FASHION COMMUNICATION

1. UNIT 1
FASHION COLLECTION
CUSTOM MADE
MANNIQUIN
HIGH FASHION
TREND

2. FASHION COLLECTION
 One of the most recurrent terms when talking about the fashion industry is perhaps fashion collection.
 New collections are released every season, with different themes, for different audiences.
 Some pass through the big fashion catwalks, others go straight to store shelves.
 But what is a fashion collection anyway?
 The answer to this question is complex and involves several factors: creativity, marketing, trends, deadlines, and
many others.
 For a collection to be coherent, creation methodologies are applied that help designers organize their creations.

3. What is a fashion collection and how does it work?
 A collection is a collection or set of pieces of clothing and/or accessories that have some relationship with each other.
 This relationship is usually centered on the chosen theme, which in turn is related to the consumer’s style and the image
of a particular brand.
 The functioning of a collection and its principles are, in theory, very simple: it serves to introduce the fashion world to the
stylist’s ideas and concepts through their compositions, techniques, fabrics, colors, cuts, and other fundamental
elements of the pieces. with clothes.
 Most collections, from the most sophisticated brands to those at an early stage, are generally composed of two types of
product:
 the basic ones, which remain on sale for a longer time (more common in prêt-à-porter),
 and the fashions, which have a shorter, often limited, sales period.

4. Types of fashion collections
 Conceptual collections
 The conceptual collections are intended to highlight the theme worked on, to
explore a concept, ideas, and other inspirations from the designer at the time of
conception of the work.
 Because of this nature, no one necessarily “wears” the clothes displayed on the
catwalks.
 The objective is that, from these pieces, others are created that capture the
spirit of the collection, but that meet the requirements of market wearability,
trends, and the preference of the collection’s target audience.

5.  Commercial collections
 Commercials, on the other hand, are those that are already created with
the aim of being sold.
 That is, they do not focus on the conceptual stage, which is the
deepening of the chosen theme.
 They only make use of studies of fashion trends to launch sets of
clothes and accessories that work on a certain theme and reach the
consumer quickly.

6. Conclusion
 Creating a fashion collection is, in fact, a process that involves
numerous steps and must consider several factors – trends,
expectations of the target audience, quantity of items in the collection, its
main theme, marketing approach, and many others.
 Through these processes, however, it is possible to create collections
that are not only aesthetically pleasing but also profitable.