This document discusses innovation and its potential consequences. It defines innovation as changing something for the better through new products or processes enabled by technology and design. While new innovations are not always better, the most impactful innovations address emerging technologies and changing behaviors. However, even the best innovations can have unintended consequences. Considering potential downsides may help chart a course for innovations that create a future where we all want to live, rather than leading to dystopian outcomes. The document advocates defining a meaningful purpose for innovations and building meaning into all products and services.
The opening keynote address for the 2015 annual N4A conference, for the national Area Agencies on Aging, by Glen Hiemstra, Founder and CEO of Futurist.com, with a focus on financial, mobility and housing needs of seniors, along with future technology and health breakthroughs.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
To download the original hi-res version of this codex visit: www.311institute.com/insights
This 2021 Tech Trends codex, which is part of a series, explores over 100 of the top megatrends affecting global business, culture, and society.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Kim Solez Hooking-Up Physical Forces Optimism and Dark Energy Presentation Se...Kim Solez ,
Kim Solez Banff New Media Institute Presentation, "Smart, Sexy, Healthy" ThinkTank, Sept 6 2001
Hooking-Up, Physical Forces, Optimism and Dark Energy: Imagery, Hope, and Health.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
The opening keynote address for the 2015 annual N4A conference, for the national Area Agencies on Aging, by Glen Hiemstra, Founder and CEO of Futurist.com, with a focus on financial, mobility and housing needs of seniors, along with future technology and health breakthroughs.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
To download the original hi-res version of this codex visit: www.311institute.com/insights
This 2021 Tech Trends codex, which is part of a series, explores over 100 of the top megatrends affecting global business, culture, and society.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Kim Solez Hooking-Up Physical Forces Optimism and Dark Energy Presentation Se...Kim Solez ,
Kim Solez Banff New Media Institute Presentation, "Smart, Sexy, Healthy" ThinkTank, Sept 6 2001
Hooking-Up, Physical Forces, Optimism and Dark Energy: Imagery, Hope, and Health.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
By 2020, several key building blocks of the future tech universe have been firmly established. Significant progress in areas such as quantum computing, big data, artificial intelligence, robotics and immersive reality have been made, enabling a clearer understanding of how tech will develop in the next 10-20 years.
By 2030, emerging robotics and AI will have made remarkable progress in changing the face of current industries and processes. Most fast food outlets will run mainly on robotic labour, with human labour representing only a small fraction of total spend. AI will be able to support, and eventually supplant, at least 90% of current effort implemented by service professionals such as accounting, consulting, or law.
And by 2040, we will feel comfortable enough with this technology that it will be widely adapted. Our cities, homes and workplaces will be transformed through technology and predictive analytics. Self-driving vehicles will reduce congestion and pollution. Robots will remove the need for widespread human labour. Most processes, such as financial management, will be fully automated and managed by intelligent agents, removing the need for mundane tasks like queuing at a bank or going to a supermarket for groceries.
Advances in gene therapies and biological – mechatronic interfaces will rapidly transform medical technology and health outcomes. These have the potential to not only significantly expand human lifespan, but also improve human health.
At the same time, it is clear that as a society and as a government / economic policy, we are far behind the curve in understanding how these will affect our educational systems, employment and the very idea of human potential.
Comparatively few citizens will be able to adapt successfully to gainful employment (or entrepreneurship) in the future tech society. This means that families and citizens today need to start making decisions for how they will live 20 years from now. These decisions affect their own educational and investment choices, as well as the very nature of our society.
Philip Ammerman will discuss the future trends in tech and how these will affect companies, families and governments in 2030 and 2040.
Technology and the future of education, learning, knowledge and universities ...Gerd Leonhard
These are the slides I used for my presentation in TheHaque NL on Nov 8 2013 see http://www.futuristgerd.com/2013/11/07/here-are-my-presentations-at-dehaagse-hogeschool-in-thehaque-nl-today/ Topics: screenification of education, p2p learning, from data to knowledge to wisdom, artificial intelligence and human learning, the impact of technology on how universities operate, customization and much more. Will there be 'Kodak Moments' for universities?
