NSE: TATAMOTORS
NYSE: TTM
Industry
Automotive
Founded
1945
Founder(s)
J. R. D. Tata
Headquarters
Mumbai, Maharashtra, India[1]
Area served
Worldwide
Key people
Ratan Tata (Chairman Emeritus)[2]
Cyrus Pallonji Mistry (Chairman)
Karl Slym (Managing Director)[3]
Ravi Kant
Products
Automobiles
Commercial vehicles
Automotive parts
Services
Vehicle leasing
Vehicle service

2. Revenue
US$ 34.7 billion (FY 2012-13)[4]
Operating income
US$ 3.06 billion (2012)[4]
Profit
US$ 2.28 billion (2012)[4]
Total assets
US$ 28.05 billion (2012)[4]
Total equity
US$ 6.44 billion (2012)[4]
Employees
59,759 (2012)[4]
Parent
Tata Group
Divisions
Tata Motors Cars
Subsidiaries
Jaguar Land Rover
Tata Daewoo
Tata Hispano
Website
www.tatamotors.com
Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an
Indian multinational automotivemanufacturing company headquartered in Mumbai, Maharashtra, India and
a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses,
construction equipment and military vehicles. It is the world's sixteenth-largest motor vehicle manufacturing
company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.[5]
Tata Motors has auto manufacturing and assembly plants
in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina, South
Africa, Thailand and the United Kingdom. It has research and development centres in Pune, Jamshedpur,
Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom. Tata Motors' principal
subsidiaries include the British premium car maker Jaguar Land Rover (the maker of Jaguar, Land Rover
and Range Rover cars) and the South Korean commercial vehicle manufactuer Tata Daewoo. Tata Motors
has a bus manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction equipment
manufacturing joint venture with Hitachi (Tata Hitachi Construction Machinery) and a joint venture
with Fiat in India.

3. Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle
in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger
vehicle market in 1991 with the launch of the Tata Sierra, becoming the first Indian manufacturer to achieve
the capability of developing a competitive indigenous automobile.[6] In 1998 Tata launched the first fully
indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the world's cheapest
car. Tata Motors acquired the South Korean truck manufacturerDaewoo Commercial Vehicles Company in
2004 and purchased Jaguar Land Rover from Ford in 2008.
Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE SENSEX index,
the National Stock Exchange of India and the New York Stock Exchange. Tata Motors is ranked 314th in
the 2012 Fortune Global 500 ranking of the world's biggest corporations.
Contents
[hide]
1 History
2 Operations
o
2.1 Tata Motors Cars
o
2.2 Tata Daewoo
o
2.3 Tata Hispano
o
2.4 Jaguar Land Rover
o
2.5 TML Drivelines
o
2.6 Tata Technologies
o
2.7 European Technical Centre
3 Joint ventures
o
3.1 Tata Marcopolo
o
3.2 Fiat India Automobiles
o
3.3 Tata Hitachi Construction Machinery
4 Products
o
4.1 Commercial vehicles
o
4.2 Military vehicles
o
4.3 Electric vehicles
5 Notable vehicles
o
5.1 Tata Ace
o
5.2 Tata 407
6 See also
7 References
8 External links

4. History[edit]
The second-generation Tata Indica; one of the best selling cars in the history of the Indian automobile industry
The Tata Nano, the world's least expensive car
Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of
Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the
passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of
three more vehicles, Tata Estate (1992; a station wagon design based on the earlier 'TataMobile' (1989), a
light commercial vehicle), Tata Sumo (1994; LCV) and Tata Safari (1998; India's first sports utility vehicle).
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticised
by auto-analysts, its excellent fuel economy, powerful engine and an aggressive marketing strategy made it
one of the best selling cars in the history of the Indian automobile industry. A newer version of the car,
named Indica V2, was a major improvement over the previous version and quickly became a massfavourite. Tata Motors also successfully exported large quantities of the car to South Africa. The success of
Indica played a key role in the growth of Tata Motors.[7]
In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo Commercial
Vehicles Company, later renamed Tata Daewoo.[8]
On 27 September 2004, Tata Motors rang the opening bell at the New York Stock Exchange (NYSE) to
mark the listing of Tata Motors.[9]
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano
Carrocera.[10] Tata Motors continued its market area expansion through the introduction of new products

