Memes are ideas or content that spread from person to person via the internet. They began as simple comic strips but have evolved to include photos, videos and GIFs. Memes have become a tool for entertainment, social commentary, and protest. They are also used in marketing and education. Brands and organizations create memes to promote products, services and raise awareness in fun and engaging ways. Memes reflect the evolution of society and pop culture. They have become an important part of internet culture and a new form of protest art in the digital age.