This document discusses how brands can use memes as a marketing tool. It defines what a meme is and describes different types of memes including rage comics, movie/TV memes, standard memes, animemes, current events memes, and meme-vertisements. It provides tips for how brands can appropriately use memes for marketing through meme-scaping and meme-jacking. Examples of successful meme campaigns like the Harlem Shake are also discussed.