5. such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus,
jointly developed with subsidiary Tata Daewoo).
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture
fully built buses and coaches.[11]
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land
Rover and Daimler luxury car brands, from Ford Motor Company.[12][13][14][15]
In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo.[16] Debuting in
South Korea, South Africa, the SAARCcountries and the Middle-East by the end of 2009.[16]
Tata acquired full ownership of Hispano Carrocera in 2009.[17]
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix for €1.85
million. The acquisition formed part of the company's plan to enhance its styling and design capabilities. [18]
In 2012, Tata Motors announced it will invest around
Vehicles in collaboration with DRDO.
6 billion on developing Futuristic Infantry Combat
[19]
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run on compressed air
(engines designed by the French company MDI) and dubbed "Mini CAT".
Operations[edit]
Tata Motors has vehicle assembly operations in India, the United Kingdom, South Korea, Thailand, Spain
and South Africa. It plans to establish plants in Turkey, Indonesia and Eastern Europe.
Tata Motors' principal subsidiaries include Jaguar Land Rover, Tata Daewoo and Tata Hispano.
Tata Motors Cars[edit]
Main article: Tata Motors Cars
The Tata Prima
Tata Motors is among the top four passenger vehicle brands in India with products in the compact, midsize
car and utility vehicle segments.[20] The company’s manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand),

6. Dharwad (Karnataka) and Sanand (Gujarat). Tata's dealership, sales, service and spare parts network
comprises over 3,500 touch points.[20]
Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and
Senegal.[21] Tata has dealerships in 26 countries across 4 continents.[22] Though Tata is present in many
countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India,
Bangladesh, Bhutan, Sri Lanka and Nepal. Tata is also present
in Italy,[23] Spain,[24] Poland,[25] Romania,[26] Turkey,[27]Chile,[28] and South Africa.[29]
Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4 Union
Territories of India.[30] It has the third largest sales and service network after Maruti Suzuki and Hyundai.
Tata Daewoo[edit]
Main article: Tata Daewoo
The Tata Prima heavy truck on the roads of Lucknow
Tata Daewoo (officially Tata Daewoo Commercial Vehicle Company and formerly Daewoo Commercial
Vehicle Company) is a commercial vehicle manufacturer headquartered in Gunsan, Jeollabuk-do, South
Korea and a wholly owned subsidiary of Tata Motors. It is the second-largest heavy commercial vehicle
manufacturer in South Korea and was acquired by Tata Motors in 2004. The principal reasons behind the
acquisition were to reduce Tata's dependence on the Indian commercial vehicle market (which was
responsible for around 94% of its sales in the MHCV segment and around 84% in the light commercial
vehicle segment) and expand its product portfolio by leveraging on Daewoo's strengths in the heavytonnage sector.
Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and
buses including GloBus and StarBus. In 2012, Tata began developing a new line to manufacture
competitive and fuel efficient commercial vehicles to face the competition posed by the entry of
international brands like Mercedes-Benz, Volvo and Navistar into the Indian market.[31]
Tata Hispano[edit]
Main article: Tata Hispano

7. Tata Hispano Motors Carrocera, S.A. is a bus and coach cabin manufacturer based in Zaragoza, Aragon,
Spain and a wholly owned subsidiary of Tata Motors. Tata Hispano has plants in Zaragoza, Spain and
Casablanca, Morocco. Tata Motors first acquired a 21% stake in Hispano Carrocera SA in 2005,[10] and
purchased the remaining 79% for an undisclosed sum in 2009, making it a fully owned subsidiary,
subsequently renamed Tata Hispano.
Jaguar Land Rover[edit]
The Range Rover Evoque
Main article: Jaguar Land Rover
Jaguar Land Rover PLC is a British premium automaker headquartered in Whitley, Coventry, United
Kingdom and has been a wholly owned subsidiary of Tata Motors since June 2008, when it was acquired
from Ford Motor Company.[32] Its principal activity is the development, manufacture and sale
ofJaguar luxury and sports cars and Land Rover premium four wheel drive vehicles. It also owns the
currently dormant Daimler, Lanchester and Roverbrands.[33]
Jaguar Land Rover has two design centres and three assembly plants in the UK. Under Tata ownership,
Jaguar Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar F-Type,
the Jaguar XF, the latest Jaguar XJ the Second-generation Range Rover Sport, the Fourth-generation
Land Rover Discovery and the fourth-generation Range Rover.
TML Drivelines[edit]
HV Transmission (HVTL) and HV Axles (HVAL) are 100% subsidiary companies of Tata Motors engaged in
the business of manufacture of gear boxes and axles for heavy and medium commercial vehicles, with
production facilities and infrastructure based at Jamshedpur and expansion plan at Lucknow. HVAL and
HVTL have been amalgamated to HVAL and is renamed as TML Drivelines Ltd. TML Forge division is also
a recent acquisition of TML Drivelines Ltd.
Tata Technologies[edit]
Tata Technologies Limited (TTL) is an 86.91% owned subsidiary of Tata Motors which provides design,
engineering and business process outsourcing services to the automotive industry. It is headquartered in
Pune (Hinjewadi) and also has operations in Detroit, London and Thailand. TTL's clients
include Ford, General Motors, Honda and Toyota.

