The document discusses the rise of internet memes and how they have changed culture. It explains that new technologies have made content creation, production, and broadcasting easy and accessible to everyone. Memes, which are ideas or behaviors spread through non-genetic means, have proliferated online in countless variations taking any possible digital form. Examples like "Not Bad Obama" demonstrate how memes can emerge from current events and spread virally with many derivatives in a short time, becoming a genuine part of mass culture.
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
Basics of memes, includes types and categories. Lists few Impacts of memes on society and individual. Topics of debate about meme(just headings, add descriptions if needed).
The types of memes are common and known to everyone, so please don't jump around saying that it's plagiarized.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
Basics of memes, includes types and categories. Lists few Impacts of memes on society and individual. Topics of debate about meme(just headings, add descriptions if needed).
The types of memes are common and known to everyone, so please don't jump around saying that it's plagiarized.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Memes are an important part of modern society; this can be seen with some example memes, by examining how memes spread, and by looking at the modern internet meme.
Remixing Digital Archives: The Victorian Meme Machine (IHR Digital History Se...DigiVictorian
IHR Digital History Seminar - 10 November 2015
History has not been kind to Victorian jokes. While the great works of nineteenth-century art and literature have been preserved and celebrated by successive generations, even the period’s most popular gags have largely been forgotten. In the popular imagination, the Victorians have long been regarded as terminally humourless; a straitlaced society who, in the words of their queen, were famously “not amused” And yet, millions of jokes were written during the nineteenth century. They were printed in books and newspapers, performed in theatres and music halls, and re-told in pubs, offices, taxicabs, schoolrooms and kitchens throughout the land. Like many other forms of ephemeral popular culture, the majority of these jokes were never recorded and have now been forgotten.
But all is not lost. Millions of puns, gags, and comic sketches have been preserved – often by accident – in archives of nineteenth-century print culture. Some appear in dedicated joke books and comic periodicals, but most have survived as stowaways in the margins of other texts. They are scattered throughout thousands of Victorian books, newspapers, magazines, and periodicals. While some were organised into clearly demarcated collections, others were used more haphazardly as column fillers or sprinkled randomly among other tit-bits of news and entertainment. Until recently, the only way to locate these scattered fragments amidst the ‘vast terra incognita’ of Victorian print culture was to identify a promising host-text and then browse through it manually. The digitisation of Victorian print culture has opened up new possibilities for this kind of research. However, as this talk will argue, the structure of digital archives means that jokes are still buried among millions of pages of other content. In order to make these, and other marginalised texts, more visible, we need to rethink the organisation of our digital collections and open up their contents to creative forms of archival ‘remixing’.
In 2014, Bob Nicholson (Edge Hill University) teamed up with the British Library Labs on a project that aims to find and revive thousands of forgotten Victorian jokes. Their ‘Victorian Meme Machine’ automatically converts old jokes into images and posts them on social media using a ‘Mechanical Comedian’ (@VictorianHumour). In this presentation, Bob will report on the progress of the project and outline his plans for a new transcription platform designed around the principles of ‘meaningful gamifaction’.
Talk at the ACM SIGKDD - Austin Chapter Meeting, March 21, 2012. Paper by Hohyon Ryu, Matthew Lease, and Nicholas Woodward, at the 23rd ACM Conference on Hypertext and Social Media, 2012.
Sometimes, a few entertaining social media jokes are just what the doctor ordered to brighten your day.
I’ve scoured the web to find a collection of 20 hilarious resources based on social media for you – each designed at the very least to put a smile on your face. Perhaps even force a chuckle or two. And very possibly, stir up a fit of giggles.
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Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
2. Meet the
MEMES
They’re everywhere on
the Internet.
Especially where you least
expect them.
(here, for example)
RAGEAGAINST THE MAINSTREAM - MEME :CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU MÈME So Cult &
So Cult &
3. This is a
NYAN CAT
100 MILLION
views on Youtube
since April 2011
Media sale equivalent:
5 MILLION €*
*Cost-Per-View: 0,05 euros
Find out more about Nyan Cat...
