Ipsos conducted an online omnibus survey 2nd -14th February 2011. Respondents were asked what are the three most important environmental issues facing your country today? The slide pack shows the five leading issues by country (all 15 for Great Britain) and an international comparison for the 15 issues from which respondents could chose. The survey was conducted in 24 countries around the world via the Ipsos Online Panel system. The countries included Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

1. Key environmental concerns by nation
April 2011

2. Ipsos conducted an online omnibus survey 2nd -14th February 2011. Respondents were asked
what are the three most important environmental issues facing your country today?
The slide pack shows the five leading issues by country (all 15 for Great Britain) and an
international comparison for the 15 issues from which respondents could chose.
The survey was conducted in 24 countries around the world via the Ipsos Online Panel system.
The countries included Argentina, Australia, Belgium, Brazil, Canada, China, France, Great
Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia,
South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
The international sample included 18,675 adults. Those interviewed were aged 18-64 in the US
and Canada, and 16-64 in all other countries. Approximately 1000+ individuals participated on a
country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium,
Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where
each have a sample approximately 500+.
Weighting was employed to balance demographics and ensure that the sample's composition
reflects that of the adult population according to the most recent country Census data, and to
provide results intended to approximate the sample universe. A survey with an unweighted
probability sample of this size and a 100% response rate would have an estimated margin of
error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/-
4.5 percentage points 19 times out of 20 per country of what the results would have been had
the entire population of adults in that country had been polled. All sample surveys and polls may
be subject to other sources of error, including, but not limited to coverage error, and
measurement error.
How the research was done

3. 50%
48%
41%
25%
22%
31%
33%
17%
18%
34%
Future energy sources
& supplies
Global warming/
climate change
Future food sources
& supplies
Dealing with the amount of
waste we generate
Overpopulation
Key environmental concerns for Great Britain - 1
Source: Ipsos MORI Global @dvisor
Great Britain Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,000 adults aged 16-64, February 2 - 14 2011

4. 22%
19%
19%
13%
12%
26%
14%
28%
12%
18%
Flooding
Air pollution
Over packaging of
consumer goods
Emissions
Key environmental concerns for Great Britain - 2
Source: Ipsos MORI Global @dvisor
In your view, what are the three most important environmental issues facing your country today?
Depletion of natural
resources
Base: 1,000 adults aged 16-64, February 2 - 14 2011
Great Britain Global

5. 11%
9%
4%
11%
3%
1%
22%
4%
19%
13%
Poor quality drinking
water
Water pollution
Soil erosion
Key environmental concerns for Great Britain - 3
Source: Ipsos MORI Global @dvisor
In your view, what are the three most important environmental issues facing your country today?
De-forestation
Wildlife conservation
Base: 1,000 adults aged 16-64, February 2 - 14 2011
Great Britain Global

6. 46%
40%
34%
33%
31%
22%
34%
33%
26%
19%
Water pollution
Leading environmental concerns for Argentina
Source: Ipsos MORI Global @dvisor
Argentina Global
In your view, what are the three most important environmental issues facing your country today?
Base: 543 adults aged 16-64, February 2 - 14 2011
Dealing with the amount of waste
we generate
Depletion of natural resources
De-forestation
Global warming/climate change

7. 39%
32%
32%
30%
29%
31%
18%
17%
33%
18%
Leading environmental concerns for Australia
Source: Ipsos MORI Global @dvisor
Australia Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,006 adults aged 16-64, February 2 - 14 2011
Future food sources and supplies
Flooding
Globe warming/climate change
Future energy sources and
supplies
Overpopulation

8. 38%
35%
34%
27%
26%
28%
31%
18%
33%
12%
Leading environmental concerns for Belgium
Source: Ipsos MORI Global @dvisor
Belgium Global
In your view, what are the three most important environmental issues facing your country today?
Base: 500 adults aged 16-64, February 2 - 14 2011
Air pollution
Over-packaging of consumer
goods
Flooding
Future energy sources and
supplies
Globe warming/climate change