8. The British engineering and design services company Incat International, which specialises in engineering
and design services and product lifecycle management in the automotive, aerospace and engineering
sectors, is a wholly owned subsidiary of TTL. It was acquired by TTL in August 2005 for
4 billion.
European Technical Centre[edit]
The Tata Motors European Technical Centre (TMETC) is an automotive design, engineering and research
company based at the campus of the University of Warwick in the United Kingdom. It was established in
2005 and is a wholly owned subsidiary of Tata Motors. It was the joint developer of the World Truck.[34]
Joint ventures[edit]
Tata Marcopolo[edit]
Main article: Tata Marcopolo
A Tata Marcopolo bus in use inChandigarh, India
Tata Marcopolo is a bus manufacturing joint venture between Tata Motors (51%) and the Brazilbased Marcopolo S.A. (49%). The joint venture manufactures and assembles fully built buses and coaches
targeted at developing mass rapid transportation systems. It utilises technology and expertise in chassis
and aggregates from Tata Motors, and know-how in processes and systems for bodybuilding and bus body
design from Marcopolo. Tata Marcopolo has launched a low-floor city bus which is widely used by
Chandigarh, Kolkata, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Lucknow, Pune, Kochi,
Trivandrum and Bengaluru transport corporations. Its manufacturing facility is based in Dharwad.
Fiat India Automobiles[edit]
Main article: Fiat India Automobiles
Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel
engine technology.[35] Tata Motors sold Fiat cars in India through a 50/50 joint venture Fiat Automobiles
India Limited, and may be looking to extend its relationship with Fiat and Iveco to other areas.
Fiat has now launched their Fiat cafe to sell passenger cars.
Tata Hitachi Construction Machinery[edit]
Main article: Tata Hitachi Construction Machinery

9. Tata Hitachi Construction Machinery is a joint venture between Tata Motors and Hitachi which
manufactures excavators and other construction equipment. It was previously known as Telcon
Construction Solutions.
Products[edit]
For details of Tata Motors passenger cars, see Tata Motors Cars. For details of Land Rover products,
see Land Rover. For details of Jaguar products, see Jaguar Cars
Commercial vehicles[edit]
The Tata TL
A Tata 407 water truck
A Tata Starbus

10. Tata Motors trucks in Rajasthan, India
Tata Ace
Tata Ace Zip
Tata Super Ace
Tata TL/Telcoline/207 DI Pickup Truck
Tata 407 Ex and Ex2
Tata 709 Ex
Tata 809 Ex and Ex2
Tata 909 Ex and Ex2
Tata 1109 (Intermediate truck)
Tata 1512 (Medium bus chassis)
Tata 1612/1616 (Heavy bus chassis)
Tata 1618 (Semi Low Floor bus chassis)
Tata 1623 (Rear Engined Low Floor bus chassis)
Tata 1518C (Medium truck)
Tata 1613/1615 (Medium truck)
Tata 2515/2516 (Medium truck)
Tata Starbus (Branded Buses for city, inter city, school bus and
standard passenger transportation)
Tata Divo (Hispano Divo; Fully built luxury coach)
Tata CityRide (12 – 20 seater buses for intra-city use)
Tata 3015 (Heavy truck)
Tata 3118 (Heavy truck) (8×2)
Tata 3516 (Heavy truck)
Tata 4018 (Heavy truck)
Tata 4923 (Ultra-Heavy truck) (6×4)
Tata Novus (Heavy truck designed by Tata Daewoo)

11. Tata Prima (The World Truck designed by Tata Motors and Tata
Daewoo)
Tata Prima LX (Stripped down version of Tata Prima)
Tata Ultra (ICV Segment)
Military vehicles[edit]
Tata LSV (Light Specialist Vehicle)
Tata Mine Protected Vehicle (4×4)
Tata 2 Stretcher Ambulance
Tata 407 Troop Carrier, available in hard top, soft top, 4×4, and 4×2
versions
Tata LPTA 713 TC (4×4)
Tata LPT 709 E
Tata SD 1015 TC (4×4)
Tata LPTA 1615 TC (4×4)
Tata LPTA 1621 TC (6×6)
Tata LPTA 1615 TC (4×2)
Tata Winger Passenger Mini Bus
Tata Landrover 1515 F
TATA SUMO 4*4
TATA xenon
Electric vehicles[edit]
Tata Motors has unveiled electric versions of the Tata Indica passenger car and the Tata Ace commercial
vehicle, both of which run on lithium batteries. The company has indicated that the electric Indica would be
launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in
Norway in 2009.[36]
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in
electric vehicle technology firm Miljøbil Grenland/Innovasjon of Norway for US$1.93 million, which
specialises in the development of innovative solutions for electric vehicles, and plans to launch the electric
Indica hatchback in Europe next year.[37][38][39] In September 2010, Tata Motors presented four CNG–
Electric Hybrid low-floored Starbuses to the Delhi Transport Corporation, to be used during
the Commonwealth games. These were the first environmentally friendly buses to be used for public
transportation in India.
Notable vehicles[edit]
Tata Ace[edit]

