SlideShare a Scribd company logo
THE MEME THEORY
What the hell's a meme ?
One Liner : It's a graphic representation of sardonic humor
A meme is an idea, behavior, or style that spreads by means of imitation
from person to person within a culture—often with the aim of conveying a
particular phenomenon, theme, or meaning represented by the meme
The word meme was coined by Richard Dawkins in his 1976 book The
Selfish Gene
Dawkins called memes "ideas that spread from brain to brain”
The First Ever MEME
The comic was found in a 1921 edition of satirical magazine
The Judge , published by the University of Iowa.
EVOLUTION OF MEMES
Memes have come a long way…
● From comic strips in daily’s and magazines to web pages and phone screens
● From hand drawn material to photographs to videos and gifs
● From sarcasm and humour to social commentary
● From being a source of entertainment to a tool for protest
● From being a mode of popularity for jeebonmukhi teenage boyz to a powerful
source of advertisement for corporates
Footnote: A collective study of the evolution of memes reflects upon the evolution
of society and the growth of pop culture
HOW TO MAKE A MEME 101
STEP 1:
click an embarrassing photo
of your friend
STEP 2:
add funny texts using applications like meme
generator
Use that crazy sense of humor of yours.
STEP 3:
post it on social media. Sit back
and watch the fun.
MEMES MAKE IT EASY
The main aim of using memes as concept introductory
tools is to help students see the funny side of things and
put them in a good mood so that they are attentive and
eager to learn in class
MEMES IN CLASSROOM ?
Ethan miller, a teacher of Charlton County High School shares his experience with memes while
teaching
● One good meme is enough to
brighten up the mood of the
classroom; they quickly and easily
catch the attention of students who
were initially dreading what they
thought would be a ‘boring’ lecture.
● Introducing a topic with
the help of memes is an
effective way to grab the
attention of your class.
● memes can make homework fun
and interesting for kids. Memes
allow kids to project what they
have learnt in a creative and
imaginative way.
Can you imagine, a 'boring’ subject as history can be so
much fun with memes ?
Marketing though Memes
• We take memes at face value.
• It goes deeper than pure rememberance
• Association with a particular emotion with it.
• Encash our emotions.
• No origin or a destination
Case Study 1
Brands
Pepsi and Coca-Cola
On 31st October 2014, on
halloween, Pepsi led an ad
campaign to promote its drink and
to taunt coca cola. It got viewed and
shared multiple times and
eventually it became a meme
Fevicol
• Fevicol has a history with
moving with the times.
• This meme has been a taunt to
the carpooling apps like Uber,
Ola, etc.
• Also as a testament to its own
adhesiveness.
• There have also been multiple
songs based on Fevicol for its
“adhesive qualities”
Case Study 2
E-Services
Zomato
• Modern brands like these target
Gen-Y and Gen-Z and thus they
base their ads on movies or web
series.
• When India was mad about Gully
Boy, Zomato played with the
emotions attached with the
movie
• And they came up with this
innovative meme
Bewakoof.com
• Bewakoof.com a website which
gained popularity much because
it used pop culture and meme
content on its apparels.
• It’s target audience was college
students so trend was what they
played on
• Now any content with yellow
borders and we recognise it is
from bewakoof.com
Case Study 3
TV shows
Big Bang Theory
• Comedy Central used its humour
to the fullest
• Big Bang Theory used a meme
and it garnered more viewers
than a promo video
• The picture speaks for itself
Case Study 4
Awareness
Kolkata Police
• Humourous and Savage as
always, this is yet again a play on
meme knowledge which brings
both humour and Awareness
• The environmental concern here
is PUC ( Pollution Under Control)
Certificate
GROWING MEME CULTURE IN INDIA
Our tastes might be international but our humour remains desi. After all, it's the relatable
stuff that's the most endearing
India has quickly adapted to the meme culture growing globally and is one of the largest
constructors of meme
Fun Fact : Memes break the law of nature. Eyes were only meant for watching, but you can actually HEAR these
photos.
MEMES AND THE ART OF PROTEST
Today, a new medium of protest art is reigning: memes. Simple to make and
simpler to distribute, they can communicate a stance or message at a glance and
express the same feelings experts say are behind conventional protest art. There’s
even an emerging genre within the landscape experts are calling “activist memes.”
Conclusion
Memes are a part of Urban Culture in the 21st Century.
From being a source of casual fun, it has become a major source to disburse news,
product placements, awareness and protest, all wrapped in a neat coating of humor.
But like all other things, they can be misused too.
So, take care, be sensible, share memes and ENJOY !
 The Meme Theory