9. 53%
42%
40%
38%
34%
19%
33%
22%
18%
34%
Leading environmental concerns for Brazil
Source: Ipsos MORI Global @dvisor
Brazil Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,000 adults aged 16-64, February 2 - 14 2011
De-forestation
Water pollution
Globe warming/climate change
Dealing with the amount of waste
we generate
Flooding

10. 41%
40%
33%
29%
25%
34%
33%
31%
26%
22%
Leading environmental concerns for Canada
Source: Ipsos MORI Global @dvisor
Canada Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,000 adults aged 18-64, February 2 - 14 2011
Depletion of natural resources
Water pollution
Dealing with the amount of
waste we generate
Future energy sources and
supplies
Global warming/climate change

11. 41%
37%
31%
31%
27%
28%
34%
26%
22%
31%
Leading environmental concerns for China
Source: Ipsos MORI Global @dvisor
China Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,000 adults aged 16-64, February 2 - 14 2011
Air pollution
Depletion of natural resources
Water pollution
Future energy sources and
supplies
Dealing with the amount of waste
we generate

12. 41%
29%
29%
28%
26%
34%
33%
26%
31%
12%
Leading environmental concerns for France
Source: Ipsos MORI Global @dvisor
France Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,001 adults aged 16-64, February 2 - 14 2011
Depletion of natural resources
Over-packaging of consumer
goods
Dealing with the amount of
waste we generate
Future energy sources and
supplies
Global warming/climate change

13. 56%
38%
30%
30%
24%
31%
33%
28%
34%
12%
Leading environmental concerns for Germany
Source: Ipsos MORI Global @dvisor
Germany Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,003 adults aged 16-64, February 2 - 14 2011
Air pollution
Over-packaging of consumer
goods
Dealing with the amount of
waste we generate
Future energy sources and
supplies
Global warming/climate change

14. 44%
42%
37%
33%
25%
18%
28%
34%
14%
33%
Leading environmental concerns for Hungary
Source: Ipsos MORI Global @dvisor
Hungary Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,001 adults aged 16-64, February 2 - 14 2011
Flooding
Future energy sources and
supplies
Dealing with the amount of waste
we generate
Air pollution
Emissions

15. 55%
35%
34%
25%
24%
33%
28%
18%
26%
22%
Global warming/climate change
Overpopulation
Leading Environmental Concerns for India
Source: Ipsos MORI Global @dvisor
India Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,010 adults aged 16-64, February 2 - 14 2011
Air pollution
Depletion of natural resources
Water pollution

16. 42%
35%
32%
32%
32%
33%
18%
19%
28%
26%
Leading environmental concerns for Indonesia
Source: Ipsos MORI Global @dvisor
Indonesia Global
In your view, what are the three most important environmental issues facing your country today?
Base: 503 adults aged 16-64, February 2 - 14 2011
Depletion of natural resources
Globe warming/climate change
Flooding
De-forestation
Air pollution

17. 62%
47%
35%
27%
23%
34%
28%
31%
33%
26%
Leading environmental concerns for Italy
Source: Ipsos MORI Global @dvisor
Italy Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,006 adults aged 16-64, February 2 - 14 2011
Dealing with the amount of waste
we generate
Depletion of natural resources
Future energy sources and
supplies
Air pollution
Global warming/climate change

18. 51%
50%
48%
37%
27%
17%
31%
33%
34%
26%
Leading environmental concerns for Japan
Source: Ipsos MORI Global @dvisor
Japan Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,001 adults aged 16-64, February 2 - 14 2011
Future food sources and supplies
Depletion of natural resources
Globe warming/climate change
Future energy sources and
supplies
Dealing with the amount of waste
we generate

19. 44%
42%
34%
30%
30%
33%
22%
28%
34%
26%
Global warming/climate change
Air pollution
Leading environmental concerns for Mexico
Source: Ipsos MORI Global @dvisor
Mexico Global
In your view, what are the three most important environmental issues facing your country today?
Base: 503 adults aged 16-64, February 2 - 14 2011
Water pollution
Dealing with the amount of
waste we generate
Depletion of natural resources

