The document discusses Memphis Style design from the 1980s led by Ettore Sotsass. It notes a company has identified a retro market and target market of young adults for Memphis Style products. The company wants to design and produce a simple, cost-effective Memphis Style product that is small enough to sit on a desk or bedside table to appeal to those interested in that design movement. The document provides context on aesthetics, style periods, and examples of Memphis Style to inform the design brief.