More Related Content

What's hot

Memes a handy marketing tool
Memes a handy marketing toolMemes a handy marketing tool
Memes a handy marketing tool
Ashutosh Bhardwaj
 
Meme Marketing.pptx
Meme Marketing.pptxMeme Marketing.pptx
Meme Marketing.pptx
jaipatel88
 
All You Need To Know About Pinterest
All You Need To Know About PinterestAll You Need To Know About Pinterest
All You Need To Know About Pinterest
Josie Khng
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
Sharon Mostyn
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdf
Amit Singh
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social media
Ian McCarthy
 
influencers influencing youth.pptx
influencers influencing youth.pptxinfluencers influencing youth.pptx
influencers influencing youth.pptx
Gauri Joshi
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Kelsey Ruger
 
Screen art 1.pptx
Screen art 1.pptxScreen art 1.pptx
Screen art 1.pptx
Durgesh Pandey
 
Social Media and Graphic Design Workshop
Social Media and Graphic Design WorkshopSocial Media and Graphic Design Workshop
Social Media and Graphic Design Workshop
The Jupiter Circle
 
Influencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media InfluencersInfluencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media Influencers
SEM Updates - Digital Marketing Blog
 
Twitter 101 - an introduction to Twitter
Twitter 101  - an introduction to TwitterTwitter 101  - an introduction to Twitter
Twitter 101 - an introduction to Twitter
Keith Bradnam
 
Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on Youth
Subham Dwivedi
 
Fandom and Popular Culture
Fandom and Popular CultureFandom and Popular Culture
Fandom and Popular Culture
ojwoods
 
Awareness ON social media
Awareness ON social mediaAwareness ON social media
Awareness ON social media
Sridhar Angara
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public Relation
Aamir Ayub
 
Relationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online DatingRelationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online Dating
Emma Cheesman
 
Modelling or Copycat Theory
Modelling or Copycat TheoryModelling or Copycat Theory
Modelling or Copycat Theory
MrsUzumaki
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Dan Berlin
 
Memes & Memetics
Memes & MemeticsMemes & Memetics
Memes & Memetics
Christopher Allen
 

What's hot (20)

Memes a handy marketing tool
Memes a handy marketing toolMemes a handy marketing tool
Memes a handy marketing tool
 
Meme Marketing.pptx
Meme Marketing.pptxMeme Marketing.pptx
Meme Marketing.pptx
 
All You Need To Know About Pinterest
All You Need To Know About PinterestAll You Need To Know About Pinterest
All You Need To Know About Pinterest
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdf
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social media
 
influencers influencing youth.pptx
influencers influencing youth.pptxinfluencers influencing youth.pptx
influencers influencing youth.pptx
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Screen art 1.pptx
Screen art 1.pptxScreen art 1.pptx
Screen art 1.pptx
 
Social Media and Graphic Design Workshop
Social Media and Graphic Design WorkshopSocial Media and Graphic Design Workshop
Social Media and Graphic Design Workshop
 
Influencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media InfluencersInfluencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media Influencers
 
Twitter 101 - an introduction to Twitter
Twitter 101  - an introduction to TwitterTwitter 101  - an introduction to Twitter
Twitter 101 - an introduction to Twitter
 
Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on Youth
 
Fandom and Popular Culture
Fandom and Popular CultureFandom and Popular Culture
Fandom and Popular Culture
 
Awareness ON social media
Awareness ON social mediaAwareness ON social media
Awareness ON social media
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public Relation
 
Relationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online DatingRelationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online Dating
 
Modelling or Copycat Theory
Modelling or Copycat TheoryModelling or Copycat Theory
Modelling or Copycat Theory
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Memes & Memetics
Memes & MemeticsMemes & Memetics
Memes & Memetics
 

Similar to The Meme Theory

ppt on memes.pptx
ppt on memes.pptxppt on memes.pptx
ppt on memes.pptx
2OO11AO213
 
Memes.pptx
 Memes.pptx Memes.pptx
Memes.pptx
2OO11AO213
 
ppt on memes.pptx
ppt on memes.pptxppt on memes.pptx
ppt on memes.pptx
2OO11AO213
 
Advantages And Disadvantages Of Memes
Advantages And Disadvantages Of MemesAdvantages And Disadvantages Of Memes
Advantages And Disadvantages Of Memes
arpanpanja2
 
10 Rules of Memetic Marketing
10 Rules of Memetic Marketing10 Rules of Memetic Marketing
10 Rules of Memetic Marketing
B. Laszlo Karafiath, PhD
 