20. 55%
38%
30%
30%
23%
18%
34%
28%
31%
12%
Leading environmental concerns for Poland
Source: Ipsos MORI Global @dvisor
Poland Global
In your view, what are the three most important environmental issues facing your country today?
Base: 508 adults aged 16-64, February 2 - 14 2011
Flooding
Over-packaging of consumer
goods
Air pollution
Dealing with the amount of waste
we generate
Future energy sources and
supplies

21. 42%
42%
38%
37%
31%
19%
14%
28%
22%
13%
Leading environmental concerns for Russia
Source: Ipsos MORI Global @dvisor
Russia Global
In your view, what are the three most important environmental issues facing your country today?
Base: Between 500-1010 respondents per country, February 2 - 14 2011
De-forestation
Poor quality drinking water
Air pollution
Emissions
Water pollution

22. 38%
35%
31%
29%
28%
18%
34%
13%
28%
18%
Leading environmental concerns for Saudi Arabia
Source: Ipsos MORI Global @dvisor
Saudi Arabia Global
In your view, what are the three most important environmental issues facing your country today?
Base: 504 adults aged 16-64, February 2 - 14 2011
Flooding
Air pollution
Overpopulation
Dealing with the amount of
waste we generate
Poor quality drinking water

23. 38%
36%
35%
33%
23%
18%
31%
22%
13%
17%
Overpopulation
Leading environmental concerns for South Africa
Source: Ipsos MORI Global @dvisor
South Africa Global
In your view, what are the three most important environmental issues facing your country today?
Base: 531 adults aged 16-64, February 2 - 14 2011
Future energy sources and
supplies
Poor quality drinking water
Water pollution
Future food sources and
supplies

24. 56%
42%
35%
29%
28%
33%
31%
34%
28%
26%
Leading environmental concerns for South Korea
Source: Ipsos MORI Global @dvisor
South Korea Global
In your view, what are the three most important environmental issues facing your country today?
Base: 500 adults aged 16-64, February 2 - 14 2011
Air pollution
Waste pollution
Globe warming/climate change
Future energy sources and
supplies
Dealing with the amount of waste
we generate

25. 40%
36%
33%
31%
29%
33%
31%
26%
34%
28%
Global warming/climate change
Leading environmental concerns for Spain
Source: Ipsos MORI Global @dvisor
Spain Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,007 adults aged 16-64, February 2 - 14 2011
Future energy sources and
supplies
Dealing with the amount of
waste we generate
Depletion of natural resources
Air pollution

26. 58%
33%
31%
28%
26%
31%
34%
14%
33%
28%
Leading environmental concerns for Sweden
Source: Ipsos MORI Global @dvisor
Sweden Global
In your view, what are the three most important environmental issues facing your country today?
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Future energy sources and supplies
Air pollution
Emissions
Dealing with the amount of waste
we generate
Globe warming/climate change

27. 44%
41%
33%
28%
27%
19%
26%
33%
18%
31%
Leading environmental concerns for Turkey
Source: Ipsos MORI Global @dvisor
Turkey Global
In your view, what are the three most important environmental issues facing your country today?
Base: 504 adults aged 16-64, February 2 - 14 2011
De-forestation
Depletion of natural resources
Globe warming/climate change
Air pollution
Overpopulation

28. 50%
50%
41%
29%
27%
26%
31%
34%
18%
33%
Leading environmental concerns for USA
Source: Ipsos MORI Global @dvisor
USA Global
In your view, what are the three most important environmental issues facing your country today?
Base: 1,001 adults aged 18-64, February 2 - 14 2011
Depletion of natural resources
Overpopulation
Global warming/climate change
Future energy sources and
supplies
Dealing with the amount of
waste we generate