RAGE AGAINST THETHE MAINSTREAM :CULTURE
RAGEAGAINST THE MAINSTREAM -- MEME CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME So Cult &
So Cult &
4. “4CHAN IS GROUND ZERO OF
A NEW GENERATION
OF HACKERS, MEME
THOSE WHO is
ARE BENT ON HACKING HACKING
the attention
THE ATTENTION ECONOMY.” economy.
danah boyd sdf
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
5. The layman
might not grasp
the usefulness of
MEMES.
It’s possible.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult & (là, par exemple)
So Cult &
6. BACKGROUND
NOISE
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
7. What if this permanent
background noise was
the reflection of a
GENUINE
CULTURE
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
8. Breathe here.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
9. Being stupid
has always
been cool.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
10. Caricature and parody
have always existed.
(it helps amuse your friends)
HELLO # TROLL
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
11. Being stupid is
easy...
You just have to
dare.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
12. Given that humans
love to share and
laugh together.
(we put kittens instead of humans
because kittens are cute)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
13. Laughing together
at stupid things
is the best way
to create social ties.
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME So Cult &
So Cult &
14. Except in the past,
we only shared our
stupid and mean jokes
with those close to us.
(a.k.a. the LULZ)
«Lulz is the one good reason to do
anything, from trolling to rape. After
every action taken, you must make
the epilogic dubious disclaimer: "I
did it for the lulz".»
Source : Urban Dictionary
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
15. Then came the
INTERNET
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME So Cult &
So Cult &
16. The popularization of
NEW
TECHNOLOGIES
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME So Cult &
So Cult &
17. The creation of content
became easy.
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE@aubreykake
Copyright DU MÈME So Cult &
So Cult &
18. And so did the
production of
content.
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME
http://photojojo.com/store/awesomeness/iphone-telephoto-lens/ So Cult &
So Cult &
19. And its broadcast...
one click
=
a potential
global audience
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME So Cult &
So Cult &
20. In the past, it was:
creation
production
broadcast
It was the privilege of those
who were capable.
The others watched.
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME
RAGE AGAINST THE MAINSTREAM - MEME CULTURE So Cult &
So Cult &
21. Creation
Production
Broadcast
The three entrance
gates gave way.
RAGE AGAINST THE THE MAINSTREAMCULTURE
RAGEAGAINST THEMAINSTREAM - -MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE DU MÈME So Cult &
So Cult &
22. Free creation
Free production
Free broadcast
+ Social Media
Broadcast in real time
and on a worldwide
playground.
Fresco hand-drawn by Cyril Rimbaud
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
23. Free creation
Free production
Free broadcast
+ Social Media
X
LULZ
=
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
24. RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
25. Memes?
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
26. EPIC WIN !
hihihi
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
27. OK.
But what is a meme?
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
28. A meme is
“a cultural entity or
behavior transmitted
from one person to
another by imitation or
by any other non-genetic
means”
Richard Dawkins’
definition -1972.
(That’s him. He’s very serious,)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
29. Meme is:
a concept
an idea
a behavior
... countless variations.
AN EXAMPLE: THE RICKROLL
“Did you know?”: “rickrolling” (tricking
someone by leading him/her towards a Rick
Astley video via a link seemingly relevant to
the topic at hand) comes from “duckroll”,
which was invented by the waggish members
of 4chan.
(it’s the same principle but with a photo of a
duck on wheels)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
30. Meme is:
a concept
an idea
a behaviour
...countless variations.
ANOTHER EXAMPLE: THE GODWIN LAW
Godwin’s law: “As an online
discussion grows longer, the
probablility of a comparison involving
Nazis or Hitler approaches 1.” (Mike
Godwin)
The Godwin Law is now popular offline
as well as online (social media).
small crochet Hitler:
http://lealamiss.blogspot.fr
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
31. Memes can adapt
to all formats
available on the Internet
(or elsewhere):
photo
video
text
audio
...and a thousand other formats
that we haven’t heard of yet.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
32. Memes can take any
shape or form.
It doesn’t matter..
What counts is the
ATTITUDE
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
33. A catchy concrete
American example
to help
you understand.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
34. This is how it
begins…
An event linked to:
A current event
A celebrity
A triggering factor
May 26th 2011:
The Telegraph’s «Picture of the Day».