Audience Theory Final.pptx
Audience Theory Final.pptxAudience Theory Final.pptx
Audience Theory Final.pptx
lorrainelaconico
 
Intro
IntroIntro
Service learning may 2_2010
Service learning may 2_2010Service learning may 2_2010
Service learning may 2_2010
Vicki Callahan
 
Media And Identity
Media And IdentityMedia And Identity
Media And Identity
Noelle Morris
 
MOOCs & Fandoms, Oh, My!
MOOCs & Fandoms, Oh, My!MOOCs & Fandoms, Oh, My!
MOOCs & Fandoms, Oh, My!
Noralil Fores
 
Cartoons in Classrooms
Cartoons in ClassroomsCartoons in Classrooms
Cartoons in Classrooms
Ilaxi Patel
 
Memetics Blue Paper
Memetics Blue PaperMemetics Blue Paper
Memetics Blue Paper
4imprint
 
L2mods and rockers intro copy
L2mods and rockers intro copyL2mods and rockers intro copy
L2mods and rockers intro copy
Natasha Newman
 
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
Jennifer Jacobs
 
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
Georgia Libraries Conference (formerly Ga COMO).
 
EngageWell: Storytelling
EngageWell: StorytellingEngageWell: Storytelling
EngageWell: Storytelling
Innovation Agency
 
Memes up
Memes upMemes up
Memes up
grainy
 
Portfolio of three successful social media campaigns
Portfolio of three successful social media campaignsPortfolio of three successful social media campaigns
Portfolio of three successful social media campaigns
Robert Puffett
 
presentationonmemes-200622164835.pdf
presentationonmemes-200622164835.pdfpresentationonmemes-200622164835.pdf
presentationonmemes-200622164835.pdf
pratik180002
 
HACC meme
HACC memeHACC meme
HACC meme
Shadesofhoney
 

Similar to The Meme Theory (20)

ppt on memes.pptx
ppt on memes.pptxppt on memes.pptx
ppt on memes.pptx
 
Memes.pptx
 Memes.pptx Memes.pptx
Memes.pptx
 
ppt on memes.pptx
ppt on memes.pptxppt on memes.pptx
ppt on memes.pptx
 
Advantages And Disadvantages Of Memes
Advantages And Disadvantages Of MemesAdvantages And Disadvantages Of Memes
Advantages And Disadvantages Of Memes
 
10 Rules of Memetic Marketing
10 Rules of Memetic Marketing10 Rules of Memetic Marketing
10 Rules of Memetic Marketing
 
Audience Theory Final.pptx
Audience Theory Final.pptxAudience Theory Final.pptx
Audience Theory Final.pptx
 
Intro
IntroIntro
Intro
 
Service learning may 2_2010
Service learning may 2_2010Service learning may 2_2010
Service learning may 2_2010
 
Media And Identity
Media And IdentityMedia And Identity
Media And Identity
 
MOOCs & Fandoms, Oh, My!
MOOCs & Fandoms, Oh, My!MOOCs & Fandoms, Oh, My!
MOOCs & Fandoms, Oh, My!
 
Cartoons in Classrooms
Cartoons in ClassroomsCartoons in Classrooms
Cartoons in Classrooms
 
Memetics Blue Paper
Memetics Blue PaperMemetics Blue Paper
Memetics Blue Paper
 
L2mods and rockers intro copy
L2mods and rockers intro copyL2mods and rockers intro copy
L2mods and rockers intro copy
 
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
 
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...What Do You Meme? Using Memes to Market Library Resources and Services to a W...
What Do You Meme? Using Memes to Market Library Resources and Services to a W...
 
EngageWell: Storytelling
EngageWell: StorytellingEngageWell: Storytelling
EngageWell: Storytelling
 
Memes up
Memes upMemes up
Memes up
 
Portfolio of three successful social media campaigns
Portfolio of three successful social media campaignsPortfolio of three successful social media campaigns
Portfolio of three successful social media campaigns
 
presentationonmemes-200622164835.pdf
presentationonmemes-200622164835.pdfpresentationonmemes-200622164835.pdf
presentationonmemes-200622164835.pdf
 
HACC meme
HACC memeHACC meme
HACC meme
 

Recently uploaded

Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
Paul Walk
 
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
zoowe
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
Danica Gill
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
saathvikreddy2003
 
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
cuobya
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Florence Consulting
 
Understanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdfUnderstanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdf
SEO Article Boost
 
Explore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories SecretlyExplore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories Secretly
Trending Blogers
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
hackersuli
 
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
bseovas
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
ysasp1
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
uehowe
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
Trish Parr
 