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
-- John M. Richardson, Jr.
The rate of change that both customers and businesses have to deal with today, is nothing short of phenomenal. Now imagine the world that the children of today and your customers of tomorrow are going to grow up in…
Delving into the Net Generation and the Next Net Generation, this keynote is a trip into the future, through the eyes of the children that will grow up in it. Part inspiring, part scary - Future Kids Future Customers is an in-depth examination of how our culture will become affected by the technology around us and the social and market changes it is causing. It will make you re-look at your business model, re-examine your customer service strategy, re-invent your products and re-convene your strategy team.
The future waits for no one. Better to be prepared.
Like every year, BETC Digital travelled to Austin to bring you fresh inspiration and new ideas from SXSW, the famous digital festival.
Where is digital heading in the following years? We attended conferences by people such as Eric Schmidt, Julian Assange or Edward Snowden to gather their views of the topic.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
What happens when everyone’s on Facebook? How in particular is the natural wish of young people to have their own places and cultures manifesting itself digitally? Moreover, how are we all changing our behaviour in light the data that we’re increasingly aware we give up when we use social sites? Is the often cited, rarely challenged belief that young people don't care about privacy actually true? How are kids coping with a world where they are growing up in public? Are the scare stories true, or is something more subtle emerging?
We look at Tumblr, Instagram and Snapchat amongst others for clues to how behaviour is changing and - what this means for the audience, the networks and brands. We examine how a far more nuanced contract between these groups is being negotiated - and how to thrive in this emerging world. How do brands cope with younger groups sophistication when it comes to being marketed to - particularly given the huge global demographic shift due to take place, with over 50% of world's population due shortly to be under 25.
Dr. Bob Johansen, author of Leaders Make the Future, spoke to members of the Supply Chain Management Center and the Center for Customer Insight and Marketing Solutions at the McCombs School of Business at The University of Texas at Austin. Johansen is affiliated with the Institute for the Future (IFTF).
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
By 2020, several key building blocks of the future tech universe have been firmly established. Significant progress in areas such as quantum computing, big data, artificial intelligence, robotics and immersive reality have been made, enabling a clearer understanding of how tech will develop in the next 10-20 years.
By 2030, emerging robotics and AI will have made remarkable progress in changing the face of current industries and processes. Most fast food outlets will run mainly on robotic labour, with human labour representing only a small fraction of total spend. AI will be able to support, and eventually supplant, at least 90% of current effort implemented by service professionals such as accounting, consulting, or law.
And by 2040, we will feel comfortable enough with this technology that it will be widely adapted. Our cities, homes and workplaces will be transformed through technology and predictive analytics. Self-driving vehicles will reduce congestion and pollution. Robots will remove the need for widespread human labour. Most processes, such as financial management, will be fully automated and managed by intelligent agents, removing the need for mundane tasks like queuing at a bank or going to a supermarket for groceries.
Advances in gene therapies and biological – mechatronic interfaces will rapidly transform medical technology and health outcomes. These have the potential to not only significantly expand human lifespan, but also improve human health.
At the same time, it is clear that as a society and as a government / economic policy, we are far behind the curve in understanding how these will affect our educational systems, employment and the very idea of human potential.
Comparatively few citizens will be able to adapt successfully to gainful employment (or entrepreneurship) in the future tech society. This means that families and citizens today need to start making decisions for how they will live 20 years from now. These decisions affect their own educational and investment choices, as well as the very nature of our society.
Philip Ammerman will discuss the future trends in tech and how these will affect companies, families and governments in 2030 and 2040.
Technology and the future of education, learning, knowledge and universities ...Gerd Leonhard
These are the slides I used for my presentation in TheHaque NL on Nov 8 2013 see http://www.futuristgerd.com/2013/11/07/here-are-my-presentations-at-dehaagse-hogeschool-in-thehaque-nl-today/ Topics: screenification of education, p2p learning, from data to knowledge to wisdom, artificial intelligence and human learning, the impact of technology on how universities operate, customization and much more. Will there be 'Kodak Moments' for universities?
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
-- John M. Richardson, Jr.