29. 62
48
41
41
41
40
38
37
37
37
35
35
34
33
31
31
30
30
27
25
25
23
18
18
Italy
Great Britain
USA
France
Canada
Argentina
Poland
Japan
Hungary
China
South Korea
Saudi
Brazil
Sweden
Spain
Russia
Mexico
Germany
Australia
Turkey
Belgium
South Africa
Indonesia
India
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Dealing with the amount of waste you generate
Source: Ipsos Global @dvisor
Relative importance of waste management as
an environmental issue

30. 56
55
48
44
42
42
40
40
38
34
33
30
29
28
27
27
27
25
25
25
23
21
19
9
South Korea
India
Japan
Mexico
Brazil
Indonesia
Canada
Spain
Germany
Argentina
Turkey
Australia
France
Sweden
Belgium
Italy
USA
Great Britain
Hungary
Saudi
South Africa
China
Poland
Russia
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Global warming/climate change
Source: Ipsos Global @dvisor
Relative importance of climate change as an
environmental issue

31. 58
56
50
50
50
42
39
36
36
35
35
33
30
28
27
27
25
23
23
19
12
8
7
4
Sweden
Germany
Great Britain
Japan
USA
S Korea
Australia
South Africa
Spain
Belgium
Italy
Canada
Poland
France
China
Turkey
Hungary
Argentina
Indonesia
Saudi
India
Mexico
Russia
Brazil
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Future energy sources and supplies
Source: Ipsos Global @dvisor
Relative importance of energy security as an
environmental issue

32. 47
42
41
38
38
35
34
32
30
30
29
29
29
28
26
26
26
23
21
20
14
12
12
12
Italy
Hungary
China
Belgium
Russia
India
Mexico
Indonesia
Germany
Poland
Saudi Arabia
South Korea
Spain
Turkey
Brazil
France
Sweden
Canada
USA
Argentina
Japan
Australia
Great Britain
South Africa
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Air pollution
Source: Ipsos Global @dvisor
Relative importance of air pollution as an
environmental issue

33. 50
41
33
33
32
31
30
29
29
27
25
25
24
24
24
23
22
22
20
17
16
16
15
9
USA
Turkey
Argentina
Spain
Indonesia
China
Mexico
Canada
France
Japan
Australia
India
Russia
South Korea
Sweden
Italy
Great Britain
South Africa
Saudi Arabia
Belgium
Hungary
Poland
Brazil
Germany
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Depletion of natural resources
Source: Ipsos Global @dvisor
Relative importance of depletion of natural
resources as an environmental issue

34. 46
42
40
37
35
31
28
25
24
22
22
22
21
18
16
14
14
12
11
11
10
10
7
3
Argentina
Mexico
Brazil
Russia
South Africa
China
South Korea
Canada
India
France
Italy
Poland
Saudi Arabia
Hungary
Belgium
Germany
Turkey
Spain
Indonesia
Sweden
Australia
USA
Japan
Great Britain
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Water pollution
Source: Ipsos Global @dvisor
Relative importance of water pollution as an
environmental issue

35. 53
44
42
32
31
25
24
21
21
18
18
17
15
15
14
10
9
9
9
9
8
7
5
3
Brazil
Turkey
Russia
Indonesia
Argentina
Spain
Mexico
India
Japan
Belgium
Hungary
France
Canada
Germany
Poland
China
Australia
Great Britain
Italy
Sweden
USA
South Africa
South Korea
Saudi
Base: Between 500-1010 respondents per country, February 2 - 14 2011
De-forestation
Source: Ipsos Global @dvisor
Relative importance of de-forestation as an
environmental issue

36. 55
44
38
38
35
34
29
19
18
16
15
14
14
13
10
8
5
5
5
4
3
3
2
1
Poland
Hungary
Brazil
Saudi
Indonesia
Belgium
Australia
Britain
Germany
Argentina
South Africa
Mexico
Spain
France
India
Italy
Canada
Sweden
Turkey
S Korea
USA
Japan
China
Russia
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Flooding
Source: Ipsos Global @dvisor
Relative importance of flooding as an
environmental issue