President Barack Obama and his wife Michelle, on
a state visit to London, react as the car carrying
Queen Elizabeth arrives. The photograph was
taken by a Reuters photojournalist.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
35. Later that day came:
NOT
BAD
OBAMA
a comic strip posted on
the Reddit platform
creation time:
approximately
1mn30
(ok, maybe 5 mn if you count *le photoshopping*)
Source: Know Your Meme
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
36. NOT
BAD
OBAMA
A hundred spontaneous
variations were submitted
in the next few days,
while the original
«not bad Obama»
continued its career.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
37. NOT
BAD
OBAMA
an underground
epiphenomenon
which has become
a mass LOL
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
38. Better still:
On August 26th 2012
Barack Obama
visited Reddit
(source of the
Not Bad Meme)
for a 30 minute AMA...
“AMA” = “Ask Me Anything”:
A Reddit forum.
(Individuals connect to the platform
and host their own Q&A sessions.)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
39. Obama concluded
his AMA with
these words:
...What I think
about this whole
reddit experience -
NOT BAD!
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
40. Here is what you’ll find if you google: “not bad meme” in 2012
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
41. A concept
An idea
A behaviour
An attitude
OK
What else?
A
MEME
CULTURE
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
42. Culture:
In the sociological field, a
culture consists of the
beliefs, activities and
practices common to the
members of a particular
group or society.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
43. Creating memes
means drawing on
common internet
knowledge.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
44. Meme production is
based on a range
of activities from
digital culture.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
45. Broadcasting memes
means taking part in a
series of internet pratices
(lulz, hacking, sharing...).
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
46. Common knowledge
Common activities
Common pratices
MEME
CULTURE
...consequently,
this is a cultural object.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
47. MEME
CULTURE
A meme is an
IDENTITY
MARKER
specific to a community and
proving one belongs to this
community.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
48. MEME
CULTURE
A meme is a
STATUTORY
MARKER
that distinguishes an
insider from a layman.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
49. Let’s take a look
at the
INNER
WORKINGS
of a
MEME
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
50. The
INNER
WORKINGS
of a
MEME
CUSTOMIZATION
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
51. The
INNER
WORKINGS
of a
MEME
CONTEXTUALIZATION
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
52. The
INNER
WORKINGS
of a
MEME
REPRODUCTION
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
53. The
INNER
WORKINGS
of a
MEME
POPULARIZATION
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
54. This is a
TROLLFACE
A simple MS Paint drawing
posted in 2008 on Deviantart. It has
become the universal symbol of trolling.
What Google says about
Trollface :
Monthly search «troll face» or «trollface» (World): 2 323 000
Historically, "trolling" designates a malicious behavior with
the primary intent of provoking readers into an emotional
response...
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
55. IDENTITY MARKER
+ CUSTOMIZATION REPRODUCTION CONTEXTUALIZATION POPULARIZATION
STATUTORY MARKER
2008 2009 2010 2011 2012
RESONANCE AND INVESTMENT SHIFTING CONTEXT
I CAN PLAY TOO CURATORS MEMETIC RESIDUE
STIMULATION IN STREAM
Inspiration: Internet Memes Explained Through Hipster Ariel by clearfx87
RAGE AGAINST THETHE MAINSTREAM CULTURE MÈME DU MÈME
RAGE AGAINST THE MAINSTREAM -- MEME :CULTURE
RAGE AGAINST MAINSTREAM : LA CULTURE DU
MEME LA CULTURE So Cult &
So Cult &
56. CAN BRANDS
PENETRATE THE
MEME
WORLD
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
57. For a brand, entering
the digital market
is like opening a toy box,
but it also means facing
the attacks of an expert
audience.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
58. Awkwardly taking over an
existing field of expression
means running
the risk of rejection.
And ridicule.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
59. On the Internet,
brands need their
audience.
But does the
audience
need brands
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
60. MEMES
instantly grab the
attention of the toughest
audience.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
61. Their similarities:
SCORN
CYNISM
ANTI-CONFORMISM
ANTI-BULLSHIT
... and an
incredible ability
to decode “brand talk”.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
62. Ok. What next?
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
63. STAY HUMBLE
A brand cannot
take possession of
a meme.