The rate of change that both customers and businesses have to deal with today, is nothing short of phenomenal. Now imagine the world that the children of today and your customers of tomorrow are going to grow up in…
Delving into the Net Generation and the Next Net Generation, this keynote is a trip into the future, through the eyes of the children that will grow up in it. Part inspiring, part scary - Future Kids Future Customers is an in-depth examination of how our culture will become affected by the technology around us and the social and market changes it is causing. It will make you re-look at your business model, re-examine your customer service strategy, re-invent your products and re-convene your strategy team.
The future waits for no one. Better to be prepared.
Like every year, BETC Digital travelled to Austin to bring you fresh inspiration and new ideas from SXSW, the famous digital festival.
Where is digital heading in the following years? We attended conferences by people such as Eric Schmidt, Julian Assange or Edward Snowden to gather their views of the topic.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
What happens when everyone’s on Facebook? How in particular is the natural wish of young people to have their own places and cultures manifesting itself digitally? Moreover, how are we all changing our behaviour in light the data that we’re increasingly aware we give up when we use social sites? Is the often cited, rarely challenged belief that young people don't care about privacy actually true? How are kids coping with a world where they are growing up in public? Are the scare stories true, or is something more subtle emerging?
We look at Tumblr, Instagram and Snapchat amongst others for clues to how behaviour is changing and - what this means for the audience, the networks and brands. We examine how a far more nuanced contract between these groups is being negotiated - and how to thrive in this emerging world. How do brands cope with younger groups sophistication when it comes to being marketed to - particularly given the huge global demographic shift due to take place, with over 50% of world's population due shortly to be under 25.
Dr. Bob Johansen, author of Leaders Make the Future, spoke to members of the Supply Chain Management Center and the Center for Customer Insight and Marketing Solutions at the McCombs School of Business at The University of Texas at Austin. Johansen is affiliated with the Institute for the Future (IFTF).
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
Living Prototypes
Fabricating Shared Experiences
Abstract:
Empathy is a type of thinking that makes us more helpful and generous in our encounters. But how can the design team, the client, and the user share a single, subjective experience? In this workshop we will be stretching the limits of prototyping. Storyboards, scenarios, sketches, and videos are helpful tools used to communicate the different elements of an experience, but they position the designer as passive. Using a range of multi-sensorial tools, participants will not be observers of an experience, but will be active co-explorers. Although these ideas are not new within the design community, we believe they have fallen out of focus. Experiential prototyping is not inherent in “design thinking,” but in what we see as “design action.”
Innovation:
Designing immersive, multi-sensorial experiences is no longer just for the benefit of end users. Experiences are a complex and subjective phenomenon—they go beyond the senses, and are influenced by a range of contextual factors like a person’s social circumstances, schedule, environment, perceptions, values, and more. Prototyping an experience can help designers, users, and clients explore and communicate what it is like to engage with the product, space, or system being designed. If designers and clients can share in these experiences, they are more likely to understand the issues and needs of their user.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3. 3
Some things to bear in mind
A working definition of innovation
Why new isn’t always better and change isn’t always good
The Black Mirror dilemma
History lessons about our future
The upside of considering the downside
An innovative approach to innovation
4. Some things to bear in mind
that we’ll come back to later…
4
5. 5
Successful innovations need a meaningful purpose
We are all users of interim technology
Even the best innovations have unintended consequences
If we change the way we approach innovation, it may be
possible to chart a path forward that saves us all from a
dystopian future
7. 7
Innovation is
a big word
that simply means changing something for
the better.
A new product or new way of doing things, or
both.
A breakthrough invention, a radical redesign
of a product or process, something that
modifies behavior or fulfills an unmet need or
desire.
Innovation is typically made possible by the
application of technology and design.
Throughout history, the most powerful
innovations have occurred at the intersection
of emerging technology and changing
behaviors.
17. 17
You just might get lucky
with a new product or
service, but it always
helps to define a
meaningful purpose for
your innovation or
idea…
18. 18
You just might get lucky
with a new product or
service, but it always
helps to define a
meaningful purpose for
your innovation or
idea…
…ideally based on shared values,
common frustrations, collective desires,
or universal human truth.
