The document discusses how membership organizations can enhance their magazines through digital publishing, highlighting the importance of online availability, searchability, and interactive features on various devices. It contrasts PDF and HTML formats, emphasizing that HTML offers a superior user experience with adjustable text and multimedia integration. Additionally, it provides marketing statistics on social media's impact on readership and engagement.

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Reinventing your
membership magazine
for the digital age

4. How are membership organisations
using digital publishing to enhance
their membership magazines?

5. Client case study:
Times Educational
Supplement

6. 1 - Make it
available
online and
create a
searchable
archive

7. 2 - Publish them to native apps

8. 3 - Or web apps

9. Wiring behind the scenes
+ hosting
+maintenance
+ technical support

10. Enable members to
log in with their
normal membership
user-name
and password

11. Production, editing and design

12. Your digital workflow

13. PDFs of your magazine
Your website
Your writing
Video + audio
iPads & iPhones
Android phones
& tablets
Web browsers (+ archive
editions)
Content you can push
to other websites
Content is manually
edited and styled
OR
Auto-produced by
attaching pre-defined
templates

15. Some (controversial?) facts…

16. Page Lizard factoids
• 57.62% of your readers will be on Android
• 50% will be on a phone
• Reading PDFs on a phone is a rubbish experience
• HTML is the only way to go
(ideally with re-sizable text)
• Create and edit once –
publish to multiple devices

17. www.pagelizard.com
info@pagelizard.com
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Getting the most
out of your
digital editions

18. PDF vs. HTML
HTML (text view)
• Resizable text
• Contents pages
• Endless styling options
PDF (page view)
• Exact image replica of
publication
• No interactivity
• Difficult to read

19. Include video and audio
A minute of video
is worth
1.8 million
words
“
”
[Forrester Research, 2014]

20. Live news feeds

21. Some marketing stats…
73% of all adults that are online use a social
networking site of some sort
of small businesses feel that social media
efforts generate more exposure than
anything else
80%
89%
of small businesses indicate being on
social media increases traffic to their
website

22. Social media comments
• Share articles to Facebook,
Twitter and LinkedIn
• Comments appear at the
bottom of relevant article,
creating discussions
• All done from within the app

23. Result: A social hub
• Create an interactive, social
environment for readers
• More information, more easily
available
• You increase your digital
presence, and in turn readership.

24. - 60% of new users
are on mobile,
rather than tablet
87.5% repeat users
12.5% new users
Case study:
The Pharmaceutical Journal

25. Case study:
The Pharmaceutical Journal
84%
Total PDF/HTML views
45%
40%
Page (PDF) view
Text (HTML) View
36%
16%
55%
60%
64%
Default view changed to HTML
July 19th issue September 6th issue September 13th issue September 27th issue

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info@pagelizard.com
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Creative achievements
Understanding design and
creative options

27. Design concerns
• Time consuming to
produce
• Costly to implement
• Difficult to cater for
iPad/tablet/mobile

28. CILIP

29. ILM’s EDGE
Image of Edge’s complex magazine layout
(Digitally materialises into beautiful HTML)

30. www.pagelizard.com
info@pagelizard.com
(+44) 0207 183 3690
@pagelizard
Thank you
With special thanks to Helen Mayson, editor of Edge magazine
The Institute of Leadership and Management