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Tim Maleeny
- 1. New York April25, 2019 TIM MALEENY Strategy & Innovation
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- 3. 3 Some things tobear in mind A working definition of innovation Why new isn’t always better and change isn’t always good The Black Mirror dilemma History lessons about our future The upside of considering the downside An innovative approach to innovation
- 4. Some things tobear in mind that we’ll come back to later… 4
- 5. 5 Successful innovations needa meaningful purpose We are all users of interim technology Even the best innovations have unintended consequences If we change the way we approach innovation, it may be possible to chart a path forward that saves us all from a dystopian future
- 6. 6 A working definition ofinnovation
- 7. 7 Innovation is a bigword that simply means changing something for the better. A new product or new way of doing things, or both. A breakthrough invention, a radical redesign of a product or process, something that modifies behavior or fulfills an unmet need or desire. Innovation is typically made possible by the application of technology and design. Throughout history, the most powerful innovations have occurred at the intersection of emerging technology and changing behaviors.
- 8. 8 emerging technology changingbehaviors Something New
- 9. 9 emerging technology changingbehaviors Something Better
- 10. 10 But remember, new isn’talways better and change isn’t always good…
- 17. 17 You just mightget lucky with a new product or service, but it always helps to define a meaningful purpose for your innovation or idea…
- 18. 18 You just mightget lucky with a new product or service, but it always helps to define a meaningful purpose for your innovation or idea… …ideally based on shared values, common frustrations, collective desires, or universal human truth.
- 19. 19 In other words,are we developing the kind of innovations that will help shape a future in which we all want to live?
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- 29. 29 “Robots are prettystupid now. However, eventually they'll be as smart as a mouse, then a rat, then a rabbit, then a cat, then a dog. By the end of the century, they may be as smart as a monkey, but by end of the century, yeah, Elon Musk is right. They could become self-aware. At that point they're dangerous.” — Michio Kaku on the Curiosity podcast
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- 32. 32 Wait a minute,isn’t this a little far-fetched?
- 33. 33 Wait a minute,isn’t this a little far-fetched? I thought this guy was going to talk about marketing?
- 35. 35 “We are—if notyet Terminators—at least a little more integrated with our machines. No, the phones are not encased in our tissue, but our reliance on them could hardly be more narcotic if they were. Does it really matter that the chip is not implanted in our heads—yet? How much of your day do you spend engaged with some communications device? Is there an intelligible difference between tracking it and tracking you?” —Our Cyborg Future, Law Policy and Implications Brookings Instutute September 2014
- 36. 36 The question isn’t whethersomething is possible.
- 37. 37 The question isn’t whethersomething is possible. The only question is what we should do with that something once we make it real.
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- 44. 44 What if ourinnovation succeeds beyond our wildest expectations?
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- 49. 49 New always co-existswith Old until Old is obsolete
- 50. 50 What is intuitivefor the inventor may not be intuitive for the user
- 51. 51 New technology demands continuousinnovation to support the changing behaviors it causes
- 52. 52 New behaviors requirea new ecosystem to support them
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- 55. 55 When it happens,change comes faster than anyone expected
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- 63. 63 A full 89%of college students now report feeling "phantom" phone vibrations, imagining their phone is summoning them to attention when it hasn't actually buzzed. Another 86% of Americans say they check their email and social media accounts "constantly," and that it's really stressing them out.
- 64. 64 Selfie Deaths are anEpidemic A recent report found that 259 people died between 2001 and 2017 while stepping in front of the camera in often dangerous destinations. Our writer went deep on the psychology of selfies to figue out what’s behind our obsession with capturing extreme risk-talking.
- 65. 65 There is nodoubt that smartphones provide immense benefit to society, but their cost is becoming more and more apparent. Studies are beginning to show links between smartphone usage and increased levels of anxiety and depression, poor sleep quality, and increased risk of car injury or death. Many of us wish we spent less time on our phones but find it incredibly difficult to disconnect. — Dopamine, smartphones and you: the battle for your time Trevor Hayes, Harvard Medical School
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- 69. 69 “God only knowswhat it's doing to our children's brains.”
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- 73. 73 “History isn’t justthe story of bad people doing bad things. It’s quite as much the story of good people trying to do good things. But somehow, something goes wrong.” — C.S. Lewis
- 74. 74 If an innovationlacks a clear business model, it will often adopt a predatory one to survive.
- 75. 75 Your business modelisn’t your stock price. Building an audience isn’t the same thing as building a platform. Or a community. Treating customers like neighbors instead of targets will drive not only short-term gains but long-term advocacy.
- 77. 77 Gartner predicts thatby 2020, the average person will have more daily conversations with an AI-bot than with their spouse.
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- 82. 82 “For years, Facebookgave some of the world’s largest technology companies more intrusive access to users’ personal data than it has disclosed, effectively exempting those business partners from its usual privacy rules, according to internal records and interviews. They also underscore how personal data has become the most prized commodity of the digital age, traded on a vast scale by some of the most powerful companies in Silicon Valley and beyond.”
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- 86. 86 America invented thethree-digit credit score. Now companies in China are taking the idea to the extreme, using big data to track and rank what you do— your purchases, your pastimes, your mistakes. — Mara Hvistendahl, Wired 12/14/2017
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- 90. 90 And if thatdoesn’t scare you, how about this…
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- 94. 94 Needless to say, thingsare getting out of hand.
- 95. 95 Needless to say, thingsare getting out of hand. But maybe there’s an upside to considering the downside.
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- 107. 107 The 10th Man TheDevil’s Advocate The Odd One Out
- 108. 108 The 10th Man TheDevil’s Advocate The Odd One Out
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- 113. 113 Your Team Contrarianhas the power to ask: What if this really takes off and becomes the next big thing? What does loyalty look like? What could possibly go wrong? Can this innovation be weaponized? Will we be our own first customers? Would we make this for ourselves? For our kids?
- 114. 114 Will this make thingsbetter for everyone?
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- 116. 116 Build Meaning into everythingyou do Functional relevance Does this brand inform, entertain or make things easier for me? Personal relevance Does this brand share my values and celebrate my passions? Community relevance Does this brand make things better for all of us? MEANINGFUL BRANDS PERSON ALRELEVANCE C OMMUNITY RELEVANC E FUNCTIONALREL EVANCE
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- 118. 118 Successful innovations needa meaningful purpose We are all users of interim technology (and always have been) Even the best innovations have unintended consequences If we change the way we approach innovation, it may be possible to chart a path forward that saves us all from a dystopian future
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