37. 41
38
34
32
29
28
27
27
23
23
22
12
11
11
10
10
9
8
7
6
5
4
4
2
Great Britain
South Africa
India
Australia
USA
Saudi
Indonesia
Turkey
China
Mexico
Belgium
S Korea
Germany
Spain
Canada
France
Sweden
Argentina
Italy
Japan
Brazil
Hungary
Russia
Poland
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Overpopulation
Source: Ipsos Global @dvisor
Relative importance of overpopulation as an
environmental issue

38. 51
32
23
23
22
22
22
21
20
19
18
17
16
16
13
13
13
12
11
11
8
5
5
4
Japan
Australia
South Africa
S Korea
Germany
Britain
Turkey
Canada
India
Saudi
China
Sweden
Indonesia
USA
Belgium
France
Russia
Poland
Hungary
Spain
Mexico
Argentina
Italy
Brazil
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Future food sources and supplies
Source: Ipsos Global @dvisor
Relative importance of food security as an
environmental issue

39. 42
33
31
21
20
17
17
15
15
15
13
13
12
12
11
10
9
7
6
6
5
5
5
4
Russia
Hungary
Sweden
Spain
Italy
China
Poland
Canada
France
South Korea
Australia
Great Britain
Germany
India
USA
Japan
Belgium
Indonesia
Argentina
South Africa
Brazil
Mexico
Saudi Arabia
Turkey
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Emissions
Source: Ipsos Global @dvisor
Relative importance of emissions as an
environmental issue

40. 33
31
31
20
19
18
17
14
14
13
12
10
10
10
9
9
7
6
6
6
5
4
3
2
South Africa
Russia
Saudi Arabia
Argentina
Mexico
USA
China
Brazil
Poland
Turkey
Hungary
India
Indonesia
Spain
Canada
France
Italy
Australia
Belgium
Germany
South Korea
Great Britain
Sweden
Japan
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Poor quality drinking water
Source: Ipsos Global @dvisor
Relative importance of quality of drinking water
as an environmental issue

41. 26
26
24
23
23
19
17
15
15
12
12
12
11
10
10
8
7
6
5
3
3
3
2
1
Belgium
France
Germany
Poland
Sweden
Great Britain
Canada
Australia
Italy
China
Japan
South Korea
Saudi Arabia
Indonesia
Spain
Hungary
Brazil
Mexico
India
Russia
Turkey
USA
Argentina
South Africa
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Over-packaging of consumer goods
Source: Ipsos Global @dvisor
Relative importance of over-packaging of
consumer goods as an environmental issue

42. 22
21
19
17
15
15
14
13
13
12
11
10
10
10
9
9
8
7
7
6
6
5
5
3
Sweden
South Africa
France
Russia
Canada
India
Australia
Argentina
Germany
Belgium
Great Britain
Saudi
Spain
USA
Brazil
Mexico
Japan
Poland
South Korea
China
Turkey
Hungary
Italy
Indonesia
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Wildlife conservation
Source: Ipsos Global @dvisor
Relative importance of wildlife conservation as
an environmental issue

43. 9
8
6
6
6
5
5
5
5
5
4
3
3
3
3
3
3
3
2
2
2
1
1
0
Italy
Turkey
Brazil
India
Spain
Argentina
Australia
China
Mexico
Saudi
Japan
Canada
Germany
Hungary
Indonesia
South Africa
South Korea
USA
Belgium
France
Russia
Great Britain
Poland
Sweden
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Soil erosion
Source: Ipsos Global @dvisor
Relative importance of soil erosion as an
environmental issue

44. For further information:
edward.langley@ipsos.com; 020 7347 3154
matthew.evans@ipsos.com; 020 7347 3004
antonia.dickman@ipsos.com; 020 7347 3157
© 2010 Ipsos MORI – all rights reserved