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
vmemo1
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
cuobya
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
zyfovom
 
Gen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needsGen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needs
Laura Szabó
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
wolfsoftcompanyco
 

Recently uploaded (20)

Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
 
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
 
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
 
Understanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdfUnderstanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdf
 
Explore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories SecretlyExplore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories Secretly
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
 
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
 
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
 
Gen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needsGen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needs
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
 

The Meme Theory

  • 2.
  • 3. What the hell's a meme ? One Liner : It's a graphic representation of sardonic humor A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture—often with the aim of conveying a particular phenomenon, theme, or meaning represented by the meme
  • 4. The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene Dawkins called memes "ideas that spread from brain to brain”
  • 5. The First Ever MEME The comic was found in a 1921 edition of satirical magazine The Judge , published by the University of Iowa.
  • 6. EVOLUTION OF MEMES Memes have come a long way… ● From comic strips in daily’s and magazines to web pages and phone screens ● From hand drawn material to photographs to videos and gifs ● From sarcasm and humour to social commentary ● From being a source of entertainment to a tool for protest ● From being a mode of popularity for jeebonmukhi teenage boyz to a powerful source of advertisement for corporates Footnote: A collective study of the evolution of memes reflects upon the evolution of society and the growth of pop culture
  • 7. HOW TO MAKE A MEME 101 STEP 1: click an embarrassing photo of your friend STEP 2: add funny texts using applications like meme generator Use that crazy sense of humor of yours. STEP 3: post it on social media. Sit back and watch the fun.
  • 8. MEMES MAKE IT EASY The main aim of using memes as concept introductory tools is to help students see the funny side of things and put them in a good mood so that they are attentive and eager to learn in class
  • 9. MEMES IN CLASSROOM ? Ethan miller, a teacher of Charlton County High School shares his experience with memes while teaching ● One good meme is enough to brighten up the mood of the classroom; they quickly and easily catch the attention of students who were initially dreading what they thought would be a ‘boring’ lecture. ● Introducing a topic with the help of memes is an effective way to grab the attention of your class. ● memes can make homework fun and interesting for kids. Memes allow kids to project what they have learnt in a creative and imaginative way.
  • 10. Can you imagine, a 'boring’ subject as history can be so much fun with memes ?
  • 11. Marketing though Memes • We take memes at face value. • It goes deeper than pure rememberance • Association with a particular emotion with it. • Encash our emotions. • No origin or a destination
  • 13. Pepsi and Coca-Cola On 31st October 2014, on halloween, Pepsi led an ad campaign to promote its drink and to taunt coca cola. It got viewed and shared multiple times and eventually it became a meme
  • 14. Fevicol • Fevicol has a history with moving with the times. • This meme has been a taunt to the carpooling apps like Uber, Ola, etc. • Also as a testament to its own adhesiveness. • There have also been multiple songs based on Fevicol for its “adhesive qualities”
  • 16. Zomato • Modern brands like these target Gen-Y and Gen-Z and thus they base their ads on movies or web series. • When India was mad about Gully Boy, Zomato played with the emotions attached with the movie • And they came up with this innovative meme
  • 17. Bewakoof.com • Bewakoof.com a website which gained popularity much because it used pop culture and meme content on its apparels. • It’s target audience was college students so trend was what they played on • Now any content with yellow borders and we recognise it is from bewakoof.com
  • 19. Big Bang Theory • Comedy Central used its humour to the fullest • Big Bang Theory used a meme and it garnered more viewers than a promo video • The picture speaks for itself
  • 21. Kolkata Police • Humourous and Savage as always, this is yet again a play on meme knowledge which brings both humour and Awareness • The environmental concern here is PUC ( Pollution Under Control) Certificate
  • 22. GROWING MEME CULTURE IN INDIA Our tastes might be international but our humour remains desi. After all, it's the relatable stuff that's the most endearing India has quickly adapted to the meme culture growing globally and is one of the largest constructors of meme Fun Fact : Memes break the law of nature. Eyes were only meant for watching, but you can actually HEAR these photos.
  • 23. MEMES AND THE ART OF PROTEST Today, a new medium of protest art is reigning: memes. Simple to make and simpler to distribute, they can communicate a stance or message at a glance and express the same feelings experts say are behind conventional protest art. There’s even an emerging genre within the landscape experts are calling “activist memes.”
  • 24. Conclusion Memes are a part of Urban Culture in the 21st Century. From being a source of casual fun, it has become a major source to disburse news, product placements, awareness and protest, all wrapped in a neat coating of humor. But like all other things, they can be misused too. So, take care, be sensible, share memes and ENJOY !