19. 19
In other words, are we developing
the kind of innovations that will
help shape a future in which we all
want to live?
29. 29
“Robots are pretty stupid now.
However, eventually they'll be as smart
as a mouse, then a rat, then a rabbit,
then a cat, then a dog. By the end of the
century, they may be as smart as a
monkey, but by end of the century, yeah,
Elon Musk is right. They could become
self-aware. At that point they're
dangerous.”
— Michio Kaku on the Curiosity podcast
33. 33
Wait a minute, isn’t this
a little far-fetched?
I thought this guy was going
to talk about marketing?
34.
35. 35
“We are—if not yet Terminators—at least
a little more integrated with our
machines.
No, the phones are not encased in our
tissue, but our reliance on them could
hardly be more narcotic if they were.
Does it really matter that the chip is not
implanted in our heads—yet? How much
of your day do you spend engaged with
some communications device? Is there
an intelligible difference between
tracking it and tracking you?”
—Our Cyborg Future, Law Policy and Implications
Brookings Instutute
September 2014
63. 63
A full 89% of college students now report feeling
"phantom" phone vibrations, imagining their
phone is summoning them to attention when it
hasn't actually buzzed.
Another 86% of Americans say they check their
email and social media accounts "constantly," and
that it's really stressing them out.
64. 64
Selfie Deaths are
an Epidemic
A recent report found that 259 people died between 2001 and
2017 while stepping in front of the camera in often dangerous
destinations.
Our writer went deep on the psychology of selfies to figue out
what’s behind our obsession with capturing extreme risk-talking.
65. 65
There is no doubt that smartphones
provide immense benefit to society, but
their cost is becoming more and more
apparent. Studies are beginning to show
links between smartphone usage and
increased levels of anxiety and
depression, poor sleep quality, and
increased risk of car injury or death.
Many of us wish we spent less time on
our phones but find it incredibly difficult
to disconnect.
— Dopamine, smartphones and you: the battle for your time
Trevor Hayes, Harvard Medical School
73. 73
“History isn’t just the story of bad
people doing bad things.
It’s quite as much the story of good
people trying to do good things. But
somehow, something goes wrong.”
— C.S. Lewis
74. 74
If an innovation lacks a clear business
model, it will often adopt a predatory one
to survive.
75. 75
Your business model isn’t your stock price.
Building an audience isn’t the same thing as
building a platform. Or a community.
Treating customers like neighbors instead of
targets will drive not only short-term gains but
long-term advocacy.
76.
77. 77
Gartner predicts that by 2020, the
average person will have more daily
conversations with an AI-bot than with
their spouse.
82. 82
“For years, Facebook gave some of the world’s
largest technology companies more intrusive
access to users’ personal data than it has
disclosed, effectively exempting those business
partners from its usual privacy rules, according to
internal records and interviews.
They also underscore how personal data has become
the most prized commodity of the digital age, traded
on a vast scale by some of the most powerful
companies in Silicon Valley and beyond.”
86. 86
America invented the three-digit credit
score. Now companies in China are
taking the idea to the extreme, using big
data to track and rank what you do—
your purchases, your pastimes, your
mistakes.
— Mara Hvistendahl, Wired 12/14/2017
113. 113
Your Team Contrarian has the
power to ask:
What if this really takes off and becomes the next big thing?
What does loyalty look like?
What could possibly go wrong?
Can this innovation be weaponized?
Will we be our own first customers?
Would we make this for ourselves? For our kids?
116. 116
Build Meaning into
everything you do
Functional relevance
Does this brand inform,
entertain or make things easier
for me?
Personal relevance
Does this brand share my values
and celebrate my passions?
Community relevance
Does this brand make things better for all of us?
MEANINGFUL
BRANDS
PERSON
ALRELEVANCE
C
OMMUNITY RELEVANC
E
FUNCTIONALREL
EVANCE
118. 118
Successful innovations need a meaningful purpose
We are all users of interim technology (and always have been)
Even the best innovations have unintended consequences
If we change the way we approach innovation, it may be possible
to chart a path forward that saves us all from a dystopian future