12. Main article: Tata Ace
Tata Ace was India's first mini truck
Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May 2005. The minitruck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the
light commercial vehicle (LCV) market in the country by creating a new market segment termed the small
commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single
truck owners for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by 36.6
percent to 28,537 units due to the rising demand for Ace. The Ace was built with a load body produced
by Autoline Industries.[40] By 2005, Autoline was producing 300 load bodies per day for Tata Motors.
Ace is still a top seller for TML with 500,000 units sold to date (June 2010). [41] In 2011, Tata Motors
invensted Rs.1000 Crore in Dharwad Plant, Karnataka with the capacity of 90,000 units annually and
launched 2 models of 0.5T capacity as Tata Ace Zip, Magic Iris.[42]
Ace has also been exported to several Asian, European, South American and African countries and allelectric models are sold through Polaris Industries' Global Electric Motorcars division.[43] In Sri Lanka it is
sold through Diesel & Motor Engineering (DIMO) PLC under the name of DIMO Batta.
Tata 407[edit]
Main article: Tata 407
Tata 407, is a Light Commercial Vehicle (LCV) that has sold over 500,000 units since its launch in
1986.[44] In India, this vehicle dominates market share of the LCV category, accounting for close to 75% of
LCV sales.

13. Tata Motors
Market Objectives
1
MARKET OBJECTIVES
National growth
•
The tata nano is a four passenger city car built by tata motorsaimed primarily at
Indian market
INTERNATIONAL GROWTH
•
Tata Motor's Nanao car is ready to start its journey on the globalroad as it displayed
version of the hatchback for worldwidemarketplace. This new version was introduced
at 79th GenevaMotor Show
.
•
This international version is more powerful and stronger than itsIndian counterpart.
It is 0.19 meters longer in length and is 0.08meters wider in comparison of its Indian
part. The company isaimed towards selling of Nano car in Europe for 5000
euros($6,316)).
ETHICAL OBJECTIVES

14. •
Tata group had never compromised on ethics, it last year editedwhistle blower policy
for the benefits of the company & society
•
The Company believes in the conduct of the affairs of itsconstituents in a fair and
transparent manner by adopting higheststandards of professionalism, honesty,
integrity and ethicalbehavior.
MARKET SHARE & future planning
•
Tata said that the initial target production volume would be 250,000cars per annum
on two shifts, expandable to 350,000 per annum onthree shifts.
•
In earlier media interviews, Ratan Tata talked about a one millionproduction target
by 2010
Consumer focus
•
Die Welt
reports that the car conforms with environmental protection,and will have the lowest
emissions in India.
Product focus
Model versions
•
The basic Tata Nano Std priced at 123,000Rupeeshas no extras;
•
The deluxe Tata Nano CX at 151,000 Rupees has air conditioning;

15. •
The luxury Tata Nano LX at 172,000 Rupees has air conditioning, powerwindows,
fabric seats and central locking
•
Tata Motorswill offer a version of the Nano with these safety-features,including an
airbag system in its electric version.The Nano has an allsheet-metal body made
fromJapaneseandKoreansteel,
[110]
with safetyfeatures such as crumple zones, intrusion-resistant doors, seat-belts,strong
seats and anchorages, and the rear tailgate glass bonded to thebody. Tires are tubeless
•
Introducing the car with an artificially low price through governmentsubsidies and
tax-breaks
•
Forgoing profit on the car.
Social responsibility
Green Matters:
Tata Motors, a Company that cares about thefuture...
T a t a M o t o r s c o n c e r n i s m a n i f e s t e d
b y a d u a l a p p r o a c h 1) Reduction of environmental pollution and regular pollution cont
rol drives2) Restoration of ecological balance.
Reducing pollution
Tata Motors has been at the forefront of the Indian automobile industry's antipollution efforts by introducing cleaner engines. It is the first Indian
Companyto introduce vehicles with Euro norms well ahead of the mandated dates.

16. Restoring Ecological Balance:
Tata Motors has set up effluent treatment facilities in its plants,to avoid
release of polluted water into the ecosystem. In Pune,the treated water is
conserved in lakes attracting variousspecies of birds from around the world
thus turning the spaceinto a green belt.Tata Motors is committed in letter
and spirit to Corporate SocialResponsibility. It is a signatory to the United
Nations GlobalCompact, and is engaged in community and social initiatives
onlabour and environment standards in compliance with theprinciples of
the Global Compact.Some Other social responsibilities areCommunity
DevelopmentHealth & SanitationEmployment GenerationCommunity
Centres