The meme
precedes the brand.
Opposite,
the Wonderful Pistachios Keyboard Cat
(2010 / 1,9 million views on Youtube)
inspired by the original Keyboard Cat
(2007 / 26 million views on Youtube)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
64. YOU CAN’T
PLEASE
EVERYONE
DEAL WITH IT
Memes often divide.
It’s one of their driving force.
IDENTITY STATUTORY
MARKER MARKER
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
65. Skittles on Twitter :
PLAY YOUR
PART
On the Internet, a brand is a
Joaquin Phoenix acting «Bitch, Please.»
(Venise Mostra 2012) character. It is pointless to
change it entirely in order to
enter a community.
No one will buy it.
It is better to engage in a dialogue
with the targeted communities on
fields that are compatible with the
brand’s editorial DNA...
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
66. BREAK AWAY
FROM YOUR
BRAND
PLATFORM
It’s a good idea, but only
if you don’t have a brand platform...
When Vitautas, obscure Lithuanian
mineral water, draws on digital
VItautas Mineral Water Video
culture for its now cult video,
the brand has nothing to lose.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
67. PLAY BY THE RULES
(OR LACK OF)
A ‘detournement’
can become a KPI.
(admittedly going against copyright...)
Dos Equis Beer made an excellent advert, which
unintentionally became a popular meme:
“The most interesting man in the world”
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
68. IN
A NUTSHELL
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
69. STAY HUMBLE
YOU CAN’T PLEASE EVERYONE - DEAL WITH IT
PLAY YOUR PART
BREAK AWAY FROM YOUR BRAND
PLATFORM
(YES, BUT MOSTLY NO)
PLAY BY THE RULES
(OR LACK OF)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
70. RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
71. The future of
MEMES
Can they become cult enough
to go down IRL history?
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
72. Memes do not limit
themselves to
digital media.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
73. Created on the Internet,
memes enter the real
world as cultural objects...
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
74. ... and become
a popular art.
Incidentally,
it is an art that trolls itself.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
75. Rage Faces
become
arty pop
icons
... like Warhol’s
Marilyn
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
76. Memetization
is potentially
infinite.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
77. Whatever trouble,
whatever flaw,
whatever screw-up,
it can be exploited.
The subjects of memes
are infinite.
A meme
can even
be about
a meme.
Let us
show you a
metameme!
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
78. Easy creation
Easy production
Easy broadcast
Infinite variations
Immediate buzz
In the attention economy,
memes represent a
tremendous threat
to all content editors.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
79. ... they have a major
competitive
advantage:
they don’t give a
damn about
copyright.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
80. MEMES : HACKING THE ATTENTION ECONOMY SINCE 2000.
Star Wars Kid (2002)
Lying Down Game (2000) Wii Fit Girl (2008)
Chocolate Rain (2007)
Technovicking (2007) Rage Guy (2008) Trololo (2009)
Dramatic Chipmunk (2007)
Bed intruder (2010) Condescending Wonka (2011)
Scumbag Steve (2011) Owling (2011)
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
81. MEME is
HACKING
the attention
economy.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
82. There’s
NO
REASON
why it should
ever stop.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
83. Thank you for your attention.
RAGE AGAINST THE THE MAINSTREAMCULTURE MÈME DU MÈME
RAGEAGAINST THEMAINSTREAM - :-MEME :CULTURE
RAGE AGAINST MAINSTREAM MEME LA CULTURE
RAGE AGAINST THE MAINSTREAM LA CULTURE DU So Cult &
So Cult &
84. To find out more:
Audience profiles
Detailed case studies
Personal recommendations
Contact us.
85. Brand persona, brand content, social & Curiouser helps companies adapt to
digital storytelling: So/Cult assists brands digital media, via assessments,
and content editors who wish to meet the strategic workshops and training..
challenges of the attention economy.
www.socult.net www.curiouser.fr
us@socult.net contact@curiouser.fr
Twitter: @so_cult Twitter: @curiousers
86. To get a copy of this
presentation,
Click here.